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Hierarchy refers to the order of importance of the elements in a design, while emphasis refers to the way of drawing attention to certain elements over others

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scale refers to the relationship between the sizes of two objects or between the sizes of two objects and the surrounding environment. Proportions are ratios of two quantities. The quantities in a proportion may have the same units, or they may have different units.

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the use of visually different elements. In addition to capturing attention, contrast can guide the viewer's eye to a focal point, highlight important information and add variety, or even drama, to a design.

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Repetition focuses on the same object being repeated; patterns are made up from different components which are then repeated in the same way throughout the design

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Movement and rhythm are two visual design principles that can help you create dynamism and direction in your designs. Movement is the action, rhythm is the pattern

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use alignment to organize elements, to group elements, to create balance, to create structure, to create connections between elements, to create a sharp and clear outcome.Balance is one of the key principles in design. It refers to the distribution and visual weight of elements in a composition

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negative space or white space, as it's often called is the area of the layout that is left empty. It may be not only around the objects you place in the layout but also between and inside them

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Unity is about separate parts working together in a composition,refers to joining together items that are paired together