# data[].attributes.headline
Work with the 501st again as storm troopers are in this world as well and they are well recognized & potential other group (rebels & droids)

# data[].attributes.subject
Work with the 501st again as storm troopers are in this world as well and they are well recognized & potential other group (rebels & droids)

# data[].attributes.body
Watch parties for re-watching season 1 and then the new season - eventize the 4 weeks.

During Season 2, do 3-ep recaps ahead of the new episodes

# data[].attributes.headline
Bring back the pre screening surprise and delight event. (Obi Wan)

# data[].attributes.subject
Bring back the pre screening surprise and delight event. (Obi Wan)

# data[].attributes.body
watch the first episode before anyone else (specific for the fans)

give away swag

bring talent and red carpet situation

# data[].attributes.headline
Everytime someone gets a homerun, have them celebrate with a homerun Andor jacket.

# data[].attributes.subject
Everytime someone gets a homerun, have them celebrate with a homerun Andor jacket.

# data[].attributes.headline
Diego Luna is the new Paul Rudd - he has not aged since Rogue One

# data[].attributes.subject
Diego Luna is the new Paul Rudd - he has not aged since Rogue One

# data[].attributes.headline
Marathon of S1 leading into S2 - time with the drop of final 3 eps

# data[].attributes.subject
Marathon of S1 leading into S2 - time with the drop of final 3 eps

# data[].attributes.body
Digital boards (4 weeks) - as each week progresses a board changes

# data[].attributes.body
Catch up / what have they been up to / retrocpective

# data[].attributes.headline
Diego Luna, Filmmakers In Conversation at TIFF

# data[].attributes.subject
Diego Luna, Filmmakers In Conversation at TIFF

# data[].attributes.body
University students - exam season

# data[].attributes.headline
Work with skydome (looks a bit like the death star) & partner with Jays giveaways? Or try to work with them on their MAY THE 4TH giveaways.

# data[].attributes.subject
Work with skydome (looks a bit like the death star) & partner with Jays giveaways? Or try to work with them on their MAY THE 4TH giveaways.

# data[].attributes.body
Will fall in the 3-4 pods

# data[].attributes.body
Broadcast & streaming

# data[].attributes.body
Answer questions about the upcoming episodes or previous episodes - what was your favourite episode / what happens next?

# data[].attributes.body
What's your rebel fit?

Create your own memes using stills (KTSO, etc).

# data[].attributes.body
Walk through experience recapping the first season that leads to a Season 2 themed

While waiting in line have the season 1 recap, and have to do a quiz to win a prize

# data[].attributes.body
Change the CTA to revisit Season 1 and streaming Season 2

# data[].attributes.body
Capture content for pages at release.

# data[].attributes.headline
Partner with LEGO as they have many of these - have them build a version of half the Death Star as it wasn't full functional at this time / display it around the CN Tower/skydome?

# data[].attributes.subject
Partner with LEGO as they have many of these - have them build a version of half the Death Star as it wasn't full functional at this time / display it around the CN Tower/skydome?

# data[].attributes.body
Recaps, reactions, etc.

# data[].attributes.body
Filters to change the space

# data[].attributes.body
Have an activation space for the fans to dress up and experience the immersive set up.

Have talent attend and host a Q&A

Make sure to include fun giveaways for the fans (collectible items/ t shirts/ fake tattoos of the symbols of the rebellion)

The activation space could have two sides in the build and you would need to pick a side - use lighting for added effect

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Play on spy element with scanning QR code for secret messages/content/ featurettes

# data[].attributes.subject
Play on spy element with scanning QR code for secret messages/content/ featurettes

# data[].attributes.body
Messages in code

# data[].attributes.headline
Themed event at space themed bar - Offworld 

# data[].attributes.subject
Themed event at space themed bar - Offworld 

# data[].attributes.body
Target people travelling during March break

# data[].attributes.headline
Talent to do special shout outs for Canada market 

# data[].attributes.subject
Talent to do special shout outs for Canada market 

# data[].attributes.body
if talent is in market, to attend all morning shows and have a full press junket

film special shouts outs for Canada to use on social

special call out can be used in theatre once we potentially start running d+ adds in theatre to capture that tuned in audience when they're in the right mindset of watching content

# data[].attributes.body
For fans and new viewers

# data[].attributes.body
Most notable episode from S1 was the prison breakout

# data[].attributes.headline
Walkthrough experience catching you up on S1, leads into S2 screening

# data[].attributes.subject
Walkthrough experience catching you up on S1, leads into S2 screening

# data[].attributes.body
This show may bring us closer to the creation of the Death Star - play off this?

# data[].attributes.headline
Get etalk to host specific interviews with talent where they ask their own questions to each other " how well do you know" type thing

# data[].attributes.subject
Get etalk to host specific interviews with talent where they ask their own questions to each other " how well do you know" type thing

# data[].attributes.headline
Disney+ Perks program for people who engage with our content

# data[].attributes.subject
Disney+ Perks program for people who engage with our content

# data[].attributes.body
Tour of Lucasfilm offices or Skywalker Ranch

Trip to HS for Galaxy's Edge?

# data[].attributes.headline
X-Men '97 type viewing party with decorated room (i.e. ship, jail)

# data[].attributes.subject
X-Men '97 type viewing party with decorated room (i.e. ship, jail)

# data[].attributes.headline
Timeline social post to show the entire story up to Rogue One

# data[].attributes.subject
Timeline social post to show the entire story up to Rogue One

# data[].attributes.headline
Engage fans on social by getting them to post their own questions to the cast and talent

# data[].attributes.subject
Engage fans on social by getting them to post their own questions to the cast and talent

# data[].attributes.body
once talent is in market, they will read out the questions from the fans on our social pages and answer them- create a full social piece that could also be boosted online

# data[].attributes.body
Robotics Clubs

Work with Sports venues

Toronto Comic Con

Work with "rebellious" brands

Canadian Indigenous Brand "Red Rebel Armour"

Observatories

Energy Drinks "Fuel the rebellions"

Laser Tag locations - Theme Nights: Rebels vs Empire

Swimming Pools / Lessons - don't end up like Kino Loy (Andy Serkis)

Sporting Life Rebel Run - 5K costumed race

# data[].attributes.headline
Host an exclusive experience with influencers and cosplayers 

# data[].attributes.subject
Host an exclusive experience with influencers and cosplayers 

# data[].attributes.body
make sure its exclusive to them so they can post exclusive content pieces on their pages

# data[].attributes.headline
Hayden Christensen moderated Q&A with talent/filmmakers

# data[].attributes.subject
Hayden Christensen moderated Q&A with talent/filmmakers

# data[].attributes.body
Stormtrooper stunt - have you seen Cassian Andor?

Putting up posters - wildposting

Tie to Pub - they visit BT and interrogate the BT morning crew

Include banners

Use the cube as an integration space - people get pulled into the space (maybe add a game/prizing)

IF we get talent (DIEGO??) we can have him captured - turn into a social stunt or have an outlet film it

# data[].attributes.body
Wanted posters & the symbols

# data[].attributes.body
Make a row for the previous season/Rogue One/Star Wars but somehow interactive playing into spy element - code, etc.

Do rows based around Rebel vs. Empire

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Event/after party at abandoned subway station Lower Bay

# data[].attributes.subject
Event/after party at abandoned subway station Lower Bay

# data[].attributes.headline
send an influencer to the park to experience Galaxy's edge in Disney world 

# data[].attributes.subject
send an influencer to the park to experience Galaxy's edge in Disney world 

# data[].attributes.body
make sure the influencer references Andor and the create content focused on Andor and not the rest of the Star Wars characters from other series

# data[].attributes.body
Live reactions to weekly episode drops

Establish the Star Wars community from home

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Play on the planet/space angle

# data[].attributes.headline
Partnership with Latin community and leaning into Diego Luna. 

# data[].attributes.subject
Partnership with Latin community and leaning into Diego Luna. 

# data[].attributes.body
March 24 - anniversary of the rebellion/revolution, heritage group to promote and partner with, build that energy

Tie that in with LATAM socials

# data[].attributes.body
Use creatures, new species from the series.

# data[].attributes.headline
Send mailers to influencers and each get different scratch cards to find out which symbol they received 

# data[].attributes.subject
Send mailers to influencers and each get different scratch cards to find out which symbol they received 

# data[].attributes.body
make sure it's interactive - the team sends questionnaire first to fill out to find out which side you're on and then the mailers sent are customized

we can link it back to the event as well

also make it live across social as a competition for fans and audiences

# data[].attributes.headline
Previous Season Recap - use that as media pre-roll

# data[].attributes.subject
Previous Season Recap - use that as media pre-roll

# data[].attributes.body
Target Youtube recap videos

Target wikipedia

Talent recap

# data[].attributes.body
Push Andor Season 1 in Affiliate

Disney+ house ads

# data[].attributes.headline
Scene Pull - where the last season ended

# data[].attributes.subject
Scene Pull - where the last season ended

# data[].attributes.body
+jail break scene

rewatch these scenes to know what happens next

# data[].attributes.body
star wars in general catch up

# data[].attributes.headline
How long to the 3 episodes take, and how to fit that into your day

# data[].attributes.subject
How long to the 3 episodes take, and how to fit that into your day

# data[].attributes.body
get an influencer to encourage people to watch Andor, watching them react

# data[].attributes.headline
Release all the Easter Eggs from Season 1 (on Easter)

# data[].attributes.subject
Release all the Easter Eggs from Season 1 (on Easter)

# data[].attributes.body
+add some season 2 hints/eggs

# data[].attributes.headline
In Theatre Ads on big theatrical releases 

# data[].attributes.subject
In Theatre Ads on big theatrical releases 

# data[].attributes.headline
Big Chocolate Egg, have an influencer break and reveal

# data[].attributes.subject
Big Chocolate Egg, have an influencer break and reveal

# data[].attributes.headline
Current Event reactions with the episode & timecode from season 2 to react to something happening

# data[].attributes.subject
Current Event reactions with the episode & timecode from season 2 to react to something happening

# data[].attributes.body
have BAs hold up sign with time code at sports game

# data[].attributes.headline
Ontario Place Sphere - make it look unfinished

# data[].attributes.subject
Ontario Place Sphere - make it look unfinished

# data[].attributes.body
do it digitally

Montreal Sphere

# data[].attributes.body
having stormtroopers check badges looking for Andor

# data[].attributes.headline
Having stormtroopers on morning television escorting hosts out

# data[].attributes.subject
Having stormtroopers on morning television escorting hosts out

# data[].attributes.headline
Lego XM activity build the death star, and have multiple people build it.

# data[].attributes.subject
Lego XM activity build the death star, and have multiple people build it.

# data[].attributes.body
Daily competition, once finished have it disassemble