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Patagonia is an outdoor clothing and gear company known for its commitment to environmental and social responsibility.

Founded by Yvon Chouinard in 1973, the brand is named after the region in South America known for its natural beauty and rugged landscapes (Patagonia, 2024).

Patagonia initially focused on rock-climbing equipment before expanding into a wider range of outdoor apparel and accessories.

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The current CEO of Patagonia is Ryan Gellert (TIME, 2023).

Patagonia's headquarters is located in Ventura, California, United States (Patagonia, 2024).

In terms of diversity in management, Patagonia has been recognized for its efforts in fostering inclusivity (Patagonia, 2024). The company has a long-standing commitment to diversity, equity, and inclusion in the workplace and is known for actively promoting a diverse workforce.

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Patagonia's customers consist of outdoor enthusiasts, environmentally conscious individuals, and those who value sustainable and high-quality outdoor clothing and gear (SIRK, 2024).

Patagonia's stakeholders including customers, employees, suppliers, and the environment. By prioritising sustainability, Patagonia has built a loyal customer base that values the company's commitment to environmental and social responsibility (FasterCapital, 2024).

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Patagonia encourages customers to buy used clothes

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Patagonia's corporate environmental practices emphasizes its commitment to public values and reducing carbon footprints (Cohune, 2019)

Patagonia's leadership prioritizes a living wage, incorporating Fair Trade as a step to support workers (Patagonia, 2024)

Patagonia's exemplary commitment to corporate social responsibility, emphasizing CSR initiatives and ethical implications (Miller, 2023)

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People:

Patagonia ensures fair wages, safe conditions, and provides benefits.

Company supports families with healthcare, leave, and on-site childcare.

Planet:

Patagonia uses eco-friendly materials, imposes a 1% Earth tax, and engages employees for positive change.

Global Sport Activists promote social and environmental impact.

Prosperity:

Patagonia supports communities, collaborates with environmental groups, and encourages clothing longevity through repair initiatives.

Patagonia Action Works connects people with local events and opportunities for donations.

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Bonus points if you can identify another company in the same industry that has a terrible CSR reputation

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Bonus points if you can identify another company in the same industry that has a terrible CSR reputation

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Similar brand like Patagonia but has bad CSR is Canada Goose.

The parkas are made with goose down sourced from Canadian Hutterite farmers and come with a removable coyote fur-lined hood. Durable: Transit travelers loved the stitching, fabric, and perceived the coat to be highly durable.(Canada Goose, 2020)

Corresponding to its quality is its cruelty towards animals, the aim of live-plucking is to gain the maximum amount of feathers and down from the live animal. The animals (predominately geese) suffer dreadfully while their feathers and down are torn out, as workers pluck the animals to produce the most expensive and high quality down. (Miller, 2016)