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All Saint’s, founded in 1994, focuses on alternative 90's street style, creating a well crafted style for the 18-30 men and women’s demographic, they have kept their sense of style within their brand since the 90's and have not been swayed by trends or or social influence, with clear branding makes them an obvious and popular style for that market.

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Urban Outiftter’s, founded in 1970, is now known for their youthful, fun style aimed towards teenage girls and young women, their style is simple cute and trendy.

Their branding is focused around relatability, wanting to engage with and market themselves towards their younger audience, in store they always have photo booths and games as well as vinyls and vintage clothes as a nod to their beginnings as a vintage thrift store.

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Portobello Road traditionalists may be unhappy about its presence, but the young fashion chain’s flagship works hard to fit in

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Always open, always awesome. Clothing, accessories and apartment items for men and women.

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Grace Clift explores the ways in which Urban Outfitters impacts resources and the planet,and where it compares with other large fashion brands in regards to sustainability.

Interior of an Urban Outfitters store. Image by via .

September 21st marks 'Zero Emissions Day', and many of the biggest brands use this to claim their ambitions for achieving net zero, but are these claims true or is it greenwashing at best? This article will look into the climate commitments that Urban Outfitters (UO), a fashion brand with net value in excess of $3 billion, has pledged to work towards in hopes of achieving a greener fashion industry. Both the UK and the US have aims to reach net zero by 2050. On this Zero Emissions Day, this article aims to look into exactly what we are buying into when we buy from Urban Outfitters- and whether this is driving us towards or away from a net zero future.

URBN is an overarching portfolio for many brands including Urban Outfitters, Anthropologie, Free People and more. In their 2022 Impact Report , things look positive on the surface - it details "In 2021, Urban Outfitters' Urban Renewal line salvaged and reworked 120% more units than 2020." However, it is plain to see when things start to slip, largely in relation to materials: The figures in the report show that UO are still exploiting raw materials and fail to recycle the majority of their materials responsibly.

An Urban Outfitters Store Front. Image by via .

The 'What Fuels Fashion?' report by Fashion Revolution, a special edition of its annual Fashion Transparency Index, was damning to Urban Outfitters. It reviewed 250 of the largest fashion retailers, and ranked them according to five categories: accountability, decarbonisation, energy procurement, financing decarbonisation, and just transition/advocacy. The aim of the report was to detail the levels of disclosure across popular fashion brands about their climate data.

Good On You is a site that aims to inform shoppers of the ethics behind companies before they shop, and has constantly updated ratings of almost all of the popular fashion brands. There are three categories: planet, human and animal impact. In terms of their planet rating for Urban Outfitters, they were given "Not Good Enough".

In light of this information, more environmentally friendly alternatives to Urban Outfitters must be found. Good on You has a list of 10 sustainable alternatives: click here to read about them. It should be noted that many of the brands that produce highly sustainable clothing are expensive - though UO is expensive too. For a cheaper alternative for a fashion fix, environmentally friendly clothing, buying second-hand, pre-loved items or looking in charity shops are your best bet. There's currently 1.9 million items from UO available second-hand on Vinted.

The interior of a charity shop with rails of second-hand clothing. Image by via .

About the Author: Grace Clift is an English Literature student at the University of York with particular interest in UK politics, climate issues and the arts. Grace can be contacted via her email, gracevclift@gmail.com , or through Instagram .

Grace Clift explores the ways in which Urban Outfitters impacts resources and the planet,and where it compares with other large fashion brands in regards to sustainability.

Interior of an Urban Outfitters store. Image by via .

September 21st marks 'Zero Emissions Day', and many of the biggest brands use this to claim their ambitions for achieving net zero, but are these claims true or is it greenwashing at best? This article will look into the climate commitments that Urban Outfitters (UO), a fashion brand with net value in excess of $3 billion, has pledged to work towards in hopes of achieving a greener fashion industry. Both the UK and the US have aims to reach net zero by 2050. On this Zero Emissions Day, this article aims to look into exactly what we are buying into when we buy from Urban Outfitters- and whether this is driving us towards or away from a net zero future.

URBN is an overarching portfolio for many brands including Urban Outfitters, Anthropologie, Free People and more. In their 2022 Impact Report , things look positive on the surface - it details "In 2021, Urban Outfitters' Urban Renewal line salvaged and reworked 120% more units than 2020." However, it is plain to see when things start to slip, largely in relation to materials: The figures in the report show that UO are still exploiting raw materials and fail to recycle the majority of their materials responsibly.

An Urban Outfitters Store Front. Image by via .

The 'What Fuels Fashion?' report by Fashion Revolution, a special edition of its annual Fashion Transparency Index, was damning to Urban Outfitters. It reviewed 250 of the largest fashion retailers, and ranked them according to five categories: accountability, decarbonisation, energy procurement, financing decarbonisation, and just transition/advocacy. The aim of the report was to detail the levels of disclosure across popular fashion brands about their climate data.

Good On You is a site that aims to inform shoppers of the ethics behind companies before they shop, and has constantly updated ratings of almost all of the popular fashion brands. There are three categories: planet, human and animal impact. In terms of their planet rating for Urban Outfitters, they were given "Not Good Enough".

In light of this information, more environmentally friendly alternatives to Urban Outfitters must be found. Good on You has a list of 10 sustainable alternatives: click here to read about them. It should be noted that many of the brands that produce highly sustainable clothing are expensive - though UO is expensive too. For a cheaper alternative for a fashion fix, environmentally friendly clothing, buying second-hand, pre-loved items or looking in charity shops are your best bet. There's currently 1.9 million items from UO available second-hand on Vinted.

The interior of a charity shop with rails of second-hand clothing. Image by via .

About the Author: Grace Clift is an English Literature student at the University of York with particular interest in UK politics, climate issues and the arts. Grace can be contacted via her email, gracevclift@gmail.com , or through Instagram .

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Zero Emissions? Zero Accountability. The Truth about Urban Outfitters.

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Grace Clift explores the ways in which Urban Outfitters impacts resources and the planet,and where it compares with other large fashion brands in regards to sustainability.

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All Saints fashion chain saved from collapse

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The owner of clothing retailers La Senza and American Apparel has bought fellow fashion chain All Saints in a deal set to secure hundreds of jobs

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1st YEAR. AllSaints - Marketing and Communications Plan

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Read 1st YEAR. AllSaints - Marketing and Communications Plan by Milly Hobbs on Issuu and browse thousands of other publications on our platform. St...

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Discover a range of men’s & women’s clothing from AllSaints. Latest designs, styles & prints are here to get your attention.

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AllSaints has been ahead of many competitors with its advanced social media strategy. It was early into shoppable content on Instagram which facilitates the checkout process and encourages consumers to make impulse purchases when browsing styles.

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Urban Outfitters is owned by URBN.

Its environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain. There is no evidence it has taken meaningful action to reduce or eliminate hazardous chemicals. There is no evidence it implements water reduction initiatives.

Its labour rating is 'not good enough'. None of its supply chain is certified by labour standards which ensure worker health and safety, living wages or other labour rights. It received a score of 11-20% in the 2021 Fashion Transparency Index. There is no evidence it implements practices to support diversity and inclusion in its supply chain. There is no evidence it ensures payment of a living wage in its supply chain. It does not disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'not good enough'. It has a general statement about minimising animal suffering but not a formal animal welfare policy. It uses leather and wool. It does not use fur, down, angora or exotic animal skin. There is no evidence it traces any animal products to the first stage of production.

Urban Outfitters is rated 'Not good enough' overall.

Last updated August 2022

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Urban Outfitters is owned by URBN. Its environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain. There is no evidence it has taken meaningful action to reduce or eliminate hazardous chemicals.

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Our people - AllSaints employees | AllSaints Careers

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Meet our AllSaints employees. Explore what it’s really like to work for AllSaints, and search and apply online.

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Urban Outfitters has created a distinctive brand, offering trendy clothing and homewares. In the UK, it has few direct competitors that offer a similar shopping experience and eclectic product range.

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ALLSAINTS's environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it minimises textile waste. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain. There is no evidence it minimises packaging.

Its labour rating is 'not good enough'. There is no evidence it has worker empowerment initiatives such as collective bargaining or rights to make a complaint. It sources its final stage of production from countries with extreme risk of labour abuse. There is no evidence it ensures payment of a living wage in its supply chain. It audits some of its supply chain but does not specify what percentage. It does not disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'not good enough'. It has a formal animal welfare policy aligned with Five Freedoms. It uses leather and exotic animal hair. It states that it sources wool from non-mulesed sheep. It uses down certified by the Responsible Down Standard. It does not use fur, exotic animal skin or angora. It traces some animal products to the first stage of production.

ALLSAINTS is rated 'Not good enough' overall.

Last updated June 2021

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ALLSAINTS's environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it minimises textile waste. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain. There is no evidence it minimises packaging.Its labour rating is 'not good enough'.

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Urban Outfitters transparency score, by area 2024 | Statista

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The American fast fashion company Urban Outfitters scored a rating of three in the accountability, just transition and advocacy, and decarbonization categories.

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1970: Urban outfitters began, originally called Free People, selling vintage clothing and home ware. Created by Richard Hayne.

1976:They changed their name to Urban Outfitters in 1976, the name better captured the youth culture of the store. They also began to expand in the 80's and 90's significantly, growing as a very popular brand for that times youth.

They expanded into more lifestyle and homeware from furniture to books and vinyls. Created for people who wanted to express themselves with how they lived not just what they wore.

They then introduced anthropologie, which focused on lifestyle and homeware as a sister store.

1993: In 1993 they went public, giving them the capital they needed to expand globally in 1998. And have been expanding globally every since.

2000: they created their website, and have been expanding and gorwing ever since.

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1994: Started in east London, 1994, founded by designer couple Kait Bolongaro and Stuart Trevor

1995: Initially only interested in retail but in February 1995, they had their first fashion show in Paris, exhibiting menswear

1997: In 1997 their first store opened on Carnaby street, focused on cool and unique garments, mixed with vintage and edgy piece.

1998:In 1998, Kait Bolongaro introduced Womenswear into the brand.

2006:They continued to open stores across the uk as they gained popularity, and launched their website in 2006.

The All Saints Ramskull became their symbol for rebellious personality, a symbol of heritage and attitude.

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They both started out as unique small business, focusing on cool vintage style, Urban Outfitters showed the individuality and cool style of the 70s, and all saints representing street style within the 90’s.

Though both starting with similar initiatives, All Saints has proceeded to keep their brand image as cool, alternative and unique whereas urban outfitters is now an incredibly mainstream brand, following the trends of teenage girls as their main audience.

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Urban Outfitters grew through becoming a conglomerate and creating separate brands such as Anthropologie and Free People whereas All Saints has always stayed within its own brand, independently, this shows all saints is focused on keeping their heritage and personality alive whilst Urban is more focused on growth and popularity.

The demographic for both stores are almost completely opposite, Urban attract girls who want cute and trending clothing worn by the masses where as All Saints has a customer base who is more alternative, with more grungy styles reflective of the boyish punk style of the 90’s.

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Richard Hayne runs the company alongside Emma Wisden, managing director for the brand across Europe along with Cyntia Leo as head of marketing and communications. Urban Outfitters had record sales in 2023, with total revenues rising 7.5%, and a further 6.7% throughout 2024 to a record $3.9bn.

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Urban outfitters branding and aesthetic is light and summery, their style and campaigns are very feminine, within their stores they have photo booths, video games and posters on the walls with warm lighting creating a soft welcoming environment. This aligns with their target audience, being mainly teenage girls and women into their early 20’s as they follow trends and styles throughout the year along with their ‘instagram worthy’ store decor adding to their appeal to the younger audience.

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Core strengths of the brand would be their way of connecting with their customers through in store interactions as well as their strong brand personality, they know who they are and how to market themselves. However, they struggle with sticking to their CSR strategies, often ‘committing to making a commitment soon’ and not following through, especially regarding concerns around ethical and sustainable CSR.

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As a brand, they are very confident in who they are and what they stand for, this has created a very loyal customer base and makes it easier for them to market themselves confidently. This can also lead to people not being drawn to the store as they are very set with the styles they design, meaning many consumers would turn to a different brand. They also don't advertise themselves strongly enough, using social media platforms is the future however they don't advertise their sustainable and ethical practices enough, leaving them with customers that are unaware of their sustainability.

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Although sustainability is already a big part of their current csr strategy, I think All Saints needs to make this clearer to their potential customer base, using their social media to spread awareness about sustainability and what steps they are making to create an ethical brand minimising their damage on the planet.

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Urban Outfitters main selling point focuses on its relatability, their campaigns focus around being ‘an everyday girl’ dressing up or being comfy in their style, they also tap into the vintage aesthetic, although not as strong as what it once was, they still have sections around their story with second hand items and vinyl’s, as well as always having a photo booth in every store and classic games such as pac-man. This makes them stand out on the high street as you go in for an experience and not just the clothes.

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The All Saints aesthetic is a lot more grungy, with colder and darker tones across their clothing and within their stores, often ruined brick walls and concrete floors as well as their iconic vintage sewing machines within every store, their designs and styling within the store is reflective of their brand, with a cool and calm aesthetic, attracting the audience they want.

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Their main selling point would focus around being equally as focused on men’s and women’s clothing, a lot of high street brands today focus on womenswear, with smalls sections filled with basics for the men. However all saints originated as a menswear brand, and they still focuses on bringing style to men’s high street, creating accessible and on brand pieces giving more options to the neglected men's category.

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All Saint’s

Their strong social media presence is helpful towards a strategy focused around an online ad, focusing on their sustainability mission and what they are doing to lessen their impact as a fashion brand. Also focusing on how they can lower their prices making them more affordable in this economy, to widen their customer base.

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Urban Outfitters

Already having a strong brand identity as a trendy and feminine brand helps my stratergy as they can keep their identity strong, but improve it and open it up to a wider range of consumers, promoting inclusivity and body positivity incorporating that into their identity for a more welcoming space especially due to their customer base is younger girls, body positivity should be promoted.

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All Saints

All Saints sits on the scale with much higher price however the higher quality of garments is reflective of this, arguably better quality than its competition, Uniqlo, Zara and Urban Outfitters so sitting at a higher price range makes sense, however it could be slightly to high considering it’s still within the high street retail market.

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Urban Outfitters

Urban Outfitters sits in the mid to slightly lower quality range and mid to slightly higher price range, meaning its price does not accurately reflect the quality of the garment. Better than lower high street brand such as Primark and H&M however sits lower than All saints on both quality and price. Brands such as zara and Uniqlo sit on the same level for price however Uniqlo is significantly better quality compared to Urban Outfitters.

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An Interview with Gillian Lipton- Key Notes

Gillian Lipton:

Last year (2024) saw the highest global temperature to date at 1.5 degrees

She worked with topshop to make the first vegan leather shoes within the industry

She worked with alexander mcqueen to create a sustainable marine leather from fish skin recycled from the food industry. The first company to use marine leather in shoes.

The fashion industry uses 79 trillion litres of water annually

Only 1% of garments made every year are recycled

Gillian Lipton has worked to create ‘Eco Stitch Club’ committed to promoting sustainable living through education, upcycling and upskilling of future generations, which is why shes committing herself to giving talks throughout universities.

She also has her on consulting firm ‘with heart consulting’ wit paper earther once against reiterating that the plant is her biggest priority and should be our biggest priority as well.

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Founder/ Brand history: Founded by kait bolongaro and stuart trevor in 1994, name inspired by trevors nickname ‘the saint’ and ‘all saints road’ in london, began as a menswear brand selling to high end retail. 1998, the brand introduced womenswear.

Brand positioning/ Personality: Catalyst for individuality and attitude, ‘cool calm collected’

Market sector: Middle market, Womenswear, Menswear

Style aesthetic: Edgy, cool, alternative, simple and individual pieces. The brands style is inspired by 1990’s

Audience: Anyone interested in alternative individual fashion,

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Founder/ Brand history: Founded as ‘Free People’ by Richard Hayne, Judy Wicks and Scott Belair in 1970. Started as vintage, quirky, lifestyle and fashion store. Changed the name

Brand positioning/ Personality: A trendsetter for young adults, self expression, individuality and creativity are all important to the brand.

Market sector: Middle market, Womenswear

Style aesthetic: Vintage inspired, trendy

Audience: Women, from 18-28

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Focusing on dorm room decor

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Urban Outfitters launches ‘Shift Happens,’ a 3-phase campaign promoting its dorm-room decor

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According to a panel of 5,000 consumers that Urban Outfitters regularly taps for insights, the Gen Zers leaving for school this August want their school-year living quarters to serve as “multifunctional sanctuaries.” They want a place where they can “do their writing, cry and meditate, and make it [their] own,” said Cyntia Leo, senior director of brand at Urban Outfitters.

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In May, Urban Outfitters reported a 13.7% decrease in net sales. It opened four new stores in the first quarter of the year.

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The shift happens campaign includes a social media partnership with pinterest, engaging their younger audience through social media showing gen z as their main priority.

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Urban Outfitters blends physical, digital with back-to-school campaign

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The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.

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tik tok focused campaign partnering with popular creators such as Lubalin as well as making a jingle for the campaign.

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Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

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The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

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Love, My Way

a recent campaign

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right now, all saints are doing a big campaign called 'its all about denim' so their instagram feed is very focused around that

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urban outfitters focuses on engaging with their younger audience, following popular and current trends to stay on peoples feeds.

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All Saint's are not focused on trending or viral moments by following the micro trends of social media. as they have their own campaigns they focus their social media around that campaign. such as their denim campaign right now. This matches their campaign stratergys overall as they have never played much into trends, they know their own brand and who they are are stay true to that in all aspects of a campaign.

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1st YEAR. AllSaints - Marketing and Communications Plan

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Read 1st YEAR. AllSaints - Marketing and Communications Plan by Milly Hobbs on Issuu and browse thousands of other publications on our platform. St...

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ranging from £50-£450

the higher range of high street, based on price and quality

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ranging from £25-£500

although they do sell other brands (such as the north face and dr martins) which hints at why some items mark up the price range.

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i plan to survey 30-50 people on their thoughts on sustainability and inclusivity withing the fashion industry and with brands

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global data

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Our privacy policy explains our approach to privacy, including how we use cookies on our site. By continuing to use this site, you consent to our privacy policy and use of cookies.

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the sales growth chart shows sales peaked in 2022 and dropped down in 2023, rising very slightly in 2024, not as high as 2022 but is still slightly higher than in 2020.

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rising a further 0.6% this year in revenue

a sucssesful year for all saints considering their opening of their branch in LA and their wider expansion to the usa

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AllSaints profits have surged in another ‘record’ year

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Fashion retailer AllSaints has reported yet another “record” year as profits and sales are up and it remains “confident as ever” in future growth.

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peter wood, CEO of All Saints thoughts on sustainability

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The year was 1970. Dick Hayne was just 23 years old when he, college roommate Scott Belair, and Judy Wicks came up with the idea to open a retail store. Belair was in search of a topic for an entrepreneurial class he was taking at the time. The first store, originally called Free People, was located in a small space across the street from the University of Pennsylvania. Its mission was to provide second-hand clothing, furniture, jewelry and home décor for college-aged customers in a casual fun environment.

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The Origin of Urban Outfitters Home: From Philly Roots to a Global Home Style

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Urban Outfitters began in 1970 as a small shop in Philadelphia and grew into a global brand. It expanded through innovative lifestyle products, including home goods, and went public as URBN in 1993. Today, it remains rooted in creativity and cultural relevance.

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At AllSaints, you can expect to work with people who share a massive passion for our customers, our collections and our brand identity. We are inclusive of everyone.

As a brand, we put our customers at the heart of everything we do. You can expect fun, warm and engaged environments across head office and our stores, but also driven, focused and expert team members alongside you.

We're a brand with a very exciting plan. We're looking for new team members to join us on our journey.

Our brand values

The Customer is the Boss

We work together to offer the best to our customers

One Team

We support others and look for ways to build great connections

We Do What We Say We Will

We pay attention to detail and work with pace to accomplish our plan

We Are Responsible

We step up to look after each other, our customers, partners, communities, and planet

Diversity & inclusion

Diversity & inclusion statement

We recognise the importance and power of diversity within our business and, as such, we ensure that we create an environment in which individual differences and the contributions of all our staff are recognised and valued.

Definitions

Equality is about ensuring everybody has an equal opportunity and is not treated differently or discriminated against because of their characteristics.

Diversity is about taking account of the differences between people and groups of people and placing a positive value on those differences.

Our commitment

Every employee is entitled to a working environment that promotes dignity and respect to all.

Every employee who joins AllSaints will receive dedicated training on diversity and equality in the workplace.

Training, development and progression opportunities are available to all staff.

We believe that equality in the workplace is good management practice and makes sound business sense.

We continue to review all our employment practices and procedures to ensure fairness.

Our communities

#AntiRacist

Our community where we hope people feel comfortable to contribute and discuss ideas and topics, as well as keep the diversity and inclusivity conversation going.

As a group, we meet regularly to discuss how we can contribute to the learning and development of ourselves and our brand. We create an open learning environment to help drive our inclusive workspace. We want to listen and share whilst learning about others.

#LGBTQIA+

Our community where we hope people feel comfortable to contribute and discuss ideas, and to keep the conversation on equality and inclusivity going. We want to encourage individuals to bring their full authentic selves to work, knowing that they will be celebrated and accepted regardless of their gender, sexuality, ethnicity, age or appearance.

We will meet regularly to discuss how we can contribute to the learning and development of ourselves and our brand. We create an open learning environment that helps drive inclusivity in our workplace, to make a positive contribution and to drive change.

#MentalHealth

At AllSaints, we take mental health very seriously. That's why, we are partnered with the charity MIND to ensure we are always staying ahead of the latest information to support our teams.

In our community, we have a dedicated team of mental health first aiders, who are trained and ready to support you, if you ever need it.

#ParentsGroup

Our supportive community of working parents and parents-to-be where you can talk about anything from childcare options to the terrible twos.

A forum to share advice, tips and support to each other with the ultimate juggling act of blending work and parenthood together to create a routine that works for both your career and your family.

Learning and development

At AllSaints, your development is incredibly important to us. We want you to feel empowered and supported right throughout your AllSaints journey to be able to drive forward both your core skills base and career trajectory. Our dedicated in-house learning and development team are highly skilled and qualified to create development opportunities that maximise your potential.

You'll have the opportunity to join regular SmartSaints training sessions and complete learning pathways which cover a wide range of skills, including leadership essentials, improving wellbeing, personal effectiveness, working with others and communication skills.

As well as our core training provision - we offer many incredible opportunities to complete both internally and externally lead development programmes. In addition, you'll have options to formalise your learning with professional qualifications. To support you, we also offer up to five fully paid study leave days annually for team members undertaking an AllSaints funded qualification. We want you to feel supported to give your development all the time it deserves.

All AllSaints team members are encouraged to get involved with the learning that is open to them. Not only does this provide an opportunity to develop your skills, it's also a great time to meet and collaborate with team members right across the global business.

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Discover the culture at AllSaints and find out what it’s really like to work with us. Search jobs and apply online.

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How Ethical Is Urban Outfitters? - Good On You

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This fashion chain has crafted a name for itself with its on-trend clothing. But how does it rate on the Good On You app? How ethical is Urban Outfitters?

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Over the years, Urban Outfitters, a store aimed at young hipsters and owned by big-time conservative donor Richard Hayne, has managed to offend blacks, Jews, Native Americans, liberals, conservatives, and eating-disorder awareness groups, among others. Here, a look at 15 of Urban Outfitters' biggest controversies:

1. Shampoo for "suicidal hair"
Urban Outfitters decided to pull Peachy Head "Shampoo For Suicidal Hair" from its shelves in April 2016 after outraged customers took offense at the bottle seemingly making light of suicide. "I never knew my once beautiful hair would actually commit suicide by tossing itself off dramatic white cliffs to the rocks below....Before it's too late, bring your locks back from a state of complete depression with this conditioning peach shampoo," reads the back of the bottle, which is sold by the U.K. brand Anatomicals. While Urban Outfitters pulled the product, the CEO of Anatomicals defended Peachy Head shampoo, saying it has been on sale for years and "continues to be loved by many customers."

2. A tapestry "eerily reminiscent" of the Holocaust
In February 2015, the Anti-Defamation League assailed Urban Outfitters for selling a gray and white striped tapestry emblazoned with pink triangles. The design, the ADL claimed, was 'eerily reminiscent' of the clothing Nazis forced gay prisoners to wear in concentration camps. "Whether intentional or not, this gray and white stripped pattern and pink triangle combination is deeply offensive and should not be mainstreamed into popular culture," ADL National Director Abraham Foxman said in a statement.

3. A "vintage," faux-bloodstained Kent State Sweatshirt
In September 2014, Urban Outfitters was charged with exploring " the outer reaches of bad taste" after selling what seemed to be a faux blood-spattered "Vintage Kent State Sweatshirt" for $129. The sweatshirt was widely interpreted as a reference to 1970's Kent State massacre, in which four unarmed students were shot and killed by the Ohio National Guard during a Vietnam War protest. As part of Urban Outfitters' "Vintage Finds," only a single sweatshirt was available; shortly after BuzzFeed wrote about the sweatshirt, someone purchased it and listed it on eBay for $550, with a $2,500 Buy It Now price. "It was never our intention to allude to the tragic events that took place at Kent State in 1970," said Urban Outfitters in a statement, "and we are extremely saddened that this item was perceived as such."

4. Pill bottle-shaped alcohol paraphernalia
Prescription drug abuse is the country's leading cause of accidental death, so it's not surprising that Urban Outfitters' line of shot glasses, pint glasses, and flasks resembling prescription pill bottles raised eyebrows. Kentucky Gov. Steve Beshear and Rep. Hal Rogers (R-Ky.) were particularly upset - their state loses more people to prescription drugs than to traffic accidents - and joined a push to get the retailer to pull the items. In a letter to the store's CEO, Beshear called the sale of "teen-targeted items that glamorize prescription drugs...repulsive." Urban Outfitters stopped selling the products shortly thereafter.

5. Pro-booze shirts for kids
Urban Outfitters' biggest customer pool is the 18-to-24 crowd, followed by the under-18 age group. So it should be no surprise that anti-underage-drinking advocates were incensed at a line of alcohol-related T-shirts being hawked by the retailer and modeled by apparently under-21 female models, just in time for back-to-school shopping. The T-shirt slogans - "I Vote for Vodka," "Misery Loves Alcohol," "I Drink You're Cute," "USA Drinking Team" - are especially galling because teenage drinking is a worrisome and growing problem that's associated with sexual activity and decreased condom use, said Sarah B. Weir at Yahoo Shine. "For parents already rattled about kids and booze, it's a jolt to discover these items when fall clothes shopping with one's teen or 'tween."

6. The "Punk as f**k" shirt
Upon checking on her teenage daughter's online order from Urban Outfitters' website, a New Jersey mom was horrified to discover that she had ordered a T-shirt that proudly displays the F-bomb. "I was flabbergasted that that would be the way Urban Outfitters presented themselves," said Margaret Gutierrez. She also discovered that the T-shirt's "Punk as f**k" logo and a pink marijuana-leaf motif were being sold on stickers, and requested that Urban Outfitters remove all the offending items. Although the retailer declined to comment, the items were quietly removed from the website.

7. The Holocaust-evoking "Jewish Star" shirt
Urban Outfitters put itself in the bad graces of Jewish groups in April 2012, after selling a T-shirt with a six-pointed star badge that, to some eyes, looks eerily like the Star of David patch Jews were forced to wear in Nazi Germany, leading up to and during the Holocaust. The $100 yellow T-shirt, from Danish designer Wood Wood, "represents a new low" for Urban Outfitters, said the Anti-Defamation League's Philadelphia director, Barry Morrison. The symbolism is "extremely distasteful and offensive," and the group is "outraged that your company would make this product available to your customers."

8. Ersatz "Navajo" fashion
In October 2011, Sasha Houston Brown, a member of the Santee Sioux Nation, demanded that Urban Outfitters pull its "distasteful and racially demeaning" line of Navajo-labeled clothes and accessories. The Navajo Nation holds 12 trademarks on the word "Navajo," including for clothing, and a 1990 federal law prohibits falsely suggesting that products are made by Native Americans. These "blatantly racist" knockoffs clearly aren't, and they're tacky to boot, Brown said in an open letter to CEO Glen Senk. "I doubt that you consulted the Navajo Nation about using their tribal name on sophisticated items such as the 'Navajo Hipster Panty.'"

9. Stealing a woman's necklace design
In May 2011, Chicago jewelry designer Stevie Koerner was sent a link to Urban Outfitters' website, which was selling a line of jewelry nearly identical to her 2-year-old World/United States of Love line. "My heart sank a little," she wrote on her blog. "I understand that they are a business, but it's not cool to completely rip off an independent designer's work." Twitter users glommed on to her post, making Koerner such a cause célèbre that Urban Outfitters said the next day they'd look into it... then quietly pulled the collection.

10. The "Obama/Black" T-shirt option
In January 2010, Jezebel editor Anna North noticed a T-shirt for sale on Urban Outfitters' website in two color combinations: "White/Charcoal" and "Obama/Black." Urban Outfitters said they "screwed up, and are sincerely sorry," explaining that they had internally developed a color called "Obama Blue" that accidentally appeared on the website. "Fine, Urban Outfitters: You're not racist, just careless," said University Chic. But given your history and penchant for making controversial political statements, "you can't blame anyone for assuming" the worst.

11. Pulling gay marriage T-shirts
In late 2008, in the heat of California's vote on gay-marriage-killing Proposition 8, Urban Outfitters started selling a T-shirt emblazoned with the phrase "I Support Same-Sex Marriage" - then pulled it from shelves and the web less than a week later, with a buyer blaming "too much bad press." Shirt designer Tara Littman searched around for this "bad press"... and found exactly one negative blog entry. Since that's hardly a blip on the Urban Outfitters controversy meter, and "Hayne is a notably right-wing Republican who supports senators who vote for legislation against gay marriage," said Sharon Clott in New York, we're guessing this was a top-down decision.

12. The "Eat Less" T-shirt
The next group Urban Outfitters offended was... well, anyone who thinks it's a bad idea to sell a V-neck T-shirt with the words "Eat Less" on it, displayed on a "rail-thin brunette model in a hiked-up miniskirt," said Ryan Halliday at FOX Boston. There were enough of those people that, after a backlash, the shirt was pulled from Urban Outfitters' website in June 2010. But not its stores, said Amy Odell in New York. But hey, at least it's not as blatant as the shirt sold elsewhere displaying Kate Moss' old slogan, "Nothing tastes as good as skinny feels."

13. The "Victimized" armed Palestinian T-shirt
A shirt with a Palestinian youth carrying an AK-47 assault rifle over the word "Victimized" riled up the Jewish community in 2008. "Of course this T-shirt is supporting terrorism," said fashion designer Leah Weiss, quoted in Haaretz. "I will never shop there again." Urban Outfitters pulled the shirt, but it already had a rocky relationship with Jews after selling a 2004 T-shirt with the words "Everybody Loves a Jewish Girl" surrounded by dollar signs and shopping bags. "If Urban Outfitters is good at something, it is getting publicity," said Ami Cohen, an American Apparel employee in Tel Aviv. "This company has a history of coming into conflict with Jews."

14. The "salacious" photo of a 15-year-old
In August 2011, California model Hailey Clauson, then 16, sued Urban Outfitters for $28 million, saying they had used a "blatantly salacious" photo of her on a shirt without permission. Photographer Jason Lee Parry snapped the picture of Clauson in short leather shorts, legs spread and sitting on the back of a motorcycle, when she was 15, and Parry allegedly agreed not to release the photo after Clauson's modeling agency complained. The focus of the shot is "her crotch area," says the lawsuit, making it of special interest to "the likes of pedophiles."

15. "Ghettopoly"
In 2003, Urban Outfitters angered the African-American community with a Monopoly knockoff called Ghettopoly, featuring properties like "Cheap Trick Avenue" and "Smitty's XXX Peep Show," and "Hustle" bonus cards like: "You got yo whole neighborhood addicted to crack. Collect $50." Black clergy called for a boycott. "There's no way that game could be taken in any way other than that this man had racist intent in marketing it," said the Rev. Glenn Wilson in Philadelphia. That man, creator David Chang, disagreed. "It draws on stereotypes not as a means to degrade, but as a medium to bring together in laughter," Chang said. "If we can't laugh at ourselves... we'll continue to live in blame and bitterness."
This article - originally published on October 15, 2011 - was last updated on April 29, 2016.

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Over the years, Urban Outfitters, a store aimed at young hipsters and owned by big-time conservative donor Richard Hayne, has managed to offend blacks, Jews, Native Americans, liberals, conservatives, and eating-disorder awareness groups, among others. Here, a look at 15 of Urban Outfitters' biggest controversies: 1.

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social media stratergy- Urban Outfitters 

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social media stratergy- Urban Outfitters 

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Urban Outfitters approach their social media as a way to stay relavent within the ever changing world, following tik tok trends and posting 'viral' and relatable clips and posts to engage their audience and market their clothing and decor.