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Hello, I am Jackson Keanne C. Ong, and I always loved Philippine popular culture. I love listening to OPM the most, particularly songs from singers such as Rob Deniel and Arthur Nery, which have wonderful effects on most Filipinos. I also love Filipino blockbuster films that reveal the talent and potential of our very own filmmakers, such as The Amazing Praybeyt Benjamin and Pagpag. Due to memes such as "Sanaol" and "Sobrang Latina," which most aptly summarize Filipino humor and social concerns, memes are now a huge part of my daily amusement in the digital media world. I also enjoy gaming, and esports games like League of Legends and Valorant are very popular in Philippine pop culture. They help to bring people together and raise awareness of Filipino gamers worldwide. Finally, I enjoy how local streetwear labels like Team Manila and Don't Blame the Kids (DBTK) are contributing to the modernization of Filipino expression and identity through fashion trends. While remembering its origins, all of these contribute to the fascination of Philippine pop culture.

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Esport has expanded rapidly in the Philippines with the likes of Call of Duty, Mobile Legends, and Valorant. Filipino esport players and teams, such as Oasis Gaming in Valorant and Blacklist International in MLBB, have boosted the economy and pride of the country. Esport is gaining momentum as a feasible career path with companies setting up esports programs and the government encouraging global tournaments. This trend describes how games have transformed from a hobby to becoming an influential cultural component that impacts young people's identities, internet careers, and the development of sports in the country. This fast expansion has also fostered more investments in gaming facilities, including esports stadiums, training centers, and regional tournaments, further establishing its influence in the country.

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Media has strongly influenced esports in the Philippines through agenda-setting, shaping popular perceptions and discourse regarding gaming. It was traditionally perceived as a hobby, but coverage by media, ranging from broadcast tournaments to social media dialogue, has shifted perceptions to view it as a true sport and profession. Media sources and gaming organizations chronicle the tales of triumphant Filipino players on the international stage, e.g., Blacklist International's MLBB wins or Team Secret's Valorant competitions, altering perception to consider esports as a national pride. Such media focus has also initiated debate regarding the necessity for improved infrastructure, training centers, and government support for esports players, similar to conventional sports. This growing recognition has even led to universities offering esports-related courses and scholarships, further legitimizing gaming as a professional path.

Apart from competitive gaming, esports has impacted social practice and economic development, underpinned by media discourses of gaming as a legitimate business. Aside from earning more viewers and sponsorship contracts, streaming sites such as Facebook Gaming, Twitch, and YouTube also contributed to gaming culture by attracting gaming companies. Filipino youth already aspire to become broadcasters, content creators, and pros because esport is viewed as a profitable business, shattering the notion that gaming does not work. Nevertheless, there are concerns such as gaming addiction and aggressive online communities that galvanize the arguments concerning healthy gaming and mental well-being, and the media does have a part to play in bringing them into the limelight. Finally, media's agenda-setting role has been instrumental in defining the way esports is viewed, evolving from a specialized activity to a significant cultural and financial presence in the Philippines.

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Arthur Dent, an ordinary Earthling, is unexpectedly whisked away from his home just before it's demolished to make way for a hyperspace bypass. As Arthur travels through space with Ford, he encounters bizarre creatures, planets, and learns more about life, the universe and everything.

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Rob Deniel, a Filipino singer-songwriter, is well-known for his poignant and emotive OPM style. His pop-vintage-infused music sets him apart in today's OPM genre, and his 2020 hit single "Ulap" helped him gain popularity. He went on to release other hits, including "Ang Pag-ibig" and "Gabi."

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Pagpag: Siyam na Buhay (2013) is a Filipino horror movie that delves into the pagpag superstition, which cautions individuals against going home directly from a wake to prevent inviting spirits. The film revolves around a group of friends who unwittingly violate this belief, and it results in a series of creepy and fatal encounters. Headlined by Kathryn Bernardo and Daniel Padilla, the movie turned into a popular entry in Philippine horror for its chilling ambiance and for its reference to Filipino mythology.

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The "Sobrang Latina" TikTok trend in the Philippines began with content creator Sesable, who showcased a Latina-inspired makeup look in a video posted on January 11, 2025. In the video, she admired her transformation, exclaiming phrases like "Sobrang Latina!" and "Ang ganda ganda mo!"

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Valorant esports is the competitive scene for Riot Games’ tactical shooter, Valorant. The main circuit, the Valorant Champions Tour (VCT), features international leagues, global tournaments, and a yearly Champions event to crown the world’s best team. Teams compete in regional leagues (Americas, EMEA, Pacific, China) and global events like Masters and Champions, with rising stars and intense rivalries shaping the scene.

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"Fashion, Don’t Blame the Kids" (DBTK) is a Filipino streetwear brand known for its bold designs and youth-driven aesthetic. Founded by Emil and Vince Javier, DBTK promotes self-expression and creativity, gaining popularity in the local and international fashion scene. It blends street culture with unique graphics, often collaborating with artists and brands to create standout pieces.