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Followers: 1.9M

Topics: Music, Entertainment

Terms that characterize his social media presence:

Simple

Cool

Motivational

Nature enthusiast

Energetic

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List which companies he represent, and how he present as himself to best represent his company’s reputation

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List which companies he represent, and how he present as himself to best represent his company’s reputation

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In collaboration with Vietnamese brands/companies such as:

Viettel Pay

Vietinbank

PNJ

Through his songs, he showcases a different style from the rest. He was born, raised and works in Vietnam and with the typical simple style of Vietnamese people and thanks to those factors, Den Vau is one of the ideal choices for Vietnamese brands to advertise their products.

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Delve a bit deeper; do any of he have a negative online reputation? If so, how was it presented? (images, a news story, etc.) 

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Delve a bit deeper; do any of he have a negative online reputation? If so, how was it presented? (images, a news story, etc.) 

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No, Den Vau maintains a positive internet reputation by usually posting music-related stuff and occasionally posting about his personal life.

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Does their online (digital) representation benefit their reputation negatively or positively? Explain your response using CSR theory  

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Does their online (digital) representation benefit their reputation negatively or positively? Explain your response using CSR theory  

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Like many musicians, Den Vau adds to culture through his music and other artistic works. This good effect on culture fits with CSR principles, which highlight the importance of maintaining culture and making society better.

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Followers: 3.7M

Topics: Fashion, Luxury

Terms that characterize her social media presence:

Fashionable

Luxurious

Modern

Dynamic

Professional

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List which companies she represent, and how she present as herself to best represent her company’s reputation

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List which companies she represent, and how she present as herself to best represent her company’s reputation

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In collaboration with notable fashion and beauty brands/companies such as:

Chanel

Dior

Louis Vuitton

Gucci

Loewe

Adidas

Chau Bui is known for diverse fashion sense. Through her posts, she showcases the distinctive styles and essence of each brand, enabling her followers to experience the unique designs and trends highlighted in the fashion and beauty industry.

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Delve a bit deeper; do any of them have a negative online reputation? If so, how was it presented? (images, a news story, etc.) 

# data[].attributes.subject
Delve a bit deeper; do any of them have a negative online reputation? If so, how was it presented? (images, a news story, etc.) 

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No, Chau Bui maintains a positive online reputation as most of her postings are fashion and beauty-related, with occasional personal daily and travel-related content.

# data[].attributes.headline
Does their online (digital) representation benefit their reputation negatively or positively? Explain your response using CSR theory  

# data[].attributes.subject
Does their online (digital) representation benefit their reputation negatively or positively? Explain your response using CSR theory  

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Her online presence gains authenticity from the high standard of content she shares about luxury fashion, which strengthens her position as a luxury ethical fashion and beauty influencer.

Known for promoting sustainable fashion choices and ethical brands, which improves her image with followers who care about the environment (at least luxury brands, by nature, are more sustainable than fast fashion).