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My first suggestion for Andrew Loves would be to start doing giveaways for prizes such as coupons for local Charlotte restaurants. Giveaways like this are a great way for influencers to gain a larger following. My next suggestion for Loves would be to consider expanding his content outside of Charlotte. If he has been able to gain such a following from just reviewing in Charlotte, who knows what he could do if he focused his content on all of the United States. My final suggestion for Loves would be to maybe post content besides food every once in a while so that his followers can get to know a different side of him.

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As far as resonance, Loves has become a respected food influencer of the community. He has done many brand deals through his Instagram account, including the one listed in the photo above for Anita Marie Coffee. His overall tone in his videos helps him feel like his audience is truly getting to know and establish a relationship with him.

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In terms of his reach, Loves has a following of over 37 thousand followers. While I am unsure of the exact statistic, I would imagine that the majority of those followers are people local to the Charlotte community since those are the people in which in content in marketed for. In terms of the Charlotte food influencer market, Loves account is quite relevant in that he is one of the most famous for that field in the area.

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The large majority of his instagram posts are videos of him reviewing restaurants and bakeries in the local area. The tone of his narrations of his videos are very positive and laid back. The overall tone of his videos present him as a very likable individual which has likely helped him in gaining his following.

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For my influencer audit assignment I have decided to focus on Andrew Loves. Loves is a local influencer of the Charlotte area were he has gained an audience from reviewing various restaurants throughout the city. It should also be noted that he was a former chef which helps his credibility as a food influencer.