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More details on the research in the campaign

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More details on the research in the campaign

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We have four papers that will serve as the foundation for this campaign:

The 2023 State of Student Learning report

The School Readiness research paper we published earlier this year

A longitudinal/cohort study on student growth to be published in early June

The 2024 State of Student Learning report

These papers as a group tell a story about where students are academically and how they're growing. The number of students whose data are used in these studies is staggering: combined it will be well into the millions.

The rough outline of the data story is that academic recovery is happening for some students, but not all students. Further, those that started out doing well are outpacing (in terms of growth) those who started out doing less well.

There is a strong desire for us to tell a positive story overall, but we need to reflect the reality of the moment too.

-Kate Gasaway

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A campaign around the idea of a sigh of relief. A person relaxing on their couch at the end of the day. A person stepping outside to breath in the warm spring sunshine. A teacher sitting down in front of the computer and seeing iReady has taken the guess work out of how to help her students. SIGH could be an acronym - Student Initiative, Growth Hierarchy (?)

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Throughlines: A Multi-Year Perspective on Post-Pandemic Academic Recovery and the State of Student Learning in the U.S.

Informed by the assessment results of millions of students nationwide.

Conducted by researchers at one of the country’s oldest and most respected assessment and instruction providers.

Founded in 1969, today more than one-third of students and nearly one million educators use Curriculum Associates’ programs.

Connect key findings – summaries – of relevant reports released since 2022. Overlays?

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Play off "grow without limits" - our goal in conducting this research and making it publicly available is to aid in the recovery. Connecting all the dots over multiple reports meets that end. Even the "bad news" is good news, because the more we know the more we can do to support the students who most need it.

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Learning Never Stops

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Everything we're doing - research, books, technology. Themes: keys

No matter what we're making everything accessible through the research that we do.

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Transform what you think about education and all the research that goes into supporting what you do every day in the classroom.

Taking what you could do to what you can do.

Research during development, during implementation etc.

How is research going to inform what we're doing and how to make things easier for teachers.

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Where we were, where we are, and where we're going

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Where we were, where we are, and where we're going

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Theme of past, present and future.

How WE have changed (CA's research)

How the country has changed.

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Based on data and research - not just for show. We use it to inform our products and make them better and make experiences better.

For the greater good.

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Shapes our products

Shapes the teacher experience

Shapes student learning

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Rest assured - you can trust our expertise

Rest - you do not have to do this all yourself. Time is limited, we do this so you don't have to.

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We have the data

You can trust us

Here's how we're reacting to it.

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It's not fluff. It's not filler. It's real information.

We're not just trying to show ourselves in the best light.

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Finding the uniqueness of our perspective

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Finding the uniqueness of our perspective

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Focus on what sets our research and data apart

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On the rise

Has versatility

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Freedom Trail - where research can take us

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Freedom Trail - where research can take us

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Just think about this a bit more.

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If research tells us about what is happening at one place in time, what is the group of snaphots?

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How do other informative brands market themselves?

The Weather Channel

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Past, present, and future

Authenticity/Credibility

Coherence/Throughlines

Commitment to serving educators