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Thai Cong is a interior designer well-known for his statement and his luxurious lifestyle with over 2 million followers on tiktok

This padlet will present his background and his famous recent case study.

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TUT/12 - 2310MM / 003

TRAN DUC HUY

HAN23080339

NGUYEN LUONG DUNG

HAN23080316

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Quach Thai Cong is a Vietnamese-German interior designer. He was born in Ho Chi Minh and later moved to Germany with his family.

He got a fashion degree and worked in many aesthetic-related fields such as creative director, fashion photographer.

After receiving compliments and recommendations from his customers, he started working in interior design. He has been an interior designer for 20+ years and returned to his homeland in 2012.

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Interior designing

Luxurious furniture and miscellaneous

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He is famous for his expensive million dollar projects.

He is also famous for his luxurious lifestyle. He once claims that: “A bathroom with a toilet equals no style. “ This statement created a lot of controversy.

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Age: Gen Z - Millennials

Gender: Both

Interest: Affluent lifestyle, furniture and architecture

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His company started livestreaming to sell his products on Tiktok shop on January 9th.

His content is very interesting as it was included with a lot of super expensive items plus the way he presents about them is very professionals, very “luxurious”.

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The livestream received a lot of views and engagement. It also created a trend and got a lot of earned media from other users, especially Tiktok creators.

After the catchphrase :”Knowledge and experience” went viral, he and his team started to sell tote bags which have an affordable price and had the viral catchphrase printed on it. They even opened an offline event in front of Thai Cong’s showroom.

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Thai Cong was recognized as one of the top creators on tiktok during that period.

Hashtag #ThaicongTV received nearly 1 billion views, many engagements,...

Tote bags were quickly sold out.

Thai Cong successfully spread his image to mass media and became top of mind when people think about luxurious lifestyle.