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The holistic approach behind how a brand builds identification and favorability with customers and potential customers.

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A name applied by a manufacturer or organization to a particular product or service.

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A name or mark that is used by a person to identify that person's business or vocation and that may also be used as a trademark or service mark.

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The visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds.

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A value or experience a company's customers can expect to receive every single time they interact with that company.

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The introduction of a new product that relies on the name and reputation of an established product.

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A symbol, mark, or image representing a brand that helps instantly identify a specific company.

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A representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.

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A mark that is used by a manufacturer or merchant to identify the origin or ownership of goods and to distinguish them from others and the use of which is protected by law.

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A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

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A short and striking or memorable phrase used in advertising.