# data[].attributes.body
Hi Daisy , we're really sorry to hear about your experience. Quality is incredibly important to us at ReVibe and we'd love to make this right for you. Please DM us, with your order details and We will help to rectify this as soon as possible.

Process

Engage via commenting on her post & awaiting a DM

Respond to DM and Offer some form of compensation , a replacement , a refund , cover return postage rates , a discount on a future order

Follow up to explain the process if she decides to take a replacement and ensure everything is okay with her new item of clothing

# data[].attributes.body
I would directly contact them using an apologetic tone and offer a refund and replacement.

Adressing the issue directly to the customer.

Comment on the post defending and apologising so any viewers of the post can also see your response and how you handle and deal with the issue at hand.

# data[].attributes.body
I would apologise for the issue publicly and then message the customer privately to find a solution.

Responding on social media shows other users that we’re ready to help.

Message the customer, apologise again, and emphasise how much we value their feedback and want to resolve the problem.

Offer a solution with free returns, a free shipping label, a discount on their next purchase, and a free replacement.

Then, I would check other products to see if the issue is present elsewhere.

# data[].attributes.body
Comment on the post so that people can see it. A private DM may fix the relationship between ReVibe and the customer, but does not mend the image with others who will see the post. The comment should be tongue in cheek to appeal to a Gen Z audience with a playful tone of voice.

Comment: "Oh dear, Daisy! It seems one of our expert seamstress seemed to have made your pair of jeans before her second coffee that morning! Mistakes happen, please reach out to our customer service team for a refund or exchange and check your DM's for a treat from us!"

Then send a DM to offer the customer a gift card or voucher code so the customer can place another free order.

# data[].attributes.body
I would respond to the comment apologising for the issue and message them privately for a solution.

it is important to respond to the comment on the social channels to other users can see it and recognise that we are willing to help.

message the customer apologising and stress how customer feedback is very important to us and how we want to resolve the information.

offer a solution with free return, free shipping label, let them have a discount on next purchase and get them a free replacement.

next I would look at the other products to see if this issue is in present in any of them.

# data[].attributes.body
TALKWALKER

VFM-Pricing Hidden

FEATURES- SMM, Image Recognition , competitor analysis

REVIEWS- Pretty positive

SPROUT SOCIAL

VFM- Cost effective - has quite a lot of features

FEATURES- all in one social inbox , can manage multiple SM , scheduling and posting , review and comment management etc

REVIEWS-Pretty Positive

HOOTSUITE

VFM- $89-$249 - okay

FEATURES- Link in bio tool , team roles and permissions , assign DMs to teammates, link tracking

REVIEWS-Pretty positive

BRANDWATCH

VFM- Couldn't find pricing :(

FEATURES- SMM management , listening

REVIEWS-Positive

MENTION

VFM- Relatively Expensive

FEATURES- Monitoring & listening , analytics , social publishing

REVIEWS-The majority are positive

BUFFER

VFM- GOOD // can have team accounts set up on there for $10 per month

FEATURES-Ai Assitant , Hashtag Manager , Link Shortening.

REVIEWS-All are quite negative. Mainly about them disconnecting with your social channel so post fails (I agree as this is the one that we use and my post fail quite a bit , especially if they are videos).

# data[].attributes.body
Talkwalker-

Value for money- price vary from packages $800 per month for entry level plan for business

features- social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, social content rating

reviews- 4.3/5 from g2.com "The best tool for the combination of traditional and social monitoring"

I love the layout of Talkwalker and how it pulls both traditional and social well."

sprout social-

value for money- $199-$399 more for enterprise social media

features- engagement, plan schedule content, analytics from channels, influencer marketing, employee advocacy- make employees influencers

reviews- 4.4/5 from g2.com 'sprout is a great tool for content creators managing many accounts! I like the ease of switching between accounts. I also enjoy the grid preview feature. I think it is easy to learn and use day to day'

hoot suite-

value for money- from $89 1 user manage 10 social accounts. team $249 per month up to 3 users, 20 social accounts. more for enterprise accounts

features- unlimited posts, draft schedule draft and publish. ai generated hashtag, content and content ideas. recommended times to publish

reviews. 4.2/5 'Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. '

brand watch-

value for money-

features- social media management, analytics, team collaboration, real time monitoring

reviews-4/5 The site is easy to use and extremely well set-out."

I love the AI features that are being rolled out. They really stream-line the analyst experience.

buffer

value for money- free, $5/$10

features- schedule posts, publish posts, content calendar synching, analytics

reviews- 4.5/5 'Buffer manages your social media pipeline"

I love that I can customize the posts for each different platform I plan to post on'

# data[].attributes.body
Value for Money

Talkwalker: Unsure on pricing but offers comprehensive features

Hootsuite: Offers a wide range of features, including social listening, at a competitive price point

Brandwatch: Pricing is not explicitly mentioned, but it's used by global brands, suggesting it may be on the higher end

Mention: Relatively affordable.

Buffer: Extremely affordable, free option available.

Features

Talkwalker:

Customisable and versatile platform

Excellent for brand monitoring and trend identification

Accurate social sentiment analysis

User-friendly interface with comprehensive features

Hootsuite:

Broadest social listening coverage with 150 million websites, 30 social channels, and 187 languages

AI-powered insights and spam filtering

Customisable reports and alerts

Integrated social media management and listening

Brandwatch:

Powerful social listening capabilities

Real-time monitoring

Ability to set up various queries for brand, competitor, and industry trend monitoring

Reviews

Talkwalker:

Praised for its customisation options and versatility

Highly rated for brand monitoring and trend identification

Some users report data accuracy issues and limited functionality on certain social platforms

Hootsuite:

Positive reviews for its comprehensive social media management and listening capabilities

Users appreciate the integration of social listening with other social media tools

Brandwatch:

Positive reviews for its powerful social listening capabilities

Users appreciate the integration of social listening with social media management

Mention:

Generally positive reviews with only a handful of queries

Buffer: Reviews aren't brilliant.

# data[].attributes.body
Reply to the negative post - show publicly that ReVibe is willing to address criticism.

"Hi [Customer's Name], we're sorry to hear about the stitching issue with your recent purchase. Quality is incredibly important to us, and we want to make this right. Could you please DM us with your order details and a photo of the item? We'll help you resolve this as quickly as possible. Thank you for bringing this to our attention."

Have a conversation with the customer over DM/email - handle the compliant with care and make sure the issue is resolved, this will increase customer loyalty and trust.

"Thank you for the details. We'd like to:
✅ Offer a full replacement
✅ Provide a 20% discount on your next purchase
✅ Cover return shipping costs"

Encouraging repeat purchase and loyalty, while providing a diplomatic solution to the problem.

# data[].attributes.body
Draft response:

" Hi Daisy, I'm so sorry to hear that you aren't happy with your ReVibe purchase. Please reply with your order number and we can issue a refund or exchange"

Process:

Engage with the poster - comment and message

Offer something (refund, exchange, money off)

Address issue for future

# data[].attributes.body
Offer to resolve the issue via direct message or email: Commenting something like "please dm us you order details so we can make it right"

Provide a solution like a refund, replacement, or repair.

Process/steps I would take:

1. Monitor and identify the complaint.

2. Respond promptly and empathetically in public.

3. Move the conversation to private channels for resolution.

4. Follow up after resolving to ensure customer satisfaction.

5. Analyse feedback to prevent future issues.

# data[].attributes.body
Talkwalker

Comprehensive AI-powered insights

Extensive source monitoring

Expensive but powerful

Strong data visualization

Sprout Social

Robust social media management

Advanced publishing tools

Premium pricing

User-friendly interface

Hootsuite

Affordable multi-platform monitoring

Good for small businesses

Integrated AI insights

Solid all-round social management

Brandwatch

Enterprise-level analytics

Deep consumer insights

Complex reporting capabilities

Recommendation

Talkwalker and Sprout Social offer the most comprehensive social listening features, while Hootsuite provides the best value for smaller organizations.Key Selection Criteria:

Budget

Required features

Complexity of monitoring needs

Integration capabilities

# data[].attributes.body
1. Talkwalker

Value for Money: Premium pricing, suitable for large enterprises requiring comprehensive analytics.

Features: Offers extensive social media monitoring, image recognition, and real-time analytics.

Reviews: Praised for in-depth insights but noted for a steep learning curve.

2. Sprout Social

Value for Money: Mid to high-range pricing, considered worthwhile for robust social media management.

Features: Includes scheduling, monitoring, analytics, and CRM integration.

Reviews: Users appreciate its user-friendly interface and customer support.

3. Hootsuite

Value for Money: Offers tiered pricing, free plan available with limited features.

Features: Provides scheduling, monitoring, analytics, and team collaboration tools.

Reviews: Valued for its versatility, some mention occasional interface issues.

4. Brandwatch

Value for Money: Higher price point, tailored for enterprises needing advanced analytics.

Features: Delivers deep social listening, sentiment analysis, and customizable dashboards.

Reviews: Recognized for powerful data insights, complexity can be challenging for new users.

5. Mention

Value for Money: Affordable pricing, suitable for small to medium-sized businesses.

Features: Real-time monitoring, social media scheduling, and basic analytics.

Reviews: Users find it easy to use, some desire more advanced features.

6. Buffer

Value for Money: Competitive pricing, free plan available with basic features.

Features: Focuses on scheduling, publishing, and basic analytics.

Reviews: Celebrated for simplicity and reliability, limited in-depth analytics.

# data[].attributes.body
Talkwalker:

Value for money: Appears to have good value for money, starts at $500 per month - may be unattainable for smaller businesses.

Features:

Keyword Research

Supplier Tracking

Account Manager

ON demand print and Broadcast

Partner Management

Brand Analysis

Image recognition

Campaign Measurement

Crisis Tracking Analytics

Trends and Hashtag Tracking

Reviews: Highly regarded for its social listening capabilities, which have enhanced Hootsuite's offerings since the acquisition.

Sproutsocial:

Value for money: cost-effective for its feature set.

Features:

All-in-one social inbox

5 social profiles

Social media content calendar

Content scheduling and publishing

Real-time keyword/brand monitoring

Review and comments management

Profiles, keywords, and locations monitoring

Paid promotions for Facebook

Mobile apps

Reviews: Praised for its all-in-one approach and CRM functionality, making it suitable for building stronger customer relationships.

Hootsuite:

Value for money: Pricing starts at $99/month for 10 social media channels, but can be expensive for advanced features.

Features:

Publishing and scheduling

Analytics and reporting

Social listening and engagement

Platform support

Advanced features

Reviews: Recognized as a veteran in the space with comprehensive features, but can be expensive for some users.

Brandwatch:

Value for money: Brandwatch's value for money is questionable, especially for small to medium-sized businesses.

Features:

Social management

Analytics and reporting

Customisable dashboards

Content management

Monitoring and listening

Integration with major social networks

Team collaboration

Reviews: While many users appreciate Brandwatch's comprehensive features and powerful analytics, concerns about pricing, complexity, and customer support are common themes in the reviews.

Mention:

Value for money: Mention likely falls somewhere between Buffer/Hootsuite and Brandwatch in terms of pricing and value. (pricing was hidden)

Features:

Monitoring and listening

Analytics

Social publishing

Engagement

Influencer identification

Collaboration tools

Competitive analysis

Brand management

Reviews: Customers appreciate Mention's comprehensive monitoring capabilities, ease of use, and affordability. While there are some concerns about feature limitations on lower-tier plans and occasional customer support issues, the overall sentiment is positive, with users finding it valuable for brand monitoring and social media management.

Buffer:

Value for money: Most affordable option, with pricing starting at $99/month for 10 social media channels

Features:

Content calendar syncing across platforms

AI Writing Assistant for generating captions and hashtags

Enhanced analytics for performance tracking

Reviews: Known for its user-friendly interface and efficiency, particularly good for content scheduling and management.

# data[].attributes.body
Talkwalker:

Pricing hidden

social monitoring

brand monitoring and trend identification

AI-powered intelligent content and trend analysis

Comprehensive data coverage (150 million websites, 30 social channels, 187 languages)

Generally positive reviews

SproutSocial:

plans charging $199 to $399 per month and over

social media management and analytics, basic social listening

Hootsuite

£89, £249, +

Comprehensive social media management

AI-powered social listening (powered by Talkwalker)

Quick search and topic results

Customizable reports and alerts

Positive reviews

Brandwatch

Powerful social listening

Real-time monitoring

48 Boolean operators for refined searches

Sentiment analysis

Generally positive reviews

Mention

$41 - $149 pm or over

monitor, analyse,engage

Generally good reviews

Buffer

Free, $5, $10

content organisation

analysis

landing page

AI

engagement

2 stars on trustpilot

# data[].attributes.body
difficult to monitor - Phone & in person interactions - impossible to follow rate

Most resource intensive - contact and surveys, social media DM's and live chat

most damaging - reviews and tweets, social media posts/ slander and comments

# data[].attributes.body
social media

feedback forms/ questions

polls

live chat

surveys

customer review

# data[].attributes.body
being difficult to monitor-

-face to face interaction

-phone calls

-social media messaging

most resource intensive-

-customer support

-customer surveys

most damaging brand-

-social media posting

-online reviews trust pilot, google

# data[].attributes.body
Difficult to Monitor:

Social media (e.g., private messaging apps)

Offline word-of-mouth

Emerging platforms with limited tools (e.g., small new social networks)

Most Resource Intensive:

24/7 customer support on social media

Managing live events or webinars

Complex multi-channel campaigns

Most Damaging to the Brand:

Negative viral content (e.g., bad PR on Instagram)

Mismanaged crisis communication (e.g., delayed responses)

Poor handling of complaints on public platforms (e.g., Facebook comments)

# data[].attributes.body
Being difficult to monitor:

Social media

Customer reviews

Email

Most resource-intensive:

Phone calls

Live chat

Surveys

Most damaging to the brand:

Social media

Customer reviews

Email

# data[].attributes.body
Difficult to monitor:

social media

word of mouth

Resource intensive:

Social media replies

Customer service team

surveys

Damage to brand:

social media

Reviews

# data[].attributes.body
Difficult to monitor:

Phone calls (if not recorded)

Word of Mouth

Social Media (can be hard to tell if it's a legitimate source)

Most resource-intensive:

Live Chats

Email

Survey/questionnaires

Most damaging to brand:

Customer reviews

Forums (depending on where/if published)

Social media (if a customer complaint goes viral)

# data[].attributes.body
-customer surveys

-social media messaging, posting

-online reviews such as truspilot and google

-contacting customer support

-face to face

# data[].attributes.body
Difficult to monitor (Hardest to easiest)

Word of mouth

Social media

Surveys

Email/phone

Helpline/live chat

Google Reviews

Most resource intensive (Most to least)

Helpline/live chat

Email/phone

Social Media

Surveys

Google Reviews

Word of mouth

Most damaging to the brand (Most to least)

Social media

Google reviews

Word of mouth

Surveys

Helpline/live chat

Email/Phone

# data[].attributes.body
Difficult to monitor:

Phone support

In-person interactions

Most resource-intensive:

Customer surveys

Contact forms

Social media direct messages

Live chats

Most damaging to the brand:

Social media comments

Public online reviews

# data[].attributes.body
Difficult To Monitor

WOM

Social Media (if inundated with complaints / one complaint goes viral)

Blog Posts

Most Resource - Intensive

Surveys/Feedback Forms

Live Chats

Email

Most Damaging To Brand

Social Media

Customer Reviews

WOM

# data[].attributes.body
1. Social Media: Posting on platforms like Twitter, Facebook, or Instagram.

2. Reviews: Writing on sites like Google Reviews, Yelp, or Trustpilot.

3. Surveys: Completing company feedback forms or online surveys.

4. Email: Sending direct feedback to the company's customer support.

5. Phone: Calling customer service to share opinions.

6. Live Chat: Using chat features on the company’s website.

7. In-Person: Talking to staff or managers at a store or event.

8. Forums: Participating in online discussions about the brand.

9. Mobile Apps: Leaving feedback within the company’s app.

10. Letters: Sending formal written feedback.

# data[].attributes.body
Reviews (google, trustpilot etc)

Social media (comments,posts)

Contact customer service (email, call, livechat)

surveys

word of mouth

forums

# data[].attributes.body
WOM

Social Media

Email / Contact Us Form

Customer Reviews

Surveys / Feedback Forms

Live Chats

Influencer / Blog Posts

# data[].attributes.body
Can do this by:

-Leaving a review

-Social media

-Email

-Live Chat

-Surveys/questionnaires

-In person appointment

-Forums

# data[].attributes.body
Customer surveys

Contact forms (from website)

Social media comments

Social media direct messages

Google reviews

Live chat

Email

Phone support

In-person interactions (at business location)

In-app communication

# data[].attributes.body
Social media comments/posting

Google reviews

Word of mouth

Email/Phone

Helpline/live chat

Surveys

# data[].attributes.body
Social media

Email

Customer reviews

Feedback forms

Phone calls

Live chat

Surveys

# data[].attributes.body
Customer Loyalty

Purpose - to create long term relationships with customers.

Impact - Customers buy from you more frequently and offer valuable feedback.

Example - Positive WOM / being tagged in social posts.

Driving Positive Brand Reputation

Purpose - build trust, attract new customers, and foster loyalty.

Impact - A strong reputation enhances credibility and positions the brand as reliable and trustworthy.

Example - increased customer satisfaction, and long-term business growth.

Differentiating From Competitors

Purpose - establish a unique position in the market, highlighting what makes your brand or product distinct.

Impact - increased brand recognition, attracting a loyal customer base.

Example - steering away from stereotypically colour schemes / typefaces of your industries business.

Increasing Revenue & Growth

Purpose - Ensures long-term sustainability and profitability.

Impact - Higher profits, enhance customer offerings.

Example - Campaigns with bigger and better offerings.

Gathering Customer Feedback

Purpose- to understand customer needs, preferences, and pain points.

Impact- improve products, services, and customer experiences.

Example - Forums / Polls

Resolving Issues & Retaining Customers

Purpose - addressing customers concerns

Impact - Increased Customer Satisfaction and retention rate.

Example - Online Chat

Supporting Marketing & Sales

Purpose - drive brand awareness, attract new customers, and increase conversions by aligning strategies and goals.

Impact- higher revenue, improved brand visibility, and stronger customer engagement.

Example - Loyalty schemes, data analysis

Strengthening Internal Operations

Purpose - to improve efficiency, reduce costs.

# data[].attributes.body
Gathering customer feedback:

Purpose - To see the things you are doing well or not so well

Impact - Addressing issues means happier customers

Example - Actively working on complaints and showing that you are.

Building customer loyalty:

purpose - increase sales or remain consistent

impact - Loyal customers will recommend you and stay with you

example - Rewards for repeat purchasing

Resolving issues and retaining customers

purpose- Keep good reputation

impact- good reputation means more sales

example- addressing customer concerns quickly

Driving positive brand reputation

purpose - known as a reliable brand

impact - increase sales

example- customer success stories

Differentiating from competitors

purpose - More chance of stealing customers

Impact - More market share

example- offering sustainable clothing

Strengthening internal operations

purpose - increased consistency

impact - all customers recieve the same level

example - customer service team follow protocol

Increasing revenue and growth

purpose - keep company on market

impact - money to spend on making the company better

example -

Meeting legal...

purpose - to stay open and good rep

impact- no scandals

example- Have someone checking on the legal side of things

# data[].attributes.body
Building Customer Loyalty

Purpose: To encourage repeat purchases and build a community that is loyal to the brand.

Impact: Loyal customers will become brand advocates to their friends and family.

Example: A loyalty scheme that gives customers rewards for shopping and builds over time.

Driving Positive Brand Reputation

Purpose: To create a reputation of the brand within the industry that is positive.

Impact: People are more likely to place their trust/money into a brand that has a generally positive reputation.

Example: Having an environmental commitment that drives a positive reputation.

Differentiating from Competitors

Purpose: To create a unique identity for the brand within the industry that sets it apart from competitors.

Impact: People are more likely to choose this brand over competitor brands.

Example: Creating a limited edition product or service.

Increasing Revenue and Growth

Purpose: To increase sales and success for the business.

Impact: Businesses with more money have more opportunity to expand.

Example: Engaging with customers positively to encourage repeat sales.

Gathering Customer Feedback

Purpose: To identify areas for improvement.

Impact: Can see clearly what customers do and do not like and can improve the overall experience.

Example: Creating a survey for existing customers based on the product/service.

Resolving Issues and Retaining Customers

Purpose: To create a community that trusts the brand and is loyal.

Impact: Demonstrates the companies commitment to customer satisfaction, making customers are more likely to stay even when there is an issue.

Example: Replying to negative feedback openly and publicly.

Supporting Marketing and Sales

Purpose: To streamline marketing and sales strategies.

Impact: Campaigns have increased effectiveness and can reach a wider audience.

Example: Excellent customer service creates positive experiences, leading to favorable online reviews and word-of-mouth referrals. This builds credibility and trust, which are crucial for attracting new customers.

Strengthening Internal Operations

Purpose: To improve efficiency within the company.

Impact: Less difficulties within the organisation will lead to the ability to provide streamlined customer service.

Example: Create a repository of information that employees can access to find solutions to common issues, reducing the need for repeated requests.

Meeting Legal and Regulatory Requirements

Purpose: Meeting legal requirements and standards.

Impact: Low risk of being involved in legal complications, maintain positive reputation for the brand.

Example: Ensure customers have all necessary information to make informed decisions, as required by consumer protection laws.

# data[].attributes.body
Gathering customer feedback

purpose: to gain and insight of what customers think about our product or services

impact: this would allow us to make improvements

example: encouraging customers to leave reviews

building customer loyalty

purpose: to ensure customers are coming back to make repeat purchases

impact: get a sense of community

example: reward loyal behaviour for example coffee shops have stamps and when you collect enough you get a free drink

resolving issues and retaining customers

purpose: shows that we care about the customer experience and put customer experience first

impact: customers will stay loyal to the company as the issue is resolved

example: if a customer gets delivered the wrong size of t shirt, they get the correct t shirt size free of charge

driving positive brand reputation

purpose: how a company is perceived by customers, employees, stakeholders, and the public

impact: attaining customer and increasing brand loyalty, attracting top customers

example: show commitment to brand ethos such as Patagonia and commitment to sustainability and complete transparancey of internal and external operations

supporting marketing and sales

purpose: giving customer updates on the latest deals, offers and company updates

impact: keep the customer engaged and interested, they won't forget you

example: signing up to newsletters to be informed on the latest deals

differentiating from competitors

purpose: to stand out, not to be forgettable

impact: if you offer something different will be more memorable, won't blend in

example: offer what other companies don't, more incentives

strengthening internal operations

purpose: to improve internal operations

impact: can create a better experience for everyone, customers and workers.

example: can ask customers what we could improve on customer service wise, and how the experience is with the company

increase revenue and growth

purpose: to increase sales and making the business bigger and better

impact: company will constantly improve and attract more customers

example:more shops, more advertisement

meeting legal and regulatory requirements

purpose: to show that we comply to all regulations

impact: ensures that there isn't any bad pr

example: have a responsible and proffesional internal pr team

# data[].attributes.body
Purpose, impact, example

Building customer loyalty - This is important as it builds up a relationship between customer and product. Guaranteed customers, no competition, a safety blanket. Impacting the company positively as it gives you a guaranteed customer base. E.G - A couple books a wedding with us and will keep in contact after and attend our feast nights.

Positive brand Reputation - Gives your company a positive profile which improves popularity. E.G. You have lots of positive reviews and you hold a positive reputation.

Differentiating from competitors - You are your own brand, must be different & unique. Gives you a upper hand.

Gathering customer feedback - Improve the realness of brand - real customer experiences.

Resolving issues and retain customers - Prevents the outbreak of unhappy customers and complaints.

Strengthening internal operations - Improves efficiency, and aligns services with customer needs.

meet legal requirements - Ensures no drama, builds of trust and avoid legal issues.

# data[].attributes.body
Enhancing customer satisfaction:
Purpose: To improve the overall experience and happiness of customers.
Impact: Increased customer retention and positive word-of-mouth.
Example: Loyalty program offers stars for purchases, which can be exchanged for rewards, enhancing customer satisfaction through a fun and rewarding experience

Building customer loyalty:
Purpose: To create long-term relationships with customers.
Impact: Higher customer lifetime value and repeat business.
Example: Solid return policy to give customers more time to decide, fostering trust and loyalty. Being transparent about policies.

Driving positive brand representation:
Purpose: To create a positive image and reputation for the brand.
Impact: Increased brand advocacy and customer referrals.
Example: Good reviews or corporate philanthropy

Differentiating from competitors:
Purpose: To stand out in the market and offer unique value.
Impact: Increased market share and customer preference.
Example: Offering personalised or bespoke products or services

Increasing revenue and growth:
Purpose: To boost sales and expand the business.
Impact: Higher profits and sustainable business growth.
Example: Loyal customers have a higher Customer Lifetime Value (CLV) due to repeat purchases over an extended period

Gathering customer feedback:
Purpose: To collect insights and opinions from customers.
Impact: Improved products, services, and customer experiences.
Example: Automated surveys at multiple touchpoints to capture customer experience and identify communication gaps

Resolving issues and retaining customers:
Purpose: To address customer concerns
Impact: Improved customer satisfaction and reduced customer loss.
Example: A help centre, regular social media monitoring, and live chat support

Supporting marketing and sales:
Purpose: To inform and enhance marketing and sales strategies.
Impact: More effective campaigns and increased conversions.
Example: Loyalty programs provide valuable first-party data on customer demographics and spending habits, enabling personalised marketing campaigns

Strengthening internal operations:
Purpose: To improve internal processes and efficiency.
Impact: Enhanced productivity and resource allocation.
Example: Customer feedback helps populate product backlogs with nuanced insights, improving collaboration among teams

Meeting legal and regulatory requirements:
Purpose: To ensure compliance with industry standards and regulations.
Impact: Reduced legal risks and improved reputation.
Example:

# data[].attributes.body
1. Enhancing Customer Satisfaction:
Happy customers are more likely to return and recommend your brand.

2. Building Customer Loyalty:
Loyal customers stick with your brand.

3. Driving Positive Brand Reputation:
A good reputation attracts new customers and builds trust.

4. Differentiating from Competitors:
Sets your brand apart, making it the preferred choice in a crowded market.

5. Increasing Revenue and Growth:
Satisfied, loyal customers drive sales and expand business opportunities.

6. Gathering Customer Feedback:
Helps improve products, services, and customer experiences.

7. Resolving Issues and Retaining Customers:
Quickly addressing problems prevents churn and strengthens relationships.

8. Supporting Marketing and Sales:
Engaged customers amplify campaigns and provide authentic testimonials.

9. Strengthening Internal Operations:
Feedback improves efficiency and aligns services with customer needs.

10. Meeting Legal and Regulatory Requirements:
Ensures compliance, builds trust, and avoids legal issues.

# data[].attributes.body
Brooke_ Vintage - She post's style with me videos and "People react to my vintage streetwear" She has a very good aesthetic which would similarise to Revibe very effectively.

Thebrand4u - They post outfit inspirations in relation to street wear and edgy vibes, correlating perfectly with Revibes cool edge and vintage inspirations.

Baggy society - Instagram presence is huge and they post daily outfit inspirations and tag different brands giving credit too them

( I Cant screenshot on here as im blocked from TikTok on search)

# data[].attributes.attachment_link.title
Micro-influencer with cheaper rates but a dedicated and authentic following. Will produce better organic content than bigger creators where it may look ‘forced’. Already garners traction on conten

# data[].attributes.body
Networking - finding influencers to partner

Social media - post people that have tagged them wearing their items on stories

Forum - styling tips

Brand-owned - mobile app of shop

Workshops - talk about sustainability process

Pop-ups - pop up shops in busy high streets

# data[].attributes.body
social media, promote their clothing, company ethos across all platforms increasing brands awareness. engage through social media by talking the customers. interact with giveaways etc

forum- users can discuss styling, sustainability, and trends. can also offer sneak peeks to the companies latest news

brand owned- mobile app to purchase clothes where you can notify users on latest deals and updates

networking- collaborate with industry experts, influencers, and customers for a conference on fashion and design.Teach participants how to style pieces from the clothing line.

conferences, workshops- have discussions about eco-friendly fashion, aligning with sustainability-conscious customers.

pop up stores- pop up shops in high streets. customers can see product in real life and engage physically with the brand

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Social Media:
Use Instagram, TikTok, and Pinterest to showcase eco-friendly fashion tips, behind-the-scenes videos of sustainable production, and encourage user-generated content.

Forum:
Create a dedicated online forum for customers to discuss sustainability, share styling tips, and learn more about ethical fashion practices.

Brand-Owned (Mobile App):
Develop a mobile app offering exclusive access to eco-tips, virtual styling sessions, and a rewards system for sustainable behaviour.

Networking Events:
Host events for eco-conscious individuals to connect, discuss sustainability trends, and share their experiences with sustainable fashion. This builds a passionate and tight-knit community.

Workshops and Conferences:
Organise DIY clothing workshops or sustainability-focused talks to educate customers about eco-friendly living and upcycling old garments. This highlights ReVibe’s commitment to sustainability education.

Pop-Up Stores:
Launch limited-time pop-up stores with interactive experiences like live garment-making, sustainability showcases, and personalised shopping experiences to connect with customers in person.

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Social Media

Hold social media competitions to engage audience, engage with/respond to comments. Create a sense of community through social media.

Forum

Could respond to any queries that people may have about the customer service side of the business.

Brand-owned

Could create a sense of community, put out tailored messages to the audience.

Networking events

Search out like-minded people who care about sustainability to build a larger audience.

Workshops and conferences

Can educate people about how the clothes are made and why the brand is sustainable - this will build authenticity and trust with the audience.

Pop-up stores

Can demonstrate the quality of the products - builds authenticity and trust with audience. Can engage with customers face-to-face, builds relationships and strengthens loyalty.

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Social Media

Share behind-the-scenes content on sustainable practices.

Host live Q&A sessions about eco-friendly fashion.

Encourage user-generated content and sustainability challenges.

Collaborate with eco-conscious influencers.

Forum

Create a space for discussions on sustainable fashion.

Facilitate knowledge sharing about garment care and repair.

Allow customers to share experiences and ideas.

Brand-Owned Platforms

Develop an app feature for tracking sustainable actions.

Create a community hub for upcycling ideas on the website.

Implement a rewards program for eco-friendly practices.

Networking Events

Organize meetups for sustainable fashion enthusiasts.

Host panels with industry experts on circular fashion.

Facilitate clothing swap events to promote reuse.

Workshops and Conferences

Conduct workshops on upcycling and garment repair.

Offer sessions on sustainable materials and production.

Host conferences with keynote speakers from the industry.

Pop-Up Stores

Create immersive experiences showcasing sustainability.

Offer repair services and customization options.

Host mini-workshops on sustainable fashion topics.

These strategies can help build a loyal community around the brand's sustainable mission.

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Social Media - Braodcast Channel - asking opinions on what clothes they would like to drop next.

Forum -Fill in our feedback forms and get a piece of clothing of your choice from the website.

Brand Owned - ReVibe App - collaborate element that allows customers to get involved with the decision making process / what stock they would like to see coming in.

Networking Events - Host our own - all with vintage reselling / sustainable fashion businesses. // have guest speakers from highly followed sustainable brands for tips and tricks. Customers who buy a lot from us could receive VIP tickets / experience.

Workshop and Conferences - talks about sustainability / influencer outreach

Pop Up Shops - globally

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social media - Huge market of people who love this sort of company and vibe.

Forum- Style tips/ how to wear

Brand owned - App/ digital presence of our shop.

Networking event - Team up with influencers and trend setters

Workshop and conference - Talk about thrifting clothes and how you can use vintage/streetwear to re use your clothings in a cool vibe way. Or go down a different route of how to style clothing and different clothing trends etc.

Pop up store - Pop up store in busy traffic locations and sell our clothing - Exchange a piece of your clotjhing for another.

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Social media: Paid social ads, influencer marketing, giveaways

Forum: Exclusive discord/whatsapp communities access (open for a limited time) with exclusive sales/discounts

Networking events: Network with other sustainable businesses or local marketers/influencers etc

Workshops and conferences: Conference centres (Excel exhibitions, NEC etc) with a booth selling or giving away pieces

Pop-up stores: Pop ups in high traffic areas like Camden, or in venues such as student unions etc

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Social media - post people that have tagged them wearing their items on stories

Forum - styling tips

Brand-owned - mobile app of shop

Networking - finding influencers to partner with

Workshops - talk about sustainability process

Pop-ups - pop up shops in busy high streets

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Nike - Social Media

LinkedIn - Networking events

Minecraft - Forum

Lush - Brand-owned

Gymshark - Workshops and conferences

Supreme - Pop-up stores

# data[].attributes.body
Nike 3

LinkedIn 5

Minecraft 2

Lush 1

Gymshark 4

Supreme 6

# data[].attributes.body
1 Nike

2 Minecraft

3 Lush

4 Gymshark

5 LinkedIn

6 Supreme

# data[].attributes.body
1- Nike

2- Minecraft

3- Lush

4- Gymshark

5- Linkedin

6- Supreme

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1. Social media - Nike

2. Forum - Minecraft

3. Brand-owned - Lush

4. Networking events - Gymshark

5. Workshops & conferences - LinkedIn

6. Pop-up stores - Supreme

# data[].attributes.body
1. Lush

2. minecraft

3. nike

4. gymshark

5. linked in

6. supreme

# data[].attributes.body
1- Nike

2- Minecraft

3- lush

4-gym

5- li

6- supreme

# data[].attributes.body
Nike - 3

LinkedIn - 5

Minecraft - 2

Lush - 1

Gymshark - 4

Supreme - 6

# data[].attributes.body
1-Nike

2-Minecraft

3-Lush

4-Gymshark

5-Linkedin

6- Supreme

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It is important to build, nurture and engage with a brand's audience as it will build customer loyalty and trust - this will lead to long-term growth for the business. Audience building is about creating a community that feels connected to the brand, transforming casual consumers into loyal advocates who actively support and promote the business.

For my brand - It is crucial that parents/prospective parents have trust in the school, and feel that they have a relationship with the school. Parental engagement is something that we are currently focusing on, as it is so important for the success of the school.

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Building, nurturing, and engaging a brand's audience serves to:

Create meaningful connections

Build emotional resonance and trust

Transform consumers into brand advocates

Generate sustainable business growth

Differentiate from competitors

Develop loyal customer relationships

Gain strategic market insights

Core purpose: Turning audience interaction into a strategic business asset that drives long-term value and connection.

For RDG in the home improvement industry:

Establish trust and credibility with potential customers

Showcase expertise through before-and-after photos and how-to guides

Create emotional connections with homeowners seeking transformations

Position the brand as a valuable resource for DIY enthusiasts

Generate leads and drive conversions for renovation projects

Differentiate from competitors in a crowded market

Gather insights on homeowner preferences and pain points

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building, engaging and nurturing a brand's audience is very important as it encourages loyal customers. this is key as loyal customers will choose you over the companies competitors. By having a loyal customer base they will always engage with the company which is good for increasing sales and bringing a sense of community.

at my work we achieve this by our business management team having a close relationships with installers who use our products on site to ensure everything is running smoothly.

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The purpose is to create loyalty, trust, and encourages advocacy. It drives meaningful connections and allows a brand to gain insights into their customers wants and needs ensuring customer retention.

The Albion Academy

Creates a sense of community, encourages parent and student involvement in events and helps to strengthen our communication.

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Your audience is the main focus of growing and developing your brand. They will market your product's, be your income and grow relationships with you which is why nurturing your brand and audience is huge.

Our brand is an intimate, wedding venue which offers unique wedding gatherings for all. Without engagement of our customers we would get no sales and this would lead to closure.

Furthermore if we did not nurture our couples upon viewings etc We may get bad reviews which is extremely impactful when it comes to bookings and popularity.

# data[].attributes.body
Create loyal customers

Increase sales

Building community

For CCL

Repeat customers

Increase awareness

# data[].attributes.body
The purpose is to build loyalty, increase trust, and drive long-term customer engagement, ultimately leading to higher sales and brand growth.

# data[].attributes.body
The purpose is to foster trust, loyalty, and meaningful connections, ensuring the audience feels valued and supported. This strengthens relationships and helps achieve the brand’s mission.

My Workplace:

By engaging with the audience, my workplace builds a safe, trusted space. Nurturing these connections fosters confidence, encourages participation in events, and creates a supportive community for healing and empowerment.

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Engaging and nurturing your audience means you are more likely to have repeat customers invested in their loyalty to your brand.

In my work, if we don't engage with and nurture our clients, they will outsource marketing somewhere else. We try to be really personal with out client outreach and onboarding, and check in often either celebrating wins in the data or suggesting tailored improvements to the current plan. By doing so, our clients are confident that we are always monitoring their performance and ensuring their investment with us has been a good one.

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Check out this Presentation designed by Sally Barber.

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Mission Statement At Revibe, we prioritize sustainability, advocate for ethical production, and support the principles of slow fashion. We are committed to making a positive impact by donating 10 

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Typical values might include quality, innovation, customer focus, sustainability, and trust.

How EWI Store Communicates These Values

Through consistent messaging on the website, advertising, customer reviews, and customer service interactions.

Absence of Brand Values: Internal and External Perception

Internally: Employees may lack direction, affecting alignment and motivation.

Externally: The brand could be seen as inconsistent or untrustworthy.

Inconsistent Customer Experiences

Yes, without clear values, different teams may provide inconsistent experiences, confusing customers.

Decision-Making Without Brand Values

Decisions may lack coherence and alignment with the company’s identity, leading to inconsistent strategies.

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What are your organisation's brand values?

Empathy, creativity, transparency, and collaboration

How do they communicate these values?

By prioritising feedback and providing compassionate support services, through partnerships, community events, and teamwork-driven projects.

How would the absence of brand values affect how your organisation is perceived internally and externally?

Internally: Teams may feel disconnected or lack purpose.

Externally: The organisation might appear unreliable or directionless.

Could the absence of brand values lead to inconsistent customer experiences? If yes, why?

Yes, without shared values, there’s no unified approach to delivering consistent services.

Without brand values, what would guide decision-making processes?

Decisions may rely solely on short-term goals or individual interpretations, lacking a unified vision.

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Values :

RESPECT – We will celebrate equality and ensure that all interact positively with the school and wider community.

AMBITION – We will develop motivated individuals who believe they have unlimited potential.

RESILIENCE – We will build the skills needed to overcome the challenges of everyday life.

Communicated :

Via our students and staff members.

Through our student success charter.

Students are highlighted on socials for exceeding our academy values / reward with trips , certificates , sweets etc.

Internally: Think there would be questions of what are we all working and striving towards as a community (what are the expectations of the school). Could create divides / staff working independently on what they feel are the best values to strive for in teaching and learning.

Externally: It would affect how the school is perceived and understood by potential parents. Without clear values, how can they understand if our school aligns with what they want for their child.

Yes - our messaging could become inconsistent as we wouldn't have a set of unified, aligned values

The process would be inconsistent and potentially misaligned as there would be multiple goals and targets rather than a unified community goal.

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Brand values: professionalism, respect, integrity, meritocracy, agility

How we communicate them: customer service and processes

How would the absence of brand values affect how your organisation is perceived internally and externally?

It would look as if they don't care about any sort of values or align their morals , bad perception

Could the absence of brand values lead to inconsistent customer experiences? If yes, why? Yes, for example some people may personally prioritise quick service over careful service meaning different experience for customer

Without brand values, what would guide decision-making processes? Everyone would have their own ideas - would be hard to reach a decision, probs end up being the person with most power or loudest voice making decisions

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Honesty, Reputation, Integrity

Communicated through many customer testimonials, the fact we've been running for over 30 years helps support our values being truthful and through insurances/guarantees we offer.

Without these values our company could be perceived as untrustworthy.

The absence of these values would lead to inconsistent customer experiences, leading to the possibility of a loss of potential customers, resulting in less revenue.

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SCA Brand Values

We are proud members of the Salford community, constantly striving to be the best and to bring out the best in everyone. All students and staff contribute to our Culture of Excellence by demonstrating our SCA values: REACT (Responsibility, Excellence, Aspiration, Commitment and Teamwork).

How do we communicate these values?

The REACT framework underpins all of our communications about values, we tie everything back to this to make it simple and easy to understand. All students/staff are aware of the values and they are visible across all digital platforms as well as internally across the site.

How would the absence of brand values affect how your organisation is perceived internally and externally?

Internally

Less sense of community

Less understanding of the behaviours and standards expected of people within SCA community

Lack of focus

Externally

Confusion around what the organisation stands for

May view the organisation as less competent

Could the absence of brand values lead to inconsistent customer experiences?

Yes, if people within the organisation are not aligned on the brand values, then customers may receive an inconsistent range of messages.

Without brand values, what would guide decision-making processes?

Decision-making processes may be made by individuals own personal values/opinions, which could lead to inconsistency in messaging.

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Brand values - We value authenticity, sustainbility, connection with our couples, Creativity in the brand and products we sell, and the Joyful celebration we host at Drovers.

We communicate these values through our marketing, organic farm, valuing our local suppliers, we show passion to each couple filling their experience with laughter and love.

Our brand would very quickly get lost and merge into every other wedding venue. We take on bookings and interest because we are such a different and unique farm venue, a hidden gem.

With the absence of brand values, the team would begin to loose focus on our USP and the wedding's we host would not hold to the standard they do now as each worker would loose focus on the importance of our brand.

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Organisations brand values

sustainability, energy efficiency, quality and customer satisfaction

how do we communicate

communicate through a combinations of things. from formal written texts to visual imagery. straightforward and concise information on website and social media.

how would the absence of brand values affect how your organisations is perceived internally and externally

internally, staff would be uninspired not wanting to help customers with their homes.

externally- as we are b2c the customers wouldn't be able to trust us and be inconsistent

could the absence of brand values lead to inconsistent customer experiences

yes

without brand values what would be the guide decision-making processes

the process would be inconsistent. workers will reply on personal judgement rather than a cohesive and uniformed company goals. would not support the companies long term goals which would damage the companies reputation

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The core values of Eighty3 Creative are reliability, honesty, attention to detail, hard work, straight talking, empathy & kindness, results orientated, and great work.

Hitting deadlines consistently, peer-reviewing the work completed, setting goals to achieve within different time frames and regularly referring back to these goals to ensure that your targets are being met, embracing a diverse workforce and understanding others lived experiences, being honest with co-workers and clients if something needs changing or is not up to standard.

Without these values, the quality of our work would be diminished resulting in loss of clients and tension within the team.

The absence of brand values could lead to inconsistent customer experiences, particularly if you prioritise hard work on meeting deadlines on a higher-paying client.

Without brand values, the team would work independently without any input or advice from others that may improve the work. You would make your own decisions, likely at the cost of quality.

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Ben and jerry's - Community & exclusivity

Tesla - Innovation

Patagonia - Social responsibility

Amazon -Customer centricity

rolex - quality and craftman ship

# data[].attributes.body
Ben & Jerry's - Social Responsibility

Tesla - Innovation

Pantagonia - Community and Inclusivity

Amazon - Customer-centricity

Rolex - Quality and Craftmanship

# data[].attributes.body
Ben & Jerry's - Social Responsibility

Tesla - Innovation

Pantagonia - Community and Inclusivity

Amazon - Customer-centricity

Rolex - Quality and Craftmanship

# data[].attributes.body
Amazon - Customer Centricity

Patagonia - Social Responsibility

Tesla - Innovation

Ben & Jerrys - Community & Inclusivity

Rolex - Quality & Craftmanship

# data[].attributes.body
1 - patagonia

2 - tesla

3 -ben n jerrys

4 - amazon

5 - rolex