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Our Business Model Canvas

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CUSTOMER RELATIONSHIP & CUSTOMER SEGMENTS

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CUSTOMER RELATIONSHIP & CUSTOMER SEGMENTS

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Customer Relationship

Good customer service - By having a good customer service, it can help us to increase sales and generate income for the product by leaving a positive impression on the customers.

Low cost - By having low cost, it can easily attract the attention of the customers to buy affordable price and the product offers good quality.

Customer Segments

Primary - University students can buy this cheap and affordable product that has a unique taste.

Secondary - Family members and close friends can buy the product by supporting the business to grow.

Tertiary - Local community (Villagers) can buy this product and give us their feedback to us so we can improve and give them better product.

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KEY PATNERS, KEY ACTIVITIES & KEY RESOURCES

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KEY PATNERS, KEY ACTIVITIES & KEY RESOURCES

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Key Partners

Suppliers supplies the product in order for us to make our business.

Delivery and marketing were carried out by the group members.

Treasurer collects the money and give it to the supplier for them to make the product again.

Social media promotes our product to everyone in the internet.

Key Activities

Sales : The product that we sale is Kerepek Bandung

Marketing : The product was promoted through Instagram and WhatsApp.

Delivery : COD (COD around UNIMAS through each college except BRC and TAZ which we will charge them for RM1).

Key Resources

Our important resources is the sweet potatoes which is the main ingredient to our product, Kerepek Bandung.

Other ingredients was included as well such as sweet potato grating, water, cooking oil and chili sauce.

Through out the making process of this product, machine was also included as well such as the fridge, The fridge will cool the potatoes faster so it can be pack in the packaging and sell it to the customers.

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There are 2 channels that we use to promote and sale our product to the customer. Firstly, we use WhatsApp. By using the WhatsApp application, we use the WhatsApp status to sell our products in the form of videos that have been produced. Other than that, we also use Instagram by making content for our product "Kerepek Bandung" on Instagram Reel. The poster, picture and videos about our product will be posted there so people can know more about the product.

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Price of a Pack of Chips : RM 3.00

This is the basic cost for each such package. Meanwhile, the purchase cost, or the original cost to the manufacturer for a package of products, is RM 2.50.

Cost of Goods for Manufacturing Products :

Cassava - RM 15.00/3kg

Dried Chili - RM 8.50/500g

Garlic - RM 3.90/250g

Onion - RM 3.90/250g

Cooking Oil - RM 42.00/1 Box (17 Pack)

Salt - RM 3.80/1kg

Granulated Sugar - RM 3.50/1kg

Total Manufacturing Cost: RM 80.60

This is the overall cost the ingredients of the product.

Total Sales :

30 Pack × RM 3.00 = RM 90.00 (1 Person)

RM 90.00 × 6 Person = RM 540.00 (Week 1)

RM 540.00 × 8 Weeks = RM 4320.00 (1 Person)

Shipping Cost to Customers :

Free shipping to customers residing in Allamanda College, Sakura College, Dahlia College & Cempaka College. Meanwhile, the delivery fee is RM 1.00 for Tun Ahmad Zaidi (TAZ) College & Bunga Raya (BRC) College.

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The value propositions of our product can eliminate a person's craving by making them to buy and enjoy more. Other than that, it is also durable as it can last more than 3 days. The products (chips) that are thin and easy to chew for everyone. Therefore, it has its own unique taste.

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Overall, our product "Kerepek Bandung" has a good quantity and quality of products. Therefore, it is affordable and cheap because its only cost around RM 3.00 for each small package. The package that we use attracts the customers by using attractive packaging patterns.

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Hello everyone! My name is Aubrey Mel Lester Anak Paul Breitner. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Hello everyone! My name is Cleoclara Maclivea Anak Pilo. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Business Name

Kerepek Borneo

Business Location

Allamanda College, Jalan Merbau, 94300 Kota Samarahan, Sarawak.

Business Vision

We all hope that Kerepek Borneo will produce more products in the future that suit the taste of local people and even attract the attention of outsiders. We also hope that Kerepek Borneo can grow as widely as other successful businesses out there. Furthermore, we hope that Kerepek Borneo will be able to go international and compete with foreign snack products, offering better quality along with the authentic taste of Malaysian local snacks.

Business Mission

Our mission is to offer a better quality products in future based on the customer review. Other than that, Kerepek Borneo also produced the products with a reasonable prices and upgrade better service time to time.

Business Objectives

We will expand this business from time to time with more creative idea and well organized marketing strategy.

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Hello everyone! My name is Muhammad Ariq Ulwan bin Hadi. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Hello everyone! My name is Nurfatini Abirah binti Malaysia. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Hello everyone! My name is Petralescia Elna Anak Welson. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Hello everyone! My name is Siti Nuur Farhana binti Hamdan. I am from Kota Samarahan, Sarawak. I'm a 1st Year Cognitive Science student from the Faculty of Cognitive Science and Human Development, UNIMAS.

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Our Product Details

This is our Kerepek Bandung Pedas. It’s a crispy and tasty snack with just the right amount of spice, so everyone can enjoy it. The ingredients like bandung, sambal, and natural seasonings to give it a delicious flavor. Each pack is small, priced at only RM3, which is perfect for students or anyone looking for an affordable to eat. To ensure freshness, our kerepek is prepared weekly, so you can always enjoy it at its best.

Our Services

Delivery services are provided for customers in the UNIMAS and Samarahan areas on a Cash on Delivery (COD). For orders from customers outside UNIMAS, deliveries will be made on Saturdays and Sundays only. A delivery fee of RM 1.00 will be charged for those residing in Kolej Tun Ahmad Zaidi and Kolej Bunga Raya. Meanwhile, customers residing in Kolej Allamanda, Kolej Dahlia, Kolej Sakura, and Kolej Cempaka will not be charged a delivery fee, but the fee depends on the exact delivery location. Customers will be informed of the total delivery fee upon order confirmation.

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Our group has planned to run a potato chips that called as " Kerepek Bandung" . This "Kerepek Bandung" is made from pure tapioca that self planted by the supplier. Kerepek Bandung is a sole proprietorship business with the address No.57 Empila Village, Kota Samarahan City. Our group choose this sole proprietorship business it is because the cooperation between the two side is very easy and smooth and the product production management process also does not complicate the cooperation between the supplier and seller involved. Furthermore, our group also has visited the place where the supplier produce the chips. Nevertheless, our group also took the opportunity to learned how to make a potato chips and the way it produce until it being wrapped.

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Food and Beverages

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As for Aubrey's task, it is to make the BMC slide and the business model canvas for the group. This will help people to understand what the product is. As for the marketing, he promotes the product through WhatsApp and friends. As for the sale, he sells the product mostly to his family members and close friends.

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As for Cleoclara's task, it is to promote the product through social media. She is responsible for making short videos about the product as well as making the social media account for the product. For example, Instagram. With this, it can attract the customer to buy our product.

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TASK DISTRIBUTION FOR EACH INDIVIDUAL IN THE GROUP

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As for Ariq's task, he will edit our videos for the presentation and make sure the video gives the best quality. He is responsible for selling the product as well. He also gives out ideas and suggestions for the product.

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TASK DISTRIBUTION FOR EACH INDIVIDUAL IN THE GROUP

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As for Fatini's task, she is responsible for designing the poster and logo (digital). The poster and logo will be used as our identity and to attract the customers attention. She promotes and pays the suppliers for the product. She also makes short videos about the product using TikTok.

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TASK DISTRIBUTION FOR EACH INDIVIDUAL IN THE GROUP

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As for Petralescia's task, she is responsible for giving away the task to the members and making sure all do the task. She is responsible for making the slide for the presentation. Other than that, she makes and edits videos by helping the other group members. She also records financial records by making sure all of the products were sold equally.

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TASK DISTRIBUTION FOR EACH INDIVIDUAL IN THE GROUP

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As for Farhana's task, she is responsible for supplying and paying for the product "Kerepek Bandung" because the supplier is her family member herself. She also assists the supplier in making the product itself. She promoted the product as well to attract the customer and list the financial records by making sure all of the products were sold.

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Monday - 08:00 A.M - 20:00 P.M

Tuesday - 08:00 A.M - 20:00 P.M

Wednesday - 08:00 A.M - 20:00 P.M

Thursday - 08:00 A.M - 20:00 P.M

Friday - 08:00 A.M - 20:00 P.M

Saturday & Sunday - Close at weekend

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https://www.instagram.com/kerepek_borneo?igsh=aGxvNnUwaTE0YzJi

This is our Official Instagram page.

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This is our Business WhatsApp number.

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1. Self-Pickup Delays

Customers failing to pick up orders on time disrupt the vendor's planned schedule, causing inefficiencies and potential delays in serving other customers or managing operations.

2. Uncertain Demand for Chips

Customers insisting on receiving chips at unpredictable times create challenges for vendors, especially when preparations or stock availability do not align with these sudden demands, leading to operational strain.

3. Lack of stock

When there is not enough chips stock, customers will get frustrated especially the regular customer who always repeat order and then it might dropped business's reputation. This can make customers go elsewhere to look for another alternative or different snacks.

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AUBREY MEL LESTER ANAK PAUL BREITNER (103444)

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AUBREY MEL LESTER ANAK PAUL BREITNER (103444)

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Name of Instagram Business Account :

kerepek_bandung

Link to Our Instagram Business :

https://www.instagram.com/kerepek_borneo?igsh=aGxvNnUwaTE0YzJi

The business started operating on 7 November 2024 through a Instagram Page platform. Other than that, our business is using social media platforms which are Instagram, and Whatsapp to promote our products. Customer can get more information about our products through our official Kerepek Borneo Instagram.

We use the Canva application as a platform to create posters. With the editing features available in the Canva application, it makes it very easy for us to create an attractive poster for our marketing purposes. In addition, for video editing, we use the Capcut application to create a marketing video about the products we sell. This can make it easier for us to produce marketing through the templates available in the Capcut and Canva applications.

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We also use the WhatsApp as our marketing platform.

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SCREENSHOTS OF COMMUNICATIONS WITH CUSTOMERS IN WHATSAPP

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SCREENSHOTS OF COMMUNICATIONS WITH CUSTOMERS IN WHATSAPP

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NURFATINI ABIRAH BINTI MALAYSIA (105812)

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NURFATINI ABIRAH BINTI MALAYSIA (105812)

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My name is Siti Nuur Farhana Binti Hamdan