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aesthetics - van and menu

cost - menu and making van

customer - who's the audience (not someone who likes mexican food, etc)

environment - environmental aspects why its important for food trucks

size - what is the size of food truck (real and model)

function - what the truck does

materials - column for model and irl truck

do it in table format

specs - what will be researched - justification

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The success of the product will be assessed through two methods: a survey and three interviews. These tools aim to gather a well-rounded understanding of the truck’s success based on external perceptions. Though the craftsmanship of the model is not of the highest quality, functionality and durability tests are still important and will be conducted to evaluate its weaknesses and improvements.

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A1 - M

A2 - C

A4 - M

LOGO+Branding

Research plan

Product analysis

Unique selling point

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Information copied from document, but formatted in Canva.

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(1:3 Scale)

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This truck design is a vibrant celebration of Thai cuisine, with a tamarind pods pattern and a striking color scheme on the body. The body of the truck is painted in a yellow to contrast the blue roof inspired by our trolley logo. The truck’s 3D-printed wheels allows for more detail in the truck, with a sleek, minimalist design that complements the vehicle's modern appeal. The headlight design incorporates a light circuit reflecting the vibrant street food markets of Thailand at night. Normal flat mirrors will be used to craft rearview mirrors of the truck. Overall, this truck blends traditional Thai flavors with contemporary aesthetics, making it not only a functional vehicle but also a bold statement piece on the road.

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This truck model features a vibrant and dynamic design, drawing inspiration from nature and bold colors. A vertical garden is integrated along the side of the truck, adding a fresh and organic touch that enhances its visual appeal. The greenery brings a sense of life and environmental consciousness, while providing a natural contrast to the colorful palette. Moreover, the menu board is laser-cut into the shapes of tamarind pods and tamarind leaves, creating a unique and thematic design element that highlights the focus on tamarind as a key ingredient. The truck's color scheme is a combination of red, yellow, blue, and green, creating an energetic and eye-catching appearance to evoke a sense of excitement and draw attention to the truck, ensuring it stands out in any setting. Lastly, a metal-framed, mirror food display showcases the offerings with a sleek, modern touch. The reflective surface of the display adds a polished finish, enhancing the truck's overall aesthetic while providing customers with a clear view of the food.

Overall, these elements combine to create a truck that is both visually striking and functional, with a focus on nature and bold designs.

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1:3 scale

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The assembly drawing of the model truck outlines a detailed process for manufacturing and assembling its components.

1. Frame Construction:

The truck’s frame will be made from lightweight MDF wood, joined together using nails and a half lap joint in order to guide the construction of the body.

2. Wheels:

The wheels are 3D-printed using plastic filaments and will feature a hollow core for reduced weight, as well as allowing for the axel to go through.

The wheels will be attached to the axles using metal bearings, which will ensure smooth rotation and durability.

3. Vertical Garden:

The vertical garden structure will be made from lightweight wood framing, assembled using rivets or nails at the joints.

4. Laser-Cut Menu Board:

The menu board will be laser-cut from a durable acrylic or MDF wood, using a laser cutter to achieve precise, tamarind pod and leaf shapes. The laser-cut board will be mounted on the side of the truck with wood glue for easy installation.

5. Ladder:

Wooden dowels will be cut to the desired length with small holes drilled at the sides at regular intervals on both sides of the ladder. Then, the dowels will be inserted and secured with wood glue.

6. Windows:

Acrylic sheets will be cut using a circular saw Apply a reflective mirror film to the back of the acrylic, ensuring a smooth, even layer for clarity.

7. Coloring and Finishing:

After all parts are assembled, the truck will be painted with acrylic paint followed by a clear coat of varnish for a clean finish.

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The CAD and 3D mock-up model of the food truck allows for a compact representation of the full design. The color scheme is preserved, with bright yellow and blue for the main body, and red accents applied in blocks to convey the truck’s energetic look.

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Blue and Grey Simple Modern Informational Data Infographic

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Improvements that Could be Made to the Unit and Model Truck

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Improvements that Could be Made to the Unit and Model Truck