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UNSDG - 5, 12, 10, 13

Personal Research

Feminism and...?

Life Cycle of a product

For D1 Meet topics of discussion

Target Audience - with Research

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Roles and Responsibilities: Clearly defining who is responsible for what, such as writing, design, direction, or production. It ensures that everyone knows what is expected of them.

Ownership and Credit: Outlining who owns the intellectual property (IP) of the creative work and how contributors will be credited. This can include how profits or royalties are divided if applicable.

Vision and Goals: Aligning on the overall creative direction and objectives for the project. This ensures that everyone is on the same page about the tone, style, and purpose of the work.

Conflict Resolution: A method for resolving disagreements that may arise during the creative process, helping to keep the project on track even when tensions develop.

Timeline and Deadlines: Setting clear milestones and deadlines to keep the project moving forward.

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https://www.unep.org/interactives/sustainable-fashion-communication-playbook/

https://docs.google.com/presentation/d/1y3R3If1fbaDzmvgoWEPdgj5tiXqW4klMTtAa_N3W8N8/edit

https://www.thredup.com/fashionfootprint/?srsltid=AfmBOop3PgkFO1wVxfBDp_JCohQ0B6udvpJzLsEGR1FEgS468N6rmMF6

https://www.reuters.com/sustainability/society-equity/comment-trying-slow-down-fast-fashion-regulators-should-focus-overproduction-2023-08-21/

https://www.ellenmacarthurfoundation.org/

https://unfccc.int/climate-action/sectoral-engagement-for-climate-action/fashion-charter/participants

https://moeon.de/en/blogs/news/why-sustainable-fashion-is-a-feminist-issue

https://www.unwomen.org/en/news-stories/explainer/2022/02/explainer-how-gender-inequality-and-climate-change-are-interconnected

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The Sustainable Fashion Communication Playbook

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The UN Climate Change Sustainable Fashion Communication Playbook provides a framework for how to align consumer-facing communication across the global fashion industry with sustainability targets.

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Visualiser, Creative Thinker, strategizer

Skills - Story Boarding? Storytelling,

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Feminist Artists

Curatorial

Visual Design

Spatial Design

Narrative Design

Modelling, Rendering, Film Production

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Documentation

Film and sound production

Art direction

Interaction Design

UX System mapping and meaning making with data analysis

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Overall direction (PJM) ; scheduling, guide

Creative direcrion

Strategists

Storytelling

Storymaking

Media research (budget incl)

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Graphic design

Art direction

Creative strategy

Presentation design

Fashion & social media strategy

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Dreamer

Designer

Producer

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Why isn't fast fashion more expensive? mentality

The Real Price Tags

Projections mapping on clothes

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Closed Loop Closet

Interactive pop up shops where users can select a garment and trace its journey through the fashion supply chain.

Include AR elements where users can "see" and interact with the lifecycle of fashion items.

Circular Closet

An interactive garment library in partnership with rental platforms. London influencers will be able to rent & swap pieces for the duration of LFW.

#CircularStreetStyle to show how cool girls rewear outfits.

Fabric of Change

A competition for emerging designers to create an upcycled garment or collection.

Eco Edit

Partner with a fashion brand/app to launch an add on that helps users assess and refresh their wardrobes through AI suggests outfits, upcycling ideas, or resale/rental options.

Provide resources for donation or swapping through local initiatives.

From the Archives

challenge LFW designers to showcase upcycled or past outfits in their upcoming shows. Showcase the power of rewearing, styling and up-cycling clothes.

The RealReal Price

what is the real price of fast fashion? to highlight the costs of the garments that we wear, we will replace price tags $$$ with amount of water used, labor spent, and more.

Clothing of Climate Change

If the industry doesn't implement change soon, there will be no resources left to make new clothes. What does the catwalk of climate devastation look like? Are the clothes falling apart, catching on fire, do they even exist?

What if the weather report looked like the trend forecasting?

Style Cycle

we will throw the biggest clothing swap in London. We will ask people to bring gently used clothes that they haven't worn to swap with others. Keeping the clothes in closets and out of the ecosystem.

Unstitched

create a short film depicting the journey of a garment through the lives of the women who make, wear, and dispose of it.

Her Hands

Display life-sized sculptures or photographs of hands (symbolizing female garment workers) made from recycled materials & clothing.

QR codes link to stories of women in the supply chain and ways to support fair labor. AR or VR activation?

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1. Gender composition of fast fashion consumers

https://cn.gii.tw/report/sky1510406-fast-fashion-market-size-share-growth-analysis-by.html?utm_source=chatgpt.com

Globally, the main consumers of fast fashion are indeed women. According to market research reports, female consumers dominate the fast fashion market. For example, a report published by market research firm SkyQuest states that female consumers hold a significant share of the fast fashion market by gender.

2. Gender Composition of Fast Fashion Producers

https://www.thepaper.cn/newsDetail_forward_8138232?utm_source=chatgpt.com

The labour force in the production segment of the fast fashion industry is mainly provided by low-income female workers. According to the International Labour Organization (ILO), the majority of workers in textile factories in developing countries are women, who often work in poor conditions, receive low wages and have no protection of their rights. This phenomenon has been criticised as a ‘new form of gender oppression’, which conflicts with the core feminist goal of eliminating gender inequality.

3. Fast fashion leads to consumerism and gender roles.

Consumerism and gender roles: Fast fashion encourages over-consumption by frequently introducing new styles, especially for female consumers. This marketing strategy may exacerbate social expectations of women's appearance and fashion, reinforcing gender stereotypes.

The fact that the main consumers of fast fashion are predominantly female is closely related to the socio-cultural shaping of women's consumption behaviour. However, there are many environmental, gender and social sustainability issues associated with this consumption pattern that need to be analysed and addressed through a gender lens. Feminism can drive change in the fast fashion industry by advocating for a more inclusive and sustainable fashion culture.

3.1 Consumerism and ‘appearance anxiety’:

Fast fashion amplifies women's anxieties about appearance management through its rapidly changing trends and ‘affordable luxury’ positioning. The notion that ‘fashion must be constantly updated’ promotes consumerism, which contradicts the feminist concept of ‘self-acceptance’.

3.2 Empowerment or Dilemma?

Some feminists believe that fashion can be used as a tool for women to express themselves and achieve empowerment, for example, by choosing clothes that match their own style to boost their self-confidence. On the other hand, fast fashion overemphasises the importance of ‘outward appearance’, which may reinforce gender stereotypes.

4. How Fast Fashion Influences Gender-Neutral Fashion

Fast fashion brands have tried to cater to gender non-binary and LGBTQ+ consumers in recent years, but there are some problems with this:

- Commercialisation of gender-neutral fashion: The ‘gender-neutral’ collections in fast fashion are sometimes criticised for lacking diversity and being a marketing tool rather than being truly gender-inclusive.

- Exploitation of niche groups: The fast fashion business model may disguise its exploitation of niche cultural symbols by appearing to be inclusive, without truly serving or respecting these groups.

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Sign up | Miro | The Visual Workspace for Innovation

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Miro is a visual workspace for innovation where teams manage projects, design products, and build the future together. Join 60M+ users from around the world.

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From Fast to Gender-Just Fashion - Gender Policy Report

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When it comes to fast fashion, women are both the workers and consumers. How can we promote better working conditions for women in this global industry?

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How Fast Fashion Factories Trap Women and Girls in Poverty (And How We Can Help) - Good On You

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Read on to discover why so many women land in these jobs, and what we can do to support the transition to a just fashion system for all.

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Women and the Structural Violence of ‘Fast-Fashion’ Global Production: Victimisation, Poorcide and Environmental Harms (Chapter 8) - Gendering Green Criminology

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Gendering Green Criminology - October 2023

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Protestors holding "Who Made My Clothes" signs

Fashion Revolution is a not-for-profit global movement represented by Fashion Revolution CIC with teams in over 75 countries around the world. Fashion Revolution campaigns for reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Starting in 2014, Fashion Revolution marks the anniversary of the Rana Plaza disaster in Bangladesh with Fashion Revolution Week and holds events each year. Between 2014 and 2020, millions of people around the world called on brands to answer the question Who Made My Clothes? The hashtag #WhoMadeMyClothes became the no.1 global trend on Twitter. They have faced criticisms specifically about the Global Fashion Transparency Index.

Fashion Revolution was founded in 2013 in response to the Rana Plaza disaster in Bangladesh by Carry Somers and Orsola de Castro. The organization is funded by private foundations, institutional grants, commercial organizations, and donations from individuals. Somers and de Castro launched the #WhoMadeMyClothes hashtag in 2014.

Carry Somers, founder, shares her work with Fashion Revolution.

The first Fashion Revolution Day took place on 24 April 2014. Fashion Revolution's hashtag #insideout was the no. 1 global trend on Twitter.

The second Fashion Revolution Day took place on 24 April 2015. The global reach from online news and broadcast media was 16.5 billion and 63 million people from across 76 countries made the hashtag #WhoMadeMyClothes the number one trend on Twitter The YouTube video The 2 Euro T-Shirt - A Social Experiment had over 6.5 million views and won a Cannes Lions award.

In its third year, Fashion Revolution activities took place over a week, from 18 to 24 April 2016 in over 90 countries around the world. This Fashion Revolution Week began with Fashion Question Time at the UK Houses of Parliament. and the launch of the first edition of the Fashion Transparency Index, which scored 40 large fashion companies on the information they disclose to stakeholders and the public about social and environmental issues across their supply chains. 70,000 people around the world asked brands #whomademyclothes with 156 million impressions of the hashtag on social media. G-Star Raw, American Apparel, Fat Face, Boden, Massimo Dutti, Zara, and Warehouse were among more than 1200 fashion brands and retailers that responded with photographs of their workers saying #imadeyourclothes.

In its fourth year, Fashion Revolution Week took place from 24 to 30 April 2017. On 24th April, the second edition of the Fashion Transparency Index was launched, with a review of the transparency of 100 large global fashion brands. 66,000 people attended around 1,000 Fashion Revolution events and there were 533 million impressions on social media posts using one of Fashion Revolution's hashtags during April. Over 2000 brands and producer groups responded, answering #imadeyourclothes.

In its fifth year, Fashion Revolution Week took place from 23 to 29 April 2018. Over 1000 Fashion Revolution events were held around the world, including Fashion Open Studio and Fashion Question Time at the Houses of Parliament. In April, the third edition of the Fashion Transparency Index was launched, ranking 150 brands on how much they disclose about their policies, practices, procedures and social and environmental impact.

Fashion Revolution Week continued in both 2019 and 2020. In 2020 Fashion Revolution launched a new hashtag #whatsinmyclothes focused on fabric composition and the chemicals used in textile production, linked to Carry Somers participation in Exxpedition, an all-women round-the-world sailing voyage to investigate microplastic and chemical pollution in the oceans.

During Fashion Revolution Week, hundreds of events take place around the world. Fashion Revolution has organized high-level roundtable events on ethics, sustainability, and transparency in the fashion industry.

April 24: Collaborated with AEG/Electrolux on the Loved Clothes Last project and launched a video looking at mass production, consumerism, and the tragedy of modern-day landfills.

November 6: The "Who Made My Clothes" campaign film directed by MJ Delaney and produced by Futerra was awarded the Best Green Fashion Film award at the 2018 Fashion Film Festival Milano Hashtag Movements.

May 24-28: A Textile Garden for Fashion Revolution at RHS Chelsea Flower Show designed by Lottie Delamain won silver gilt medal.

Women wear clothing inside out to support the #InsideOut movement and showcase where their clothes were produced.

For the first Fashion Revolution Day, the hashtag, #InsideOut, was created. #InsideOut became a #1 global trend on Twitter and celebrities including Christy Turlington, Livia Firth and Amber Valletta posted with the hashtag on their social media platforms. The hashtag encouraged people to wear their clothes inside out to reveal tags showing where the piece of clothing was made. Additionally, British Vogue ran a #InsideOut street style gallery on April 24, 2014.

In 2015, Fashion Revolution came up with #Haulternative, a new movement to promote sustainable fashion by encouraging people to purchase used clothing over new clothing. The goal was to encourage the purchase of used clothes to mitigate the effects of the fashion manufacturing processes on the environment. There are several key aspects to the #haulternative campaign. These aspects are:

Love story: fall back in love with the things you already own

Broken & beautiful: share the story about an item of clothing that has become damaged or broken, but that you love and will cherish forever

Fashion fix: make your clothes last longer by repairing them when necessary

2hand: recreate your favorite looks for a fraction of the price by buying from your local charity shops

Swap: do a clothes swap with a friend

DIY: turn your clothes to become something new by tailoring clothes to a different shape, adding new embellishments, or dying it with a different colour

Vintage: going vintage gives you personal style and means you'll be reusing, repurposing and extending the life of beautiful clothes

Slow: appreciate the beauty and true value of the handmade fashion items

The movement was promoted mainly through YouTube where Fashion Revolution worked with YouTube fashion vloggers to promote purchase of used clothes. The #Haulternative campaign, in conjunction with The Daily Telegraph, features fashion vloggers filming themselves doing an alternative fashion haul. Haulers who participated included CutiePieMarzia, Noodlerella, Bip Ling, Grav3yardgirl, and Shameless Maya with combined views of 2 million on YouTube. Besides the promotion through YouTube, Fashion Revolution also promoted #Haulternative by creating events with seasonal second-hand clothing pop-up stores in selected cities. In November 2019, Fashion Revolution collaborated with student ambassadors at Glasgow Clyde College to take students on guided walking tours across different second-hand clothing shopping routes.

Fashion Transparency Index (2016 & 2017) ranks the biggest global fashion companies (40 in 2016, 100 in 2017) according to their level of transparency based on a questionnaire and publicly available information about supply chain issues.

Money, Fashion, Power (2017) is a zine which comprises 72 pages of poetry, illustrations, photography, graphic design and editorials exploring the hidden stories behind clothing, pricing, and the purchasing power of consumers. Collectible hard copies could be purchased and a free digital version was published online.

In 2014, Fashion Revolution published a quiz and an education pack for school, college and university teachers, and students.

In 2015, a new quiz and separate education worksheets were produced for primary schools (7-11 years), secondary schools (11-16 years), further education colleges (16-18 years) and universities (18+). These were published in English and translated into Spanish, Finnish and other languages by Country Coordination teams.

In July 2015, a collection of social media postings showing how teachers and students got involved the Fashion Revolution was published on Pinterest, along with a 'who made my clothes?' film library, and a collection of 'imaginative ways in which the work of artists, activists and others can be used to inspire and engage people in the Fashion Revolution'.

In August 2016, three sessions were organized at the Annual Conference of the Royal Geographical Society (with Institute of British Geographers) conference in London with academic and activist speakers talking to the theme of "Scholar activism and the Fashion Revolution: 'who made my clothes?'" Session one focused on connecting producers and consumers, session two on slow sustainable fashion in practice and session three on engaging publics.

In June-July 2017, a free 3-week online course called 'Who Made My Clothes' was created in collaboration with the University of Exeter. Run by and featuring members of Fashion Revolution's Global Coordination Team - Ian Cook, Orsola de Castro, Sarah Ditty and Joss Whipple - the course included over 8,000 learners worldwide, and covered topics such as the pay and conditions of people working in the global garment industry.

In May 2020, a free 4-week online course called ' Fashion's Future: The Sustainable Development Goals' was created by and featuring members of Fashion Revolution's Global Coordination Team - Sarah Ditty, Ilishio Lovejoy and Sienna Somers - the course covered topics such as how the fashion industry works, how we interact with it and the impacts it has on people and planet, how the Sustainable Development Goals relate to the clothes we wear and many more interesting topics.

In 2016, various fashion brands criticized Fashion Revolution by questioning the methods that the organization and the website Ethical Consumer used for the Fashion Transparency Index. In an article written by The Guardian, Ruth Stokes, author of The Armchair Activist's Handbook, says that meaningful change in the fashion industry can start with a Fashion Revolution Day hashtag campaign, but must go beyond it.

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Fashion Revolution is a not-for-profit global movement represented by Fashion Revolution CIC with teams in over 75 countries around the world. Fashion Revolution campaigns for reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain.

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Leading the conversation on sustainability in fashion, worker's rights, materials, supply chain and CSR.

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Leading the conversation on sustainability in fashion, worker’s rights, materials, supply chain and CSR.

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The State of Fashion 2024: Finding pockets of growth as uncertainty reigns

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The State of Fashion 2024 report | Finland

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McKinsey’s State of Fashion report offers the best of our research and insights into the fashion industry. Explore the findings from our latest 2024 report.

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What exactly is the definition of eco-friendly in fashion

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What exactly is the definition of eco-friendly in fashion