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With the aging trend, the lifestyle and life stage needs of consumers are changing. For example, as many people look for new meaning in their lives as they enter retirement age, designers and brands are exploring multi-generational space design to create respectful and inclusive environments.

In Asia and Europe in particular, the increase in the elderly population has prompted designers to develop products and Spaces suitable for different age groups, such as the "Silverground" interactive street furniture designed by ECAL graduates, which can improve the balance and agility of seniors, allowing them to remain active and confident in their communities.

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This section explores how modern consumers are coping with life's transitions and challenges through health, community, and spirituality. It emphasizes supportive design, lifestyle redefinition, and inclusiveness for different age groups.

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This section explores how modern consumers are coping with life's transitions and challenges through health, community, and spirituality. It emphasizes supportive design, lifestyle redefinition, and inclusiveness for different age groups.

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Increased demand for personalized consumption

In the past, consumers often followed mainstream trends and brand trends, but now consumers are more inclined to express themselves and look for items with unique designs and avant-garde styles. For example, more and more consumers are choosing to support niche designer brands, vintage second-hand stores, or customized clothing to showcase their individuality. Young consumers pay particular attention to expressing their uniqueness and individuality through fashion

The rebellious attitude has led to an increase in popularity of non-traditional designs and limited editions.

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Life support

-consumers want to experiment with new products and brands as they wish to give themselves a new life or a fresh start when they reach a new age bracket or stage in life

-brands want to experiment with new products and marketing in order to remain innovative and exciting to the consumer

-brands may have a product or idea that is their cash cow which they can rely on if sales dip or economical conditions harden

-brands and consumers shift towards products and ideologies which better their overall well-being and may benefit their physical or mental health

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Our older population is larger and more diverse than ever. What does the data tell us about this?

The State of Ageing 2023-24 is the most detailed, varied and up-to-date report about ageing in England.

You can navigate through the full report using the purple content footer at the bottom of the page. Hovering over the graphs reveals more data, and you can get more information by clicking the 'find out more' buttons.

Key points

A growing older population

Share your feedback on the State of Ageing

Complete our survey

Changes in the way we live

Changes in society also mean that the way we are living is more varied - the number of people who are divorced or have never married and the number of people living alone have both increased significantly since the 2011 Census. A quarter of all people aged 50 and over now live alone and there has been a particularly large increase for men aged 65 and over. By 2043 it is predicted that almost 4.5 million people aged 65 and over will live alone .

Older people have never been a homogenous group - and this is the case now more than ever. Increased diversity in later life has the potential to enrich our communities and workplaces. However, as the older population becomes more diverse, it is likely that inequality will increase too. Discrimination and structural inequality accumulate throughout people's lives, meaning that gaps in wealth and health are greatest in later life.

What needs to happen

Give older people an independent champion: We need a Commissioner for Older People and Ageing for England to give a voice to the many older people who are currently marginalised, so that their diverse experiences and the issues that matter to them are represented in policymaking. Once appointed, a Commissioner should work with the government to develop an ageing society strategy.

Deliver an ageing society strategy: The UK government should produce a plan to balance the current needs of older people with the long-term implications of our ageing population . This must have a laser-like focus on the poorest and most vulnerable older people, be grounded in the data and insights of different communities' experiences of old age, and set out a clear plan to level up the dramatic inequality in the way we experience later life.

Tackle growing ethnic inequalities: To support the ageing population plan, we also need the government to develop a new race equality strategy that sets out how ethnic inequalities will be tackled across the life course, to prevent them widening in later life.

Close the ethnicity data gap and develop data that improves our understanding of racism throughout the life course: The Office for National Statistics (ONS) should make ethnicity data reporting mandatory in all official and statutory statistics and data monitoring. Surveys must include questions on ethnicity, identity and key determinants, such as experiences of racism and racial discrimination. Policymakers need to be planning for a more ethnically diverse older population, but don't have the data to do this currently. We need sample boosts in surveys now that reflect the changed future population, to enable policymakers to plan for future needs.

Make the experiences of individual communities more visible by referring to specific ethnic groups rather than broad categories: To be accurate and more precisely reflect the experiences of minority ethnic groups, specific categories (e.g. Pakistani, Bangladeshi, Indian people) should be used when collating and analysing data instead of broad groups (e.g. South Asian). The use of even broader categories such as BAME (Black, Asian and Minority Ethnic) should be discontinued when more accurate categories are made possible through better data collection.

Improve research participation among people from minority ethnic communities: Office for National Statistics (ONS) and theEconomic and Social Research Council (ESRC) should invest in research to better understand how to reach and involve people from different Black, Asian and Minority Ethnic communities in national research, otherwise participation will remain low.

A more diverse older population

A growing older population

Rural and coastal areas are experiencing the fastest growth in the number of older people

A more diverse older population

The number of people aged 60 and over with Black, Asian and Minority Ethnic backgrounds has increased by 80% in ten years

Households, families and caring

Summary: The State of Ageing 2023

Download

How to cite State of Ageing 2023-24

Technical Report: State of Ageing 2023-24

Download

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Our Ageing Population | The State of Ageing 2023-24

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Our older population is larger and more diverse than ever. What does the data tell us about this?

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There have been shifts in society towards encouraging mindfulness and inclusivity, as well as mental health awareness.

Examples of where this is happening:

-Branding and marketing, brands want to appear as considerate of the wellbeing of their consumers and workers which has affected brand practices as well as advertising campaigns

-Sensory experiences which encourage taking a moment to breathe and think, spaces where people can step away to relax e.g. Art exhibitions, sleep pods in Japanese airports

-As the state of the climate worsens, consumers are more concerned with the actions brands are taking to combat waste - brands make efforts to be eco conscious and create an experience that will positively benefit the planet as well as the wellbeing of consumers

example: eco bond

https://www.boomtownfair.co.uk/legal/terms

Festivals such as boomtown rising in popularity, as they were offer a free-spirited and mindful approach to partying and offer regimes such as the ‘eco bond’, where ticket buyers pledge a £20 deposit which they get back at the end of the festival if they return a bin bag of general waste and a bin bag of recycling to combat littering.

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1. GENERAL

1. These Terms and conditions ("T&Cs") incorporate, and should be read together with our agent's terms or regulations, which you can obtain from the point of purchase from the official ticket agents (KABOODLE). Your possession of this ticket constitutes your acceptance of these T&Cs.

2. "Boomtown Festival", "Us", "We", "Our" means Boomtown Festival UK Limited and/or its representatives, employees and subcontractors

3. We reserve the right to implement restrictions/conditions before and during the Event to ensure it is safe. You must comply with any and all reasonable instructions given to you by Event staff and stewards and you may be refused admission or evicted without a refund if you fail to comply.

4. We reserve the right to refuse admission or to remove any person from the site, without refund, for reasons of public safety (including for crowd surfing or moshing, or failure to comply with any measures put in place to combat the spread of Covid-19), any unacceptable behaviour likely to cause damage, nuisance or injury, or for any breach of these T&Cs. We take a zero tolerance stance on hate speech, harassment or discrimination of any kind and anyone found to be demonstrating any of these will be removed from the Event.

5. Tickets are for the Event and any billed Artists and attractions may be subject to change.

6. No trading or promotional activity is allowed within the site without Our prior written consent. Any unauthorised traders will have their goods confiscated (including any goods with the unauthorised use of the Boomtown logos) and not returned and may face eviction from the Event.

7. By entering the site, you give your express consent to your actual/simulated likeness to be included for no fee within any audio or visual recording to be used in any media for any purpose at any time, including CCTV, filming for crime management or security purposes and/or for marketing.

8. No unauthorised buses, coaches or vehicles of any kind will be allowed on site.

9. Mobility scooters must be declared in advance to the access team. You will be asked to sign a condition of use disclaimer outlining what is expected as safe use of mobility scooters one a busy festival site

10. Warning: exposure to loud and excessive music may be damaging to your hearing.

11. Pyrotechnics, lasers, smoke machines, strobe lighting and special effects may take place during some performances.

12. These T&Cs are subject to change from time to time in our sole discretion and We will notify you by posting the amended T&CS to the Event website. Please check the FAQs section regularly for changes and to ensure you have up to date information as you are bound by these terms and conditions. If you purchase a ticket after any amendment to these Terms, you agree to be bound by the updated version of these Terms.

13. We shall have no liability for any loss, injury, illness or damage to any person or property sustained at the Event howsoever caused (including by Us and Our agents) in any circumstances unless caused as a direct result of Our negligence and that which cannot by law be excluded or limited. Any personal property brought to the Event is at your own risk.

14. Boomtown accepts no responsibility for goods or services purchased from third party traders.

15. The marks, Boomtown and the Boomtown logo, are registered United Kingdom and European Community trademarks and may not be used without the express written permission of Boomtown Festival UK Ltd

16. These T&Cs are governed by English Law and any dispute arising out of or in connection with these T&Cs shall be subject to the exclusive jurisdiction of the English courts.

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2. REFUNDS

1. Refunds are only considered if the Event is (i) cancelled in full and not rescheduled (if the Event is partially cancelled your refund will be a proportionate partial refund) or (ii) materially altered which is a change (other than a rescheduling) which, in Our opinion, makes the Event materially different to the Event that ticket purchasers, taken generally, could reasonably expect. The following are not deemed to be 'material alterations': changes to the Event line-up; adverse weather conditions; changes to individual artists, bands or band members; curtailment of the Event where the majority of the Event is performed; and delays to starting a performance or the Event or (iii) by special exception determined by Boomtown Festival in its sole discretion. Any refund requests must be made by the original purchaser of the ticket.

2. Refunds of any booking fees per ticket or per order fees are subject to the terms and conditions of the point of sale.

3. Refunds must be requested from the point of purchase, no later than three months after the Event.

4. Personal arrangements relating to the Event including, but not limited to, travel, subsistence and accommodation are at your own risk and We shall not be liable for any losses incurred from personal arrangements or wasted expenditure beyond the ticket refund.

5. We reserve the right to make alterations to the time, date, duration and venue of the festival in the event of unforeseen or other circumstances, including (but without limitation) Force Majeure, safety and security concerns or decisions from authorised persons or other competent authority.

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3. TICKETS AND WRISTBANDS

1. It is prohibited to resell tickets for the Event, except where resold using the official resale platform of Kaboodle, in accordance with Kaboodle's resale terms and conditions. Adding your ticket to the resale allows other customers to buy your ticket securely. Once resold, the original ticket is cancelled, you are notified and refunded the full ticket cost minus the booking fee, delivery and Ticket Plan (if purchased). Ticket resales will only become active once the event is sold out.

2. Tickets purchased from unauthorised sources may be rendered invalid and admission refused. Only wristbands issued by the Event in exchange for a valid ticket are valid for entry. The ticket holder is responsible for their tickets until it is exchanged for a wristband and then responsible for their wristband for the duration of the event

3. Tickets must be exchanged for a wristband on first entry at a wristband exchange. No re-admission on tickets. Wristbands are strictly non-transferable and will be invalid if removed, tampered with, transferred or resold. Wristbands must be worn at all times for the duration of the Event.

4. Tickets for this Event have a unique barcode which will be scanned on entry and if found to be duplicated, either in error or for fraudulent gain, only the first instance of the ticket scanned will be admitted regardless of original ownership. Customers may be prosecuted if found to have deliberately duplicated and resold tickets for fraudulent gain.

5. The name on your ticket must match your ID. After initial purchase, the ticket name can only be updated in your Kaboodle Customer account or by contacting Kaboodle Customer Services and paying an amendment fee. The ticket holder name may be updated a maximum of two times. If you purchase a ticket from a friend, you must ensure that they update the name on the ticket. Tickets without a genuine name will not be allowed entry

6. If you have obtained your ticket in breach of these T&Cs and/or if you breach any of these T&Cs then your ticket/wristband shall be void, and all rights conferred on you or evidenced by such ticket/wristband, shall be void. If you seek to gain entry to the Event using a void ticket or wristband then we reserve the right to refuse you entry or evict you from the Event and you may be liable to legal action for trespass. Void tickets/wristbands are non-refundable

7. Tickets/Wristbands cannot be used as part of any marketing, media or sales promotion, without the prior written consent of Boomtown Festival.

8. Boomtown Festival will not issue duplicates for lost or stolen tickets or wristbands. Tickets & wristbands remain the property of Boomtown Festival until the Event closes

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4. WEDNESDAY AND THURSDAY ENTRY

1. A standard 'Thurs Entry Ticket' is only valid from Thursday 7th August - Sunday 10th August 2025.

2. A 'Weds Entry Ticket' is valid from Wednesday 6th August - Sunday 10th August.

3. 'Wednesday upgrade' tickets are only valid with a standard 'Thurs Entry ticket' by logging into your Kaboodle Customer Account and adding it to your existing booking.

4. A 'Wednesday upgrade' ticket will change your existing 'Thurs Entry ticket' to a 'Weds Entry ticket', combining these into 1 e-ticket with 1 bar code.

5. Wednesday is a set up day only with minimal entertainment scheduled. Only some parts of the festival site will be open to the public. Music programming starts on Thursday with all of the main stages opening from Friday.

6. 'Public Transport Entry' ticket holders are eligible for Wednesday Entry if they have purchased a Coach or Shuttle Bus travel ticket for Wednesday travel.

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5. PERSONAL ASSISTANT TICKETS

1. Deaf, disabled or neurodivergent festival goers unable to attend the festival without the support of someone else can attend with a Personal Assistant (PA). PA tickets are awarded where an individual's needs are so significant or substantial that, without support, they would not be able to attend the event. The support needed must be in excess of what could be reasonably expected of family/friends already accompanying you and must be due to disability-related needs.

2. PA tickets are provided to the access customer at no extra cost.

3. We can only approve you for a PA ticket once you have purchased your own ticket and have provided us with relevant supporting documents to prove you are eligible.

4. PA tickets must be approved in advance on receipt of relevant proof of eligibility, the PA will receive an e-ticket in their name and must provide valid ID on entry.

5. PA tickets are valid from Thursday 8th August - Sunday 10th. If the lead access customer has purchased a ticket that allows Wednesday entry, the PA ticket will receive a Wednesday entry ticket in line with the customer.

6. The PA will mimic the lead access customer's tickets so if you are travelling by coach they will be added to the same coach journey as you where possible. Where the access customer has purchased a Camp Orchid or Camp Skylark wristband, the PA will receive the same wristband at no extra cost.

7. Access customers must organise and pay for any relevant accommodation within the Camp Skylark campsite. Camp Skylark accommodation is not provided within the PA ticket provision. Alternatively, the PA can camp in one of our nearby general campsites at no extra cost. Please discuss any questions you may have with the Access Team directly.

8. Personal Assistants must be over 18 to accompany an adult ticket holder.

9. One Adult Festival Entry ticket must be purchased before a PA ticket can be approved and added to the order at no extra cost.

10. If paying by instalments, the PA ticket will only be issued on your account. once the full price of the festival entry ticket has been paid.

11. Applications for PA tickets close on 20th June 2025.

12. In the event that the Access Customer transfers their own ticket to someone else's name, the PA ticket attached to the booking will become invalid and therefore be cancelled. If the new ticketholder has access requirements they will need to make a new application to the Access team with proof of eligibility. If you attempt to sell or resell any approved PA ticket, the Festival reserves the right to review your application. Your Festival ticket may be rendered invalid and admission refused.

13. We advise that the access customer & the PA arrive to the Festival site together. Once the access customer has arrived at the Festival site and received their wristband, we are unable to provide name changes for your PA.

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6. INSTALMENT TICKETS - PAYMENT PLANS

1. Payment plans allow you to spread the cost of your ticket purchase over monthly instalments, including any booking fees, delivery charges and TicketPlan. Payment Plans are operated by Kaboodle and you will have the option to choose this method at the point of purchase. All instalments must be paid in full in order to secure the items you've booked.

2. If you fail to make the payments in accordance with Kaboodle's terms and conditions of your payment plan then your ticket may be cancelled and you will not be eligible for a refund. This includes all added extras, accommodation and travel tickets.

3. This agreement is not cancellable by you and all payments made by you are non-refundable except in the case of event cancellation, unless payments have not been kept up to date in line with clause 6 .2 above.

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7. CASHLESS PAYMENT SYSTEM

1. Boomtown will be using a cashless payment system at 2025's festival.

2. The cashless system forms the sole means by which payment can be made during the event. No cash or cards will be accepted at points of sale.

3. You will be issued with a wristband containing an RFID chip.

4. That wristband will be used to purchase goods and services at all points of sale. No cash or cards will be accepted on site except at the designated top up stations.

5. You are encouraged to set up a Virtual Account online and to top-up with credit in advance, as well as being able to add credit to your wristband during the festival.

6. You will be able to set up a Virtual Account once the tickets have been released.

7. The benefit of setting up a Virtual Account is that if you lose or damage your wristband during the event, the last known credit balance can be retrieved.

8. You can receive any unspent credit by initiating a refund online, during the 2-week refund period after the festival.

9. The use of the cashless system is entirely free to festival participants. You will not be charged to add credit to your wristband or to receive a refund of any credit balance.

10. By purchasing your festival ticket, you agree to comply with the use of the cashless payment system.

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8. DAMAGE/LOSSES

1. Boomtown Festival does not accept any liability for personal or property damages, losses (including surrendered items), injuries or illness sustained at this event - other than caused as a result of our negligence. Attendance at this Event is at your own risk.

2. We may prosecute you if you cause damage to the site, the site infrastructure, or cause harm to any other person at the Event and/or site.

3. Climbing onto any structures at Boomtown is strictly prohibited and Boomtown will not be responsible for any injuries sustained as a result.

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9. GATE SEARCHES AND PROHIBITED ITEMS

1. Boomtown runs a rigorous search operation at the gates, and you should expect to be searched on entry. This may include clothing/bag searches at the gates, onsite or when leaving. Please note that intimate body searches can only be carried out by the police.

2. Search dog units will be searching on gates at ALL TIMES.

3. Boomtown has a No Drugs Policy regarding the possession, use or sale of illegal drugs. This includes Nitrous Oxide and all other products banned under the New Psychoactive Substances Act 2016.

4. CBD - In order for the security staff at the gates to determine whether a bottle of oil is CBD, and therefore legal, we require for the bottle to be sealed (and never to have been previously opened), and a commercially labelled product that clearly displays the CBD and THC content information. At the entry gates, if the product has been previously opened, fails to display the content information, or is suspected by the search staff of being any substance other than CBD, security staff may treat it as a contraband item, and confiscate it. Within the festival site, security will be looking at the content information to determine legality.

5. Our policy on CBD reflects the current national approach, however, it is important to note that Government departments are currently reviewing these products, and if there is any change in the regulations, Boomtown's position will by necessity change accordingly. Any such changes will be communicated via our T&Cs and on our website, so if you plan to bring CBD to the festival, you are advised to check our website prior to the event for any updates.

6. Prescribed medication should be declared before entering the search and entry points. Medicine should be in its original packaging and the ticket holder must bring a copy of their prescription in their own name.

7. Boomtown has a zero tolerance policy regarding paint spray cans and marker pens.

8. Additional prohibited items include: knives (including locking knives); sound systems; glass bottles (EXCLUDING make-up and perfume); fireworks; explosives; BBQs; smoke and gas canisters; air horns; flares; weapons or potential weapons; laser devices; unofficial drones and UAVs; sky lanterns; paraffin lamps, candles, generators, chemical toilets (except where fixed within live in vehicles), unofficial hi-visibility clothing/tabards, open bottles of any kind of liquid that can be consumed, e-scooters.

9. No animals, other than assistance dogs, are permitted on site. Assistance dogs must be declared in advance to the access team who, once approved, will provide an authorisation letter to be shown on the search and entry points.

10. This list is not exhaustive, Boomtown reserves the right to confiscate any potentially harmful items or substances at our discretion. Please be aware that work tools, ladders, 2-way radios etc can be deemed a potential security breach and Boomtown reserves the right to confiscate such items on entry to the car parks or festival gates. Please check your vehicle before packing and remove any items that can present a safety or security risk.

11. At the search and entry point, ticket holders will be given the opportunity to give up (AMNESTY) prohibited items in their possession, or return the item to their vehicle, prior to search. Once passed the Amnesty area, any person found in possession of prohibited items may be refused entry or evicted, and will have the item confiscated, and not returned as we are unable to store confiscated items.

12. In accordance with Smoke Free Regulations, the tented arenas and other areas of the festival are designated No Smoking areas (this includes e-cigarettes). Failure to comply with these regulations and event signage may result in ejection.

13. E-cigarettes are allowed. E-cigarette liquid is only allowed if it is sealed and easily identifiable. If it can't be identified or the seal is broken, it will be confiscated.

14. There is a limit to the amount of alcohol you can bring on site. For a weekend ticket you may bring up to:

A) 16 x 440ml cans of lager/cider/beer OR

B) 18 x 250ml cans of premixed spirit drinks OR

C) 3-litre box of wine OR

D) 7 litres of cider/lager/beer in plastic bottles or cans

Sunday Residents ticket holders may bring up to:

A) 4 x 440ml cans of lager/cider/beer OR

B) 5 x 250ml cans of premixed spirit drinks OR

C) 1-litre box of wine OR

D) 3.5 litres of cider/lager/beer in plastic bottles or cans

Plastic or glass bottles of spirits are not allowed.

You may bring this with you on first time entry to the festival only.

There is NO RE-ENTRY with alcohol. Alcohol in excess of the amounts allowed will be confiscated. The licence states that no glass is to be brought onto site for safety reasons. No opened bottles can be brought on to site - you can bring sealed plastic bottles of water or soft drinks. Any opened bottles will be confiscated on entry to the festival.

1. If you are arriving in a live-in vehicle, please be aware that we will not allow in any sort of unsealed container of liquid.

2. Camping stoves using small, disposable gas canisters are permitted. Please only bring enough gas canisters for your needs over the weekend. Excessive quantities may be confiscated. In the event of very hot weather / dry ground conditions we reserve the right to prohibit the use of camping stoves for safety reasons.

3. Gazebos are permitted at our discretion. However where there are adverse weather conditions we may request that gazebos are removed and reserve the right to remove them ourselves if we need to for safety reasons.

4. Signs or materials displaying discriminatory, derogatory or offensive messages, slogans or images are not permitted.

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AGE POLICY

1. Challenge 25 operates on all gates as well as all bars. If you have purchased an adult ticket and are fortunate enough to look under the age of 25, you will be required to provide ID that proves your age. If you cannot provide ID that is valid and in date, you will be refused entry into the festival site.

2. Accepted ID includes: photographic driving license, proof of age card with PASS hologram or a passport. Photocopies will not be accepted.

3. Only persons aged 18 or over on their first day of attending Boomtown Festival (Wednesday 6th or Thursday 7th August 2025) may enter the festival using an Adult ticket. Any person under the age of 18 who has purchased an Adult ticket will be refused entry into the festival and will not be entitled to a refund.

4. ID checks will be carried out at the entry gates for anyone who looks under 18 years old.

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11. COACH, SHUTTLE & CYCLE PACKAGES

In booking a Public Transport Entry Ticket package, you agree to the following:

1. You must not book a coach or shuttle package unless you are certain you will be able to travel by the means you have selected.

2. Travel on your chosen coach or shuttle bus is mandatory in order to receive your festival wristband.

3. Under no circumstances can a Public Transport Entry Ticket be exchanged for a standard admission ticket, or other ticket types.

4. You must present your Travel Ticket AND your Public Transport Entry Ticket in order to be validated to receive your festival wristband on arrival at Boomtown.

5. You must present a photo ID in order to board the coach.

6. Shuttle Bus customers must provide proof of rail or bus travel or local residence to Winchester Station to receive their shuttle bus ticket.

7. We shall have no liability for any loss, injury, illness or damage to any person or property sustained whilst travelling on the coaches or shuttle buses, howsoever caused in any circumstances unless caused as a direct result of Our negligence and that which cannot by law be excluded or limited.

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12. CAMPERVANS

1. Each person in the campervan must have a Festival Entry Ticket.

2. Drivers of towing vehicles will only be allowed entry with a valid Entry Ticket.

3. You must be able to fit all vehicles, towing vehicles, towbars and living space within a 7m x 5m pitch. If you require a larger space than this, you may purchase two spaces.

4. Once your vehicle is in place, it must remain static. Anyone found moving a vehicle may be evicted from site.

5. No tents may be erected in the Campervan Field for fire safety reasons. There is a specific distance required between vehicles for fire safety, therefore, small awnings will be allowed provided there is sufficient space between the awning and the neighbouring pitch. Awnings pitched within fire lanes are strictly forbidden and you run the risk of it being removed if you fail to comply with directions to relocate it.

6. Stewards will park you in position, please follow their direction and keep fire lanes clear.

7. No trading is permitted from caravans or campervans and may risk eviction from the Event.

8. No sound systems are to be operated in the Campervan Field. Anyone found operating such systems may be evicted.

9. Compost toilets are provided in the Campervan Fields and we recommend that attendees use these toilets rather than their own chemical toilets. If you are using your own chemical toilet, please dispose of the chemical waste in the specific facilities provided and it must not be poured into the compost toilets. It is illegal to pour this waste onto the ground, into a sump or stream and anyone found doing this will be evicted from site and face a fine from the Environment Agency.

10. Whilst every effort will be made to accommodate campervans/caravans in your preferred site, Boomtown reserves the right to provide alternative facilities in the event of adverse conditions.

11. All litter must be cleared from your pitch and put into bins provided or taken home with you.

12. Towing vehicles must fit within your pitch. You cannot park your car elsewhere.

13. Cars are not deemed as live-in vehicles. Only converted live-in vans, campervans, caravans or trailer tents are classed as live-in vehicles.

14. There is no electrical hook up provided and generators are not permitted on site.

15. Security staff patrol the Campervan Field and there is a campsite hub should you have any concerns or questions. Security reserves the right to evict persons from the Campervan Field if they do not adhere to the terms and conditions.

16. Smaller refillable gas bottles are permitted where these comply with applicable gas safety regulations and fire safety. We will provide more details with regard to bringing gas bottles into the festival campsites when your tickets are sent out. Please ensure you read these details carefully prior to attending the festival site. Small travel camping gas stoves (handheld disposable cylinder type) are usually permitted, however we reserve the right to also prohibit these if dry site ground conditions make this necessary, where there is a safety or fire risk.

17. Campervan pitches in The Meadow accessible campsite must be agreed in advance with the access team. If agreed, your campervan pass will be swapped to an Accessible Campervan pass.

18. All vehicles must vacate the festival site on Monday 11th August 2025. Any vehicles left onsite after this time may be removed and scrapped. All reasonable efforts will be made by Boomtown to locate the owner and remove the vehicle before this takes place.

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13. CAR PARKING

1. Car Parking tickets can be purchased in advance until 1st August 2025.

2. Car Parking tickets will be logged on an Automatic Number Plate Recognition system to verify which vehicles have paid in advance for car parking.

3. If you have bought a car park ticket you must complete the form sent to you by Kaboodle to confirm the Vehicle Registration Number (VRN) of the vehicle you will be driving to site as soon as possible, but no later than 6th August 2025.

4. Failure to provide your VRN in advance and print or download your car parking ticket as proof of purchase may incur charges at the gate for a new pass and the cost of the original pass is non-refundable.

5. Vehicles are parked entirely at the owner's risk. Boomtown Festival will not be held liable for any loss or damage howsoever caused.

6. Unless you have bought a car park pass for a specific area (such as Camp Skylark, accessible camping) all car parking is not pre-designated and will be allocated on arrival at our discretion.

7. Blue badge holders must purchase a car park ticket. Display your blue badge clearly in your windscreen to be directed to the blue badge parking areas.

8. Where you have bought a car park ticket for a specific area, we endeavour to make every effort to accommodate this however we reserve the right to vary your parking location due to ground conditions, safety or operational reasons.

9. Any vehicle left on site after the festival has ended on Monday 11th August 2025 may be removed and scrapped. All reasonable efforts will be made by Boomtown to locate the owner and remove the vehicle before this takes place.

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14. PRIVATE HIRE COACHES

1. Anyone wishing to drop off a group in a vehicle of 18 seats or over must book a private hire coach slot in our designated coach park using the link provided on our travel page.

2. Each booking covers both arrival and departure to Boomtown for ONE vehicle only. The 30 minute departure slot must be adhered to as space is strictly limited. Any coach arriving outside its slot cannot be guaranteed access. If you are making arrangements for multiple vehicles you must make a separate booking for each one.

3. Peak arrival times are listed on our travel page. We advise trying to avoid peak times as you may have to wait to alight from your vehicle until space is available.

4. Strictly no drop off or collection on the public roads or outside of the designated drop off area is permitted. Follow the directions given by traffic marshalls and the police.

5. There are no facilities for coaches to wait or take breaks on site. Any driver needing to take a statutory break must do so away from the site.

6. Bookings are non refundable and non transferable except where in line with clause 1.5. You may be eligible for a refund if the event is cancelled.

7. The Private Hire Coach booking system is only available for coaches hired by private individuals and not for commercially operated services. Only commercial services run by our nominated transport partners are permitted.

8. Boomtown cannot be held liable for any costs incurred with the coach company booked by the hirer.

9. You will be sent a routing pass for your private hire coach booking. Please print this out and ensure your driver displays it prominently on their window at least 10 miles from the site so you can be routed correctly. The routing pass has a unique barcode which will be scanned on entry. Only the first scan of the barcode will be valid. As with all tickets, treat the barcode as you would cash.

10. Anyone arriving to the festival site without a return slot booked will be assigned a departure time from those remaining. Each time slot is strictly limited and peak departure slots sell out fast so advance booking is highly advised.

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15. CAMP SKYLARK

1. All bookings for Camp Skylark accommodation and equipment will be handled by Boomtown Festival UK Ltd as the only authorised agent for these bookings.

2. Payment is to be made in full in advance at the price advertised at www.boomtownfair.co.uk at the time of booking.

3. Only persons with Camp Skylark accommodation may obtain a Camp Skylark Resident Wristband. Any persons found in the Camp Skylark resident area without accommodation will be asked to leave.

4. You will only be allowed access to Camp Skylark with a Resident Wristband which must be purchased separately. Resident Wristbands must be purchased by the lead booker who purchased the accommodation.

5. Festival Entry tickets must be booked separately.

6. It is your responsibility to check that the accommodation and equipment provided corresponds to your booking and to notify a member of the Camp Skylark staff if anything is missing / faulty / incorrect at the time of check in.

7. Once you have checked into your accommodation, the rental of your Camp Skylark accommodation begins and the Camp Skylark accommodation and equipment will be your sole responsibility.

8. You must not use cooking or other gas appliances of any kind inside your accommodation. You must not use naked flames.

9. You must vacate your accommodation by 11am on Monday 11th August 2025.

10. You must follow the Camp Skylark check out procedure when departing. A member of staff will check your accommodation and any damaged or missing items will be identified. For damage, theft, breakage and serious misuse of equipment, you agree to pay, in full, all replacement or repair costs as set by Boomtown.

11. Neither Camp Skylark or the event will accept any liability for personal or property damages, losses or injuries sustained during your use of the accommodation - other than caused as a result of our negligence.

12. Camp Skylark bookings are non-refundable except where in line with clause 2.1.

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16. CAMP ORCHID, TANGERINE FIELDS, CAMPLIGHT & ADDED EXTRAS

1. Phone Charging can be purchased through the Boomtown Website, Kaboodle or directly with Charge Candy.

2. Lockers must be purchased via the Boomtown official ticketing platform Kaboodle.

3. Payment is to be made in full in advance at the price advertised at www.boomtownfair.co.uk at the time of booking.

4. Festival Entry tickets must be booked separately.

5. You must not use cooking or other gas appliances of any kind inside your camping structures in Tangerine Fields or Camplight. Naked flames are strictly prohibited.

6. You must vacate your accommodation by 11am on Monday 11th August 2025.

7. Neither Tangerine Fields, Camplight or Boomtown will accept any liability for personal or property damages, losses or injuries sustained during use of these services - other than caused as a result of our negligence.

8. To access Camp Orchid you must have purchased a Camp Orchid Wristband in advance from Boomtown Ticket Platform. You must also purchase a festival entry ticket.

9. All tickets are non-refundable except where in line with clause 2.1.

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17. LOST PROPERTY

1. Lost and Found property is being managed on site at the Information points and campsite hubs. Please report all lost items here as soon as you can and check here before leaving site to be reunited with your property if found during the event. All found property should be handed in at these Information Points too.

2. After leaving the site a Lost Items form will be posted on the Boomtown website to register any lost items. If these have been found you will be contacted to arrange payment for postage to be reunited with your items, with costs starting at £10 per item to cover postage, packaging and recorded delivery.

3. Any found items will be kept by Boomtown's Lost Property contractor for 2 weeks after the festival. After this point, all items will be donated to charity or disposed of safely/securely. All reasonable efforts will be made to reunite the lost item with its owner before this takes place.

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18. ECO BOND

1. ​An Eco Bond is added to each entry ticket. This is your bond to the environment and to help reduce the amount of campsite waste that gets sent to landfill.

2. The Eco Bond is fully refunded on-site; in exchange for bringing one full bag of mixed dry waste and sorting it at the Eco Bond hub.

3. Eco Bond Hub locations and opening - closing times will be printed in the Essential Guide.

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19. MEDIA POLICY

1. By entering the festival site you agree to grant the Festival permission to use your image in any publicity, marketing or promotional materials.

2. Filming and Photography is allowed throughout the public site for personal use, we ask that you do it respectfully and to observe data protection law. Photography and filming for commercial purposes can only be undertaken with the prior written approval from Boomtown Festival and you must not sell any photography or moving images from the Festival for commercial or other gain.

3. Anyone using cameras or filming equipment (including all mobile devices) is expected to be courteous to their fellow festival attendees, and ask permission before taking any up close shots.

4. Permission from a parent or guardian must be granted before photographing any children.

5. If you are found to be using films / photos to make a profit onsite, your equipment may be confiscated and you run the risk of being ejected from the festival immediately.

6. If you are found to be taking personal photos or video against a person's wishes for purposes of harassment or sexual exploitation, or in breach of laws e.g. upskirting, footage and equipment will be confiscated and you will face eviction or arrest.

7. Photographs or moving images taken at Boomtown cannot be included in any sponsored programme or in any form of advertising without specific approval.

8. Photography is restricted or prohibited in certain areas: welfare and medical areas, the main entry gates, security and police compounds and all backstage areas.

9. Unauthorised filming or recording in any of the artist performance areas is strictly prohibited without prior consent. We may agree to specific broadcast or filming requests where the content and the end usage is pre-agreed. Each request will be looked at on a case by case basis by the press team

10. No broadcaster or filming company may record any performances without Boomtown's and the artists and record label's prior permission.

11. The unauthorised use of drones is strictly prohibited. No broadcaster or filming company may use film with drones. This is not allowed on site before, during or after the Festival.

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20. SOCIAL MEDIA & OTHER COMPETITIONS

1. For competitions run by Boomtown, to qualify for the draw, each entrant must follow the instructions on the specific competition.

2. All entrants MUST be 18 years or over.

3. Each person is only entitled to one entry.

4. The competition closing date is final, and no further entries after this date and time will be counted.

5. The winner will be contacted by a member of Boomtown staff within 28 days of the competition closing.

6. The winning prize is not refundable, non-exchangeable and non-transferable.

7. The winner must claim the prize within 7 days and provide us with their full name, email address and postal address.

8. The winner will be picked by a member of Boomtown staff, the judges decision is final

9. Boomtown reserves the right to cancel this campaign and draw without prior notice.

10. Boomtown staff and relations are not eligible to win competitions run by Boomtown.

11. Any competition that runs in any other media is subject to the terms and conditions provided or to which you are referred to at the time of entering the competition.

12. Tickets provided as prizes in competitions (whether by Boomtown directly or by a partner) are for use on the year stated and may not be transferred to a subsequent year unless in case of festival cancellation, in which case they will be rolled on to the following year.

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If you have any queries on any of the above terms and conditions please get in touch with us directly via info@boomtownfair.co.uk

Information about how we use your personal data can be found in our Privacy Policy here

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1. GENERAL These Terms and conditions ("T&Cs") incorporate, and should be read together with our agent's terms or regulations, which you can obtain from the point of purchase from the official ticket agents (KABOODLE). Your possession of this ticket constitutes your acceptance of these T&Cs.

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We've got the perfect present for the walker in your life - Ramblers gift membership. With a year's worth of amazing walks, a quarterly Walk magazine and exclusive discounts on walking gear, make it an unforgettable year for someone special.

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The Ramblers - Britain's walking charity working to protect and expand the places people love to walk and promote walking for health and pleasure. Walking information, advice and campaigns, walking news and events, group led walks and an online library of walking routes.

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What is your attitude about the aging process? Do you view it as a positive rite of passage or a negative phenomenon that must simply be endured?

I recently read an inspiring article written in 2017 by oil tycoon T. Boone Pickens in which he reflects on his life's "fourth quarter." Having suffered several strokes in the past few years, which necessitated extensive speech therapy, and a bad fall that required hospitalization, he acknowledges that he is facing his own mortality.

Yet, at 90 years old, Pickens remains invigorated by life. "Be the eternal optimist who is excited to see what the next decade will bring," he advises. "I remain excited every day, engaged and thrilled in the office and on the road. I thrive on that activity, and I'm going to stick to it, no matter the setback."

Pickens' attitude is inspirational by almost anyone's standards, yet not everyone views the aging process as positively as he.

How ageism distorts views on aging

I've written quite a bit about ageism. It's a hot topic and a societal issue that some say is becoming more endemic than even sexism or racism.

The World Values Survey (WVS), which is an ongoing research project conducted by social scientists around the globe, asked over 83,000 people of all age groups in 57 countries about their feelings on aging. The World Health Organization (WHO) analyzed the WVS data and found that 60 percent of survey respondents said that they don't think older people are respected. Interestingly, the lowest levels of respect for older generations were reported in higher income countries.

>> Related: The Invisible Senior: Confronting Ageism in the U.S.

These negative attitudes about ageing and older people reflected in the WVS can have a significantly detrimental impact on the physical and mental health of seniors. A 2002 study by psychology researchers in Yale University's department of epidemiology and public health looked at the long-term health consequences of ageism on seniors. The researchers determined that age discrimination actually has the potential power to shorten seniors' lives.

The Yale study followed 660 seniors age 50 and older. Among the study group, seniors who held more positive views about the aging process actually lived 7.5 years longer than people who negatively perceived aging. Older people who perceive themselves as a burden to others view their very lives as less valuable, which in turn ups their risk for depression and social isolation, both of which have been shown to be "silent killers" for seniors.

>> Related: The Senior Loneliness Epidemic & Solutions to "Cure" It

The positive aging movement

Of course, some facets of a person's health, good or bad, are genetic and thus out of their hands, but many aspects of health and the aging process in general are well within our control. However, as we age, "health" isn't just about the absence of ailments. The concept of "positive aging," also referred to as "healthy aging," is achievable by every older person as we work to make better choices in the near-term to improve our lives in the long-term.

Positive aging is basically adopting a positive view of aging as a healthy, normal part of life. And it's the mindset that you will do whatever is needed in order to continue doing the things that you love and are important to you as you grow older. Just like T. Boone Pickens working hard to regain his speech after his strokes and getting back to work - in a 60-year career he still loves - after his fall.

Since most people don't have the monetary resources of Mr. Pickens, society must look for ways to enable seniors embrace positive aging and to continue pursuing their passions, and governments should enact health and social policies that facilitate these pursuits. Such expenditures may be viewed by some as extraneous costs to society, but in reality, they are investments in improving seniors' health as they enable older people to continue to make their many positive contributions to the world around them.

>> Related: Intergenerational Programs Unite the Young and the Young-at-Heart

Tips for positive aging

Dr. Manfred Diehl, professor of human development and family studies at Colorado State University, focuses on successful and healthy aging. He has done extensive research on adults' perceptions and understanding of their own aging process and also how changing middle-aged and older adults' negative views on aging can facilitate the adoption of behaviors that are known to promote positive aging.

Dr. Diehl created a list of ways to adopt a more positive attitude toward your own aging process. He suggests that seniors:

1. Stay physically active by doing at least 30 minutes of movement or exercise every day.

2. Exercise your brain by engaging in mentally challenging activities, and never stop learning new things.

3. Adopt an overall healthy lifestyle by eating healthfully, getting enough sleep, managing weight, and not drinking in excess or smoking.

4. Stay connected to other people by nurturing relationships with your spouse or partner, family, friends, neighbors, and others in your community, including young people.

5. Create positive emotions for yourself by practicing positive emotion exercises and learning to feel good about your age.

6. Don't sweat the small stuff; accept what you cannot do, and ask for help when needed.

7. Set goals for yourself and take control of the steps needed to achieve them.

8. Minimize life stress; practice healthy coping techniques, and learn to relax and unwind.

9. Have regular medical check-ups, take advantage of health screenings, and engage in healthy preventive behaviors.

A positive outlook for a healthier life

With his positive outlook and can-do spirit, T. Boone Pickens seems to have mastered the art of positive aging. For those of you who may struggle with maintaining optimism about the aging process, you're certainly not alone. But by reframing your thoughts on growing older and focusing on Dr. Diehl's healthy suggestions, you can improve your mindset, and hopefully, following your example, society's views about aging also will evolve for the better.

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Positive Aging: Changing Your Mindset About Growing Older | myLifeSite

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What is your attitude about the aging process? Do you view it as a positive rite of passage or a negative phenomenon that must simply be endured? I recently read an inspiring article written in 2017 by oil tycoon T. Boone Pickens in which he reflects on his life's "fourth quarter."

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Run by Reiki Master and Teacher Michael Kaufmann, providing Reiki Courses for all levels of training - including the professional practice - and Meditation Courses to the highest standards.

Since starting in 1997, Michael has taught Reiki to over 4000 people.

His internationally recognised courses have helped to make Reiki one of the most sought-after therapies in the UK today.

Michael's book "Understanding Reiki" was published in 2004. → CLICK HERE for a FREE eBook DOWNLOAD.

His Reiki courses include authentic attunements that work, a safe space for learning Reiki and meditation and ongoing support after the course.

The video testimonials below were given by Reiki students of Michael at the end of a practice group meeting.

The course fee includes an internationally recognised certificate, a comprehensive course manual and lifelong support after the course via email or telephone. Michael will be present at the regular practice group meetings for further support.

After completing your training, you will be eligible for membership with the UK Reiki Federation, The Reiki-Association, The Reiki-Guild and other associations.

Course venue: The courses are being held in venues in Central London, one near Monument tube station, the others in the Angel/Old Street area.
Click here for info about HOW TO BOOK A REIKI COURSE >
"Thank you so much for teaching us such a fantastic level 1 Reiki course. I thoroughly enjoyed it, your expert, pleasant and safe teaching of our group. I am amazed at how powerful a tool you've taught us." (Anne F.)

If you wish to speak to Michael directly, then you can call him on tel. 07801 284073 during office hours.
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Sign up for a FREE Reiki Distance Healing! It really is free, no strings attached.

Just enter your full name and email address and write "Distance Healing" into the "Message" box on the Michael will then send you an email with further details and instructions.

In 2002, Michael began to also teach Meditation Courses. He studied with Indian and Tibetan masters and has been practising meditation since the age of 15.

Today, his meditation course "The Silent Mind" has become a popular course for beginners as well as for experienced meditators looking for more.

Upcoming Meditation Course

New course dates will be posted in the near future. One-to-one Meditation tuition can be arranged at any time. Click here to contact Michael for more details.
Click here for more MEDITATION COURSE DATES & FEES > Click here for info about HOW TO BOOK A MEDITATION COURSE >
The meditation course venue is near Old Street tube station in London EC1.
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Reiki and Meditation Research
Research about bio-energy therapies grows
A 2018 study in the Journal of Alternative and Complementary Medicine demonstrated that in hospitalized patients in New Hampshire, a single session of Reiki substantially reduced pain, nausea, fatigue, anxiety and depression.

Another 2018 study in the Journal of Evidence Based Integrative Medicine, Reiki and physical therapy were equal in relieving the pain of a herniated disc in the low back as well as increasing activities of daily living. However, those treated with Reiki therapy responded faster. Both Reiki and physical therapy were more effective than the usual medications used for pain.

Breast cancer patients can benefit most from yoga and meditation, says new guide. The top 'A' rating was awarded to meditation, yoga, and relaxation with imagery, which had the strongest evidence supporting their use.

Click here to see the full article in the Daily Mail Online.

3 Good Reasons To Sit Down, Shut Your Eyes And Meditate - According to an article in the Huffington Post

Take just a few minutes every day to meditate and you will feel less pain, be better able to control anxiety and be happier!

Click here to see the full article.
Neuroscience pushes meditation into the mainstream
Propelled by technological breakthroughs in neuroscience allowing researchers to monitor brain activity, the medical community is increasingly aware that meditation has beneficial physical effects on the brain.

"Meditation has become a huge topic" in medical circles, said Dr. Selma Sroka, medical director of the Hennepin County Medical Center Alternative Medicine Clinic. "The health benefits are so strong that, if nothing else, people should learn the relaxation techniques."

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Reiki Courses and Meditation Courses in London

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Authentic and Approved Usui Reiki Courses. Accredited Reiki Training Provider. UKRF & CNHC Registered Master Teacher Member. Best Choice of Reiki Courses.

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Walking Football

Walking Football is a slower version of 'the game', and has become increasingly popular in recent years. It's designed to help people to get fit or maintain an active lifestyle no matter your age.

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Programmes to help older people get more active | Age UK

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Find out how Age UK is helping older people take part in physical activity through innovative programmes.

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Introduction

Consumer marketing requires an understanding of the life stages of customers. These stages include infancy, childhood, adolescence, adulthood, and old age, each presenting unique challenges and opportunities for marketers. By recognizing and addressing the needs of consumers at different points in their lives, companies can create effective campaigns that appeal to a wide range of people. Tailoring marketing messages to specific life stages improves customer satisfaction, drives conversions, and builds long-term relationships with customers. It also helps businesses anticipate changing demographics and customer behavior, positioning them for long-term success. Overall, understanding the life stages of customer marketing is essential for achieving business objectives and remaining relevant in a rapidly evolving industry.

Important note: The customer life stage is not to be confused with a product life cycle. Customer life stages refer to the different phases an individual goes through in life, from infancy to old age, each with unique characteristics and needs. In contrast, a product life cycle describes the stages a product goes through from introduction to decline, including product development, introduction, growth, maturity, and decline. While customer life stages are focused on individual growth and development, the product life cycle focuses on the product's growth and performance in the market. By understanding these concepts, businesses can tailor their marketing strategies to different life stages and manage their products effectively to maintain their competitiveness.

Key Points Marketers Need to Know:

Life stages refer to the different phases of a person's life, such as childhood, adolescence, early adulthood, middle age, and old age.

Different life stages have different buying habits and priorities. For example, young adults prioritize experiences over material possessions while parents with young children may prioritize safety and convenience.

Childhood and adolescence are characterized by brand loyalty and the influence of peers and family members, while early adulthood is marked by independence and experimentation with new products and services.

Middle age is associated with stability and a focus on health and wellness, while old age is typically marked by a decreased willingness to try new things and an increased emphasis on convenience.

Life stages can significantly impact brand loyalty. Consumers in their 20s and early 30s are more likely to experiment with new brands and products, while older consumers tend to stick with familiar brands they trust.

Marketers should tailor their messaging and promotional tactics to appeal to the specific life stage of their target audience to optimize their marketing efforts.

By positioning their product as the perfect solution for a particular life stage, marketers can better capture the attention of potential buyers.

Life stage marketing is particularly effective for high-consideration purchases, such as homes or cars.

Understanding the Consumer Journey

Understanding the consumer journey is crucial for creating effective marketing strategies that can increase conversions. The consumer journey is the path a potential customer takes from initial brand awareness to becoming a loyal customer. It consists of several stages including awareness, consideration, decision, and retention. However, not every consumer follows the same journey, and it can vary depending on factors such as the product or service being offered and consumer demographics. Life stages, such as being a college student or a middle-aged adult with a family, can also greatly impact the consumer journey. By understanding how life stages influence consumer behavior, businesses can create more targeted and effective marketing campaigns.

How to Target Customers by Life Stage

Targeting consumers by life stage is an effective way to tailor your marketing efforts toward a specific audience. This involves identifying the different stages in a person's life such as young adulthood, parenthood, or retirement, and targeting them accordingly. Researching your chosen demographic and understanding their unique needs, preferences, and pain points can help create buyer personas that will help to craft targeted messages that resonate with your audience, allowing you to segment your email lists, social media ads, and other campaigns. When done right, targeting consumers by life stage can lead to several benefits for your business, including reaching the right people at the right time, creating personalized experiences fostering trust and loyalty, and optimizing marketing spend by focusing on the most profitable segments of your audience. The key steps to the targeting process include:

Research: Get insights about the demographics, behaviors, and preferences of each life stage. Use surveys, focus groups, online analytics, or third-party reports to gather data.

Segment: Divide your audience into different life stages, such as teenagers, young adults, parents, empty nesters, retirees, or seniors. Make sure each segment is distinct, relevant, and valuable.

Personalize: Customize your marketing messages and channels based on the needs and expectations of each life stage. Use language, images, tone, and formats that resonate with them.

Test: Experiment with different marketing tactics, such as social media ads, email campaigns, content marketing, influencer partnerships, or events. Monitor the results and adjust accordingly.

Life Stage Marketing Best Practices

Define your target audience: Understand the unique needs of each life stage and subgroup within your audience to create messaging that resonates.

Use customer data: Analyze purchase history, engagement patterns, and other data to personalize experiences and make informed decisions.

Segment your audience: Divide your audience into segments based on relevant factors to create more targeted campaigns.

Create personalized content: Use data to create personalized content such as emails, social media posts, and targeted ads.

Focus on building relationships: Build trust and loyalty with your audience by creating positive experiences.

Measure and analyze results: Collect data to refine your approach over time.

Stay up to date with trends: Keep up with industry trends and consumer behavior changes to ensure your strategy remains effective.

Examples of Successful Marketing Strategies by Life Stage

Teenagers: Coca-Cola launched a personalized campaign called "Share a Coke" that replaced its logo with popular first names and nicknames. The campaign increased brand love, relevance, and sales among teenagers and young adults who wanted to find their own names or share them with friends.

Parents: Pampers created a mobile app called "Hello Baby" that allowed parents to track their baby's development, receive expert advice, and receive personalized offers. The app strengthened the emotional connection between Pampers and parents, and increased loyalty and advocacy.

Retirees: Airbnb launched a partnership with the AARP that promoted home sharing as a way to travel, socialize, and earn income. The partnership increased the awareness and adoption of Airbnb among retirees who wanted to stay active, connected, and independent.

Other Companies that Used Life-stage Segmentation

Toyota: Toyota uses life stage segmentation to target different age groups with personalized car models and features. For example, they might create campaigns targeting families with spacious SUVs or young professionals with eco-friendly hybrid cars.

Nestle: Nestle uses life stage segmentation to target different age groups with personalized nutrition and health products. For example, they might create campaigns targeting pregnant women with prenatal vitamins or seniors with supplements for joint health.

Nike: Nike uses life stage segmentation to target different age groups with personalized sportswear and athletic gear. For example, they might create campaigns targeting young athletes with trendy workout clothes or older adults with shoes designed for support and comfort.

Allstate: Allstate uses life stage segmentation to target different age groups with personalized insurance plans. For example, they might create campaigns targeting families with home and auto insurance or retirees with life insurance and retirement planning services.

McDonald's: McDonald's uses life stage segmentation to target different age groups with personalized menu items and promotions. For example, they might create campaigns targeting children with Happy Meals or seniors with discounted coffee and breakfast items.

Challenges and Considerations

Regardless of age group, marketers need to consider the preferences and habits of their target audience when creating a marketing strategy. Different generations have different values and expectations when it comes to communication, advertising, and technology.

Common Challenges When Targeting Customers by Life Stage

While creating marketing strategies by life stage can yield great results, there are also some common challenges to consider. Here are a few:

1. Changing priorities: Life stages are fluid, and consumers may move from one stage to another more rapidly than in the past. The challenge for marketers is to stay up to date with these changes and adjust their strategies accordingly.

2. Generational differences: Consumers within a life stage may have different values, communication preferences, and levels of digital literacy. Marketers must be mindful of these differences and tailor their messages and tactics to each group.

3. Privacy concerns: Personal data plays a key role in creating targeted marketing campaigns, but consumers are becoming increasingly concerned about how their information is being used. Marketers need to be clear about how they collect and use data and make protecting consumer privacy a top priority.

Ethical Considerations When Targeting Customers by Life Stage

Marketing to consumers by life stage also raises ethical considerations. Here are some examples:

1. Vulnerable groups: Consumers in certain life stages, such as children, teenagers, or seniors, may be more vulnerable to exploitation or manipulation. Marketers should avoid using tactics that could harm these groups, such as promoting unhealthy behaviors or taking advantage of cognitive decline.

2. Stereotyping: Creating marketing strategies based on life stages can sometimes lead to stereotyping or generalizing about a group of people. This can perpetuate biases, reinforce inequalities, and alienate some consumers. Marketers should strive to create campaigns that are inclusive, respectful, and authentic.

3. Deception: Some marketers may use false or misleading tactics to target consumers, such as using fake reviews or testimonials. This undermines trust and can lead to legal or reputational damage. Marketers should adhere to ethical standards and regulations, and prioritize honesty and transparency.

Analyze360 is a Game Changer for Life Stage Marketing

Traditional marketing practices for targeting life stages involved relying on demographic information such as age, gender, and marital status. However, this type of segmentation is often too general and does not account for the individual needs or preferences of consumers. Analyze360 changes the game by providing marketers with a better understanding of life stages through psychographic data. This data includes insights into consumer behaviors, values, motivations, and lifestyle choices. With this data, marketers can create highly targeted campaigns that are tailored to the specific needs of each life stage.

American Lifestyles™ 2023 is a sophisticated consumer classification system that segments the US population into 32 unique sociometric and psychographic clusters. It achieves this by utilizing a combination of factors such as age, income, urbanicity, household composition, buying patterns, and personal interests, providing a more nuanced approach to consumer segmentation compared to other systems on the market. With American Lifestyles™ 2023, small and medium-sized businesses and advertisers can gain a better understanding of their target audiences in terms of housing patterns, buying preferences, disposable income, internet use, online purchasing habits, digital media consumption, and travel patterns across regions, economic means, and family styles.

The system strikes a balance between complex multivariate clustering systems that deliver large numbers of similar categories and those with only a few broad segments, making it an ideal tool for marketers looking to develop effective marketing strategies for diverse consumer groups. Furthermore, American Lifestyles™ 2023 integrates seamlessly with both the Analyze360™ consumer analytics platform and the Analyze™ data science and data augmentation services, offering businesses a comprehensive suite of tools to gain valuable insights into their target audiences.

Stay ahead of the competition, with the powerful features of Analyze360!

Contact Us for a Demo

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Understanding the Power of Customer Life Stage Marketing - Analyze360

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Customer life stage refer to the different phases an individual goes through in life, from infancy to old age, each with unique characteristics and needs.

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The Psychology of Color in Wellness Branding and Design - Radiant Marketing

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Elevate your wellness brand’s visual identity by harnessing the psychology of color with Radiant Marketing’s expert guidance in color selection and mixing.

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The trends defining the $1.8 trillion global wellness market in 2024

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McKinsey’s latest Future of Wellness research examines the top trends shaping the health and consumer wellness industry in 2024 and beyond.

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This is a guest post written by Taylor Brydges , Research Principal, and Samantha Sharpe, Research Director, at the Institute for Sustainable Futures, University of Technology Sydney (UTS) The European Environmental Bureau (EEB) Introducing The Wellbeing Wardrobe commissioned a team from UTS, the Institute for Sustainable Futures (ISF), Erasmus University Rotterdam Lund University to develop the concept of a ' Wellbeing Wardrobe' - a fashion and textiles industry that is oriented towards a Wellbeing Economy. Actions for Consumers, Brands and Policymakers
Clothes are an essential part of our daily lives. While our clothing choices reflect our culture and identity, our clothing and the fashion industry's environmental impact can't be ignored.

Fashion is one of the most unsustainable industries in the world based on environmental and social sustainability metrics . Over the past decades, the sector's rapid growth has been fueled by overproduction and overconsumption of garments . Recognising that fashion has become one of the most unsustainable industries in the world also requires us to confront the reality that we need a new way forward .

However, many of the current sustainability initiatives in the fashion industry are based on green-growth approaches that put economic opportunity before environmental concerns. At the core of many of these business models are initiatives that do not fundamentally overhaul the industry or allow it to operate within planetary boundaries . Examples of such approaches include shifting to more sustainable fibres and textiles, providing a limited range of ethically conscious options, or introducing 'green' certification and labelling systems.

Although these initiatives provide some progress, they ultimately fail to enable the industry to reduce material consumption or prevent the unnecessary disposal of clothing and textiles. This failure results in increased carbon emissions, natural resource utilisation, and biodiversity loss. If the fashion industry doesn't change its current trajectory, it might consume over 26% of the carbon emissions allowance linked to a 2-degree Celsius limit on global warming by 2050.

Our recent report, The Wellbeing Wardrobe , set out to explore how we can achieve a post-growth fashion industry. We found this will require far-reaching reforms beyond the fashion industry and a reconceptualisation of societal roles and responsibilities. This led us to focus on the wellbeing economy.
A Path Forward
The "wellbeing economy" concept encompasses various alternative economic models, including degrowth, post-growth, and steady-state economics. It aims to shift our focus from economic growth to human and ecological wellbeing.

Applied to the fashion industry, we use the concept of the wellbeing wardrobe to examine a new way forward for fashion in which we favour human and environmental wellbeing over the growing consumption of fashion.

The Wellbeing Wardrobe identifies four guiding principles for a sustainable, thriving fashion and textile sector:

1. Establish limits: A wellbeing economy approach limits resource use and consumption and shows people how they can still live well while respecting these boundaries. Examples of how the fashion industry is making changes to set boundaries and promote sustainability include slow fashion, increased attention and support to repairing clothes, and campaigns to raise awareness of reusing and refashioning garments . Despite the uptake of circular solutions, the 2023 Fashion Transparency Index shows us that the industry is currently failing to tackle overproduction;only 1% of major fashion brands have committed to reducing the production of new clothing items.. A mere 12% disclose the total volume of products they manufacture annually, hiding the true scale of their excessive production. Furthermore, only 1% of major brands openly commit to embracing degrowth.

2. Equitable wealth distribution systems are needed to ensure global and intergenerational fairness. Despite the conversations happening around this topic, the Promote fairness: 2023 Fashion Transparency Index found that just 5% of brands disclose their investment in supply chain workers for a Just Transition to a Circular Economy. This absence of funding speaks volumes about the industry's interest, or lack thereof, in workers' wellbeing and ensuring they are not left behind as brands explore new methods of production.

3. Create healthy and just governance: Robust, participatory, deliberative processes that emphasise inclusivity, open dialogue and diversity are key to creating lasting change. Good governance encourages capacity-building and stakeholder engagement across every level of the fashion industry. Within existing policy frameworks, we can launch citizen assemblies on wellbeing indicators for our economy and create balanced multi-stakeholder deliberative processes accompanying EU and national authorities.

4. Embrace new exchange systems: Innovative exchange models can ensure the fashion industry thrives while meeting human and environmental wellbeing needs by providing dignified work, regenerating the environment, and strengthening community bonds . We see a number of these systems of exchange taking hold. B-corps, ecopreneurs, swapping and second-hand shopping are all examples of innovative practices aimed at creating a sustainable and equitable fashion ecosystem.

The Wellbeing Wardrobe Report Slow down & scale back: Degrowth in the Fashion Industry War on Want: Fashioning the Future
All of these initiatives are helping to transform the fashion industry and create a more sustainable and equitable future for fashion. Transitioning to a post-growth fashion and garment sector will require wide-ranging reforms and a broad reconceptualisation of consumer, brand, and policymaker roles and responsibilities. With 30% of brands surveyed in the 2023 Fashion Transparency Index offering new business models that slow consumption, there is a foundation to build on in the sector, but the overwhelming majority of brands are still failing to adapt.

As citizens and consumers, we can embrace sustainability in the fashion industry by focusing on sufficiency, responsible consumption, and promoting new systems of exchange. This involves considering what sufficiency means to us regarding our fashion consumption . This will vary from person to person depending on environmental and lifestyle factors, including individual notions of well-being and the pursuit of a satisfying life, which are influenced by gender and social class.

Adopting practices that promote sufficiency include buying fewer new clothes, taking better care of existing ones, opting for second-hand shopping, and participating in clothing exchanges. When deciding to purchase something, we should try to support responsible brands, wherever possible, choose second-hand over new, and participate in practices such as mending, swapping, and sharing to keep what we already own in use longer and make Loved Clothes Last. More broadly, there is a need to encourage the normalisation of sustainable practices at the community level, fostering a collective commitment to eco-conscious living.

For brands that make the majority of our clothes, there needs to be a focus on adopting sustainable practices that revolve around quality, durable design, and using natural materials, while promoting circular approaches, including repair, reuse, and resale. Above all, there needs to be a dramatic reduction in the number of new clothes being produced. Fairness is upheld by ensuring sustainable and responsible purchasing, along with decent working conditions and fair pay for all industry workers. New business models should be regenerative and connected to non-market activities, aligning industry practices with ecological and ethical principles. Just governance demands an end to greenwashing and active participation and accountability of sector stakeholders in multi-stakeholder platforms.

And finally, policy plays a pivotal role in advancing wellbeing approaches, such as through regulating the implementation of eco-design, sustainability labelling, and extended producer responsibility. The export or destruction of unused or waste textiles must be banned while considering how to introduce resource, clothing, and pollution budgets. Fairness in the sector can also be supported through regulations that ensure transparency and due diligence, the incorporation of well-being indicators for the sector, and establishing the institutions that will support a just transition.

Our Wellbeing Wardrobe policy framework encourages the support of purpose-driven businesses and entrepreneurs, allocating resources and space for non-market fashion activities. It also advocates for just governance through processes that foster strategies for a wellbeing economy and transformative education and learning systems.

The fashion industry is at a crossroads where our choices today will shape our future. The urgency of addressing fashion's environmental and social challenges cannot be overstated. The Wellbeing Wardrobe provides a path forward for an industry that prioritises human and environmental wellbeing over the relentless pursuit of fast fashion. Our four guiding principles - establishing limits, promoting fairness, creating healthy and just governance, and embracing new exchange systems - provide a roadmap for this transformation.

This transformation will require collective action from citizens, consumers, brands, and policymakers. As we contemplate what sufficiency means to each of us and integrate sustainable practices into our lives, we must also hold brands accountable for sustainable and ethical practices. Policymakers must enact regulations that support these principles, creating a foundation where purpose-driven businesses can thrive.

Together, we can forge a path towards a more sustainable, equitable, and wellbeing-focused industry.

Further reading

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We love fashion, but we don't want our clothes to come at the cost of people or our planet.