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Hello! I am Dan Bapilar. I am a sophomore in the Computer Science course at Mapua Malayan Colleges. I really have an interest in technology and digital creativity, and also raising awareness about mental health issues. I like trying to put these interests into practice through projects and content. For Philippine pop culture, I really appreciate music of Filipino origin, and among them, I personally really love OPM, the Original Pilipino Music, and Pinoy hip-hop, which do much storytelling. I love my locality's films and series, especially the local humor and values that they bring out of the box-in from the classic Pinoy movies up to the latest independent films. I follow the Filipino streetwear and how it goes with cultural pride. And I am a fan of Pinoy komiks which always have interesting and innovative ideas. And I like knowing about food culture and how every generation introduces new flavors mixed with old traditions. These aspects of popular Philippine culture inspire my creative efforts and personal reflection.

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Philippine Pop Culture to Feature on Padlet

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Philippine Pop Culture to Feature on Padlet

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For my Padlet, I would like to feature Pinoy hip-hop, an evolving genre in the music world for the past couple of years. Pinoy hip-hop was once underground; it has been elevated to more mainstream media and platforms through which Filipino youth can now voice out and express themselves freely. Artists like Shanti Dope, Gloc-9, and Al James brought a different way of writing and saying emotions in an OPM performance, considering social issues or personal experience and Filipino pride. So, I really do believe that this genre holds the pulse of modern Filipino youth, as it is huge representation of contemporary Philippine pop culture.

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Analysis of Contemporary Philippine Pop Culture through Uses and Gratifications Theory

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Analysis of Contemporary Philippine Pop Culture through Uses and Gratifications Theory

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Pinoy hip-hop goes far beyond being an entertaining product; it significantly contributes to the self-expression, social comment, and culture for young Filipinos. As expounded by the Uses and Gratifications Theory, this genre resonates differently through various personal needs because it gives a method of escape from daily stress and pressure using music. At the same time, it provides narrations that can be reflected in because most hip-hop artists discuss common problems and problems of life, which can make listeners understand and feel a part of something bigger than themselves. Besides this, the genre also offers youth to express Filipino identity in a modern context where trends are incorporated with the traditional values all over the world.

In addition to its personal effect, Pinoy hip-hop also encourages social change by voicing issues that most mainstream media does not talk about or are less represented. Through lyrical storytelling, Gloc-9, and many more, creates awareness on poverty, inequalities, and social injustices. Agenda-setting by such hip-hop music brings attention to these issues. The influence inspires fans' unification and leads the way for discussion and giving support to causes through their music. With this, Pinoy hip-hop contributes to a cultural shift by reframing the experience of Filipino culture and shedding light on burning social issues in a more engaging, accessible, and meaningful manner.