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7. The PLC has five distinct stages:

Product Development

Introduction

Growth

Maturity

Decline

8. Samsung was able to go from copycat brand to product leader by focusing on product innovation, visually appealing design, and customer’s expectations. The company knew that it can only chain its perception and gain pricing power if its products appeal to customer’s senses and are seen as cutting edge in terms of innovation. The company set the ‘Wow!’ benchmark for its product designers that any product that fails to mesmerize the customers during test marketing will go back to the design board. In addition, the company also changed its distribution channels so that its products are seen as specialized electronics instead of cheap affordable products.

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5.  It hired a crop of fresh, young designers and managers who unleashed a torrent of new products—not humdrum, me-too products, but sleek, bold, and beautiful products targeted to high-end users. Samsung called them “lifestyle works of art.” 6

6. Yes, because new products are the lifeblood of a company. As old products mature and fade away, companies must develop new ones to take their place.

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3. One of Samsung’s strengths that can easily be seen is its technology innovations. Samsung is a strong corporate brand known for its quality products and advanced technology use. The brand prestige that Samsung looks to carry over from the LED, LCD, and Plasma Inarkets, hoping consumers will easily identify the brand and associate it with its high-quality products from an organization dedicated to providing market-leading products.

4. Samsung products are also leading the way in innovation in the way of style and appeal to consumers. Samsung was responsible for producing the first Blu-Ray player, the first cell phone with an MP3 player inside, popularizing the PDA phone, a tablet PC that is Flash enabled.

On the other hand, Samsung's strength is its strategy. Samsung is successful in running advertisements and campaigns, sponsorships that link their design and technology to humans. Because of their implemented strategies, they can introduce their products way ahead of their competitors in the market and also gain loyalty from customers.

2. The greatest challenge facing Samsung is to innovate and come up with products that continue to win consumers. Samsung CEO addressed the company employees in a memo that the company’s main products may likely become obsolete within the next 10 years. Thus, the challenge for the company is to predict the products of tomorrow and create product lines that continue to capture consumers’ hearts and wallets. This is why the company has unveiled a $23 billion investment plan so that the company stays ahead of the competition and quickly builds market shares in products that will rule consumer electronics in the next few years.

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1. Samsung's primary innovation goal was to improve the customer experience and bring genuine change to people's lives in everything it did.

2. They are

Idea Generation

Idea Screening

Concept Development and Testing

Marketing Strategy Development

Business Analysis

Product Development

Test Marketing

Commercialization

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5. What did Samsung do to set out to become a premier brand and a trailblazing product leader after a top-down mandate for reform?

6. Is it essential for companies to develop new products? Why?

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1. What was Samsung's primary innovation goal?

2. What are 8 major stages in New Product Development?

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3. What are some of Samsung’s greatest competitive strengths?

4. What challenges does Samsung face in managing its high-tech products?

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7. How many stages does a Product Life-Cycle Strategy has? What are they?

8. How was Samsung able to go from copycat brand to product leader?

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1: To improve the customer experience and bring genuine change to people's lives in everything the firm did.

2: Step 1. Idea Generation

Step 2. Idea screening

Step 3. Concept testing

Step 4. Market research

Step 5. Prototyping and development

Step 6. Market testing

Step 7. Commercial launch

Step 8. Review and refine

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create cutting-edge technology

deliver innovative products, particularly in the electronics sector

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7. 4 stages: introduction -> growth -> maturity -> decline

8. Samsung was able to go from copycat brand to product leader by focusing on product innovation, visually appealing design, and customer’s expectations. The company knew that it can only chain its perception and gain pricing power if its products appeal to customer’s senses and are seen as cutting edge in terms of innovation. The company set the ‘Wow!’ benchmark for its product designers that any product that fails to mesmerize the customers during test marketing will go back to the design board. In addition, the company also changed its distribution channels so that its products are seen as specialized electronics instead of cheap affordable products

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Câu 8 :

R and D

Diversification of Product Portfolio

Innovation

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1. introduction

2. growth

3. maturity

4. decline

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Question 7

4 stages

Introduction

Growth

Maturity

Decline

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Yes

Because day by day, electronic devices may be outdated and not suitable for consumers.

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8/ Samsung focused on product innovation, design and customer’s expectation. They had “wow” campaign, changed way to sell product to become more specialized.

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5.

6. Yes.

Customers need keep changing.

Technology is upgrading at faster pace.

Multiple products diversify their revenues.

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7. There are four stages in a product's life cycle—introduction, growth, maturity, and decline.

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Question 3

Samsung's greatest competitive strengths are its innovation, and ability to produce a product at a fast pace.

Question 4

The greatest challenge facing Samsung is to innovate and come up with products that continue to win consumers

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1. What was Samsung's primary innovation goal?

Put customer at the core of innovation.

Improve customers' experience.

Bring genuine to change people's lives.

2. What are 8 major stages in New Product Development?

idea generation

idea screening

concept testing

market research

prototyping and development

market testing

commercial launch

review and refine

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6. Yes. When introduce new product companies could:

1. Attract more consumers to their brand through their new features, advance technology in their new products.

2. New products can bring some new innovations and prove the development in researching market of a company.

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6)The goal of developing new products with the needs of the client in mind is to solve

their problems and improve their experiences. Market research is used by Samsung during the

product development process. Every new product had to pass the "Wow!" test that Samsung

developed.

5

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Question 2

1. The Generating of Ideas

2. Screening Ideas

3. Developing and Testing the Concept

4. Business Analysis

5. Market testing

6. The Technical Side

7. Commercialization

8. New Product Pricing

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1. Embracing design-driven innovation

enhancing customer experience

global brand building

investing in research and development

empowering employees

adapting to market trends

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3. Creative, high technology, high skilled staff, influencer for marketing campaign

4. Copy-🐈 brands.

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7 Four phases: initiation, development, maturity, and decline

8 By putting an emphasis on visually appealing design, consumer expectations, and product innovation, Samsung was able to go from being a copycat brand to a leader in the market. The business understood that until its products are perceived as state-of-the-art in terms of innovation and appeal to customers' senses, it would not be able to obtain price power or chain its perception. The corporation adopted a "Wow!" standard for its product designers, mandating that they return to the drawing board for any product that doesn't captivate consumers during test marketing. Furthermore, the corporation modified its distribution channels to position its items as specialized electronics rather than inexpensive, accessible goods.

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3. What are some Samsung's greatest competitive strengths?

customer-focused innovation

fresh young desiners and managers

Big screens technology

connection between their devices

4. What challenges does Samsung face in managing its high-tech products

he company’s investment cost is very high.

high cost for advertisements

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5. - investment in R&D

product diversification

continous innovation

strategic acquisitions

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8. Focusing on product innovation, visually appealing design, and customer’s expectations. The company knew that it can only chain its perception and gain pricing power if its products appeal to customer’s senses and are seen as cutting edge in terms of innovation.

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3. advanced technology

high quality products

ability to produce a product at a fast pace

4. -Innovate new products that continue to “wow” their customers.

-Create product lines that continue to capture consumers’ hearts and wallets.