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Hi, we are BRATA, a brand

that creates a platform

specifically for women to

help each other, Ms. Jasmine

Smith founded this brand in

2023, her original intention is

to let more women get attention and help, put forward the problem that needs help to each other, capable people can help solve, but also can get some free payment.

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I found some examples of Brandbooks shared by everyone on Pinterest. There are many types. Personally, I prefer brandbook works with rich colors and illustrator style.

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The guidelines written by Gojek Brand Books bring together all important design brand logos. The guidelines are not brand logos. However, these guidelines are not sacrosanct.

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The American fashion culture of the 1950s is full of the rebellion of hot-blooded rock youth and the yearning for freedom and peace. The Brand Book Light On shared today is a magazine design with retro trend blood.

Light On is a clothing brand inspired by American pop culture in the 1950s. The design of the whole magazine combines strong retro trends, pompous titles and retro color matching. The whole magazine uses modern methods to reflect the pursuit of freedom, equality and fashion by hot-blooded young people in the 1950s.

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Brand story

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometimes cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

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At Jellycat, we keep a comprehensive range of quality items.

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Xiaohongshu is a lifestyle platform for young people. It was founded by Mao Wenchiao and Qu Fang in Shanghai in 2013. Xiaohongshu takes "Inspire Lives to share and discover the wonderfulness of the world" as its mission. Users can record the dribs and drabs of life through short videos, pictures and texts, share lifestyles, and form interactions based on interests. As of October 2019, the number of active users of Little Red Book Month has exceeded 100 million, 70% of which are post-90s and continue to grow rapidly.

Corporate values

Up, enter users, open mind, pragmatic and responsible

The mission

Inspire Lives Share and discover the wonderful things of the world

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什么是小红书

小红书是年轻人的生活方式平台，由毛文超和瞿芳于2013年在上海创立。小红书以"Inspire Lives 分享和发现世界的精彩"为使命，用户可以通过短视频、图文等形式记录生活点滴，分享生活方式，并基于兴趣形成互动。截至到2019年10月，小红书月活跃用户数已经过亿，其中70%用户是90后，并持续快速增长。

使命 Inspire Lives 分享和发现世界的精彩

愿景 成为最受用户信任的互联网公司

企业价值观 向上、走进用户、开放心态、务实、担当

上海总部 上海市 黄浦区 马当路388号 SOHO复兴广场C座

小红书关心每一位用户与合作伙伴的声音

如您在小红书的使用或与小红书的合作中遇到难以解决的问题，以及任何对平台发展有益的意见及建议，欢迎您直接写信到CEO邮箱： ceo@xiaohongshu.com 。

为了您的来信能够得到更高效的处理，请您在邮件中标注以下信息：

您的个人或工作单位信息（公司/品牌/部门/岗位/姓名 等）

您的联系方式（邮箱地址/直线电话 等）

相关问题、意见或建议的具体描述（背景/案例/各类支持性材料 等）

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什么是小红书 小红书是年轻人的生活方式平台，由毛文超和瞿芳于2013年在上海创立。小红书以"Inspire Lives 分享和发现世界的精彩"为使命，用户可以通过短视频、图文等形式记录生活点滴，分享生活方式，并基于兴趣形成互动。截至到2019年10月，小红书月活跃用户数已经过亿，其中70%用户是90后，并持续快速增长。 使命 Inspire Lives 分享和发现世界的精彩 愿景 成为最受用户信任的互联网公司 企业价值观 向上、走进用户、开放心态、务实、担当 上海总部 上海市 黄浦区 马当路388号 SOHO复兴广场C座 小红书关心每一位用户与合作伙伴的声音 如您在小红书的使用或与小红书的合作中遇到难以解决的问题，以及任何对平台发展有益的意见及建议，欢迎您直接写信到CEO邮箱： ceo@xiaohongshu.com 。 为了您的来信能够得到更高效的处理，请您在邮件中标注以下信息： 您的个人或工作单位信息（公司/品牌/部门/岗位/姓名 等） 您的联系方式（邮箱地址/直线电话 等） 相关问题、意见或建议的具体描述（背景/案例/各类支持性材料 等）

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I found some logos designed by other designers on Pinterest, as well as some logos of company brands. I think the style of logos on Pinterest is getting younger and younger. I like this style very much, so I also want to learn to refer to this style.

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These are some sketches of Barta's fonts I drew. At present, I haven't figured about what the font will look like in the end. I prefer a smoother font style to make the brand look closer.

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I chose some fonts again, but I think these fonts are too regular and not suitable for the style of our brand. The style of these fonts looks too rigid.

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This was drawn after class at the beginning. At that time, I wanted to complete an inevitable book through photography, so the initial brandbook sketch was like this. Later, I decided to change it into an inevitable book in the style of illustration

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I modified and tried the fonts again. I chose these fonts. I prefer the last font on the left. I think this style is more in line with the brand of Barta. The font file on the right looks a little strange, and the upper ones look like handwritten fonts. Not particularly satisfied.

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Here are some logos, symbols, and wordmark that I drew at the beginning, combined with the meaning of friendly, inclusive and mutual assistance that Barta wants to convey.

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This is the logo I modified. After the tutorial, I need to put the text next to the logo and open it separately, so I modified my logo again

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We are a group of wonderful people" | Original band Logo

"We are a group of wonderful people." They said that they don't want to spread themselves through new media. They just want to be themselves (more amateur), although they also watch short videos. They hope to connect people's hearts with niche pop and rock music. This is the wonder of music, which is why they love music, which makes them enjoy it. The logo of the brand is considered by the initial "M" of "marvelous". During the thinking, I happened to see a clip in the video of their offline performance that they habitually snap their fingers. This action inspired me, which further brought people closer to people's hearts. This is also the visual charm of live music, so they have this logo. They like it very much and just look a little like their band's accordion.

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The design team decided to use the "Asterix" star as an entry point, because it is a positive concept such as a beautiful new world in the cultural system of the European continent, representing "understanding" and "friendly" meanings, and will give new immigrants and foreigners in Germany a feeling of "welcome"

Transform this star into a character and combine it with the "hug" in Turkish culture, and the overall visual image expresses a clear concept - we are here waiting to hug you.

The design thinking in this case is to design a new logo based on specific visual elements in two cultural backgrounds and endow it with

"Friendly" and "kind" and other personalities emphasize the core concept of the brand

"We are here to hug you" to bring it closer to the audience

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This is some font research, many artists and designers of font design, everyone's style is different, some fonts look very simple can be adapted to many designs.

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Vintage Mohai is a very classic retro font with a distinctive style. The design of the font is inspired by Renaissance design.

The characteristic of this font is that the design of each letter is very simple, but there are many details on the lines of the letters, such as the combination of romantic star elements and different strokes, which add to the unique visual beauty of the font.

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Comprised of straight lines only, inspired by tape, and moving a broad nib in straight lines.

There are a few alternates for E, N, and M, and a set of figures that will leave you absolutely shook. Yes, Mike Giant is a contemporary influence.

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Unserifed font - Sloke. The biggest feature of this font is its unique and recognizable glyph structure. Using such a font in design works can enhance the overall design effect and improve visual attractiveness.

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Cako is a modern serif font, which is unique in the graphic shape of letters and consecutive characters, and its multiple word choices (including bold, regular and fine fonts) give the font a huge visual contrast effect.

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The use of color in brand logos and brand materials directly affects people's cognition and recognition of brands. Research can reveal the relationship between different colors and different brands and help understand the effectiveness of specific colors in brand building.

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Explore a hand-picked collection of Pins about color on Pinterest.

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This color palette is a gradient of different colors, from dark to light, which is also a good color plate

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Different colors convey different emotions and emotions. Color research can reveal people's emotional reactions to specific colors, so as to determine the suitability of the color chosen by the brand or product. For example, red may be related to passion and vitality, while blue may be related to calmness and trust.

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we chose these six colors, because it is a brand specially serving women.

We do not want to determine the

color by stereotyping women. Many

people think that women should like

pink, but we think that women

should not be defined and

everyone should be colorful.

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This is the development of brandbook sketch. I still choose the brandbook with illustration style. These illustrations are all female elements, and some of their characteristics together constitute the visual identity of the brand focusing on women

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This logo is my modified logo, and the color selection is combined with some colors selected by everyone in the customer survey.The one on the right is the logo I finalized. I removed the black stroke to make the logo less rigid.

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We at BARTA are committed to helping every woman who needs help, so that they can build friendship and get more in mutual help, so that they can promote them, so that more women's power can appear in society, girls help girls.

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-Friendly

-Cooperation

- Inclusive

- Empathy

- Supportiveness

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Illustration plays an important role in brand building and can convey a unique brand story and image. Research can analyze how different brands use illustrations to strengthen brand recognition, convey emotions and connect with audiences.

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Wednesday Holmes is an illustrator, designer and writer from the United Kingdom. With simple and cute images, retro children's painting style and colorful colors, it reflects a world full of children's fun.

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I feel that the animals under the author's pen have naive shapes and cute facial features, and the delicate texture enhances the overall texture. The vivid picture content makes people feel happy after reading, there are dogs motionless looking at the food in your hand, as if waiting for you to "accidentally" drop food, and there are dogs watching you pack your luggage with real and pathetic eyes.

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About the brand Barta, I first drew a mind map to sort out my views on the brand Barta and how to do it

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TaskRabbit (Task Rabbit)

TaskRabbit is an online platform based on mutual assistance, connecting people in need with those who are willing to help. Users can post various tasks on the platform, such as shopping, moving, cleaning, etc., while volunteers can choose to accept these tasks and get paid. This model of mutual assistance provides convenient services for community members.

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Please upgrade your browser to use TaskRabbit

Please download the TaskRabbit mobile app

We've built TaskRabbit using the latest technology. This makes TaskRabbit faster and easier to use. Unfortunately, your web browser does not support these technologies. Download one of these great browsers and you will be on your way:

We've built TaskRabbit using the latest web technologies. Unfortunately, your web browser doesn't support these technologies, but don't despair! Download the TaskRabbit app for iOS and Android and you will be on your way:

You can also access TaskRabbit on your smartphone:

Already upgraded and still having problems? Please visit our support forums

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TaskRabbit connects you to safe and reliable help in your neighborhood

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Your trusted and local handyman. Furniture assembly, TV mounting, help moving, and much more. Our Taskers can tackle all your home projects.

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Airbnb (Airbnb)

Airbnb is an online short-term rental platform that promotes mutual assistance around the world by connecting landlords and tenants. Landlords can rent their houses, while tenants can find accommodation in other people's homes. This model of sharing economy emphasizes the concept of helping and sharing resources with each other.

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爱彼迎 | 度假屋、小木屋、海滨住宅等

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Jan 25, 2024 - 以超棒的价格在191个国家/地区找到完美的住处，跟随爱彼迎一起家在四方。

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Kiva (Kiva)

Kiva is a non-profit online platform dedicated to helping the poor around the world through small interest-free loans. Individuals or organizations can provide financial support to entrepreneurs or community members in need on Kiva, thus promoting the economic development of poor areas. This mutual assistance model realizes the mutual support of society through financial means.

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Kiva is the world's first online lending platform. For as little as $25 you can lend to an entrepreneur around the world. Learn more here.

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Girlboss (female boss)

Girlboss is a brand that aims to support and encourage women's career development. They provide online communities, resources and activities to help women succeed in the workplace. The mission of Girlboss is to promote women to support each other, establish connections, and share experiences and resources to promote the development of the entire women's community.

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Navigating the future of work and helping you find success on your terms.

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The Wing (Wing Community)

The Wing is a social club and shared workspace, focusing on supporting female entrepreneurs and professional women. They provide unique community experiences, including activities, networks and resources, to build an environment that motivates women to help and cooperate with each other.

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The Wing was a women-focused social club and co-working space with offices in New York City, Washington, D.C., San Francisco, Chicago, Los Angeles, and Boston. It was founded by Audrey Gelman and Lauren Kassan in 2016. As of July 2019, the club had about 10,000 members. At its peak, The Wing had eleven locations in two countries; as of 2021 there were seven branches in the United States.

The Wing initially only accepted people who identify as women or non-binary, but to comply with non-discrimination laws began accepting people of any gender identity.

After complaints about how The Wing failed to address racist behavior of its members, and an employee walkout, Gelman stepped down as CEO in June 2020.

On August 30, 2022, The Wing ceased operations. This announcement was issued by email to its members, many of whom took to the company's still-active social media to express disdain about the short notice communication.

The initial idea for The Wing stemmed from Gelman's desire for a space to change and relax between business meetings as she lived in the New York City borough of Brooklyn, but worked in SoHo, Manhattan, and in Washington, D.C. The first title for this not-yet-created space was Refresh. When Gelman and Lauren Kassan began working together, they decided "The Wing" was a more fitting name, since it would represent a "wing" of the users' home away from their actual home. When developing this idea, the two decided to focus on creating a space where women can feel safe and supported.

In October 2016, Gelman and Kassan founded The Wing in New York City's Flatiron District, on the Ladies' Mile. The company raised $2.4 million from majority women seed investors including SoulCycle's Julie Rice and Elizabeth Cutler as well as Birchbox's Hayley Barna. The Wing closed its Series A funding round led by early-stage venture firm New Enterprise Associates in April 2017. The company raised $8 million from investors including Kleiner Perkins and BBG Ventures. They subsequently opened another branch in a loft in SoHo.

In November 2017, The Wing completed a Series B round led by WeWork (which divested its minority interest in 2020 before its bankruptcy filing of November 2023.). The company raised an additional $32 million bringing their total investment to $42 million. During 2018, The Wing opened new spaces in the Dumbo neighborhood of Brooklyn (its third New York City location) in January; in the Georgetown neighborhood of Washington, D.C., in April; and in San Francisco, California, in October. The Washington, D.C., facility includes a booth dedicated to law professor Anita Hill while the San Francisco space has a conference room dedicated to psychology professor Christine Blasey Ford. At the end of 2018, The Wing announced it would offer on-site childcare services, The Little Wing, as part of the expansion of its SoHo location, which later shuttered, following the 2020 school year.

On March 1, 2018, the New York City Commission on Human Rights began to investigate The Wing's membership operations. At that time, The Wing did not allow men even as guests of members, unlike two other New York City women's clubs noted by The New York Times - Colony Club and Cosmopolitan Club - though it did hire some men such as plumbers and electricians. In June 2018, James E. Pietrangelo says an employee of The Wing told him his application would be automatically denied because he was a man. Pietrangelo, a man described by TechCrunch as "the dictionary definition of litigious", filed a lawsuit in August 2018, which claimed that The Wing's policy violated the District of Columbia's Human Right Act. The Wing responded, stating that prior to August 30, 2018, it had an unwritten policy of only accepting women (including transgender women) and gender non-binary people. The company adopted a formal written policy that took effect in September of that year which accepts members regardless of gender identity. The company says it only accepts about 8% of applicants - those who it judges to be committed to its mission - and that only 12 out of about 26,000 applicants were men. The New York City Commission's investigation ended after the adoption of a formal policy allowing membership to people of any identity.

In December 2018, the company closed a $75-million Series C funding round which was led by Sequoia Capital, and including investors Upfront Ventures, Airbnb and others. Among the investors were leaders of the Time's Up movement including Valerie Jarrett, Robbie Kaplan, Katie McGrath, Hilary Rosen, and Kerry Washington. At the time, The Wing had raised a total of $117.5 million in funding since its founding. In April 2019, The Wing opened its sixth location at the Fulton Market District in Chicago, Illinois. The same month, The Wing opened a seventh location on Santa Monica Boulevard in West Hollywood, California. The West Hollywood location became the second location with an area for children. The location also has a sound-proof screening room and film-themed phone booths names after Princess Leia from , C.J. Cregg of The West Wing, Lydia Deetz from Beetlejuice.

The Wing's eighth location opened in June 2019 in the Back Bay area of Boston, Massachusetts. The first draft of subway ads for this new location were rejected by the MBTA for touching on "political issues or matters of public debate" and being potentially demeaning to a group of people (in this case, men). The rejected ads included the slogans "The World was built for men. The Wing is built for you." and "Want to mute the mansplainers and start your own conversation?" The Wing's headquarters opened in the former Stuyvesant Polyclinic in East Village, Manhattan, the same month, occupying all 22,000 square feet (2,000 m ²) of the clinic building. At the time, The Wing vacated its SoHo location. Its first international location and ninth overall opened in Fitzrovia, London, in October 2019. Another Manhattan location, near Bryant Park, opened that December, making it The Wing's fourth location in New York City and its tenth location overall.

A location in Williamsburg, Brooklyn, opened in February 2020. Gelman stepped down as CEO that June, in response to employees' complaints about their treatment by members and higher-up staff. At the same time, Celestine Maddy and Ashley Peterson were named co-CEOs.

In August 2020 it was announced that the London branch would permanently close citing the impact of the COVID-19 pandemic as the cause. 300 employees were made redundant during this period.

In February 2021, IWG plc, a provider of serviced offices, bought a majority the company.

In February 2022, Jennifer Cho, chief marketing officer of the company, was appointed CEO.

Membership costs ranged between $185 and $215 per month for access to a single location and $250 for full access to all locations. In May 2018, The Wing announced it would begin offering scholarships to cover membership fees for a selected few applicants. The scholarships were "aimed at individuals who are currently underrepresented in their member pool and who are working to advance the position of women and girls in society - specifically, those in the fields of teaching, nonprofit, social services, and advocacy." The company offered free two-year memberships including professional mentorship at its various locations in 2018.

At the end of 2019, the company was operating 11 locations, which included a townhouse in the Fitzrovia area of Central London. The Wing's network included more than 10,000 members. In August 2018, The Wing launched an app that allows members to connect digitally, sign in guests, and register for events.

In August 2018, The Wing announced that it would convert the majority of its hourly workers to full-time employees with benefits. This included giving their remaining part-time employees medical benefits, stock options, and increasing their wages to at least $16.50 per hour.

In November 2017, The Wing launched a bi-annual magazine named No Man's Land. The inaugural edition of the magazine featured interviews with musician Remy Ma, publisher Tavi Gevinson, and a cover story featuring actress Hari Nef. The magazine's second issue featured comedian Jessica Williams on the cover. No Man's Land was also the name of The Wing's podcast hosted by Alexis Coe. The podcast's six-episode first season featured what they described as "women who were too bad for your textbooks." Episodes have focused on Stephanie St. Clair, a leader of a Harlem-based criminal syndicate; Ana Mendieta, a Cuban-American artist; and Ida B. Wells, a journalist and early leader in the Civil Rights Movement.

Journalist Amanda Hess reported that many women were drawn to seek employment at The Wing, "eager to work in beautiful spaces and in the company of women." Most of the current and former employees she interviewed were excited to begin but became disillusioned, the 26 employees interviewed citing low pay and mistreatment of Black members of staff. Receptionists and event staff did not expect their jobs to include cleaning duties. At Wing events, employees might "find themselves to be the only Black women in the room," where members and their guests "could be casually racist." Salaried employees were often expected to work extra unpaid hours, while hourly wage employees could not get as much work as they wanted. A spokeswoman said The Wing had always "maintained employment best practices," and CEO Audrey Gelman said that these concerns were being addressed by raising wages, increasing employee benefits, instituting a code of conduct for members, and changing the organizational structure. Gelman resigned in June 2020, and later issued a public apology to staff. Gelman's resignation was followed by a strike by employees at The Wing asking for "sweeping changes to the management" with social media reflecting the opinion that "Gelman's resignation is not enough".

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The Wing was a women-focused social club and co-working space with offices in New York City, Washington, D.C., San Francisco, Chicago, Los Angeles, and Boston. It was founded by Audrey Gelman and Lauren Kassan in 2016. As of July 2019, the club had about 10,000 members.

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This is the finalized Barta brand logo. The three arrows form my Barta logo, which means mutual assistance, cooperation and friendliness.

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I wanted the font to be associated with my brand logo, so I also added small arrows on the font, feeling that the previous separate font was a little monotonous, but after that it looked better than before.

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Benefit Cosmetics:

Color: The pink and candy tones commonly used by Bei Lingfei inject feminine and lovely elements into the brand.

Image: What is common in advertising and packaging design is lively and exaggerated illustrations, echoing the entertainment of the brand and the fun of cosmetics.

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Do your makeup a favor with The POREfessional: Super Setter! With a smudge-proof, sweatproof & waterproof formula that lasts 16 hours*...what could be better?

*Instrumental test on 20 women

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Benefit Cosmetics | Official Site and Online Store

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Do your makeup a favor with The POREfessional: Super Setter! With a smudge-proof, sweatproof & waterproof formula that lasts 16 hours*...what could be better? *Instrumental test on 20 women

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Color: Dove's brand tones usually use soft blue and white, emphasizing freshness and cleanliness.

Image: The images on advertisements and packaging emphasize the beauty of real women, focusing on natural and real skin color.

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Looking for hair products, skin care and deodorant to leave you feeling beautiful? With tricks, tips, and products built on expert care, Dove can help.

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Reformation:

Color: Reformation often adopts natural and earthy brown tones, emphasizing the brand's sustainability and environmental protection concepts.

Image: The brand image pays attention to simplicity and fashion, highlighting women's self-confidence and independence, and expressing its concern for environmental protection through a fresh shooting style.

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Sustainable Women's Clothing and Accessories | Reformation

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Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable clothing and accessories.

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These examples emphasize the unique visual elements of different brands in color, image and design to shape the brand image, attract the target audience, and convey the core values of the brand.

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What are the characteristics of focusing on the visualization of women's brands?

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What are the characteristics of focusing on the visualization of women's brands?

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The visual elements that focus on women's brands usually have some common characteristics, which help to convey the brand's values, attract the target audience and emphasize the uniqueness of the brand. Here are some common features that focus on the visualization of women's brands:

Soft color:

Common women's brands will choose soft, warm and feminine colors, such as pink, purple, light blue, etc. These colors can usually convey a warm, affinity and soft brand atmosphere.

Smooth design:

Visual design usually pays more attention to curves and smooth shapes to highlight the elegance and softness of women. Elements such as circles, curves and flowers may be widely used in brand logos, packaging and advertising.

Real and diverse image:

Brands may choose to display real and diverse female images, including all ages, body types, skin color and cultural backgrounds. By reflecting the diversity of society, brands can better resonate with female audiences.

Pay attention to details:

The brand may pay attention to details and exquisite design, emphasizing the quality and attention of the product. This attention-to-detail design helps to create a high-end and trustworthy brand image.

Fresh and natural elements:

Some female brands may choose nature-related elements, such as flowers, plants, water droplets, etc., to emphasize the focus on environmental protection and sustainability. This is also in line with women's values of caring about social and environmental issues.

Handwritten fonts or smooth fonts:

The use of handwritten fonts or smooth fonts helps to convey a sense of intimacy and personalization, and emphasizes the warmth and humanization of the brand. This style is common in logo, packaging and advertising design.

Social media-friendly graphics:

Due to women's high activity on social media, women's brands usually use visual elements, such as easy-to-share graphics, fascinating photos and eye-catching illustrations, to attract attention on social media platforms.

Together, these characteristics constitute a visual logo that focuses on women's brands, which helps brands highlight their uniqueness in the fiercely competitive market and establish a deeper emotional connection with the target audience.

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The position of the font is not very neat, the position of the font on each page is not very neat, so the font is also adjusted.

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At first, there was a black stroke on the outside of the logo. Later, I felt that the black stroke was not very good and I deleted it. After that, it looked much better.

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The font in this part also has some problems, it looks strange, the font is crowded, and the font and edge are close together, so I have adjusted these.

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These two pages also changed the logo. Originally, I wanted to change the BARTA text to other colors, but after trying many colors, I found that only black was more suitable. It's more prominent, more eye-catching.

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The first print used a4 paper to check whether there would be mistakes, the result was indeed wrong, except for the middle two pages are correct, the other pages are wrong, later on indesign re-changed.

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I want to make the three arrows move, from the three arrows juxtaposed to their three combined dynamic logo

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This is the development of the logo, I added the color, but I think each arrow size is different, and not very regular, so I want to modify it again.

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This side is my revised version, the pages are correct, also printed on a4 paper.

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After printing, we took photos of the brand book in the studio of the school. There was black cloth in the studio, and the effect was good

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Illustrator sabinus_

Engaged in animation concept design and illustration, good at using bright and saturated colors to express daily life, color opposition and harmony, and comfort.

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I hope to add a series of positive practices to the women's mutual Help brand that will benefit the female community. These brands not only provide products and services, but also focus on building communities, conveying values, and advancing women in different fields. By actively helping each other and working together to help each other, the brand creates a strong and loving support network for the women's community to work together and get better and better.

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Through some colors of the color palette, I have made some color attempts. I think these colors look uniform, but they may lack some characteristics

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This is my cover illustration, drawing women from three different countries. I chose pink background color, which makes the picture look gentle and harmonious

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This is the part of the brand story, leaving the white blank part to put the text, and drawing the elements of two girls.

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This is one of my two personas, which is the image of a young female college student who is an influencer, so I drew some social media elements, and I haven't added the background color yet

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This is another persona, she is a single mother, about 50 years old, she is a bakery manager, so I drew some small bread on the side, at the same time I was thinking about what color should be used for the background

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This is the illustration of the part of the logo, drawing a little girl exploring. My logo will be drawn on the front of the magnifying glass, and the background should be a light color to highlight the part of the logo

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This is my back cover, drawing three girls holding flowers, want to make the color more bright, I observed that many female brands have some flower elements, more suitable for women's characteristics, but also more attractive to them.