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How to create a youtube account?

Brent Barnhart. (2021, June 14). How to create a YouTube channel for business: a step-by-step guide. Retrieved from

https://sproutsocial.com/insights/how-to-create-youtube-account/

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How to create a YouTube channel for business: a step-by-step guide

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Learn how to create a YouTube channel for business with our step-by-step guide, and find out valuable best practices for success.

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How to start off as a youtuber?

Victor Bous. (2021, NOV 9). Top tips for starting a YouTube channel in 2022. Retrieved from  https://restream.io/blog/how-to-start-youtube-channel/

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Ultimate Live Streaming Hub - Restream Blog

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Intro

YouTube is one of the most popular websites in the world, and you've probably asked yourself at some point, "Should I start a YouTube channel?" If you dream of YouTube success, whether it's in promoting your business, generating revenue, or branching out into a new hobby, then we've got all the advice and examples you need to get started.

This ultimate guide to starting a YouTube channel includes how to create a channel, which types of content are most popular, examples of successful YouTubers, and tips for making your channel a hit.

👀 Why start a YouTube channel?

YouTube is a content behemoth that can't be ignored. Of all major video platforms, YouTube has the most monthly active users, with over two billion worldwide. After Facebook, it's the second most popular social media platform, and people watch over a billion hours of video there every day.

What does that mean? There are a lot of people spending time watching YouTube videos.

If you start your own channel, you could tap into some of that viewership. Keep in mind, however, that although there are millions of people watching YouTube videos every day, there are also 37 million YouTube channels, with 22,000 boasting over one million subscribers. So you have some competition.

Fortunately, YouTube is a general platform, with communities of viewers and creators in almost any niche imaginable. Business, gaming, entertainment, sports, media - you name it and you'll find it on YouTube. But before you can get one million subscribers, you need to actually create a YouTube channel.

⚙️ How to create a YouTube channel: Steps for beginners

If you have a Google account, then you already have a YouTube account, which lets you watch and like videos and subscribe to channels. To publish your own videos, you must create a channel associated with your account. You can create either a personal or a business channel.

Creating a personal YouTube channel

1. Sign into YouTube.

2. Click on your profile picture in the top right corner.

3. Click "Create a channel."

4. Check that your details are correct and confirm to create your channel.

Creating a business YouTube channel

Business channels can have more than one manager or owner. You can also connect a channel to your Brand Account if you have one.

1. Sign into YouTube.

2. Go to your channel list.

3. Create a channel by clicking "Create a new channel."

4. To create a channel for a Brand Account, select that Brand Account from the list.

5. Fill out your channel details.

6. Click "Create."

Read YouTube's guide to adding or managing more than one owner on a business YouTube channel.

🧐 Which kinds of content are most popular on YouTube?

Once you have a channel, you have to fill it with content. Try to develop ideas and a content plan before creating your channel, so you can start uploading new videos consistently.

Some types of content do better than others on YouTube. When you're mapping out your content strategy, focus on one or two of these popular categories, while keeping your audience in mind.

1. Interviews

Interviews are a broad category, as they could work for any industry. Find an expert on your topic or someone well-known in your sector and ask them questions - it's that simple. You can do a remote interview, meet up with the interviewee in person, ask them to record their answers ahead of time, or host the interview live.

If you go live, you can let viewers ask their own questions in the chat.

2. Vlogs

Vlogs are like video diaries. They are an unscripted look at your daily life, a special topic, or an event you're attending. The goal of a vlog is to give viewers a look at the authentic you. Rather than just walking around with a camera all day, you should try to pick a subject for your vlog. Running an errand, trying a new dish, or working on a new project are all good starting points for vlogs.

3. Product launch

If your brand is releasing a new product, service, or update, make a video about it. Let your customers and viewers know what they can look forward to with the new release. If you're planning a live launch event, make a teaser video to promote it and invite people to attend.

4. Games

Gaming is a big category on YouTube. You'll find walkthroughs, tutorials, commentary, replays of live gaming sessions, and much more. If you want to start a YouTube channel about gaming, decide whether you will broadcast gameplay live or mainly post videos on demand (VOD), which is what most of the content on YouTube is. Keep in mind that the competition in this category is stiff, especially for popular games like League of Legends and Call of Duty. If you choose a lesser-known game or come up with an original take, you have a better chance of attracting viewers.

5. Comedy

If you can make people laugh, you can get views. Comedy videos can include sketches, parodies, humorous commentaries (like standup, but to a camera), and more. Videos in the comedy genre on YouTube usually get widely shared on other platforms as well, so you could pick up more traction with your comedy videos.

6. Education

Video is the perfect format for learning something new, so it's no wonder educational content is so popular on YouTube. These types of videos may cover concepts, rather than featuring specific instructions on how to do something, which makes them different from tutorials or how-to videos. Educational videos could be lectures, short documentaries, or geared specifically toward children. Channels like TEDx Talks, BBC Earth, and Khan Academy are good examples of the different types of educational content available on YouTube.

7. Best-of lists and round-ups

Just like how listicles attract many readers, list videos also attract viewers. You can do "best of" lists for just about anything:

- you get the idea. If you do a "best of" video for products, it's considered a round-up. You don't have to limit yourself to the best, either. "Worst of" videos also get a lot of traction on YouTube.

8. Unboxing and product reviews

Product review videos are straightforward. You find a product or service you've tried and assess the quality. Offer pros, cons, and any information your audience might find useful. "Unboxing" products has become popular on YouTube as well, allowing creators to show viewers what comes in the box or packaging for a particular product. Unboxing videos have driven many brands to rethink their packaging in fun and creative ways. If you're going to do product reviews, choose products and services related to your brand that your audience will be interested in.

9. Pets and animals

The internet wouldn't be what it is today without videos of silly and adorable animals. Pets and animals get their own category because there's so much YouTube content dedicated to them. You could start a channel focusing on your exotic pet, including care tips for other curious pet owners. Informative videos about non-domestic animals are also popular. Check out channels like The Dodo or Nat Geo Wild for inspiration. You can also get creative and combine animals with another passion of yours, like how the channel TierZoo crosses the animal kingdom with gaming.

10. Guides and tutorials

When you're stuck on something, whether it's installing new kitchen cabinets or using an unfamiliar formula in Excel, you can be sure you'll find a tutorial for it on YouTube. Walkthroughs, guides, and how-tos exist for just about anything. You can create a channel dedicated solely to tutorials if you have the right subject matter. They're also perfect for showing viewers how to use your products.

Read later: 23 fun things to do on a live stream 📍

🤑 Who are the most successful YouTubers?

Now that you have an idea of what kinds of content are successful on YouTube, you can look to specific YouTubers for more inspiration. These creators have either a large number of followers or have made a lot of money from their YouTube videos.

PewDiePie

PewDiePie is one of the most famous YouTubers around. He started his channel in 2010, and it currently has 110 million subscribers. PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is apparently worth $40 million. His channel is full of videos of himself playing video games and offering commentary, but he also vlogs and has a meme review series.

Cocomelon - Nursery Rhymes

Cocomelon is an animated YouTube channel for kids, with short videos featuring songs and nursery rhymes. The channel also does themed compilations and occasional live streams. With 120 million subscribers to their English-language channel and several channels available in other languages, Cocomelon is one of the most popular YouTube creators out there.

WWE

World Wrestling Entertainment ( WWE) has been around for 50 years, although not always under that name. It was a popular TV channel for many years, and in 2007, that popularity shifted to YouTube. WWE has 82.6 million subscribers and uploads short clips from wrestling matches, compilation "best of" videos, and behind-the-scenes looks at featured wrestlers.

Dude Perfect

Dude Perfect is a sports channel run by five men based in the US. They started by posting basketball trickshot videos but have now expanded to all sorts of sports, stunts, and gadgets. They also do comedic stereotype videos. Dude Perfect has 56.7 million subscribers and appeals to viewers who like sports, adventure, and comedy.

Like Nastya

The Like Nastya channel is proof that children's content on YouTube can attract a huge audience. Nastya, or Anastasia Radzinskaya, is a seven-year-old Russian-American YouTuber who runs a lifestyle, toy review, and music channel with her parents. The videos are usually educational in nature, helping kids and families learn about healthy habits, nature, and being a good person. 77.3 million subscribers from around the world tune into videos of Nastya and her parents.

5-Minute Crafts

The 5-Minute Crafts channel features lifehacks and craft projects you can do in, well, under five minutes. Their style of video - a series of highly visual, quick tips in 15 minutes or less - attracts a lot of viewers, even if their hacks and crafts aren't always the most useful. With 74 million subscribers, their strategy clearly works. Viewers also share the 5-Minute Crafts how-to videos on other platforms often, helping them get even more views.

MrBeast

MrBeast, aka Jimmy Donaldson, has been making YouTube videos for a long time. He was one of the first to star in high-cost stunt videos, pioneering this genre on the platform. His channel has 71.7 million subscribers and still features daring stunts and challenges. He also does large-scale charity giveaways and has a gaming channel. MrBeast has helped Donaldson's net worth reach $24 million.

🔥 Tips to make the most of your YouTube channel

If you're just starting your YouTube channel, you won't see the success of the above YouTubers right away. It takes a while to build up an audience, and you have to add videos consistently to gain traction. These general tips will help you make the most of your new YouTube channel.

1. Define your goals

Why are you starting a YouTube channel? What do you hope to accomplish with it? Consider the types of people who will watch your videos and how you want them to react. Will your videos make them laugh, think, learn, or something else? Take some time to think about your videos' goals and write them down. It'll be much easier to plan your content when you know what you want to achieve.

Read later: How to set goals and be a successful streamer 📍

2. Find your niche

Don't go into making a YouTube channel thinking you'll reach a wide, general audience. YouTube has so many daily visitors that there's no way you'll appeal to everyone. Find a niche or specific topic and stick to it. Attract viewers who care about your niche and commit to making useful videos that hold your viewers' interest. Once your channel gets more popular, you can start thinking about branching out. But at first, keep it in your niche.

3. Define your audience

Spend some time thinking about who your audience will be. Are you making videos for kids? If so, which age group? Try to imagine the exact person who will watch your videos - how old they are, what they do for a living, where they live, how they spend their free time, and what kinds of questions they'd ask if you could have a conversation with them. You have to know your audience if you want to make content that benefits them.

4. Optimize

YouTube is a video hosting platform, but it's also a search engine. Videos posted with attention paid to SEO are more likely to show up in search results, so make sure your videos are optimized. Include a keyword in your video title and make the first two sentences of your video description enticing, as that's the only part of the description YouTube will show in search results.

5. Be consistent

Channels that post consistently, on a regular schedule, do better on YouTube than those that don't. Determine the best time each week and time of day to release your videos to maximize their exposure. You don't have to post a new video every day, but you should aim for at least once or twice a week. And don't forget to promote new videos across your social media channels when a new one goes up!

6. Invest in the right equipment

If you don't already have decent equipment, now's the time to invest. Good audio is more important than good video, as poor audio quality tends to be more distracting to viewers. An inexpensive, external webcam will suffice when you're starting out, but be sure to get a decent external mic. Lighting also goes a long way in improving video quality. Read our guides on webcams, mics, and lighting to get your setup just right.

7. Give your videos structure

Format your videos with an introduction, middle, and conclusion. Most videos on YouTube are structured this way, so viewers are familiar with it. If your videos dive right into your topic without introducing it first, viewers might find it jarring or confusing. Your intro is also where you capture your viewers' attention and encourage them to keep watching. In your video's ending, wrap up everything you covered and add your CTAs.

8. Master basic YouTube functionality

If you're new to creating videos on YouTube, familiarize yourself with its basic functionalities. Learn how to use the video editor, customize your channel, add info cards to your videos, index a video with chapters, get a custom URL for your channel, create thumbnails, and avoid copyright claims.

9. Use analytics

Get comfortable with YouTube analytics so you can track how well your videos perform. Specifically, look at your click-through rate, which is the percentage of people who click on your video after seeing your thumbnail. Also, keep an eye on watch time, which is the average amount of time viewers spend watching your video. YouTube's algorithm favors videos that get higher watch times, but you shouldn't necessarily make your videos longer. Focus instead on making videos enticing enough to keep people watching.

10. Verify your channel

Verifying your YouTube channel helps distinguish it from other channels with similar names. It marks your channel as the "official" one for you, your brand, or your company. When your channel is verified, you also get access to an important YouTube feature: creating custom thumbnails. Unverified channels can't upload their own images to use as thumbnails, which makes it harder to boost your click-through rate.

11. Design good thumbnails

Once you have access to custom thumbnails, make sure you design good ones! The thumbnail is the first impression viewers have of your video, so it should stand out. Thumbnails with large text, simple images, or bright background colors tend to draw the most attention in search results. Avoid using the suggested thumbnails from YouTube after uploading your video because these images will never be as attention-getting as ones you can design yourself.

12. Make short videos

There's a lot of commentary about how long a YouTube video should be, and the length will depend on your content and goals. Generally, though, try to keep your videos at around ten minutes. Less than two minutes usually isn't enough, and more than fifteen minutes starts to be too long. The important thing is to ensure that your video is full of useful content from start to finish. Don't pad it out just so you can hit a certain length; always keep your viewers' preferences in mind. If you go live on YouTube, however, you should aim to broadcast for at least thirty minutes and no more than two hours.

13. Engage with your audience

YouTube isn't just a video hosting platform; it's also a social network. Viewers can like and comment on videos, as well as subscribe to your channel. Add CTAs in your video and description to get people to comment, then reply to those comments as promptly as you can. Viewers appreciate you much more when you answer their questions or take the time to engage with them. They're more likely to return to your channel to watch more of your content as well.

14. Ask for likes and subscriptions

At some point in your video, remind your viewers that they can like it and subscribe to your channel. You can also ask questions throughout your video to prompt people to leave comments on the video. One common approach is to add links to some of your other videos at the end of a video.

15. Go live on YouTube

Broadcasting live on YouTube helps you connect with your audience in a way that regular videos cannot. You can chat with your viewers in real time, answering their questions or asking for their comments on your live session. If you don't want to limit your live streams to YouTube, you can expand your reach by multistreaming - streaming to multiple platforms simultaneously.

All it takes to live stream on YouTube, Facebook, Twitch, Twitter, and other social channels at the same time is creating a Restream account. Connect your favorite platforms to Restream in under two minutes, and you're ready to go live!

Read later: Top 7 powerful reasons to multistream with Restream 📍

Let's wrap up

Creating a YouTube channel is easy; you can do it in a few steps. Building a successful YouTube channel, on the other hand, takes some work. Take inspiration from your favorite channels and YouTubers, but remember, they put in a lot of work to get where they are. With patience, a little effort, and all the tips we've shared with you above, you can get there too.

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The Ultimate Guide to Starting a YouTube Channel

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YouTube is one of the most popular websites in the world, and you've probably asked yourself at some point, "Should I start a YouTube channel?" If you dream of YouTube success, whether it's in promoting your business, generating revenue, or branching out into a new hobby, then we've got all the advice and examples you need to get started.

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Jacinda Santora. (2021, August 13). 10 Free Video Editing Software Platforms for YouTube to Up Your Production Game. Retrieved from https://influencermarketiWebsites to edit like a youtuber?

nghub.com/video-editing-software-youtube/

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YouTube is a great place to watch videos as well as share videos with viewers worldwide. The platform couldn't be easier to use but creating powerful YouTube content that generates likes, comments, shares, subscribes, and views isn't as easy as just uploading your video and hoping for the best. If you want to make your mark on YouTube, you'll need to create content that is engaging and entertaining... and aesthetically pleasing to watch. That means your videos need to be well put together. Fortunately, there's a number of free video editing software for YouTube and we're going to share our favorites with you!

10 Free Video Editing Software Platforms for YouTube to Up Your Production Game:

How to Choose the Best Free Video Editing Software for YouTube

Platform

Whether or not you're going to edit your YouTube videos on your phone will make a difference in which video editing software you can use. Computer-based software is likely to have more features and be more powerful than the software you can use on your iOS or Android device.

Compatibility

Not every software works on every platform. iMovie, for instance, will only work with Macs and iOS. While a lot of software and apps are cross-platform, be sure to look into it before committing to specific software.

Cost

Are you looking for completely free software or one that you can upgrade as needed? The software on this list is free but some of the options listed give you the option to upgrade for more features.

10 Free Video Editing Software for YouTube

To get the most from your YouTube videos , you'll want to have software to edit your videos before you upload them to the platform. Here are our picks for the best free video editing software for YouTube. There are video editing options here for Windows, Mac, Android, iOS, and Linux, so you can get a great free video editing software no matter what platform you use.

Platforms: GNU/Linux, Mac, Windows

Platforms: Steam, Linux, Mac, Windows

Platforms: Linux, Mac, Windows

Despite its dated website, Lightworks offers up a user-friendly interface and a great collection of features. It provides a selection of transitions, visual effects, and trim options that help YouTubers create stunning videos . Lightworks supports all popular video file formats and is optimized to help you save time on exporting files so you can get them up on your YouTube channel faster. There's even a Multicam editing feature that makes it easy to edit footage that was captured by two or more cameras.

Wondershare Filmora makes it easy for YouTube creators to produce and edit videos that look just as good as anything a video editing professional could do, even if they don't already have video editing skills. This free video editing software for YouTube has an intuitive user interface that makes it a standout option for beginners while still providing all of the video editing tools you need to create gorgeous YouTube videos that your subscribers will love. Filmora lets you add video, image, and audio files to your project and includes all of the basic video editing tools like cutting and trimming videos, as well as advanced features like video stabilization, de-noise, and more.

Filmora also includes an effects library so you can add interest to your videos with color grading and text and image overlays. It also has a large royalty-free audio library with music and sounds effects you can use on your videos. Up the creativity with chroma-key (green screen) and split-screen video features.

Platforms: Linux, Mac, Windows

Openshot is a free video editing software for YouTube that has a relatively user-friendly interface. Similar to Shotcut, it offers limited animation effects. Having said that, though, Openshot is a great option for YouTube creators. While there are minor differences with editing features, Openshot's editing environment is different. Instead of on-screen editing, Openshot uses floating windows. This essentially means that your editing happens through the use of layers represented by separate windows within the software.

Dozens of keyboard shortcuts

Auto-save as frequently as every minute

Labels for 3D effects, text, models, composite shots, images, and more

Set a custom maximum undo level

Crop a clip and animate it to control which part is visible

Default template options including 1080p Full HD

Helpful select tool to grab everything before or after the playhead

Mix and balance audio

Add unlimited video and audio tracks

Windows Movie Maker is, as the name implies, for the Windows operating system. Movie Maker 10 can help you make movies from your photos, video clips, and music and provides basic video editing functions like video joining, adding background music, and text caption to more advanced features like image filter, transition effects, and pan-tilt-zoom effects. Movie Maker supports most popular media formats: mp4, WMV, Mkv, MOV, Avi, MPEG, mpg, mts, jpg, png, gif, mp3, m4a, and wav files.

In addition to the features we've already mentioned, Movie Maker can be used to overlay text captions and emoticons, add still picture-in-picture, adding title slides, and access to 30+ transition effects (including fade, ripple, cross-zoom, wave, pixelate, square wipe, and more) for photos and videos and 30+ fonts for text overlay. You can also use the music editor for clip trimming, fade-in, and fade-out effects.

To use Clipchamp, you simply upload your files to the Clipchamp website and drag them onto the timeline. From there, you can rearrange the files and clip what you don't want. Since Clipchamp is online, it works for all operating systems.

YouTube vloggers , listen up! VSDC lets you import existing video clips or record directly from your webcam. The interface is user-friendly and VSDC offers several great options that seem like they were built with YouTubers in mind: Instagram-like filters, titles, shapes and effects (both visual and audio), and voiceovers. Plus, you can export directly to YouTube or your other social media platforms easily.

Frequently Asked Questions

What's the best video editing software for YouTube beginners?

For most YouTube beginners, whatever video editing software you already have on your computer is fine. For Mac users, this would be iMovie, which is on our list of free video editing software for YouTube. For Windows users, you can use your Photos app to build a basic YouTube video. If you find yourself wanting more editing capabilities, however, we recommend Wondershare Filmora because it includes several overlays, effects, templates, and transitions that will make your YouTube videos better.

What do most YouTubers use to edit their videos?

From our experience, there are a few video editing software for YouTube that YouTube creators use: Adobe Premiere Pro, iMovie, and Final Cut Pro. It's important to note that Adobe Premiere Pro and Final Cut Pro are not free; iMovie is definitely the most popular video editing software for YouTube influencers who use Mac OS.

How can I improve my video quality?

There are so many things that can be done to improve the quality of your YouTube videos! For starters, simply clean your recording space. If you, like many YouTube influencers, film your YouTube videos in your room, take the time to ensure that your background is neat and tidy so your viewers aren't distracted. If possible, use a clean wall or a backdrop of some sort (a sheet with a solid color is just fine). In addition to clearing out your space, there are a few other things you can do to improve YouTube video quality:
Lighting
The right lighting can make an enormous difference in the quality of your videos. You can always buy lighting tools or just use natural light (like sunlight)!
Image Stabilization
Use a tripod or other solid surface to keep your video from being shaky. Image stabilization is one of the easiest ways to improve the quality of your videos and keep viewers watching longer.
Audio
If your sound is bad, people aren't likely to continue watching your video. Fortunately, it doesn't take much to create great sound. You can buy a quality microphone or if you just don't have the cash right now, you can take a page out of business influencer and fitness influencer Chalene Johnson's book and just use your smartphone with a blanket over your head and the phone to create a barrier between you and the noises of the world. Seriously, that's how she's recorded some of her podcasts in the past.
Video Editing Tools
A quality video editing tool is another great way to make sure that your videos are more appealing to viewers. You can't go wrong with any of the free video editing software for YouTube we've included on our list here. Take the time to edit your YouTube video to show your viewers that you believe in the content you're producing.

What skills do video editors need?

Don't tell the professionals, but you don't actually need much in the way of skills if you're using one of the free video editing software for YouTube on our list. You need only to record your video and let your editing software guide you.

What are the primary functions of editing?

Most video editing software should include the tools you need for basic video editing. This includes trimming, rotating, cropping, joining or re-sequencing clips, adding sound, transitions, and special effects, and adjusting brightness and contrast.

What are the steps in video editing?

Video editing involves five key steps:
1. Logging: the process in which video footage is watched and labeled according to its content
2. First assembly: the first cut of the entire video
3. Rough cut: the first stage in which the film begins to resemble its final product
4. Excellent cut: second stage
5. Final cut: the third stage; this is the final video with all edits complete

How can I improve my video editing skills?

To improve your video editing skills you need to practice. Choose the video editing software you're going to use and just start editing and playing around with the features. You don't have to publish the videos, just use your video editing tool a lot to find what works for you.

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10 Free Video Editing Software for YouTube to Up Your Production Game

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YouTube is a great place to watch videos as well as share videos with viewers worldwide. The platform couldn't be easier to use but creating powerful YouTube content that generates likes, comments, shares, subscribes, and views isn't as easy as just uploading your video and hoping for the best.

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How much does equipment cost to be a youtuber?

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How much does equipment cost to be a youtuber?

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How much does equipment cost to be a youtuber?

Balakumaran. (2022, January 2). How Much Does it Cost to Start a YouTube Channel in 2022. Retrieved from https://strangershow.com/how-much-does-it-cost-to-start-a-youtube-channel/

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How much does it cost to start a YouTube channel? It costs in the range of $200 - $500 to make videos. Read this post to know more about.

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How much does a youtuber make a year?

Amanda Perelli. (2022, Mar 1). How much money YouTubers make, according to dozens of creators. Retrieved from https://www.businessinsider.com/how-much-money-youtube-creators-influencers-earn-real-examples-2021-6

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How much money YouTubers make, according to dozens of creators

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YouTubers explain how much they earn per month, their RPM rates, and what they made on videos with 100,000 and 1 million views.