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Make a video of yourself pitching the product to your potential customers!

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Format: A short, persuasive speech or written pitch (about 120–150 words). -> WHY?

Audience: Potential buyers (imagine a customer in a store or you're making a video as a KOL on Tiktok / IG).

Purpose: To persuade the customer to buy the appliance.

Content:

Start with a hook to get attention.

Introduce the product and its unique selling points.

Explain benefits clearly and relate them to the customer’s needs.

Use persuasive language.

End with a strong, confident slogan.

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Look at your revised draft. Have you done well?

Write down TWO things that you have improved one, and ONE thing that you would like to continue improving next time.

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Start with a Hook to Grab Attention

Use a rhetorical question or surprising fact

Examples:

“Are you tired of cleaning all day?”

“Wouldn’t it be great to have more free time?”

Introduce the Product and Its Unique Features

Clearly name the product with an attractive and catch name

Highlight 1–2 unique selling points

Examples:

“Meet RoboClean 3000, the smart robotic vacuum cleaner.”

“This is the EcoWash, an energy-saving washing machine.”

Explain Benefits and Connect to Customer Needs

Show how the product solves a problem or improves life

Relate benefits to what the customer wants (time, money, convenience)

Examples:

“It saves you time and cleans quietly, even under furniture.”

“EcoWash reduces your electricity bill and cleans clothes faster.”

Use Persuasive Language and Rhetorical Questions

Include strong adjectives and imperatives (e.g., amazing, powerful, try it!)

Use rhetorical questions to engage the audience

Use personal language (“you,” “your”)

Examples:

“Imagine a spotless floor every day!”

“Why settle for less when you can have the best?”

End with a Strong Call to Action (CTA)

Tell the audience exactly what to do next (buy, order, call)

Create urgency or exclusivity (now, today, limited editions)

Examples:

“Order now and enjoy a cleaner home!”

“Don’t miss out – get yours today!”

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Imagine you have invented a new home appliance or improved an existing one (e.g., cooker, fridge, air purifier etc). Write a persuasive advertisement to convince people to buy your product. Your advertisement should highlight the unique features and benefits of your appliance and include a catchy slogan.

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An image to help me describe it in the sales pitch

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An image to help me describe it in the sales pitch

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Remember to make use of descriptive phrases, adjectives and similes.

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Sales Pitch for the EcoFresh RoboGuard 360 Air Purifier

Hello! Are you tired of stale air and annoying insects invading your home?

Meet the EcoFresh RoboGuard 360 — the world’s first air purifier with smart robotic arms that catch pesky insects while cleaning your air!

EcoFresh RoboGuard 360 doesn’t just remove dust, allergens, and harmful pollutants with its powerful 360-degree filtration system — it also uses gentle robotic arms to safely catch flies, mosquitoes, and other bugs before they bother you. Imagine breathing fresh, clean air and living insect-free, all in one smart device!

With an intelligent air-quality sensor and smartphone control, the RoboGuard 360 adjusts automatically to keep your home fresh and comfortable. Perfect for busy families and anyone who wants a peaceful, healthy living space.

Don’t wait! Bring home the EcoFresh RoboGuard 360 today — breathe better and live bug-free with cutting-edge technology!

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Write down TWO positive comments about your own writing, and ONE comment regarding an area for improvement.