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Mark had always struggled with his sensitive skin. Having to juggle long hours at the office with his personal life meant he never had time for a prop

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A young women named Beth has wanted to open a dance studio up for years. She has finally built her confidence to buy a dance studio in London and has

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Meet Karen, a proud owner of an award-winning home care company. After watching her parents struggle to receive kind and professional support at home,

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A young women named Beth has wanted to open a dance studio up for years. She has finally built her confidence to buy a dance studio in London and has

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Defo needs some editing

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Character:

A director of children’s services had been trying to improve placement decisions for children with SEND but was overwhelmed by limited budgets She wanted to make the right choices but didn’t have a clear picture of each childs needs.

Conflict

She was stuck in a cycle of making impulsive decisions worried that placements weren't working for children or families, and under pressure from inspection deadlines and budget cuts.

Resolution:

That’s when she started working with IMPOWER. Using our Valuing SEND approach we helped her team understand each child’s needs more clearly, have better conversations with parents, and make confident, strengths-based decisions. She felt more in control, and more aligned with her team and partners.

Emotional Appeal:

Now, she’s seeing the difference not just in the data, but in the children themselves. One child who used to be at risk of exclusion is thriving in the right school. Parents are feeling heard. And she’s proud to be leading real change.

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You being a knitter. You dream of creating something special, a cosy blanket or a beautiful sweater.

But you face a problem. The wool you find in most stores is scratchy, doesn't feel good, and you don't even know where it comes from. You want something better, something that feels good to work with and that you can feel good about.

That's where Woolyknit comes in . Our wool is 100% British, made right here in Saddleworth. It's soft, comes in amazing colours, and is made with love and care for the environment and the sheep. It's the perfect partner for your project!

When you choose Woolyknit, you're not just buying wool, you're supporting local farmers and creating something that you can truly be proud of. You're connecting with a tradition of quality and care, and you're making something beautiful that will last. Woolyknit helps you make your dream a reality.

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Jacob, a Chelsea fan, is all geared up and ready to head into one of the biggest home games of the season. The streets are filled to the brim with fans chanting, and the police are lining the roads to ensure everyone is kept in order. Stumbling out the pub he realises he should probably line his stomach before heading down the road to Stamford Bridge.

Looking around, every food service seems to be slow, busy, and expensive. He's already paid hundreds for the tickets, he doesn't want to fork out another fortune for a below average lunch.

He spots a bright red shining sign just across the road. He hasn't tried Wendy's since his childhood holiday to Florida with his family. He decides to go in an and order. The self checkout is fast with a clear menu, all within price range! His food is whipped up in minutes, just in time for him to set off to the stadium.

One bite, and he's taken back to his childhood memory. The beef burger, juicy and fresh, the chips, crispy and golden, the Frosty? Cold and creamy. More than satisfied with his decision, he knows he's going to be coming back for more.

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Meet Karen, a proud owner of an award-winning home care company. After watching her parents struggle to receive kind and professional support at home, she made it her mission to prevent other families in her area from facing the same challenges. Although she runs a successful business, she is finding that many families in the community don't know who they are. She's turned to external agencies for help, but many of them don't understand the values within the care sector and focus mainly on digital awareness- a strategy that won't be useful for older adults in the community.

Then Karen discovered My Way Marketing. As soon as she spoke to the team at a networking event, Karen felt the instant spark that told her she'd found someone who cares just as much about getting involved in the community as she does. Finally, a company that understands the care industry and has the expertise to help grow her business in a way that suits her.

After weeks of getting to know the team and explaining how she envisions the business's future, Karen is getting out into the community and helping families receive the support they deserve. She knows she made the right choice.

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You want to relax and unwind, but finding the time, space, and money for a hot tub can be tough. The idea of spending a lot on a spa or paying high maintenance costs can be stressful. That’s where Black Diamond Spas comes in - our affordable hot tubs and swim spas give you a luxury experience at home without the high price tag. With easy setup, great support, and comfort, you can relax whenever you want. Imagine enjoying your own spa experience at a price that makes sense for you.

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Mark had always struggled with his sensitive skin. Having to juggle long hours at the office with his personal life, he never had time for a good skincare routine. But the more he neglected his skin, the worse it seemed to get. He often noticed dry patches, irritation, and redness. Mark tried countless products, but nothing seemed to work, and the frustration grew.

Despite spending a lot of money on high-end skincare products Mark couldn't find anything that worked for him. Every new product gave disappointing results, and his skin became more irritated. He wanted to help the environment, but his skin never responded well to plant based products before.

One day, Mark saw an advert for Bridge Farm, a plant-based skincare company specialising in sensitive skin. He was instantly drawn to their focus on sustainably sourced, scientifically-backed plant extracts. The products promised to be the purest on the market, and to nourish the skin without harsh chemicals. Mark decided to give them a try.

After just a few weeks of using the products, Mark noticed a significant change. His skin felt softer, and for the first time in what felt like years he couldn't sense the usual irritation. A wave of relief hit him as he realised his skin had finally found the right balance. With Bridge Farm, he had found a skincare solution that not only healed his skin, but restored his confidence.

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Dr. Sarah Chen, a dedicated CAMHS psychiatrist, loved her work. But recently, she felt trapped. The endless paperwork, the scheduling, and the lack of support were burning her out.

She wanted a role where she could truly focus on her patients, have more flexibility, and continue to grow professionally. She felt she was losing sight of why she entered the field in the first place: to make a meaningful difference in the lives of young people struggling with their mental health.

Then Sarah discovered CAMHS Professionals. They understood her frustrations and offered her a lifeline. CAMHS Professionals connected her with a forward-thinking clinic that valued work-life balance, offered opportunities for advanced training, and fostered a supportive team environment.

Now, Sarah feels revitalised. She's thriving in her new role, providing exceptional care to her patients without the burden of red tape. With the support of CAMHS Professionals, she rediscovered her passion and is making a bigger impact than ever before.

If you, like Sarah, are ready to reignite your passion and find a CAMHS career that truly fulfills you, contact CAMHS Professionals today.

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Amy is a dedicated procurement manager at a leading aerospace company. She is responsible for sourcing materials, parts, managing suppliers, and making sure everything runs smoothly. But lately, things have been getting tricky.

Amy’s dealing with a tight deadline on a huge project, and one of her key suppliers lets her down. The delay threatens to mess up the entire timeline. She needs the parts quickly but also doesn’t want to compromise on quality. The pressure is on!

That’s when she reaches out to Sirius Manufacturing Group (SMG). They’ve got her back with their end-to-end manufacturing solutions, which means they can handle the whole process from start to finish. The team helps her with solving the engineering challenges, supply chain and costs. What seemed like a disaster is now running smoothly.

With everything back on track, Amy can now breathe. The project gets back on schedule, and she’s able to deliver what’s needed without the stress of falling behind. She’s not just getting the job done, she’s absolutely crushing it. Thanks to SMG, Amy can feel confident again, knowing she’s got the right support when she needs it.

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Meet Ash, a young student wanting to get into the world of marketing. Looking at this options he feels lost. Expensive university fees, roles not taking on without experience. What option did he have left?

Then Ash found The Marketing Trainer and Marketing Apprenticeships. Ash was so happy that he had finally found his way to get into marketing through an apprenticeship. He could even work towards a CIM qualification. The learning looked engaging, relevant and exciting. Just what he was looking for.

He smiled from ear to ear as he was offered a role at a company that allowed him to complete a marketing apprenticeship. His future was bright and he had so much to look forward too as he started his career in marketing.

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A young women named Beth has wanted to open a dance studio up for years. She has finally built her confidence to buy a dance studio in London and has had new customers of various ages attend her classes.

Beth has hired more staff due to her stress with teaching and promoting on social media. Unfortunately this still is not enough help and with staff salary to now focus on aswell as the teaching effort for students, she is struggling to find a way to manage her marketing. Beth lives in a small village and also is finding it difficult promoting to people who she does not already know.

Luckily one day attends a marketing event held by a business name ‘Active Internet Marketing’, Beth has the opportunity to network and understand marketing tips. She is convinced by Actives Internet Marketing and their presentation skills and marketing advice that she look on their website and books a feee consultation.

Months later, she her dance business is thriving she can afford to hire more dance teacher as well as pay for Active Internet Marketing’s Seo services placing her top spots in Google Search and serving her well for local SEO. Beth could not be happier with the service she is continuing to be provided and recommends all small businesses invest in a marketing agency… she says “small businesses deserve to shine in a crowded market”

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Feature

10 minute daily workouts you can do straight from your phone.

Advantage

They are quick, easy to follow, and fit around your lifestyle no gym needed.

Benefit

You can stay active, feel better, and build healthy habits without it taking over your day.

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one i just made up - At Woolyknit, we provide high-quality, British-made yarns and expert crafting resources for makers of all levels—combining tradition, creativity, and community to help you turn every stitch into something meaningful

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Current one:

Harnessing Nature Through Science

New:

Unlock the Future of Beauty to Transform Your Skin, Backed by the Power of Nature and Science

Target Audience: Consumers seeking clean, plant-based skincare alternatives
Primary Benefits: Our products harness the power of nature’s purest ingredients.
Differentiation: Unlike other brands, we combine nature with science, offering skincare that is both gentle and scientifically backed.

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CAMHS Professionals: Understand their career aspirations, the challenges they face in current roles, their need for flexible working arrangements, and their desire for professional growth and development.

Healthcare Organisations: Understand their staffing shortages, the need for qualified and experienced CAMHS professionals, the importance of maintaining service quality, and the pressures of budget constraints.

Define the Primary Benefits:

CAMHS Professionals: Access to a wide range of job opportunities, career advancement, support and resources for professional development, flexible working arrangements, and a dedicated consultant.

Healthcare Organisations: Access to a pool of qualified and vetted CAMHS professionals, reduced recruitment time and costs, improved staffing levels, enhanced service quality, and the ability to meet patient needs effectively.

Differentiate from Competitors:

Specialised Focus: CAMHS Professionals specialises exclusively in CAMHS recruitment, ensuring a deep understanding of the sector's specific needs and requirements.

Commitment to Quality: Stringent vetting processes ensure that only the most qualified and experienced professionals are placed.

Personalised Service: Dedicated consultants provide tailored support and guidance to both professionals and organisations.

Ethical Approach: A commitment to ethical recruitment practices and fair treatment for all stakeholders.

Long-Term Partnerships: A focus on building long-term relationships with both professionals and organisations, ensuring ongoing support and satisfaction.

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Value proposition: Quality is our recipe.

The target audience: They want cheap high quality food with fast service.

Primary benefits: It allows customers to still treat themselves whilst saving money compared to more "gourmet" burger places.

Differentiate from competitors: We sell 100% FRESH British beef which singles us out from the rest, allowing our burgers to taste better.

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'CIM-accredited Marketing Apprenticeships'

The Marketing Trainer helps organisations recruit marketing talent and saves them money on training fees via marketing apprenticeships.

These apprenticeships offer a flexible way to develop careers or grow marketing teams, covering traditional and digital marketing from our experts, including CIM qualifications.

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IMPOWER Consulting helps public service leaders solve complex challenges and deliver better outcomes for people. We don’t offer off-the-shelf solutions—we work in true partnership with councils and health systems to design long-term change that sticks.

Through our EDGEWORK® approach, we focus on what really works in complex environments—supporting smarter decisions, co-production with communities, and measurable impact.

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"Unlock your care community"

Target audience- companies delivering home care services

Primary benefits- unlocking the potention of community engagement and helping them increase their local impact and awareness within the community

Differentiate- other marketing agencies don;t do this and is a frequent painpoint our clientele has with our competitors

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Providing state of the art manufacturing support

SMG delivers end-to-end high quality manufacturing solutions powered by innovation and efficiency.

We help industries solve complex engineering challenges, whilst optimising costs and supply chain performance.

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Problem

Finding time to exercise can feel impossible with a busy schedule.

Agitate

You want to stay healthy, but between work, responsibilities, and daily stress, long workouts just aren’t realistic and skipping fitness leaves you feeling drained.

Solution

That’s why our 10-minute daily workouts are designed to fit your lifestyle. Quick, effective, and right on your phone—so you can stay in shape without sacrificing your time.

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Features- Our app includes a customisable routine plan allowing you to set specific goals week on week. We also offer new online group sessions for those well and truly enjoying our 10 minute videos but would love more!

Advantages - Our product and service gives our customers the best of both worlds and is great for beginners but equally serves frequent trainers well - not everyone uses a gym membership to the fullest. Whereas most people are at home at some point in a day, use up 10 minutes and feel better.

Benefits - This is great for both mental health and personal wellbeing. If you are not a confident social butterfly and want to see growth from home - Home Workouts in 10 is perfect for you.

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Features: Get daily workout routines, each lasting only 10 minutes, personalized to fit your lifestyle, accessible on your smartphone.

Advantages: Unlike time-consuming gym visits, our workouts require no special equipment and fit seamlessly into your day, giving you fitness on your terms, wherever you are.

Benefits: Experience increased energy, improved mood, and a healthier body without sacrificing your time or disrupting your busy life.

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Attention

Struggling to find time to work out?

Interest

Discover quick, effective 10-minute workouts that fit perfectly into your busy lifestyle no gym needed!

Desire

Stay healthy, build strength, and feel better—all from the convenience of your electronic device.

Action:

Start your fitness journey today! Download the app and get moving in just 10 minutes.

# data[].attributes.body
Features:
Quick 10-minute daily workouts, personalised to fit your lifestyle, all from your phone.

Advantages:
Unlike traditional gym, these workouts are flexible and designed to fit into any schedule with no equipment needed.

Benefits:
Get in shape without the stress of not having enough time or confidence, all from the comfort of your own space.

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Problem: Feeling overwhelmed by long gym sessions and struggling to fit fitness into your busy schedule?

Agitate: Every wasted minute feels like a setback, your energy drains, and your health suffers while that gym membership gathers dust.

Solution: Discover our 10-minute daily workouts, tailored to your lifestyle and accessible on your phone—achieve your fitness goals without sacrificing your time or energy.

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Problem - Struggling to find the motivation to get up and go to the gym, we understand and that is where we can help.

Agitate- Aside from using the general routines set on the app. If you are building a strong fitnes routine with us, check out our online fitness sessions tailored to your needs. Limited spaces, get booking today!

Solution- Our highly developed app means you can feel body confident in the comforts of your home, connect our app to your tv or simply just use your phone screen. Regardless, there is no better feeling than just getting started.

Solution-

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Character

IMPOWER feels like that person in the room who really gets the system smart, curious, not afraid to challenge, but always constructive. We’re strategic thinkers with our feet firmly on the ground. Big on outcomes, even bigger on people. We’re not loud, but we’re confident, and we bring energy to solving complex problems.

Tone

Clear, grounded, and real. We avoid jargon and speak in a way that connects — whether we’re talking to system leaders or frontline teams. It’s thoughtful, warm, and focused on impact, not fluff. When needed we’re bold especially when it comes to challenging the status quo.

Language

Our language reflects systems thinking, but it’s never overly academic. We often focus on people, impact, and insight — with phrases like “meaningful change,” “creating space,” and “working differently to deliver better outcomes.”

Purpose

To help public services work better — for people, communities, and those delivering them. We bring insight, strategy and behavioural science to tackle the hardest challenges in health, care, and local government. Our goal: sustainable change that sticks, not quick fixes.

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Features

Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone. We'll give you a list of different workouts that align with your fitness goals. All you have to do is download the app and tell us a bit about yourself, we'll do the rest.

Advantages

Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone. No more annoying pop-up ads and hidden costs, our workout plans prioritise getting you fit with no wait time or hastle.

Benefits

Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone. Join the hundreds of others we've helped get ready for summer, without having to commit to gym memberships. Our workout routines are here to make getting fit suit your schedule, not the other way around.

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Features: Do you need a quick and easy fitness plan, tailored to your lifestyle AND at the tap of a button?

Advantages: We provide speedy 10 minute workouts that fit around your schedule, not only that, but it is accessible ANYWHERE!

Benefits: Gain confidence and reach your goals faster, without sacrificing aspects of your life.

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"Get Fit in Just 10 Minutes a Day—No Gym, No Excuses."

Feature:
10-minute daily workouts designed specifically for your lifestyle, all accessible through a mobile app.

Advantage:
No gym, no equipment, and no rigid schedules—just quick, personalized routines you can do anytime, anywhere.

Benefit:
Stay consistent, feel stronger, and finally fit fitness into your life without stress or compromise.

# data[].attributes.body
Features
Try our 10-minute daily workouts all available on your phone, with easy-to-follow instructions and progress tracking.

Advantages
Unlike long, time-consuming gym routines, our quick, efficient workouts fit into any schedule, so you can stay on track without any hassle.

Benefits
Feel more energized, confident, and healthy with our app. No gym or lengthy sessions required, just 10 minutes per day!

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Attention:

Headline - Take Just 10 Minutes To Look Your Best Self - No Gym Needed!

Interest- With simply just your phone, enough space to so some home workouts and ONLY 10 minutes, your 2025 fitness routine is waiting to be put into play. Start by downloading the 'Home Workout in 10' app and then begin with the next steps to begin your summer body plan...

Desire- After the winter it can be a struggle to get out of bad habits. If you find yourself bored and wanting an unhealthy snack or, blaming the 'cold' weather for your week shortage of walks then look no further than us!

Action- If you are a long drive away from a local gym or simply just want to be as close to bed as possible... with our 'Home Workout in 10' app you can do exactly that. Do workouts to whatever level suits you and feel as body confident as you can in your own home. Contact us today to find out more about our plans, customisable routines and free trials!

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Problem:
Struggling to find time to work out in your busy day?

Agitate:
Between meetings, errands, and endless to-do lists, fitting in fitness often falls to the bottom of your priorities. The guilt builds, your energy drops, and your health takes a backseat.

Solution:
That’s why we created 10-minute daily workouts—tailored to your lifestyle and delivered straight to your phone. Quick, effective, and designed to help you stay consistent no matter how hectic life gets.

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Feature: 10-minute daily workouts

Advantage: Tailored to your lifestyle and accessible from your phone.

Benefit: Get in shape and achieve your fitness goals without long gym sessions, saving time and improving your health.

# data[].attributes.body
Problem:
Struggling to stay in shape because life’s too busy?

Agitate:
It’s hard to find time for long workouts or get to the gym, especially when you’ve got a million other things to do.

Solution:
That’s why we’ve made quick, 10-minute workouts you can do from your phone that are tailored to your lifestyle and easy to stick to.

# data[].attributes.body
Problem
No time for lengthy workouts? Getting fit feels impossible when your schedule is packed, our 10 minute workouts are a miracle!

Agitate
Struggling to stay consistent with fitness? Missing workouts makes it harder to feel healthy, and the frustration builds. Fix this for free with our quick and easy 10 minute workouts!

Solution
Get fit with just 10 minutes a day! Try our daily workouts on your phone, no gym required.

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Problem: Are you having to change your schedule just so you can squeeze in some time to exercise?

Agitate: Gyms are packed with people and home workout equipment is expensive, right?

Solution: Try our 10 minute daily exercises, tailored to your lifestyle and preferences. No equipment needed, no gym needed!

# data[].attributes.body
Attention:
No time for the gym? No stress - just 10 minutes a day is all you need.

Interest:
These workouts are made to fit your routine, not the other way round.

Desire:
Feel good, move more, and do it all from your phone - whenever it works for you.

Action:
Give it a go today and see how easy it is to get into a groove that sticks.

# data[].attributes.body
Problem

Are you tired of going to a busy gym? Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone.

Agitate

Is a busy gym stopping you from doing the workouts you want to do in time for summer? Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone.

Solution

Never wait around for the weight-machine to be free again! You can get in shape with our 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone.

# data[].attributes.body
Focus on Attention

Attention:
Too busy to work out?

What if 10 minutes a day could change your body—and your mindset?

Interest:
Our quick, daily workouts are personalized to fit your lifestyle and goals—no gym, no equipment, no stress.

Desire:
Stay consistent, feel stronger, and see real results—all from the convenience of your phone.

Action:
Download the app and start your transformation today. Your 10-minute routine is waiting!

Focus on Interest

Attention:

What if 10 minutes a day could get you in shape—no gym required?

Interest:
Whether you're working from home, juggling a busy schedule, or just not into long workouts, our app creates short, effective routines tailored to your lifestyle. Think quick, energizing sessions that fit your day.

Desire:
Stay consistent, feel stronger, and see real results—all from the convenience of your phone.

Action:
Download the app and start your transformation today. Your 10-minute routine is waiting!

Focus on Desire

Attention:
Too busy to work out?

What if 10 minutes a day could change your body—and your mindset?

Interest:
Our quick, daily workouts are personalized to fit your lifestyle and goals—no gym, no equipment, no stress.

Desire:
Imagine feeling stronger, more energized, and confident in your own skin—all without stepping foot in a gym. This isn’t just a workout—it’s your time, your progress, your win every single day.

Action:

Download the app and start your transformation today. Your 10-minute routine is waiting!

Focus on Action

Attention:
Too busy to work out?

What if 10 minutes a day could change your body—and your mindset?

Interest:
Our quick, daily workouts are personalized to fit your lifestyle and goals—no gym, no equipment, no stress.

Desire:
Stay consistent, feel stronger, and see real results—all from the convenience of your phone.

Action:

Ready to get started? Download the app now and do your first 10-minute workout today!

# data[].attributes.body
Feature:
10-minute daily workouts tailored to your lifestyle, accessible on your phone.

Advantage:
You can easily fit exercise into even the busiest days without needing extra equipment or time.

Benefit:
Stay consistent, get in shape faster, and enjoy the convenience of working out anytime, anywhere!

# data[].attributes.body
Problem: Juggling work, family, and life leaves you with no time for long gym sessions, and you're frustrated with not reaching your fitness goals.

Agitate: Imagine constantly feeling tired, missing out on activities with loved ones because you lack energy, and seeing your health decline. What if you could reverse this?

Solution: Discover our app with personalised 10-minute workouts tailored to fit your busy lifestyle, all from the convenience of your phone. Get in shape without disrupting your life!

# data[].attributes.body
Problem:
Finding time to exercise can feel impossible with your busy schedule.

Agitate:
Skipping workouts leads to frustration and falling behind on your fitness goals, making it harder to stay motivated.

Solution:
Get in shape with quick, 10-minute daily workouts tailored to your lifestyle—right on your phone, anytime, anywhere!

# data[].attributes.body
Attention: Real results in 10 minutes! Oh, we forgot to say, you don't need a gym!

Interest: A workout plan perfectly tailored to your needs and preferences. Your fitness goals at the click of a button.

Desire: No need to adjust your lifestyle for your fitness goals. Our app will adjust to your lifestyle!

Action: Download now! Your own journey to your dream body begins today.

# data[].attributes.body
Attention: Tired of long workouts that don't fit your busy schedule?

Interest: Discover how you can get in shape with just 10-minute daily workouts tailored to your lifestyle.

Desire: Imagine achieving your fitness goals without spending hours at the gym, all from the convenience of your phone.

Action: Download our app now and start your personalised 10-minute workout today!

# data[].attributes.body
Attention:

Ditch the excuses and get fit in just 10 minutes a day, right from your phone!

Interest:

No time for fitness? These daily 10-minute workouts adapt to your lifestyle and go wherever you do.

Desire:
Imagine feeling stronger, healthier, and more energized. With our 10 minute workouts, you can.

Action:
Download our app and begin your fitness journey. Just 10 minutes a day, anytime, anywhere.

# data[].attributes.body
Attention

Don't worry about finding a gym. Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone.

Interest

Get in shape with 10-minute workouts tailored to your lifestyle. Whether your working an office-based 9-5 or juggling staying fit around childcare, we bring you workouts all from the convenience of your phone.

Desire

Do you struggle finding a spare hour everyday to go to the gym? Not anymore! Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone.

Action

Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone. Just download our free app!

# data[].attributes.body
Attention: Transform your body with just 10 minutes a day.

Interest: Discover personalized workout plans designed to fit seamlessly into your busy life, all accessible on your phone.

Desire: Imagine achieving your fitness goals without long hours at the gym – feel healthier, more energetic, and confident with workouts tailored just for you.

Action: Start your 10-minute transformation today! Download the app now and get your first workout free.

# data[].attributes.body
AIDA

Struggling to find time for fitness in your busy day?

Discover 10-minute daily workouts designed specifically to fit your unique lifestyle.

Imagine getting in shape quickly and effectively, all from the convenience of your phone—no gym required!

Start your personalized fitness journey today with workouts that work around your schedule!

# data[].attributes.body
Persona:

Woolyknits presents itself as a friendly, down-to-earth, and community-focused brand with a deep passion for all things yarn and textiles. It embodies the personality of a warm and welcoming crafting expert—someone with years of experience, but who is always eager to share knowledge, support others, and celebrate creativity. Think of them as your local yarn shop owner who knows everyone’s favourite colours and is always ready with helpful advice.

Tone:

The tone is warm, inviting, and encouraging. It feels like talking to an old friend or a trusted mentor in the knitting world. Woolyknits strikes a balance between professional and personable, creating an atmosphere that’s both informative and cosy. There’s also an element of enthusiasm—excitement about the craft and the community that surrounds it.

Language:

The language used is accessible, friendly, and jargon-light, making it suitable for beginners while still being engaging for seasoned knitters and textile artists. It’s sprinkled with cosy imagery—words like "soft," "colourful," "crafted," and "heritage" are common. There's an emphasis on storytelling and connection, often highlighting the journey from yarn to finished piece.

Purpose:

Woolyknits exists to inspire and support a vibrant crafting community through high-quality yarns, expert resources, and shared passion. Their goal is to empower people to create beautiful things with their hands, whether they’re complete beginners or experienced makers. They also aim to preserve and promote the heritage of British textiles while fostering creativity, connection, and sustainability.

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Character/Persona

·        Experienced and Established: Boasts over 40 years of manufacturing expertise

·        Innovative and Technologically Advanced

·        Comprehensive Service Provider: Offers end-to-end manufacturing support, from Research and Development (R&D) to final production, showcasing versatility and depth in services.

·        Collaborative Ethos

Tone

·        Professional

·        Innovative

·        Forward thinking

Language

·        Clear and concise

·        Industry specific

·        Value orientated

Purpose

·        Deliver Comprehensive Manufacturing Solutions

·        Support diverse industries

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Character/Persona: Caring, supportive, and knowledgeable. Is seen as a trusted partner that is dedicated to improving children's mental health services.

Tone: Empathetic, professional, and informative. Communications are hopeful and positive while maintaining a professional standard.

Language: Clear, concise, and accessible. Avoiding jargon to ensure information is easily understood by both healthcare professionals and the general public.

Purpose: To connect skilled and passionate Child and Adolescent Mental Health Services (CAMHS) professionals with organisations that need them, ultimately improving the quality and accessibility of mental health care for young people.

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Character/Persona

Black Diamond Spas is friendly, reliable, and knows hot tubs inside out. We are seen as the experts

Tone

Relaxed, friendly, and clear. We speak to customers like real people, not just like sales targets and commisions.

Language

Simple and easy to understand. Helpful, honest info.

Purpose

To make owning a hot tub easy and enjoyable, with support every step of the way.

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Character/ Persona- We try to have a friendly persona as we need to build a bond with potential clients and keep that structure for current too.

Tone- Our tone is personal yet direct. Again, being personal is the right way to be as customers expect to trust us and will be putting their business in our hands so we need to have a relationship where they can comes to us for problems if needs be and have a friendly B2B bond. We still need to be direct. One reason is to actually get sales and push people in the right direction. This also proves we can persuade and market a service in which we will be doing for others.

Language- we try not to be too pushy as that also makes you less humble and confident in your work. You should be able to write, show photos and case studies of your work and that be a selling point for clients. Being too forward in wanting sales may put people off. We keep our language fairly simple too as too complex words can make the read too confusing.

Purpose: Engaging yet descriptive

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Character/Persona: Playful & warm - Feels like a treat

Tone: personal & humble - Affordable, quick and easy

Language: Witty & sassy - Playful comebacks on social media

Purpose: Engaging, delight & Sell - Unserious and colourful campaigns, engaging customers with high quality product images and videos

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Character / Persona
Professional: Present the brand as a knowledgeable, reliable partner

Tone
Scientific and Friendly: Communicate with technical aspects of the product while being approachable to customers.

Language
Savvy: Use industry-relevant language, but not too complex that the average person wouldn't understand.

Purpose
Educate, Engage, and Sell Products: Post content that informs and interests people, and advertise our products as effective, sustainable solutions.

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Persona: Friendly and warm when content writing on behalf of our clients. Same persona is used in B2B, with more professionalism when guiding potential clients through sales funnel.

Tone: Personal in B2C, personal and humble in B2B

Language: Fun and insider language for both copywriting B2C and B2C

Purpose: Engaging, informative and delight in B2C. Engaging, informative and enabling in B2B.

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Persona - warm and inspiring

Tone - Personal

Language - Simple, sometimes fun

Purpose - educate/inform/sell

Overall, we want a fairly relaxed and simple tone. Apprenticeships can be complicated with a load of jargon which may put people off from applying/taking one on.

We want the persona to be warm and inspiring to ensure we get the best talent apply and the right employers on board.

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A Linkedin post we shared on health and care integration had all the right insight but didn’t gain traction. I think think the language was too sector-specific, and it lacked a hook that made people want to read.

A visual quote post on Instagram looked beautiful, but it had no context. Without a caption that told a story or explained why it mattered, it was just another ‘nice’ tile.

An event promo post didn’t perform until we added behind-the-scenes content and tagged relevant people. Once we made it more human, the numbers lifted.

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Common Reasons Content Fails

Lack of Clear Goals and Objectives

Without specific, measurable goals, content efforts become directionless, making it hard to assess success or make improvements.

Poor Understanding of Audience

Content that isn’t tailored to the interests, needs, or pain points of the target audience will struggle to engage or convert.

Low-Quality or Outdated Content

Thin, poorly written, or outdated content fails to provide value, leading to low engagement and poor SEO performance.

Inadequate Promotion

Even great content can go unnoticed if it isn’t actively promoted across relevant channels (social media, email, etc.)

Inconsistent Distribution

Irregular posting schedules or erratic distribution can lead to audience disengagement and reduced visibility.

Poor SEO Practices

Neglecting keyword research, meta descriptions, and technical SEO can result in low search rankings and little organic traffic.

Lack of Visuals and Multimedia

Content without engaging images, videos, or infographics is less likely to capture attention and drive engagement.

Failure to Track and Analyse Performance

Not monitoring analytics means missed opportunities to identify what works and what doesn’t, leading to repeated mistakes.

System or Process Issues

Outdated technology, inefficient workflows, or unclear processes can hinder content production and distribution, making it hard to hit KPIs

Training Gaps

Teams lacking the skills or knowledge to execute content strategies effectively can miss targets, even with good systems in place.

Misaligned or Unrealistic KPIs

KPIs that don’t align with business strategy, are too numerous, or are unrealistic can set content up for failure.

Not Updating or Challenging KPIs

Failing to review and adapt KPIs as business needs change can make them irrelevant or unhelpful

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Lack of audience understanding or targeting

Poor timing (posting when audience is inactive)

Weak or inconsistent brand voice

Low-quality visuals or copy

Ignoring platform-specific content formats

Not encouraging engagement (no calls to action, questions, or interactive elements)

Overly promotional or irrelevant content

Failure to adapt to algorithm changes

Inconsistent posting schedule

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Time they are posted means may not reach target audience straight away and fall through the algorithm

Too text-heavy and viewers scroll past without engaging

Content isn't relevant to target audience

Lack of CTA

Poor writing or photo/graphic quality

Inconsistent posting/ not frequent posting

Not responding to comments

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A weak headline: Does capture the attention of viewers and readers.

Low initial engagement levels - If a post does not receive a good initial number of likes and comment the algorithm with deprioritise your post in people's feed and will further lack success.

Topic lacks focus and audience interest

Technical issues

Static on TikTok and text heavy on Instagram do not perform well.

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1. No purpose or message

If the content doesn’t communicate something specific or valuable, audiences scroll past it. Vague or unfocused posts don’t drive action or engagement.

2. Bad visuals or low production quality

Blurry images, bad lighting, or clunky editing can make a post feel unprofessional, especially on platforms like Instagram or TikTok where visuals matter most.

3. Posting at the wrong time

Even great content can flop if posted when your audience isn’t online. Timing directly affects reach and engagement.

4. not tailoring posts to your platform

Each platform has its own tone, content style, and features. What works on LinkedIn might flop on TikTok. Not adapting your content hurts performance.

5. No CTA

If you don’t give people a next step or something to do they will just scroll.

6. No engagement with the audience

Not replying to comments or messages and not interacting with your community can make content feel one-sided or robotic and blunt.

7. Too promotional

Users don't like posts that are constantly full of ads and pushing products with no other value to the post.

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Personal experience

There's been a few times where we have posted on LinkedIn just for the sake of posting and these posts have had really low engagement. There was no strategy and the content was not of high quality.

below is what ChatGPT suggests:

Here’s a list of common reasons why content fails to meet objectives or KPIs:

🔍 Strategy & Planning Issues

1. Unclear Objectives – No specific or measurable goals tied to the content.

2. Lack of Audience Understanding – Not tailored to the needs, pain points, or interests of the target audience.

3. Wrong Format or Channel – Mismatch between content type/channel and audience preference.

4. No Content Strategy – Content is created ad hoc with no alignment to the overall marketing plan.

✍️ Content Quality Issues

5. Poor Messaging – The value proposition isn’t clear or compelling.

6. Low Quality or Generic Content – Doesn’t stand out or offer anything new.

7. Inconsistent Tone or Voice – Misaligned with brand identity or confusing to readers.

8. Weak Call to Action (CTA) – No clear next step for the audience to take

📊 Performance & Execution Gaps

9. Lack of Promotion – Content isn’t distributed or amplified effectively.

10. Poor SEO Optimization – Doesn’t rank or get discovered through search.

11. Inaccurate Targeting – Reaches the wrong audience or too broad a segment.

12. Inconsistent Publishing Cadence – Irregular posting weakens engagement and audience trust.

📉 Measurement & Optimization Failures

13. No Tracking or Analytics Setup – Performance isn’t measured properly.

14. Ignoring Data Insights – Not using data to refine future content.

15. Misaligned KPIs – Metrics chosen don’t reflect true content value or performance.

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No Clear Objective
When you don’t know what the content is actually trying to do it’s hard to measure success

Not Knowing Your Audience Well Enough
If the message doesn’t resonate or feels a bit generic, it just gets lost

Inconsistent Posting or Bad Timing
For example, our main customer persona works hard all-day and only has time to look at socials at the end of there day.

Low-Quality Visuals or Copy
First impressions count and if something doesn't look good it doesn't catch attention

Not Using SEO or Hashtags Properly
If content is not optimised or discoverable, it won’t reach the right people and may even effect rankings

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📸 Instagram

How the Algorithm Works:

Instagram prioritizes content based on user interactions, relevance, and timeliness. Key factors include:​SocialBee

Engagement: Likes, comments, shares, and saves signal interest.

Relationships: Content from accounts you interact with frequently is more likely to appear.

Relevance: Posts aligned with a user's interests and past behavior are prioritized.

Timeliness: Recent posts are favored to keep the feed fresh.​creators.instagram.com+6SocialBee+6Sprout Social+6

Tips to Increase Reach:

Utilize Reels: Short-form videos are highly favored by the algorithm.

Encourage Interactions: Use interactive stickers in Stories and prompt comments in captions.

Optimize Posting Times: Post when your audience is most active, typically during lunch hours or early evenings.

Leverage Hashtags: Use relevant and niche hashtags to increase discoverability.​Sprout Social+1Social Media Dashboard+1 Buffer Social Media Dashboard

📘 Facebook

How the Algorithm Works:

Facebook's algorithm ranks content based on:​LinkedIn+12KlientBoost+12Social Media Dashboard+12

User Engagement: Posts with more interactions are more likely to be shown.

Content Type: Videos and live streams often receive higher priority.

Recency: Newer posts are favored to keep the feed current.

Relevance: Content that aligns with a user's interests and past behavior is prioritized.​

Tips to Increase Reach:

Create Engaging Content: Ask questions or prompt discussions to encourage comments.

Utilize Facebook Live: Live videos often receive higher engagement and reach.

Post Consistently: Regular posting keeps your audience engaged and signals activity to the algorithm.

Avoid Clickbait: Ensure your content is genuine and provides value to avoid penalties.​

🐦 X (formerly Twitter)

How the Algorithm Works:

X's algorithm considers:​Sprout Social+1SocialBee+1

Engagement: Likes, retweets, and replies boost visibility.

Recency: Recent tweets are more likely to appear in feeds.

Relevance: Content aligned with a user's interests and interactions is prioritized.

Media Type: Tweets with images, videos, or polls often perform better.​Sprout Social

Tips to Increase Reach:

Post Regularly: Maintain a consistent posting schedule to stay visible.

Engage with Others: Reply to comments and participate in discussions to increase visibility.

Use Hashtags Wisely: Incorporate relevant hashtags to reach a broader audience.

Share Multimedia Content: Include images, videos, or polls to enhance engagement.​Lifewire

💼 LinkedIn

How the Algorithm Works:

LinkedIn prioritizes content based on:​Social Media Dashboard+2SocialBee+2Social Media Dashboard+2

Engagement: Posts with more likes, comments, and shares are favored.

Relevance: Content aligned with a user's professional interests and network is prioritized.

Timeliness: Recent posts are more likely to appear in feeds.

Content Type: Original content, especially with visuals, performs better.​Reddit

Tips to Increase Reach:

Share Valuable Insights: Post content that offers professional value or industry insights.

Engage Promptly: Respond to comments to encourage further interaction.

Use Hashtags: Incorporate relevant hashtags to increase discoverability.

Post During Business Hours: Aim to post when your professional audience is most active.​

🎵 TikTok

How the Algorithm Works:

TikTok's algorithm focuses on:​Buffer+2Sprout Social+2Reddit+2

User Interaction: Likes, comments, shares, and watch time influence visibility.

Video Information: Captions, sounds, and hashtags help categorize content.

Device and Account Settings: Language preference, location, and device type play a role.​Social Media Dashboard

Tips to Increase Reach:

Hook Viewers Early: Capture attention within the first few seconds.

Use Trending Sounds: Incorporate popular audio to increase chances of being featured.

Engage with Comments: Respond to comments to boost engagement.

Post Consistently: Regular posting keeps your content in circulation.​

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Instagram

The more a user interacts with the content, the algorithm is more likely to show more posts from that account or others with similar content

Algorthm prioritises content based on engagement to learn users interests

Recommends focusing on visual appealing content

Facebook

Posts with higher engagement rates are more likely to be shared across a wider audience. Considered more valuable to the algorithm

X

Similar to Facebook

Posting frequently is more likely to be featured

Linkedin

Same as above as well as relevance to the accounts interests and professional field

recommends keywords and hastags of relevant fields

TikTok

The algorithm favours videos with positive interactions, using trending sounds and topics

Recommends visually engaging videos, innovative ideas and trends

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Poor timing

Boring content

Reposts never work or editing a post (to fix spelling)

Low engagement otherwise (not responding to comments)

Long winded and uninteresting

Copy and paste other ideas

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timing is just not the best choice

too informative across the board and needs more trending and fun content on your feed.

Using the wrong platform e.g SEO tips are not often searched for on Instagram so hasn't performed well in the past but LinkedIn does better.

You can be frequent with certain topics rather than doing one post and forgetting to revisit it for a while.

Bad quality could effect how well posts do.

Not making it visually pleasing or not making it suitable for mobile-friendly presentation.

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Instagram:

User relationships - how often you interact with certain users affects how often they come up in your feed.

Recency - No longer chronological however recent posts are still more likely to come up.

Engagement velocity - More likes and comments boost visibility.

Facebook:

AI - Now uses AI predominantly to predict what a user is interested in using their past online behaviour.

Short form videos such as reels and Facebook Live - Receive the best interactions.

Community driven content: How many times a post has been shared.

X:

Recency

Engagement velocity

Followed account and AI recommended accounts

LinkedIn:

Golden hour rule: Posts are shown to a small sample audience first. Strong engagement (comments, shares) within 1 hour triggers distribution to 2nd/3rd-degree connections2 5.

Dwell time (time spent reading/viewing) now heavily influences reach

TikTok:

Completion rate: Videos watched fully (or rewatched) signal high quality, boosting visibility5 8.

Shares/comments: Prioritized over passive likes, as they indicate deeper resonance1 3.

Follows: Accounts followed after viewing a video reinforce content relevance

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Instagram

How the Algorithm Works:

The Feed, Stories, Explore, and Reels each have unique ranking signals.

Signals include your past activity (likes, comments, shares, saves), info about the post (type, timing, engagement), and the relationship between you and the poster.

Reels and Explore prioritize fresh, engaging, and relevant content—even from accounts you don’t follow3.

Advice for More Reach/Engagement:

Post a mix of content: Reels, carousels, Stories, and Lives.

Use short-form videos (15–30 seconds) for Reels; these have high engagement potential8.

Encourage interactions: ask questions, reply to comments, and use interactive stickers in Stories.

Share posts in Stories to boost visibility.

Post consistently and at peak times for your audience.

Facebook

How the Algorithm Works:

AI-driven recommendations now surface content from creators/brands users don’t follow.

Strong engagement (comments, shares, watch time) increases reach.

Meaningful interactions (long-form comments, discussions) are prioritized over passive likes.

Video (especially Reels and Live) is heavily favoured.

Advice for More Reach/Engagement:

Spark conversations: use polls, open-ended questions, and debates.

Reply to comments and keep discussions active.

Focus on video content—short-form and live.

Post at times when your audience is most active.

Join and participate in relevant Groups.

Use Facebook Insights to refine your strategy.

X (formerly Twitter)

How the Algorithm Works:

Ranks content by engagement (likes, replies, reposts), recency, and relevance.

Surfaces both In-Network (accounts you follow) and Out-of-Network (accounts you don’t follow) posts.

High engagement can help your content break out of your immediate network.

Advice for More Reach/Engagement:

Post timely, relevant content.

Engage with trending topics and hashtags.

Respond to replies and join conversations.

Use visuals (images, videos, GIFs) to increase engagement.

Aim for both in-network and out-of-network visibility.

LinkedIn

How the Algorithm Works:

Prioritizes expertise, original insights, and meaningful conversations.

Detects and deprioritizes engagement bait (e.g., “Comment YES if you agree!”).

Posts with strong early engagement (“golden hour”) and longer dwell time get broader distribution.

Native content (text, carousels, video) is favoured over external links.

Advice for More Reach/Engagement:

Share original insights, industry trends, and actionable advice.

Encourage thoughtful discussions rather than simple reactions.

Use native content formats; put links in comments if needed.

Post consistently and engage with others’ content.

Leverage LinkedIn Analytics to refine your approach.

TikTok

How the Algorithm Works:

The For You Page (FYP) is driven by user interactions, watch time, and completion rates.

Content that quickly hooks viewers and keeps them watching is rewarded.

Focus has shifted to niche communities and authentic creator partnerships.

Advice for More Reach/Engagement:

Hook viewers in the first 3 seconds.

Create short, engaging videos (15–30 seconds).

Target niche communities with content tailored to their interests.

Use trending sounds, hashtags, and collaborate with creators.

Analyse your analytics to see what resonates and iterate

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Instagram

Best Time to Post: Weekdays at 3 p.m., weekends at 6 p.m., with additional peaks at 2 p.m., 4 p.m., and 5 p.m. on some days3.

Tone/Voice: Authentic, visually engaging, and narrative-driven. Focus on storytelling and relatability4.

Best Content: User-generated content, stories, memes, behind-the-scenes, and how-to tutorials. Content that is “savable” (infographics, checklists, tutorials) and encourages interaction (calls to action, questions) performs best5.

Algorithm Tips: The algorithm prioritizes engagement signals (likes, comments, shares, saves) and personalizes feeds based on user activity. Use varied content formats (Reels, Stories, carousels) and encourage meaningful interaction to boost reach9.

Facebook

Best Time to Post: Weekdays between 9 a.m. and 3 p.m. (EST), weekends between 10 a.m. and 6 p.m. (EST)6.

Tone/Voice: Conversational, approachable, and community-focused. Avoid heavy marketing; prioritize value and connection7.

Best Content: Questions, behind-the-scenes videos, branded graphics, stories, and consistent content themes. Video and live content are especially effective7.

Algorithm Tips: Facebook’s 2025 algorithm favors AI-driven recommendations, strong engagement (especially long-form comments and shares), and meaningful interactions. Posts that spark discussion and video/Reels content are prioritized10.

X (Twitter)

Best Time to Post: Varies by industry, but generally between 10 a.m.–4 p.m. on weekdays and evenings for entertainment; mornings and early afternoons see higher engagement8.

Tone/Voice: Witty, concise, timely, and conversational. Responsive engagement is key.

Best Content: Short updates, trending topics, polls, questions, and real-time commentary.

Algorithm Tips: The algorithm boosts tweets with high engagement (likes, replies, retweets). Use polls, questions, and visuals to encourage interaction. Verified accounts have higher visibility11.

LinkedIn

Best Time to Post: Tuesday–Thursday, 8 a.m.–10 a.m. and noon6.

Tone/Voice: Professional, insightful, and value-driven. Focus on thought leadership and expertise.

Best Content: Industry news, thought leadership articles, career tips, company updates, and infographics.

Algorithm Tips: LinkedIn’s algorithm rewards consistent posting, engagement in comments, and content that sparks professional discussion. Use hashtags and tag relevant people/companies for broader reach.

TikTok

Best Time to Post: Evenings and weekends, especially between 6 p.m. and 10 p.m. (industry consensus).

Tone/Voice: Fun, energetic, authentic, and trend-driven.

Best Content: Short-form, visually dynamic videos, challenges, trending sounds, behind-the-scenes, and educational content with entertainment value.

Algorithm Tips: TikTok’s algorithm prioritizes watch time, shares, and engagement. Use trending audio, participate in challenges, and post consistently for maximum reach.

How Algorithms Impact Reach & Engagement + Tips

PlatformKey Algorithm FactorsTips to Boost Reach/EngagementInstagramEngagement (likes, comments, shares, saves), relevanceEncourage saves/shares, use varied formats, strong CTAs, relevant hashtags5 9FacebookAI recommendations, meaningful interactions, video contentSpark discussions, reply to comments, use video/Reels, ask questions10X (Twitter)Engagement (replies, retweets, likes), verificationPost at peak times, use polls/questions, get verified, use trending hashtags11LinkedInConsistency, engagement, professional relevancePost regularly, join discussions, tag people/companies, use relevant hashtagsTikTokWatch time, shares, engagement, trending contentUse trending audio, participate in challenges, post consistently, engage in trends

General Recommendations:

Know your audience and tailor content to their interests and habits4.

Use analytics to refine your strategy over time.

Engage actively with your community—reply, comment, and encourage discussion.

These approaches will help maximize your reach and engagement across all major social platforms.

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Instagram

Instagram’s algorithm focuses on how users interact with posts—likes, comments, shares, and saves—as well as how close the user is to the poster and how recent the content is. Original and creative content, especially Reels, gets priority. Using keywords in captions and profiles also helps with discovery.

Recommendations:

Create content that encourages engagement, like asking questions or using polls.

Use relevant keywords to improve searchability.

Focus on original, creative Reels.

Post consistently at times when the audience is most active.

Facebook

Facebook’s algorithm favors posts from friends, family, and groups, prioritizing content that sparks meaningful interactions such as comments and shares. Videos, especially live videos, tend to get more reach.

Recommendations:

Encourage real conversations in posts.

Use Facebook Groups to build a community.

Share a mix of videos, images, and text posts.

Post when the audience is most active.

X (formerly Twitter)

X’s algorithm ranks tweets based on recency, engagement, and relevance to user interests. It shows content from both followed accounts and others if it thinks the user will like it. Trending topics and real-time engagement are important.

Recommendations:

Post about trending topics and use relevant hashtags.

Encourage replies and conversations.

Monitor engagement and adjust content accordingly.

LinkedIn

LinkedIn’s algorithm prioritizes content that is relevant professionally and encourages meaningful conversations. Thoughtful comments and discussions are more valuable than likes or shares. Posts are shown first to a small group and then expanded if engagement is strong.

Recommendations:

Share content that sparks discussion and invites comments.

Engage with others’ posts to increase visibility.

Post consistently on specific topics.

Use hashtags and tag relevant people or companies.

Encourage quick engagement after posting.

TikTok

TikTok’s algorithm values watch time, engagement, and relevance. Videos that are watched fully, rewatched, and interacted with perform best. Trending sounds and challenges boost visibility.

Recommendations:

Capture attention in the first few seconds.

Use trending sounds, effects, and challenges.

Encourage likes, comments, and shares.

Post regularly and analyze what works best.

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Instagram
Use relevant hashtags, post engaging Reels, and leverage Stories with polls and Q&As to increase visibility and encourage interaction.
The algorithm favors short Reels with trending audio and high watch time — for example, a quick tutorial, transformation, or relatable scenario.

Facebook
Boost reach by sharing native video content, posting in groups, and encouraging comments or shares through questions and relatable content.
The algorithm favors native videos and posts that spark meaningful conversations — for example, a short personal story with a question that encourages people to comment.

X (Twitter)
Engage in real-time conversations, use trending hashtags, and post consistently with retweet-worthy, concise content to stay visible.
The algorithm favors timely, engaging tweets with early interactions — for example, a strong opinion or insight on a trending topic followed by a prompt to reply or share.

LinkedIn
Increase engagement by sharing personal insights, tagging relevant people or companies, and posting valuable, conversation-starting content like carousels or polls.
The algorithm favors thoughtful, text-based posts with a personal or professional takeaway — for example, a brief career lesson followed by a question to invite discussion.

TikTok
Jump on trending sounds, keep videos short and snappy, and use captions, storytelling, and CTAs to encourage likes, comments, and shares.
The algorithm favors short, attention-grabbing videos that retain viewers — for example, a bold statement in the first few seconds followed by a fast-paced visual demonstration or story.

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Instagram Algorithm

How it works: Instagram prioritizes content based on early engagement, recency, user relationships, content type, and direct sharing. Posts that receive high engagement (likes, comments, shares) within the first hour are boosted significantly, increasing reach and visibility to both followers and non-followers. The algorithm also favors content from accounts users interact with frequently via likes, comments, DMs, and profile searches

Impact: Early engagement is critical; posts that gain momentum quickly are pushed to more feeds, Explore pages, and hashtag searches, amplifying reach and engagement

Recommendations:

Encourage immediate interaction by asking followers to engage soon after posting.

Use Stories and DMs to share content and generate early buzz.

Post consistently and leverage diverse content formats (photos, videos, reels).

Build strong relationships by interacting regularly with your audience

Facebook Algorithm

How it works: Facebook ranks content by predicting individual user engagement based on content signals like recency, popularity, and source credibility. It values meaningful interactions such as comments, shares, reactions, and even using reel audio or templates. The algorithm aims to show users posts from people and pages they find valuable and relevant

Impact: Content that generates meaningful engagement and interactions is prioritized, leading to higher reach. Facebook also personalizes feeds based on user behavior and interests

Recommendations:

Create content that sparks meaningful conversations and shares.

Use varied content types including videos and reels.

Engage with your audience to boost interaction signals.

Post when your audience is most active to maximize early engagement

X (Twitter) Algorithm

How it works: X prioritizes recency and engagement metrics such as likes, replies, retweets, and link clicks. Tweets that spark conversations and have high engagement rates are more likely to be shown widely in users’ feeds. Hashtags still play a role but are less dominant than before

Impact: Tweets with timely content and strong engagement get boosted visibility beyond your follower base, improving reach and engagement

Recommendations:

Tweet about trending topics and current events to leverage recency.

Encourage replies and retweets to increase engagement.

Use relevant hashtags strategically.

Monitor engagement rates via analytics and optimize content accordingly

LinkedIn Algorithm

How it works: LinkedIn prioritizes content relevant to users’ professional interests and networks. It emphasizes authentic, conversation-worthy content that sparks meaningful comments rather than passive likes. The algorithm initially shows posts to immediate connections and then expands reach based on engagement quality and relevance

Impact: Posts that generate thoughtful discussions and meaningful interactions receive higher visibility and reach within professional networks

Recommendations:

Focus on creating insightful, discussion-provoking content.

Engage actively with comments to boost conversation.

Use relevant hashtags and mention people or companies to increase relevance.

Build and nurture your network to improve initial post visibility

TikTok Algorithm

How it works: While specific details were not in the search results, TikTok’s algorithm is known to prioritize content based on user interactions (likes, shares, watch time), video information (captions, sounds, hashtags), and device/account settings. Early engagement and watch time are crucial for boosting reach.

Impact: Videos that quickly gain views, likes, and shares are pushed to more users on the For You page, increasing viral potential.

Recommendations:

Create engaging, short-form videos that encourage full views and shares.

Use trending sounds and hashtags to tap into popular content streams.

Post consistently and engage with comments to maintain momentum.

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Instagram

Reach: Instagram Reels are the most effective format for maximizing reach, delivering 36% more reach than carousels and 125% more than single-image posts. This is largely because Reels have a dedicated feed where Instagram actively recommends new content to users, increasing the likelihood of being seen by non-followers1.

Engagement: Carousels (multi-image posts) consistently achieve the highest engagement rates (likes, comments, shares), outperforming both Reels and single images1.

Tips to Boost Reach & Engagement:

Share Reels regularly to grow your audience.

Use carousels for deeper engagement.

Utilize Stories stickers, relatable memes, shareable graphics, and strong calls-to-action (CTAs) in captions.

Post when your audience is most active, use relevant hashtags, and engage with comments2.

Facebook

Reach: Facebook reach is influenced by the algorithm, which prioritizes posts with meaningful interactions (comments, replies, shares). Video content, especially Facebook Live, is favored for reach and engagement3 4.

Engagement: Engagement is driven by content that prompts interaction—questions, polls, and contests work well. Native videos and live broadcasts see the highest engagement rates4.

Tips to Boost Reach & Engagement:

Optimize content specifically for Facebook (avoid cross-posting generic content).

Post consistently and at optimal times for your audience.

Use native videos and go live periodically.

Ask questions, run contests, and encourage shares.

Consider boosting posts or running ads for additional reach3 4.

X (formerly Twitter)

Reach: X remains a top platform for real-time conversations and trending topics, with high visibility for news and information content. However, overall engagement rates have declined, with the median engagement rate dropping to 0.015% in 20255.

Engagement: Users are most responsive to informative, relevant, and trendy content. Real-time updates, newsworthy posts, and participation in trending conversations help boost engagement5.

Tips to Boost Reach & Engagement:

Focus on timely, informative, and trending content.

Engage with trending hashtags and discussions.

Run contests and share educational or entertaining product content.

Post regularly, but prioritize quality and relevance over quantity5.

LinkedIn

Reach: LinkedIn’s algorithm rewards content that generates meaningful conversations, particularly in professional contexts. Posts that spark discussion or offer industry insights tend to reach wider audiences.

Engagement: Engagement is highest on posts that are insightful, ask questions, or share personal professional experiences. Native documents, videos, and carousels can also boost interaction.

Tips to Boost Reach & Engagement:

Share thought leadership, industry news, and personal stories.

Ask questions to prompt discussion.

Use native formats (documents, videos).

Engage with comments and participate in relevant group discussions.

TikTok

Reach: TikTok’s For You Page algorithm is designed to surface new content to users based on their interests, making it possible for accounts of any size to achieve viral reach.

Engagement: Engagement is driven by trends, challenges, and authentic, creative content. Short, visually engaging videos that tap into current trends perform best.

Tips to Boost Reach & Engagement:

Participate in trending challenges and use popular sounds.

Post consistently and experiment with different video styles.

Encourage user interaction through questions, duets, and calls-to-action.

Keep videos short, dynamic, and visually engaging.

General Recommendations for Maximizing Reach & Engagement

Tailor your content format and strategy to each platform’s strengths and algorithm preferences.

Use video formats (Reels, Lives, TikToks) to maximize reach.

Prompt engagement with questions, polls, and interactive elements.

Post consistently and at optimal times for your audience.

Engage actively with your community—respond to comments, share user-generated content, and collaborate with others.

Monitor analytics and adapt your strategy based on what works best for your audience on each platform1 2 3 4 5.

By understanding each platform’s unique dynamics and leveraging the right content formats, you can significantly increase both your reach and engagement.

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Instagram

Best Time to Post:

Weekdays: 3 p.m.

Weekends: 6 p.m.

Peaks also seen at 2 p.m., 4 p.m., and 5 p.m. on some days2.

Tone/Voice:

Authentic, visually engaging, and personable.

Story-driven and relatable.

Content That Works Best:

User-generated content (UGC)

Storytelling posts

Memes

Behind-the-scenes glimpses

How-to tutorials4

Facebook

Best Time to Post:

Monday–Wednesday: 5 a.m.

Thursday–Sunday: 7 a.m. (with Friday also strong at 9 a.m.)5

Tone/Voice:

Conversational, friendly, and approachable.

Avoid heavy marketing jargon; focus on community and value6.

Content That Works Best:

User-generated content

Humorous posts (memes, GIFs)

Giveaways

Moment marketing (current events)

Inspirational quotes/images

Video content (especially native and live video)7

X (Twitter)

Best Time to Post:

Mornings (8 a.m.–10 a.m.) and early afternoons on weekdays generally see higher engagement (based on industry standards).

Tone/Voice:

Witty, concise, and timely.

Responsive and conversational.

Content That Works Best:

Short, punchy updates

Trending topics and hashtags

Real-time news and commentary

Polls, questions, and engagement-driven posts

LinkedIn

Best Time to Post:

Tuesday–Thursday: 8 a.m.–10 a.m. and noon (industry consensus).

Tone/Voice:

Professional, insightful, and value-driven.

Thought leadership and expertise.

Content That Works Best:

Industry news and analysis

Thought leadership articles

Career tips and professional achievements

Company updates and behind-the-scenes

Infographics and case studies

TikTok

Best Time to Post:

Evenings and weekends, especially between 6 p.m. and 10 p.m. (industry consensus).

Tone/Voice:

Fun, energetic, and authentic.

Trend-driven, often informal.

Content That Works Best:

Short-form, visually dynamic videos

Challenges and trending sounds

Behind-the-scenes and “day in the life”

Educational or how-to content with entertainment value

General Best Practices

Know Your Audience: Tailor tone, content, and posting times to your specific followers on each platform3.

Be Consistent: Maintain a recognizable voice and post regularly.

Engage: Respond to comments and messages to foster community.

Use Analytics: Monitor what works and refine your strategy.

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Instagram

Post mid-morning and mid-afternoon

More personal content, memes, reels

Facebook

Post in the morning

Video content and live videos, UGC

Personal tone, speaking to audience directly

X

Post in the morning

Visual content sharing personal experiences and UGC

Linkedin

Early to mid-morning

Professional: industry news, professional achievement and milestones, educational content

TikTok

Afternoons/ evenings

Creative content, personal, day in the life, tutorials

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Best Practices for Social Media Platforms

Instagram

Best Time to Post:

Optimal hours: 9–11 AM and 1–3 PM (weekdays); weekends 10 AM–6 PM7.

Peak engagement: Midday and early afternoon (3–6 PM)10.

Tone & Content:

Visual-first: High-quality photos, Reels, and Stories with vibrant aesthetics7 10.

Engaging hooks: Use trending audio, hashtags, and interactive stickers (polls, quizzes)7.

Community-driven: Highlight user-generated content and behind-the-scenes moments10.

Facebook

Best Time to Post:

Weekdays: 8 AM–12 PM (Tuesdays/Thursdays peak)4 5; 9 AM–3 PM EST5.

Weekends: 10 AM–6 PM EST5.

Industry variations:

Fitness: 6 AM, 10 AM, 7 PM5.

Entertainment: 1 PM, 5 PM, 9 PM5.

Tone & Content:

Conversational: Friendly, relatable posts with questions or calls-to-action3 5.

Video focus: Live streams, tutorials, and short clips (algorithm prioritizes video)5.

Localized timing: Adjust for audience time zones (e.g., 3 AM CST targets 9 AM London)4.

X (Twitter)

Best Time to Post:

General: 8–10 AM weekdays10; midday (12–3 PM)7.

News-heavy: Early mornings for breaking updates10.

Tone & Content:

Concise & timely: Leverage trending hashtags, threads, and real-time commentary7 10.

Engagement-driven: Polls, GIFs, and replies to boost visibility10.

Link-sharing: Curate articles or blogs with brief insights7.

LinkedIn

Best Time to Post:

Peak hours: 10 AM–12 PM (Tuesday–Thursday)7; 7 AM–4 PM weekdays10.

Professional focus: Avoid weekends and late evenings6.

Tone & Content:

Professional voice: Formal yet approachable; avoid slang6 9.

Insight-driven: Industry reports, career tips, and thought leadership articles7 9.

Engagement tactics: Use LinkedIn-native video and carousel posts7.

TikTok

Best Time to Post:

Optimal window: 10 AM–12 PM (Tuesday/Thursday)7; 4–7 PM weekdays10.

Youth audience: Evenings (7–9 PM) for Gen Z7.

Tone & Content:

Authentic & playful: Raw, unpolished clips with trending sounds/challenges7 10.

Hashtag strategy: Use niche hashtags (#BookTok, #FitTok) for discoverability7.

Storytelling: Quick tutorials, humor, or relatable skits (15–60 seconds)10.

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📸 Instagram

Best time to post:
Weekdays between 9 AM–11 AM or around 6 PM
(Tuesdays & Wednesdays perform well)

Tone/Voice:
Friendly, visual, creative, slightly aspirational

Best content types:

Reels (trendy + informative)

Carousels (tips, tutorials, behind-the-scenes)

Stories (polls, Q&As, product tags)

UGC (User-Generated Content)

👥 Facebook

Best time to post:
Weekdays between 1 PM–3 PM
(Especially Thursdays and Fridays)

Tone/Voice:
Informative, conversational, community-focused

Best content types:

Group discussions

Facebook Lives & Events

Posts with local relevance

Longer-form captions, how-tos, and curated blog links

🐦 X (formerly Twitter)

Best time to post:
8 AM–10 AM and 6 PM–9 PM, Monday–Friday

Tone/Voice:
Witty, snappy, opinionated, timely

Best content types:

Threads with value or personal stories

Polls, memes, trending hashtags

Links to blogs, resources

Quick marketing tips or breaking news

💼 LinkedIn

Best time to post:
Tuesday–Thursday, 7 AM–9 AM or 12 PM (lunchtime)

Tone/Voice:
Professional, empowering, thoughtful, insightful

Best content types:

Career journeys or lessons learned

Tips for grads or job seekers

Industry insights, webinars, events

Carousels with step-by-step advice

Personal success stories with real-world value

🎵 TikTok

Best time to post:
6 PM–10 PM, particularly Thursday–Sunday
(Weekend scroll time = peak time)

Tone/Voice:
Casual, fun, trend-aware, relatable

Best content types:

Quick how-tos and hacks

Behind-the-scenes production

Day-in-the-life as a content creator or marketer

Trending sounds/challenges with a niche twist

Storytime or mini tutorials (captioned for silent watchers)