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Sustainability and Digitalisation:
We went into Nike and Adidas stores to look into their digital innovation and sustainability. We also went to our flagship stores and Selfridges to see what innovations our brands had.
We spoke to a member of staff at Adidas and he was extremely helpful with advice and knowledgeable of the brand he works for.

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I wasn't able to attend the V&A physically so I looked one the website for the virtual exhibition and what is included within it. It showcased many of Balenciaga's original works. It also allowed me to collect some quotes which other designers had said about the designer himself and how he inspired so much of fashion, even today. I found it extremely interesting on the many varied silhouettes that Balenciaga had created which were beyond his time. He was called the "architect" of fashion due to the sheer art and structure to his designs.

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Known as 'The Master' of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

B alenciaga: Shaping Fashion is the first UK exhibition to explore the work and legacy of the Spanish couturier, showcasing over 100 garments and hats crafted by Balenciaga, his protégés and contemporary designers working in the same innovative way today. It examines Balenciaga's work from the 1950s and 1960s - arguably the most creative period of his career - when he dressed some of the most renowned women of the age and became revered by his contemporaries, including Christian Dior and Coco Chanel.

Haute Couture is like an orchestra whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives.

The exhibition features examples of Balenciaga's revolutionary shapes from this period - the tunic, sack, baby doll and shift dresses - all of which remain style staples today. Other highlights include ensembles made by Balenciaga for Hollywood actress Ava Gardner, dresses and hats belonging to socialite and 1960s fashion icon Gloria Guinness, and pieces worn by one of the world's wealthiest women, Mona von Bismarck, who commissioned everything from ball-gowns to gardening shorts from the couturier.

Alongside these iconic garments are archive sketches, patterns, photographs, fabric samples and catwalk footage, providing a unique insight into Balenciaga's salons and workrooms. The results of new, forensic investigations into the garments - including a collaboration with X-ray artist Nick Veasey and a digital pattern making project with the London College of Fashion - reveal the hidden details and processes which make Balenciaga's work so exceptional.

The second part of the exhibition explores the lasting impact of Balenciaga, tracing his influence through the work of over 30 fashion designers across the last 50 years. Pieces designed by Balenciaga's former apprentices André Courrèges and Emanuel Ungaro demonstrate a signature minimalist aesthetic, recently revived by Phoebe Philo for Celine and in the strong lines of J.W. Anderson. Balenciaga's perfectionism and attention to detail are reflected in the work of Hubert de Givenchy and Erdem. His pattern cutting and explorations with volume can be seen in the work of Molly Goddard and Demna Gvasalia, while his creative use of new materials is referenced in the work of former Balenciaga creative director Nicolas Ghesquière.

The V&A has the largest collection of Balenciaga in the UK, initiated in the 1970s by the photographer Cecil Beaton, Balenciaga's longstanding friend. Balenciaga: Shaping Fashion marks the centenary of the opening of Balenciaga's first fashion house in San Sebastian, Spain, and the 80th anniversary of the opening of his famous fashion house in Paris.

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V&A · About the Balenciaga: Shaping Fashion exhibition

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Known as 'The Master' of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

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Department stores:
We went out to Harrods and Harvey Nichols to see our brands. This image is taken in the Harvey Nichols store. There is a clear section for Balenciaga including their clothing, shoes and bags. Having the items all grouped together by brand rather than clothing seperate accessories allows the customer to shop by brand rather than item. This could be helpful as it prevents them having ton walk to find the bag section. Laying the department store out this way makes it clearer and easier. I liked how it was next to the window as it is bright, making it easy to see products. I could not find Balenciaga in Harrods which was unfortunate as I preferred the Harrods store itself. It felt more luxury there and it had its own personality as a department store which makes it an attraction for customers.

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This documentary is about an exhibition in Madrid of Cristobel Balenciaga's early works combined with Spanish paintings from the 16th-20th century that inspired the designer. Artists such as El Greco, Velázquez, Zurbarán and Goya were on display at this exhibition. Each individual artist inspired him in a different way.

El Greco inspired Balenciaga's vibrant use of colour in his designs. The connection between the "The Annunciation" painting and Balenciaga's gown has a clear link. However, despite Balenciaga's love for colour, the court paintings in the 16th-mid 17th century uncovered his love for black. Balenciaga put his own twist designing a cocktail dress giving a thrilling, almost unholy portrayal on a courtly classic.

During World War II, fabric for clothes was largely restricted in Europe, reserved for military use instead. This meant heavy volume and layered materials. Balenciaga showed this though elements such as over-skirts.

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Balenciaga and Spanish Painting | Full Documentary

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I found it really interesting to learn that Balenciaga was self-taught. He was admired by other household brands such as Dior and Channel who admired his craft. During Cristobal Balenciaga's time his target demographic was a woman over 25. This is interesting to me as the brand now is more focussed on the younger generation. However, Balenciaga was forward in his views on the female figure and did not want his models to be "sticks".

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GETARIA, Spain - Balenciaga's final words when he closed his couture house in 1968 are reputed to have been, "It's a dog's life." Whether they were or not will never be proved either way now, but they don't quite have the ring of truth to me. When we consider that the life and work of the couturier, whose name, even 43 years since his death, regularly tops any list of "greats" in 20thcentury fashion, it seems unlikely, bearing in mind that he took his work very seriously, Balenciaga could not look back on his career and find something to make him happy. Certainly, with hindsight, it seems that everything he did in the early 50s until he gave up was studied, intellectualized - even perfect. No wonder Cristobal Balenciaga is still rightly described as "the designer's designer."

Born in 1895 in the Basque fishing village of Getaria, he was one of three children whose mother, after the early death of her husband, supported the family by working as a seamstress. There is, of course, reason for caution when trying to assemble facts from over 100 years ago, especially for the very poor: there are no scribes for the humble, as there are for the great. For that reason we have the well-worn, but never officially authenticated tale that Balenciaga was a precocious child, fascinated by his mother's work and always by her side. Reputedly his first introduction to fashion, as opposed to the basic clothing which his mother wore came about because he admired the Drecoll tailleur of a local aristocrat, the Marquesa de Casa Torres, one day in the street and told her so. She then - so the legend goes - invited him to copy it.

Was it clever PR to suggest the tale in order to soften the public perception of his persona? What is undoubtedly verifiable is the fact that Balenciaga did not like the press and had, so little time for their judgement that whilst a collection was being presented he would close himself in his study and begin working on his ideas for the next season, apparently indifferent about what they might write.

Cristóbal Balenciaga was the consummate professional - a total perfectionist. Although he was susceptible to young men and, like Dior, had lovers, his heart was given to cloth and line. He created marvellous evening gowns, for which the French word "frou-frou" is barely adequate. But it was his dedication to that gave him a mastery untouched by any other couturier, with the exception of Charles James, for whose technical skills and endless experiments Balenciaga had a great admiration, much like he admired Christian Dior. One may add Hubert de Givenchy, with whom he had a close creative relationship, as well as Carmel Snow, editor of Harper's Bazaar and Diane Vreeland as occasional acquaintances, but that was about the extent of his critics, colleagues and friends he admired.

Private, introvert and, on the surface at least, austere, it is a truism that Balenciaga dedicated most of his working hours to perfecting and simplifying his cut and line. Like Madame Vionnet, he didn't sketch and always began with the cloth. Hardy Amies once said to me that the couturier's job was to do honour to cloth and it is the perfect description of Balenciaga's life-long obsession. Many years ago, I was told by a friend of his, that whenever Balenciaga could not sleep, he could be discovered sitting by a window, folding the of the bottom of the curtains over and over until the problem was solved.

And, if it wasn't solved, no matter how interested in the idea, it never came to fruition as a garment. Nothing but a totally successful realisation of the dream was ever seen by anyone but his staff and assistants, including André Courrèges, who once compared working with Balenciaga to being like a novice undergoing training for holy orders. A fitting comparison, as clothing was once described by a journalist as Balenciaga's religion, although he was a devoted Catholic and clearly gained much inspiration from the church. It isn't hard to imagine him, as a teenager in Spain, looking at sculptures of Christ on the cross, surrounded by saints and angels, and taking a keen interest in the drape and fall of the garments.

Balenciaga opened his first dressmaking establishment in San Sebastián before World War I, and a second in Madrid in the 1920s. They were called Eisa, a shortened version of Eisaguirre, his mother's maiden name. He made frequent buying trips to Paris, purchasing clothes from legendary names of the time including , Vionnet, Lelong and Schiaparelli that, on his return, were carefully taken apart so that he could examine the techniques and special 'tricks' that any great designer has as part of a garment's unique DNA.

It is important to remember that, like most of his contemporaries, Balenciaga was self-taught. In those days of no fashion colleges or educational establishments apart from the ones educating often illiterate young women in how to sew - a role also taken by churches, where the nuns taught their skills to village girls so that they could make at least some money for their often poverty stricken families - tailoring and dressmaking were learned by practical experience, not theory.

One of the reasons why Chanel did not include Balenciaga in her denunciation of other homosexual couturiers such as his contemporary, Dior (all of whom she accused of designing clothes that insulted women by dressing them in fussy fashions), was because she admired his technical skills. She accepted that he could cut and sew better than anyone else working in Paris - and may even have known that every Balenciaga collection contained one garment entirely made by the maestro himself - although which one was never specified.

Were he to return Lazarus-like to the fashion world of today, Balenciaga would be bewildered by how young the current age of fashion is. He designed for a very specific woman. Expected to be of a certain age, certainly no younger than 25 and with no upper limit, provided that she was still able to move with energy, grace and a certain hauteur. He never wanted his clothes to be seen on stick thin figures. As one of his vendeuses (saleswomen) reassured a client who confessed to having put on a little weight since the last fitting, "Oh! Monsieur is quite happy with a woman with a stomach," although as all fittings in the atelier were performed in monastic silence, and Balenciaga did everything he could in order to avoid meeting his customers face-to-face, hardly ever fitting any of them himself, it is hard to imagine how she would know.

The diaries and correspondence of the time make one consistent exception to this rule. Although he would socially meet women such as Bettina Ballard, the influential Vogue editor based in Paris, it would seem that it was only Carmel Snow, editor-in-chief of Harper's Bazaar who was treated as a friend on her twice-yearly visits to the Paris shows. In fact, there is evidence that his famous collar, small like a child's shirt collar and standing proud on the back of the neck, was originally designed with her in mind.

How to sum up this protean figure and his achievements? His work has been called sculpture, architecture, and even furniture. It has been praised for its "austere simplicity." But that is only to look at the later work. His clothes from the late '30s and early '40s often look over-decorated in their opulence today, and they were not alone. It was not until Dior's "New Look" of 1947 that Paris gained its new, elegant voice - and so did Balenciaga. By the early '50s, Dior and Balenciaga were the twin leaders of Paris fashion, but Balenciaga's retreat into anonymity had begun. He was the first couturier to step outside the Chambre Syndicale system when in 1956, annoyed by American copyists, he shared his collection one month after the official Paris dates. It was not perversity; it was to preserve the integrity of his designs. Givenchy followed and even Yves Saint Laurent took up the fight, briefly banning press from his shows.

Balenciaga was an obsessive. His garments were not designed to please his customers, but to please himself. Nothing left the premises without his approval. He never sprang surprises as other couturiers did, with new ideas every season. All of his collections were a work in progress, a continuum to explore and develop ideas and ways of using fabrics, many of which he cut himself, using either hand with equal skill. But it was only in 1952 that he produced his own game-changer. Described by Carmel Snow as "the semi-fitted look," it was tailored at the front, but full and billowing at the back. It was the beginning of the one-man revolution that led to the sack dress, the tunic and shift, and eventually to the Baby Doll and mini skirts of Courrèges and Mary Quant as well as the space-age fantasies of Pierre Cardin. On that evidence alone, Balenciaga can, with justification, be called the father of late 20th century fashion. At the height of his powers in the '50s and '60s, Balenciaga dressed every woman of style from the Duchess of Windsor to Marella Agnelli. Diana Vreeland told me that when he closed his business, Mona Bismarck, one of his most faithful clients, locked herself away in her Capri villa for three days, unable to imagine life without his clothes. Lunacy or loyalty, it certainly says something about what his clothes gave to women, even though his prices were the highest in Paris. But worth it, surely, to be dressed by the man who Cecil Beaton claimed had "created the future of fashion."

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Cristóbal Balenciaga went from seamstress's son to designer's designer. In the sixth instalment of BoF's fashion history series, we learn that the Basque couturier was self-taught and never sketched a single garment. So how did this recluse who preferred his religion to charming the press end up as such a key influence of 20th century fashion?

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It was interesting to see the evolution of the brand over time and how they have changed to adapt to society. I used references from this article in my timeline after learning about the history of fashion. I think that Balenciaga have been good at representing the times as it shows how they have a consumer centric approach. This has made the brand successful and will continue to do so in the future.

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A century of Balenciaga: the 10 defining moments - in pictures

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The V&A's latest fashion exhibition, Balenciaga: Shaping Fashion, captures the fashion house's influential style. Here are the stand-out moments from each of its 10 decades

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I found out that Balenciaga designed a wedding gown for Queen Fabiola of Belgium. Recently, Kim Kardashian wore Balenciaga by Demna Gvasalia in Kanye's release of his new album "Donda". I found this quite an interesting point of comparison and it showcases the development of the brand. I want to look more into how the brand has changed its marketing, muses and promotion. Having transitioned from designing for a Queen to a celebrity shows the transition of influence over time. There are elements of Balenciaga's Wedding dress in Gvasalia's which relates to how Balenciaga are bringing back haute couture after 51 years.

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Following the third (and final?) DONDA listening party this week, Kanye West fans have been speculating whether his "marriage" to ex-wife Kim Kardashian on stage meant that the two were back together. Sadly, fans close to the source say that Kim's appearance was nothing but support, as the two are "forever family."

As Kim made her entrance, she was wearing a white wedding gown, which also happens to be the final look from Demna Gvasalia's first Haute Couture collection for Balenciaga, shown earlier this year. Gvasalia has played a big part in West's listening parties, stepping in as Creative Director during the second one and remaining for the third, collaborating on merch and stage outfits.

Ye himself has been wearing a handful of Balenciaga ( as well as old Vetements) throughout his DONDA- era, most notably the bear hunting-inspired spiked jacket and matching mask, as well as other pieces that he has taken to Instagram to share.

Kim and Kanye's relationship with Balenciaga has been documented since Halloween last year when Kim wore a bodysuit (read: gimp suit) and has since appeared in versions of the same skin-tight outfit at the DONDA listening parties. Ye also wore a Balenciaga getup, complete with a motorcycle helmet.

One thing is for sure, and that is that Demna Gvasalia loves popular culture and continues to take inspiration from it, and it makes complete sense that he'd seek inspiration from two of the biggest names in the industry.

Although Kanye didn't release his album and ended up disappointing in more ways than one, at least we got some great new looks to remember from the Soldier Field listening party.

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Kim Kardashian Balenciaga Haute Couture Wedding Gown at 'DONDA'

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Following the third (and final?) DONDA listening party this week, Kanye West fans have been speculating whether his "marriage" to ex-wife Kim Kardashian on stage meant that the two were back together. Sadly, fans close to the source say that Kim's appearance was nothing but support, as the two are "forever family."

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I find it really interesting how Balenciaga have gone through a circular development. Having originated from Haute Couture to luxury streetwear and back to couture highlights how fashion always comes back around. Balenciaga himself was one of the greatest designers of his time. I love the the latest creative director is paying homage to his designs and taking the brand back to its roots whilst giving it a modern twist.

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Now this is something to get the front rows at today's Paris haute couture shows talking: Balenciaga, which hasn't produced a couture collection since Cristóbal Balenciaga himself shuttered his atelier in 1968, is returning to couture. Artistic Director Demna Gvasalia 's couture debut will take place in July for the fall 2020 season.

"Haute couture is the very foundation of this house," Gvasalia said in a statement, "so it is my creative and visionary duty to bring couture back. For me, couture is an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking," he continued, "it also brings the modern vision of Balenciaga back to its sources of origin."

Cristóbal Balenciaga occupies a special place in the history of haute couture. Christian Dior referred to him as "the master of us all," and undoubtedly the Spanish designer was a master of silhouette, construction, and drape. The regal elegance of his clothes defined his era, and it's no coincidence that he closed his doors in '68, just as the changing mores and styles of the time were ushering in the new prêt-à-porter system.

Half a century later, Gvasalia is rebuilding Balenciaga's couture foundation. Since his arrival in 2015 the Georgian designer has made a study of the house founder's couture silhouettes. His spectacular first collection included suit jackets that slouched forward and puffers that shrugged back, both inspired by pieces he discovered in the archive. Fall 2017 concluded with a series of dresses lifted with very little in the way of modifications from Balenciaga's iconic couture creations of the 1950s, and fall 2018 used a high-tech computer-enabled process for moulding suits into recognizably Cristóbal-ish shapes.

But this is something different. The house is establishing a dedicated team devoted only to couture and it's replicating the original salons at Balenciaga's historical address at 10 Avenue George V. "This project was possible due to the success of the creative vision of Demna Gvasalia as well as the exceptional results of Balenciaga these past few years," said Cedric Charbit, President and CEO of Balenciaga, in the same release. In conversation, Charbit added, "We're a French house, we belong to Paris. We have to do our job so Paris couture, the craftsmanship, the people, the houses... we have to keep this alive."

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Exclusive: Balenciaga Is Returning to Haute Couture

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Now this is something to get the front rows at today's Paris haute couture shows talking: Balenciaga, which hasn't produced a couture collection since Cristóbal Balenciaga himself shuttered his atelier in 1968, is returning to couture. Artistic Director Demna Gvasalia 's couture debut will take place in July for the fall 2020 season.

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The looks featured on the virtual runway are the ones referenced in Balenciaga’s new game “Afterworld: The age of tomorrow”. The use of gamification in their brand really highlights their forward thinking when it comes to the digital age. Gvasalia has taken the brand in a new direction, not only focusing on the past but the future as well. Balenciaga are the first fashion brand to produce a game. They have also released the "Fortnite series" which promotes the brand to a younger audience with an original approach to fashion marketing.

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5 Things To Know About Balenciaga's Virtual Reality AW21 Show

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Balenciaga staged its dystopian autumn/winter 2021 collection as a virtual reality runway show presented through Oculus glasses, and released the video game, 'Afterworld: The Age of Tomorrow'.

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The interesting thing about Balenciaga's Instagram is that they delete their posts when a new collection comes out and update it. This prevents people viewing their past work but only showcases the latest designs. It is interesting as I have not known any other brands to do this. It could be easier promotion wise and it also appears cleaning and more organised.

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12.6m Followers, 0 Following, 8 Posts - See Instagram photos and videos from Balenciaga (@balenciaga)

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Balenciaga have joined TikTok which has grown massively over the past couple years. These short clips can become viral which is beneficial for brands and people wanting to promote their products. They have managed to make 23M+ total impressions and this is set to grow.

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@BALENCIAGA

Balenciaga

A luxury fashion brand leading the way, using TikTok to drive awareness and reach new audiences.

The objective

Known as one of the world's most innovative luxury brands, Balenciaga's influence on global style is unquestionable. It's only natural, therefore, that the forward-thinking fashion house chose TikTok - a platform at the forefront of shareable, short-form video content - to help raise brand awareness with a new audience, as well as be the first high-end fashion brand on TikTok to use the TopView format.

The solution

Balenciaga launched a shoppable campaign on TikTok over the Christmas period in the UK and France using the highly engaging TopView format. The resulting numbers impressed the brand so much it went on to launch two TopView Lite videos - one for the UK market, to solidify its message, and another to extend reach across Italy.

TopView is not thumb-stopping, it's show-stopping. Dominating the entire screen upon opening the app, it's brand-safe - only your brand is present. Autoplaying upon launch with the sound on, the format grabs users' attention immediately. This mass user engagement is amplified by the ability to link to internal or external landing pages.

Balenciaga used their video to drive viewers to its shopping pages. The creative showcased the brand's latest products against a space background, blending its unique style with a clear brand message, compelling users to learn more. Balenciaga re-used the creative for its two TopView Lite videos. Displayed in a similar way to TopView, a TopView Lite launches upon opening of the app and plays five seconds of full-screen video, again leading to a landing page.

The results

All videos combined, the campaign drove 23M+ impressions across the UK, France and Italy. The average CTR from across markets was around 18%, and notably 20.56% in Italy.

With a combined total of 25M+ video views, user engagement rates were far above average, showing that a new audience of TikTok users connected with Balenciaga on a personal level, and went on to explore its luxury fashion range, with over 4.5M clicks to the landing page.

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@BALENCIAGA The objective Known as one of the world's most innovative luxury brands, Balenciaga's influence on global style is unquestionable. It's only natural, therefore, that the forward-thinking fashion house chose TikTok - a platform at the forefront of shareable, short-form video content - to help raise brand awareness with a new audience, as well as be the first high-end fashion brand on TikTok to use the TopView format.

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In the SS21 collection by Balenciaga, they have focused on genderless fashion. The clothing his more loose fitting, 90s street style. These pieces don't specifically stand as men's or women's wear, just inclusive and timeless. Not only is this collection respective of gender binary, it is also sustainable. Not only in the sense the pieces are timeless but 93.5 percent of the plain materials in this collection are either up-cycled or certified sustainable. I love the way Balenciaga's brand are staying up to date with social and environmental issues that other luxury brands are not.

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If there were any hesitation towards streetwear's place in high fashion, consider Balenciaga's Summer 2021 collection as the final case to put this long-debated topic to rest-but not for reasons we might expect. Beyond the clout and hype of vintage track jackets and oversized stonewashed denim, retro pieces tend to be more environmentally friendly thanks to their upcycled or repurposed origins.

For creative director Demna Gvasalia, it seems that fostering the values of sustainability is a two-pronged affair-and streetwear is his chosen medium. On the technical front, 93.5 percent of the plain materials in this collection are either upcycled or certified sustainable. And on the creative front, the collection sees pieces that were intentionally aged and reframe the way we view wear and tear.

The house's signature accessory, the Neo Classic bag, gets DIY treatment-debuting a distressed finish in celebration of its 20-year anniversary. From patchwork sweatpants to a reimagined Hourglass bag, Gvasalia's approach to streetwear feels simultaneously modern, yet rooted in the magpie spirit of '90s street style. As sustainability increasingly finds its way into more designer collections, clothes designed with the planet in mind no longer have a singular aesthetic. And for Balenciaga, they look a lot like a playful disregard for the gender binary, and old-school pieces that stand the test of time.
Discover Balenciaga's full SS21 collection at balenciaga.com.
Photography: Joel Low
Fashion: Xander Ang
Hair: Marc Teng using IGK from Sephora
Make-up: Elain Lim using Bobbi Brown
Model: Bryan Yap / Now Models
Photographer's assistant: Alfie Pan
Stylist's assistant: Bernadetha Woenardi

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These genderless and sustainable pieces from Balenciaga's SS21 collection are bringing new meaning to '90s streetwear | Vogue Singapore | Fashion, Shopping

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If there were any hesitation towards streetwear's place in high fashion, consider Balenciaga's Summer 2021 collection as the final case to put this long-debated topic to rest-but not for reasons we might expect. Beyond the clout and hype of vintage track jackets and oversized stonewashed denim, retro pieces tend to be more environmentally friendly thanks to their upcycled or repurposed origins.

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On Global data I found that the balenciaga have been thriving on their Social media. Due to their digital focus at the moment it has caused a larger following across their omnichannel. Social media is a huge platform which has many opportunities within it. Balenciaga have taken full advantage of this and used it to their advantage. Instagram, Facebook, Twitter, Youtube, TikTok, etc are all used within the luxury brand. This helps promote the brand to different groups of people. It is a form of marketing and it has definitely helped Balenciaga according to the data.

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This article has shown Balenciaga's place on the market in comparison to its competitors. The top competitors are; Gucci, Louis Vuitton, GIVENCHY, Balmain, Leandro Lopes, Prada, Hermes International S.A., Chanel, Versace, Armani.
this article has shown how Balenciaga are leaders in the market when it comes to luxury sneakers. The data shown for this is on the website. Accessories and shoes are known as the first luxury gateways. They not only have almost three times more articles dedicated to sneakers in comparison to other luxury brands but nearly two times more styles. I found it interesting to learn that price isn't a competitive factor when it comes to luxury, therefore having a better aesthetic and brand identity will resonate more with their consumer.

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3 Essentials to Capitalize on Lingerie's Growth
The global women's lingerie market is projected to reach nearly $80bn by 2027.
As more retailers join the lingerie game - like Spanish giant Zara - how can you set effective brand benchmarks and monitor key drivers to be a part of this sector's rapid growth?

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When the luxury industry meets streetwear: Balenciaga retail strategy

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3 Essentials to Capitalize on Lingerie's Growth The global women's lingerie market is projected to reach nearly $80bn by 2027. As more retailers join the lingerie game - like Spanish giant Zara - how can you set effective brand benchmarks and monitor key drivers to be a part of this sector's rapid growth?

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Recently, Balenciaga released a collaboration with the Simpsons which is a short episode of which features the brand. There is a fashion show within the episode which references famous celebrities and characters including the creative director himself. This is a really original way of merging the fashion industry and other industries together. I really enjoyed it and found it very entertaining. It is unexpected but also ground breaking. In terms of fashion, it relates to the latest Summer 22 collection that was released.

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Balenciaga's latest collection is a hit for footwear. It is an ode to Tinman, an ultra-futuristic dress shoe. They are large and bold shoes which may be too extravagant for some. I think Balenciaga are great at setting trends so it will be interesting to see if these futuristic clogs come into high street fashion soon.

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Balenciaga has won fashion week. Seriously. Nothing quite says making a statement like enlisting the cast of The Simpsons to model part of your collection, and that's what the French luxury house did to take the win this season.

While the animated short and the casting alone were headline-worthy enough, we once again find ourselves eyeballing a neck-breaking lineup of footwear. Demna certainly has a knack for polarizing footwear, and each season things get crazier and crazier.

There was a time when the Triple S was the wildest sneaker on the market thanks to its quadruple-stacked sole unit and an extremely bulky build, but the likes of the heeled X-Pander and Track Hike pushed the boundaries even further. Fast forward to Spring/Summer 2022, and these earlier entrants would probably be considered tame by Balenciaga's standards.

On the chance that you're an off-duty clown, Summer 2022 has the perfect mule-meets-school shoe to fill that void in your wardrobe. In summary? Sub-optimal for a kick-about.

Part of Demna's vision for Summer 2022 seems like an ode to Tinman, as he repurposes his feet as an ultra-futuristic dress shoe. Practicality once again is likely on the back foot here, but they're pretty slick. This silhouette appears in a range of colors, appearing several times in the brand's signature black, but with a shoe like this, the bolder, the better.

High heels are having a moment right now. An elongated toe is a recurring theme throughout the collection's lineup of heels, and I can't help but imagine what their lock-picking capabilities might be.

If the first round of Balenciaga Crocs left you wanting me more, you're in luck. The unorthodox collaboration return for Summer 2022, and they're much, much bigger and tougher.

Appropriately, the Balenciaga's new clogs are called "Hard Crocs." This time around, the aesthetic is super grungy - complete with boilerplate and stud details. These are like the brightly colored Crocs' older, cooler cousin.

As usual, Balenciaga has left us wondering what it could possibly do next. Following the recent Fortnite collab, and the Gucci o f it all, it seems like Demna truly knows no bounds.

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A Closer Look at the Balenciaga Summer 2022 Footwear

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Balenciaga has won fashion week. Seriously. Nothing quite says making a statement like enlisting the cast of The Simpsons to model part of your collection, and that's what the French luxury house did to take the win this season. While the animated short and the casting alone were headline-worthy enough, we once again find ourselves eyeballing a neck-breaking lineup of footwear.

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Two luxury powerhouses joined forces to create a collection to celebrate GUCCI's 100th anniversary. It was interesting to see these two brands combine their individual styles together and create something unique. Recently, brands FENDI and Versace have collaborated to do a collection and it seems to be becoming more common with the luxury brand market. We may start to see more of the luxury brands team together in the future due to the popularity of these collections. The combined silhouettes of Balenciaga and the Gucci print merge to form beautiful creations.