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First filming day and finding another location

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First filming day and finding another location

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As the first filming day was unsuccessful due to the room looking not as good as I expected, not good enough for the commercial at least ( old windows, damaged walls, etc), I had to find another location. I asked one of my lecturers Chris if I can film it in the studio and he agreed. He and my supervisor Karen helped me find suitable furniture which I could use to build the set. The idea was to build a black box and the room inside it, so it would create a space that is disconnected from the world, in which the character of in the commercial could finally relax.

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Photos from the filming day in the previous location

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Photos from the filming day in the previous location

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Quick studio test shoot

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I also decided to dress the actor in suit, so it looks like he got back home from work and it gives the impression of relaxation in his own space after the whole day of work.

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I needed to find nice looking corridor with doors, ideally front house doors. I chose global cafe building, because its corridor looks nice, not like a university or student accommodation, but a real house. Moreover, it's near so it's easy to get there, we were allowed to film at any time we wanted. And also they provide snacks for free, which is great.

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The inspirations I got are from Hugo Boss, Calvin Klein and Playboy Instagram profiles. I noticed that they all upload posts, so they match visually and thematically. For example, on Hugo Boss Instagram there are alternately posted photos of perfume bottles and Chris Hemsworth, the face of their perfume. On the Calvin Klein Instagram, there's a line of black and white pictures and beneath it there's a line of pictures with orange accents that leap off the page. Playboy Instagram shows the thematic aspect of posting pictures. One of the lines on their Instagram has 2 pictures in a swimming pool with a video with the swimming pool as well between them.

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Hugo Boss Instagram

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Calvin Klein Instagram

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Playboy Instagram

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Photos from the process of making the product

Filip with perfume bottle, using the product.

Photos of models, without the product

Photos of the bottle (with box), showcase

Films:

showcase the perfume

beginning of the commercial, a taste of it

whole commercial

The idea was to make 12 posts and post them, so they create a whole. For example on Instagram, I'm going to post 3 colourful pictures, then 3 monochromatic pictures. I want them to match thematically and visually.

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On the filming day, we had almost 2 hour delay, because two university photographers came to the studio to take pictures of us pretending to do stuff. After this we were all tired, but we still had the commercial to shoot. It didn't take very long, but it was very cold in the studio, Basia had to wear a coat at some point. There was one shot that we had a problem with, the screaming shot, because the actor said he can't shout loud and the other thing was that he was moving too much, so he was going out of shot. That's why there's so many takes of shouting. I still have to have it dubbed, so I need to find a good royalty free shouting sound effect.

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I planned 2 photo shoots in the photography studio. I used a few lamps, among others, I used one colourful light panel for pink light and I got blue light coming from the background by putting blue coloured thick foil on one of the lamps. I took 480 photos from which I chose 15 to post on social media (Instagram and Facebook).

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Because I wanted to mix monochromatic and colourful pictures, I edited most of them, so they look good in colour and in black and white. In the pictures, I increased the colours and decreased blacks, so I got more depth and the paper background which was a little bit visible on the pictures before editing became invisible, just black space.

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Perfume showcase and Chromakey studio filming

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Perfume showcase and Chromakey studio filming

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For Perfume showcase filming I used Hague Piped Track and Dolly to film track shots. I filmed it from a few perspectives and then during editing I decided which one was the best.I also experimented with using a piece of material to spin the bottle, so it's going into the shot smoothly.

In Chromakey studio the filming was straightforward, it was filming the spider on the green screen and green floor. The hardest part of it was to get the spider out of the box, which made him a little bit angry and I got scared, but I eventually made it.

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For filming the last scene of the commercial, me and my crew went to Global Cafe. I had to take off a poster that was on the front door and English flags for the place to look more authentic, like an actual house.
I wanted to film it handheld so I can go with the main character to open the door, but the BlackMagic camera is very heavy and it looked shaky. That's why      I decided for a still shot.
While filming we had a little delay again, because workmen came and was making a noise for some time. Fortunately, we didn't have to wait too long and we filmed everything quite quickly.

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Editing took me more than I thought it would, because the Adobe licence expired on University computers, but then, when the Premiere came back, it was still crashing, so it was very difficult to edit sometimes, especially when I couldn't see what I was doing, because the programme wasn't showing it.

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Adobe Premiere Pro Project

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Effect controls of adjustment layers.

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premiere effects of adjustment layer.JPG

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Basic correction details of the last scene of the commercial (Doorway scene)

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Basic correction details of everything except the Doorway scene

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Shouting audio

I deepened the shouting by multiplying the audio tracks and desynchronizing one of them a little bit, so it felt more like a supernatural shout.

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Shouting audio effect controls

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Adobe After Effects project - Heat vision

For the heat vision, I used a royalty free video from Youtube (you can find it in my Reference List). Every visual effect was with green background, so it was easy to cut out.
I also had to motion track the laser so it sticks to his eyes as he's moving and I created a mask around his eyes with light yellowish colour and increased the opacity to escalate the light of the laser.

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Heat vision - Effect controls

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Adobe After Effects - Spider

In the spider sequence, I cut out the spider, then motion tracked it, because the camera was slightly moving.
As you may notice, the spiders colour is in blue tones, whilst the rest is in yellow tones. I think it makes the spider even more unrealistic, which increases the effect of the man's space in his head.

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Spider - Effect controls

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Spider - Motion Tracking the spider

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Some of the sound effects I recorded myself, with Filip Michalek's (the main actor) help. The rest of them I got from Youtube (you can find it in Reference List).
The songs I used for commercials are:
Viking by Aria
Honey by Kucka (Medasin Remix)

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As I wanted, I created a visually fitted whole. Starting from the bottom of the Instagram, in the bottom line, there are colourful photos on the sides and one black and white between them. All of them present the perfume bottle. The second row from below presents colourful pictures of the face of the fragrance, etc.

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Here's a link to Youtube channel, where you can watch all of the Circumdanda commercials.

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Individual Prooject Supervisor Meeting Book

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Overall, I think I achieved what I wanted to. Obviously, I didn't have a huge budget, professional actors and a lot of people working on the advertising campaign with me, but for the conditions I were in, I think it turned out good and I'm pleased with it. I learned a lot during this semester, for sure. I gained not only film skills, but also time managing and marketing skills too. I'll never forget the big lesson and the opportunity to create something mine that the individual project module gave me.