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We've seen rumors about teens abandoning Facebook, and social media upstarts dominating more established platforms. Figuring out just what to believe when it comes to young consumers and social media use isn't easy- that's why we ask them to tell us what they're doing and track social media trends throughout the year. Today we're spotlighting those tracked stats to share our insights.

Thanks to Ypulse's bi-weekly survey of 1000 14-32-year-old Millennials nationwide, we are able to track data on the generation over time. The speed at which the social media landscape changes (especially over the last two years) has made keeping tabs on what platforms they're using, and what's growing in popularity, more important than ever. Today's social media upstart is tomorrow's go-to communication center for a generation that is used to quickly adopting and discarding media. Each quarter, we ask these young consumers which social media networks they use, adding new networks as we see them rise in popularity. Here is a tracked trend snapshot of social media use amoung 14-32-year-olds from January 2013 to today:

Despite the widespread near-panic that young consumers were abandoning Facebook, we've seen the network dip slightly in popularity, but overall maintain its position as the number one network that they say they use-by far. Even when looking at only 14-17-year-olds, which we break out in our age-specific charts, Facebook remains the dominant social platform, though YouTube has this year become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook:

Meanwhile however, Vine, Snapchat, and Instagram have increased in popularity for all young consumers at a quick and steady pace, and skyrocketed in teen use, usurping Twitter and at times Instagram for 13-17-year-olds users. Millennials are hugely visual, and are drawn to things that allow them to display their creativity in a visual way. What these and other apps provide that they are currently not finding on Facebook is a focus on visual communication, which is key for the generation, as well as tools to make the visuals that they share into personalized mini works of art. The other big draw these apps have is a more exclusive circle of followers-there is a real attraction to spaces that they feel only their peers are using.

But just asking Millennials to tell us what they have an account on is not getting the full picture. Many use some networks sporadically, and others open accounts but don't ever spend any time on them. So we also ask them what accounts they post or comment on daily:

With daily use as a qualifier, we see a different landscape take shape. Facebook is by far the dominant network, with 62% of 14-32-year-olds overall currently using it daily. Instagram and Twitter are battling it out for second place. But daily use of Facebook for teens has dropped significantly to 34%, with Twitter at 38% and Snapchat at 36%. Of course age is not the only factor we see effecting social use, and we look at males versus females to get a pictures of which networks are being used by which gender. Here is the daily activity gender snapshot:

Here it becomes clear that while Instagram and Twitter might be competing for second place in daily use overall, among females Instagram is already the big winner. Use of the network among young females has risen nearly 10% since August of last year, and is far higher than male use. Females, not surprisingly, are the dominant users of most of the networks, save YouTube and, currently, Twitter.

Digging into the data regularly gathered directly from young consumers gives us an evolving picture of their social media behavior, where Facebook likely rules thanks to its longer history, but smaller networks are scrambling to catch up in popularity, and are already winning the battle among some segments. Visual communication platforms continue to draw in more users, especially females, we'll likely see their popularity rise over the course of the next year as well.
Silver and Gold subscribers are given access to a growing collection of these tracked data trends, which highlight shifts in their demographics and behavior. Currently, our tracked data trends include:

Generational Demographics (Population, School Enrollment, Earnings, Parenthood)

Social Networks (Account Ownership, Network Daily Usage)

Media Usage (Consumption by Service, Consumption by Device, Consumption by Screen)

Spending (Average Daily Spend, Items Purchased)

Charts breaking out age and gender differences are also included in each category, and you can find all these constantly updated resources for you to explore in the Data Room of Ypulse.com.

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Social Media Tracked Trends: The Stats On Who's Using What

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We've seen rumors about teens abandoning Facebook, and social media upstarts dominating more established platforms. Figuring out just what to believe when it comes to young consumers and social media use isn't easy- that's why we ask them to tell us what they're doing and track social media trends throughout the year.

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Meet the 30 Coolest Entrepreneurs Under 30, 2011 edition

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They're making the hottest apps on your iPhone, and shirts that don't gap; encouraging you to eat healthier, and date smarter; fighting government censorship, and those extra pounds on your thighs; helping impoverished women worldwide, and kids at New Orleans charter schools.

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Mental Disorders & Psych Drugs | Truth Talks

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National Center for Learning Disabilities

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Follow us @notodisorders motivational account!

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Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world."

Here are some of Leonhard's predictions for what's coming. Add yours in the comments section below.

1. By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins - which essentially means that advertising becomes content. Data will be essential, and as users, we'll be paying with our data - bartering a bit of our personal information in return for the use of platforms and services. Customers will be forming relationships with brands that are built on trust, and if a company breaks that trust, it will be very quickly viral and very quickly over. By 2020, unauthorized targeting of consumers will essentially be useless. I, as a consumer, am going to choose who I want to hear from. I'm going to like things, or I won't like them, and you will have to earn that from me.

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated. If a product is great and everybody loves it, it will sell. And you're going to stop buying things from companies that don't fit your values, just because you can't see giving them the money.

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank - some authorized authority or entity that will keep the public safe, and that has a neutral objective. Because clearly, I'm not going to offer up my location if I don't feel safe.

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time by changing features, and starting new conversations with customers in real time. All of the companies of the future will have one big job: to make sure that the customer feels cherished and safeguarded. As Amazon calls it, "customer delight," will be the number one mission. If you screw that up, everyone will leave.

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. The bottom line for marketers will be that if a product or service isn't humanized, it won't sell - because buying something isn't an intellectual process of saying "this could be useful"; it's saying "I really want this."

About Gerd Leonhard:
Gerd Leonhard is considered a thought-leader and global influencer in media/content, technology, marketing & communications, telecom, and culture, consulting many leading global companies. He is an author, strategic advisor, CEO of TheFuturesAgency and a fellow of the Royal Society for the Arts (London). Since 2011, Gerd's area of expertise also includes important "green" topics.

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A Futurist Looks at the Future of Marketing

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Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world."

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Me gusto mucho la perspectiva para definir y reconocer las características esenciales en los emprendedores sociales. 

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Me gusto mucho la perspectiva para definir y reconocer las características esenciales en los emprendedores sociales. 

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As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

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100 Best Websites For Entrepreneurs - pg.1

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Whether you're seeking advice on raising capital, scaling your business or looking for general industry insight, these sites are worth reading. 100 Best Websites For Entrepreneurs - pg.1

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Top 30 under 30 social entrepreneurs Forbes