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Anheuser-Busch attempts to instill a sense of independence in order to encourage the buying of one of their products: Bud Light.

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In order to stimulate wedding-related revenue, Target creates a campaign surrounding self-acceptance.

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Looking to obtain a larger market share, Apple releases a campaign regarding separation in order to link their brand to the concept of inspiration.

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MORAN HOUR 2

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Burger King's campaign regarding self-determination allows their food products to attract consumers with specific demands.

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Opposite of its competitors, Dove creates a "True Beauty" campaign promoting self-love in order to allow their products to appeal to a larger market.

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Utilizing the classic dystopian novel, 1984, Apple suggests purchasing their revolutionary computer in order to separate from the majority of society and join in on the future.

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In 2014, Android releases a campaign that promotes autonomy in order to undermine Apple's products and convert market share over.