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Rachel Rhyner
Hour 4

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Burger King's 1975 advisement for their burgers was revolutionary because it was the first fast food restaurant that allowed customers to make choices.

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The 2016 commercial for Sourthwest Airlines makes life easier for their customers by not making them pay for checked bags or flight changes.

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Southwest Airlines TV Commercial, 'Any Way' Song by Journey

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A woman asks a Southwest Airlines employee if she can redeem her Rapid Rewards at any time, whether it be during Thanksgiving or Fourth of July. Suddenly, the employee teams up with two of her co-workers, all of whom use the immortal words (and stage production) of Journey to tell the customer, "Any way you want it, that's the way you need it!"

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Mitsubishi's 2016 advertisement for their SUVs demonstrates that because the car is built for your life, you are in control of what you do with it.

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GE's 1991 advertisement for headphones allows the customer to choose how to listen to music and escape their life.

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DirecTV's 2014 ad for their mobile television service demonstrates that the consumer is in control of their ability to watch their shows.

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Microsoft's 2013 advertisement for the Surface 2 gives you the ability to take control of your life using only one product.

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IBM's 1981 advertisement for their computers discussed the novelty of all that can be achieved using their product as a consumer.