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It was very rewarding to see that the vast majority of our survey-audience commented that nothing could be improved. A few comments of improvements commented on an increased variety of shot type which in hindsight I would want to have included and a steadier zoom out in Snow White which was one of my wanted improvements in the finished video.

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Despite our music video being skewed towards a female audience, it was brilliant to see that the male survey audience members supported the message of the video and saw GiGi as a role model. This is important for our artist not to be limited to one gender fan base. Her genre of pop reflects how it has a wide appeal shown through men seeing GiGi as a role model

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It was encouraging to see that our survey-audience liked the layout of our website with some of the comments which can be seen below:

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When creating our website we wanted to make it simple and easy to navigate through to enable improved traffic through the website-therefore it was pleasing to see that all survey-takers chose definitely.

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The answers to this question were pleasing to see as they were all positive for example, it looked professional and was easy to manoeuver seen below:

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Most survey feedback answered that they thought nothing could be improved but a couple gave very interesting suggestions which in hindsight I would have wanted to include in our website (which can be seen below):

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There were a range of responses to this question reflecting how different parts of the website appealed to different people. Examples such as:
~the quiz
~embedded videos
~merchandise
One of our main aims and intentions for the website was for it to be fun and interactive and it was pleasing to see the results.

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Similar to Existing Artist Website Question

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Similar to Existing Artist Website Question

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Similar to the favourite features question, there was a range of answers given including:
~Selena Gomez
~Carly Rae Jepsen
~Jessie J

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The graph below shows what the survey audience scored our website out of ten for different elements:

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It was pleasing to see that our intention to have a primary teenage target audience was noted by the survey-takers. It was also interesting to see from comments that audience members believed that the album cover would not only appeal to girls but boys as well through the idea of being able to relate to the different characteristics and style GiGi represented (Uses & Gratifications: Personal relationships)

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The majority of survey-takers said they really liked it and did not have any improvements to offer but a few gave very interesting suggestions which in hindsight could have improved the album cover further.

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It was interesting to see the range of answers to this question (some of which can be seen below). Also ideas of building on GiGi's identity in the music video of being strong and independent.

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Our audience correctly identified the genre of the album cover which shows how techniques we used to hopefully portray this paid off: such as the logo, direct address and MCU.

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It was also encouraging to see that elements of artist album covers that we used for inspiration came through in our finished product as the audience noted some artist albums.

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The graph below shows what the survey audience scored our album cover out of ten for different elements:

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The graph below shows what the survey audience scored our music video out of ten for different elements:

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Our survey audiences were able to correctly identify our intended target audience showing that we had successfully shown this in our music video.

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I was overwhelmed by the responses to this question as it was brilliant to see how all the little details we had put into the music video to suggest the message were picked up by the audience.

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Melanie Martinez- Dollhouse

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Jessie J - Price Tag

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It was our intention to create a video promoting women's rights similar to Dear Future Husband by Meghan Trainor because we knew that this type of video had worked well and supported chart success and it was pleasing to see that the main response to the question "Does the video remind you of any existing artists? If so, who and why?" the main response was Meghan Trainor. Other responses included:
~Jessie J
~ Melanie Martinez
~Taylor Swift

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Our survey audience acknowledged that the lyrics and visuals were linked and worked together to create an overall viewing experience. The fantasy world we created fits in with Dyer's Utopian Pleasures Theory through the idea of providing the audience with a form of diversion and escape from their everyday lives.

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It was pleasing to see that all members of our audience who completed the survey recognised that the genre was pop and examples of their justifications were:
~the colours
~the style/tempo of the music etc
~the narrative

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I thought it would be interesting to see what types of music our surveyed audience listened to, to see if that affected their comments on the video.

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The pie charts below illustrate our audience response, displaying gender and age

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The pie chart illustrates how our biggest audience base were women but it is interesting to see that our music video has not alienated men (which we considered during construction) through GiGi standing up to patriarchy.

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The pie chart below reflects the ratio of the demographics of our music video audience, for example our primary target audience of teenagers were the biggest group then our secondary target audience of younger girls and then our tertiary audience of older women.

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Please click on the play button and then the fullscreen button

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Please click on the play button and then the fullscreen button