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This ad takes the views from criminals and how they can easily get past many forms of security. But, ADT's system is burglar proof and will make you and your family feel safe and secure.

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ADT commercial from Feb-May 1992. Aired to the Detroit, MI market.

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"Women are soft and gentle, but they hit things" This (sexist) ad makes the car owner feel safer when they drive a VW because they will not be hurt if in a car accident.

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"Not a burglar. Not even his wife." Marine Midland Bank's credit cards are secure and it is unlikely that you will be vulnerable to fraud.

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This ad target young children and creates the image that those who use Band-Aid will be safe, even those who are as strong as a superhero.

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The woman is bruised and scratched, but still has a third "helping hand". The Accident Insurance made her feel safe and secure.

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"Unofficial service can be dangerous" This ad is telling the viewer that Benz's vehicle service is safer because it comes from the dealer itself, making it safer.

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"Your Home, in the Sky" Making the entire flight feel like home fulfills the appeal to feel safe, especially because many are afraid of flying.