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Just like Brill Building, Motown records had its own team of musicians and songwriters.

This music appealed to young white audiences. Berry Gordy also tried to assimilate into white culture.

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Tight vocals

Dance beat

horn/string line

tambourine

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Blues

doo-wop

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The Temptations

Marvin Gaye

The Supremes

The Four Tops

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1960ś