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Rhyming stories help children develop phonemic awareness, make predictions while they read, and it's just so much fun!

How to Catch a Unicorn

The Wonderful Things You Will Be

Good Night, Little Blue Truck

Pete the Cat: Big Easter Adventure (some rhyme)

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Many children's authors impart some sort of lesson learned by the characters in the stories they write, and therefore, the readers of those stories receive that message.
I found that half of the books on this bestseller list have a valuable lesson that can be learned from the character(s); most of which deal with some sort of feeling or emotion.  Social emotional health and awareness has gained focus and become a priority in our contemporary society, especially for school children.

In Grumpy Monkey, Jim Panzee learns that it is okay to feel grumpy, at least for a little bit.  The message for readers is that you are allowed, (and it's even healthy) to feel your feelings, good or bad.

Waiting is Not Easy! shows us the value of patience, and truth in the old adage "good things come to those who wait."

Children can get comfort from reading Good Night, Little Blue Truck, where the lesson is that even though you may feel scared (during a storm), it is easy to be brave when you are with others - like your friends.

The Cool Bean, like other books in the series by Jory John, conveys an important social message for kids that friendships sometimes change, and you may want to fit in with the crowd, but it's cool to be kind and help others.

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Children love to read fun, humorous stories that are cleverly written, purely for entertainment.
Books on this list that will make kids smile, or even laugh out loud at the text and illustrations are:

How to Catch a Unicorn

Grumpy Monkey

Dragons Love Tacos

The Day the Crayons Quit

The Serious Goose

Although The Day the Crayons Quit may not be your typical humorous text, it is cleverly written, and allows children to see the crayons' point of view, giving them something to think about the next time they pull out their own crayon box.

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All ten of the books on the list include interesting, expressive, and vibrant illustrations, which is often the first thing that attracts a young reader to a book.
Even though the illustrations in The Serious Goose do not include much color, the expression on the goose's face, combined with the silliness of the book and the way the author, Jimmy Kimmel, cultivates interest by engaging and challenging the reader to make the goose smile, makes this a bestseller.

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Of the ten books on this list, seven are part of a series of books, or at least have a sequel (Dragons Love Tacos).  This demonstrates that children enjoy revisiting familiar and lovable characters, joining them on their subsequent adventures, and interpreting the message of the story in their own way.

How to Catch a Unicorn

Grumpy Monkey

Waiting is Not Easy!

Good Night, Little Blue Truck

Dragons Love Tacos

Pete the Cat: Big Easter Adventure

The Day the Crayons Quit

The Cool Bean

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#10, The Cool Bean by Jory John

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#9, The Serious Goose by Jimmy Kimmel

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Also on the bestseller list for almost six years, I think this book has been so popular because it is told from the unique perspective of the crayons themselves.  Through their letters to Duncan, young readers can imagine what their own crayons might say to them, their feelings about how they are used, and the sometimes tempestuous relationships between certain colors.

This book also provides excellent examples of the format used in letter writing!

#8, The Day the Crayons Quit by Andrew Daywalt

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#7, Pete the Cat: Big Easter Adventure by James Dean and Kimberly Dean

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I think this book has been on the bestseller list for over five years because of the quality illustrations, the silly premise of the story, and the funny ending.  Who doesn't love dragons?  More importantly, who doesn't love tacos?!

There are also a cause and effect elements in the story, which is an important component in reading comprehension:
If you want dragons to come to your party, you should serve tacos; but if the tacos have spicy salsa  on them, bad things will happen.

#6, Dragons Love Tacos by Adam Rubin

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#5, Good Night, Little Blue Truck by Alice Schertle and Jill McElmurry

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I believe this book has been on the bestseller list for so long because it is essentially a message of hope and love from a parent to a child.  It makes a great gift, especially for a baby shower, and is inspiring for parents to read to their little ones from early on.
(I know I can't read it to my son without getting choked up at some point before the end!)

#4, The Wonderful Things You Will Be by Emily Winfield Martin

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In this very popular early reader series, the story is told through dialogue between the two characters, Elephant and Piggie.  When I was in the library, I couldn't keep this series on the shelves!

#3, Waiting is Not Easy! by Mo Willems

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#2, Grumpy Monkey by Suzanne Lang

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#1, How to Catch a Unicorn by Adam Wallace

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Best Sellers, #1-5

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Best Sellers, #6-10