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The indirect message is that this perfume makes you sexy in body and pure of soul as the woman being blemish free. A contradicting message for woman to be sexual but also pure. It upholds the social norm that a woman only has value if she it a desirable sexual object and youthful.

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The magazines message is to get on the new trends because everyone other woman in society are doing so. If not, you're old news. As you age you have to keep up with the trends to show others you are youthful. The magazine ad upholds to social construct that a woman's body loses value as they age. In order to preserve her value she has to appear youthful.

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The indirect message is that you should love your shape as long as it looks like the model's body. The model is only slightly less thin then the usual models. Thus, this shape is the limit to a desirable shape. It creates a social construct of what is the valued body of a woman.

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The indirect message is that to look youthful you have to wear youthful and vibrant colors and be part of the group. If not you are the outcast no one cares about. The ad continues to maintain the social norm of youth being the valued trait of females.

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The indirect message of the ad is to get woman to question their worth. Telling them that they only have value if they buy and use the product. If you don't buy the product you don't see your own worth, and by extension society doesn't either unless you look beautiful with great lashes. It also creates a construct for what look is valued in society.

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The indirect message of the magazine is that men are meant to compete and dominate. This perpetuates the social construct that this is the main purpose in a mans life. It displays a means for a male to achieve status by physically overpowering or intimidating others. In order to gain this power a man must workout and eat protein.

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The magazines indirect message is in order to be a man one must have a family. One must also provide protection to their family. You can see this by the man taking up most of the picture as  he looks upon his family. The indirect message is also that in order to be eternal you need to have children to pass on a part of you. This is another way a man can achieve the status of a man.

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The magazine ad upholds the social construct of males being tough by using tough wording. For example “tear” the package opposed to opening it, or "Go Bold or Go Home". It also indirectly aims at the social construct of males accepting challenges or competing. It does so by challenging the male to  eat spicy food displaying a level hierarchy. The more spicy they eat the more of a man they are because it means they are tough, and able to handle pain.

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This magazine ad upholds the social construct that males are meant to compete against others and dominate. This upholding of power by being the the best is what gives a man value. By showing the images of fit muscular man it creates a social construct for what a dominant man looks like.

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The magazines indirect message is that a man eats protein to gain muscle. This perpetuates the social construct of men needing to be strong and dominant. The female working out could have to purposes. One may be entice the man to workout at the gym where he can meet other women. It could also be to make them question their male status because a woman might be stronger than them. Hence, challenging them to prove their strength and maintaining their male status.