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Shirt, Cap, Magnetic Pin, Sticker sets, IDs

ALLIAGE: Hoodie, Tote Bag
Encourage them to post ala shopping haul vids :)

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Pre-Event: Fun Talk Series for Maya Product Launches 

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Pre-Event: Fun Talk Series for Maya Product Launches 

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OBJECTIVE: 1) Help awareness about the products; 2) enable them to amplify product launches externally

1) For every product launches to happen, there will be a fun webinar that is gamified.

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Day before, employee event to do advance reveal of next day launch.
: Remarks of SB
: Presenting Maya app
: What to expect and how you can help
: provide kits
: Messaging: after Unleash Maya

Hybrid event - can be in Launchpad then broadcasted via zoom
Chillout session after at deck, with performances for at home folks

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5 day countdown with activities per day
Ann: Per countdown announcement:
Either provide a trivia about the new Maya

* TRIVIA
* GAMES
* ACTIONS

-Make trivia questions about the new Maya to engage employees

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1. Reactivate influencer program to tap influencer employees who could amplify messages across their networks. Ideally: this should be aligned with the target market for Maya app: Zoomers and new breed of Filipinos
KEY ACTIVITIES:
1. Build or support employees who are active on TikTok or IG or Twitter who can promote target market's behaviors and attitudes.

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Post event - for next 5 days, have employees do daily activities:
ex. - share video, use FB frame, use as banner, tag a friend.

Then every Monday activity CTA for at least three months (12 actions)

ANN:
1) Suggest: prizes and premium

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Employer Brand: Young Pinoys who are behind Maya launch

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Employer Brand: Young Pinoys who are behind Maya launch

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Features on how young Maya talents (the millennials and zoomers) who are behind the successful launch of Maya (product, tech, business).

MESSAGING: They align with the market's behavior (defiance with optimism)

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Since we are collaborating with music artists, perhaps we can have scheduled music sessions the whole day on our public page and employees can have like a exlusive jamming session with these artists.

ANN:
1. Employees TikTok Duet

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Make it mandatory to have product reveal/ walk through as part of Unleash Maya 

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Make it mandatory to have product reveal/ walk through as part of Unleash Maya 

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ADDITIONAL
1. Trial
2. Incentives

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Revamp the office to imbibe the new branding and thrust in our HQ

SUGGESTIONS:
1. Street Art for Maya
2. Pre-tease comms
3. Virtual Tour Video
4. Employee takeover on socials

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Employer branding (sustaining) Be the next Maya

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Employer branding (sustaining) Be the next Maya

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Angle: Emphasize the new culture of Maya and provide employee testimonials of how it is working in Maya to encourage/ attract more talents

Employee branding stories featuring Maya culture supported by testimonials (how is it so far to be in Maya? how do you defy and be optimistic?) - PR plus socials

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This will be used by employees when amplifying contents created for the launch.

Presence will be on Facebook, Instagram, and LinkedIn.

JANN:
Community management via linkedin

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Employer Branding: Maya as launchpad for next-gen fintech innovations

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Employer Branding: Maya as launchpad for next-gen fintech innovations

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Story on why Maya is the employer of choice for talents who challenge norms with defiance and optimism. Focus on culture and values.

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-A social media contest to engage employees in helping to amplify the new Maya brand launch.
-Winners will be given exclusive Maya merch or credits

ADDITIONAL SUGGESTION
1. Maya search pageant (with amplification activities)

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Everybody update LinkedIn day using Maya background and name

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To help inspire employees, build a series of case testimonials on how their products directly help Filipinos

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Employees are tapped to try the new services like 6% interest, Maya Credit, Crypto.

"Parang ganito yung feature ng this app but we are better because..."

Can be posted internally via VHub or have a dedicated subpage wherein we will put all employees review.

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Reward employees who promote our products and services on their social media account upon launch. This can be a sustaining engagement activity as well.

Possible to include a unique Invite Code for them as well

TO EXPLORE: :
1. Tap talents for our channels
2. Separate page for showcasing work life in Maya (Canva or Kumu on TikTok or Instagram)

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Innovation in Workplace Ideas -
20  slides. Each slide displayed for 20 seconds. So, a Pecha Kucha presentation lasts for precisely 6 minutes and 40 seconds.

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Coffee Sleeves, Insulated Bottle

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share photos of new Maya merchs in your communities

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Tap employees who can create videos about our new products and services for PayMaya's Tiktok channel.

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maya anthem version for employee branding

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Every quarter or monthly -
1) recognize important milestones
2) then relax sesh after

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Monthly badges for employees who made outstanding initiatives during a specific month or quarter

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Time for our Devs to shine.

This could discuss the story behind Maya's features– how they came up with this and the hurdles they faced.

Employee Case Testimonials: focus on use cases

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How Maya app changed the way we do things.

Could be a weekly Teams meet for employees on how they maximize Maya's new features. Active Maya employees can share their experiences like Judith Carranza, Marvin Santos, Maybelle...

Could be divided into savings, crypto, and Maya credit series.

SUGGEST: Integrate the whys and hows into the talks

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For employees - ability to buy new branded merch

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App guide
FAQs
What to expect