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Image: Braiding Hair shot by Petra Collins in 'A Magazine' curated by Simone Rocha

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Image: Simone Rocha x Moncler AW20

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Image: Simone Rocha SS20 Limited Edition book

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Image: Spring Summer 2021 Look 17

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Image: Simone Rocha AW16 shot by Colin Dodgson

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Image: SS20 Collection shot by Julia Hetta

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Image: Simone Rocha's SS20 Hair (Rafia-woven braids) were an ode to the Designer's Irish Heritage

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Image: Film stills form AW20 Collection Film

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Image: Gold Bow shot by Leslie Zhang in A Magazine curated by Simone Rocha

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Image: AW20 Rose Silk Wrap Dress in Marie Claire China shot by Quentin Shih

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Image: AW20 Collection Bonded Lace Double Bow Coat in Manisfesto Media shot by Jeff IP

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Image: Simone Rocha Feature in Bazaar UK Women in Art Issue shot by Emma Hardy featuring work by Louise Bourgeois

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1. Connected
2. Resourceful
3. Euphoric

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Connected explores how we develop relationships in a non-physical way. It involves using digital tools to create natural experiences. The idea is that design will be less about the product and more about the experience.

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Making better with less, for a more respectful and sustainable future. The story of how a product is made is just as important as what is made.

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Euphoric explores design to boost moods and evoke positivity. Designs will celebrate creativity and freedom. Consumers will be yearning for release through escapism.