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Ikea

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Cosmetics

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Addition of Cosmetic organizers, storage, caddies/holders for smaller bathrooms. This can be found in the bathroom section.

An addition to the children's section with a play vanity that includes optional cosmetic toys. Can be found in the kids furniture section.

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It features a stainless steel interior and exterior.

Handle
Leak Proof
Dishwasher safe

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Shows optional organization ideas for particularly smaller spaces. Allows for ease of finding product, and timely usage.

The vanity offers another selection for play activities, and optional toys to purchase with the vanity keep kids entertained.

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Keep drinks warm or cold in any weather for  6 hours.

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Keep drinks warm or cold in any weather for  6 hours.

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keep computer keyboard clean; reaches tough-to-reach spots; prevents keyboard damage

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keep computer keyboard clean; reaches tough-to-reach spots; prevents keyboard damage

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Entire after-shave skincare line that is gender-neutral

New packaging and scents

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Everyone at home right now; gamers; work from home; youth in virtual school;

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Everyone at home right now; gamers; work from home; youth in virtual school;

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Mostly women who are most likely to use makeup, those who are busy professionals, and mothers. 20+ year-olds.

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https://gillette.com/en-us/sensitive-skin-aftershave-lotion

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Adventurous, sporty, and outdoorsy individuals.

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Adventurous, sporty, and outdoorsy individuals.

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Catalog cover for the annual issue of the bathroom ideas. The cover will show a mom or parent figure at her vanity with the organized shelves/ drawers. Next to her is a child at the play vanity almost shadowing the parental figure. Playing off of emotional, role model, and family values. All while saving money and time.

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people are doing work, school, and eating at their computer

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Expands the product line to ones that can be used together and create a shaving routine

Marketing towards everyone, instead of just men

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Men and women who shave, millennials and Gen Z

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Uplifting commercial that presents the new line, bright and eye catching for everyone

"Own your shave, own your day"

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Commercial directed towards hikers, campers, and backpackers. The setting could be outdoors or on a trail.

Could also show people who practice or train for a long spans of time. Setting could be on a athletic field