# data[].attributes.body
can be more sure that it is the indpendent variable that affected the dependent variable

# data[].attributes.body
The ability to utilise your data, subject it to data analysis methods and represent it visually/graphically in a variety of ways to coherently summarise the results of a research question

# data[].attributes.body
Being able to discover phenomena/perspectives/ideas in the population that we wouldn't have considered otherwise

# data[].attributes.headline
Don't really provide us with rich insight into subjective human experience as values are limited to numbers

# data[].attributes.subject
Don't really provide us with rich insight into subjective human experience as values are limited to numbers

# data[].attributes.body
clear ideas about participants' views

# data[].attributes.body
more specific (could be beneficial), harder to generalise

# data[].attributes.headline
Provides us with insight into subjective human experience, which can probe questions for further investigation

# data[].attributes.subject
Provides us with insight into subjective human experience, which can probe questions for further investigation

# data[].attributes.headline
artificial environment (low ecological validity)

# data[].attributes.subject
artificial environment (low ecological validity)

# data[].attributes.headline
Harder to keep track of biases in research

# data[].attributes.subject
Harder to keep track of biases in research

# data[].attributes.body
might be biased depending on the participants and how they are willing to respond to the questions

# data[].attributes.body
Much more in depth (rich data), takes into account subjective experience

# data[].attributes.headline
Interviews, focus groups are time consuming

# data[].attributes.subject
Interviews, focus groups are time consuming

# data[].attributes.headline
Harder to analyse descriptive data, meaning can be subjective so conclusions aren't objective, lessen validity of results 

# data[].attributes.subject
Harder to analyse descriptive data, meaning can be subjective so conclusions aren't objective, lessen validity of results 

# data[].attributes.headline
Discover information beyond the scope of questions asked

# data[].attributes.subject
Discover information beyond the scope of questions asked

# data[].attributes.body
more time consuming, [interviewers] must be highly trained

# data[].attributes.headline
Interviews and Focus Groups can digress from the question that was intended to be researched

# data[].attributes.subject
Interviews and Focus Groups can digress from the question that was intended to be researched

# data[].attributes.headline
Gives a greater understanding of variation in data

# data[].attributes.subject
Gives a greater understanding of variation in data

# data[].attributes.headline
Establishment of causality trades off capturing complexity

# data[].attributes.subject
Establishment of causality trades off capturing complexity

# data[].attributes.body
In isolating one or a few single variables we might miss out on the bigger picture, where a multitude of factors play into an outcome

# data[].attributes.body
Quantitative Data alone does not provide us with a comprehensive understanding of what we have collected, without qualitative data to provide explanations.

# data[].attributes.headline
Can conduct in naturalistic environments, meaning results are higher in ecological validity and able to be generalised

# data[].attributes.subject
Can conduct in naturalistic environments, meaning results are higher in ecological validity and able to be generalised

# data[].attributes.body
hard to obtain a random sample/full-sized sample, time-consuming and cost-consuming

# data[].attributes.headline
Type 1 and type 2 errors, researchers can wrongly conclude their results are significant or not significant

# data[].attributes.subject
Type 1 and type 2 errors, researchers can wrongly conclude their results are significant or not significant

# data[].attributes.headline
Less control of the process during the discussion of focus group

# data[].attributes.subject
Less control of the process during the discussion of focus group

# data[].attributes.headline
Data is much easier to analyse, because you are comparing pre-determined nominal values 

# data[].attributes.subject
Data is much easier to analyse, because you are comparing pre-determined nominal values 

# data[].attributes.headline
Far more flexible approach can be adopted compared to quant

# data[].attributes.subject
Far more flexible approach can be adopted compared to quant

# data[].attributes.headline
Rigorous methods increase reliability of the study and the validity of results derived through the study

# data[].attributes.subject
Rigorous methods increase reliability of the study and the validity of results derived through the study

# data[].attributes.headline
might develop relationships with participants

# data[].attributes.subject
might develop relationships with participants

# data[].attributes.body
hard to end and also might influence researcher

# data[].attributes.headline
It is hard to exit from a qual research, especially if personal relationships begin to form

# data[].attributes.subject
It is hard to exit from a qual research, especially if personal relationships begin to form

# data[].attributes.headline
Allows you to gain insight into things that would be otherwise ethically tainted 

# data[].attributes.subject
Allows you to gain insight into things that would be otherwise ethically tainted 

# data[].attributes.headline
can be used to answer some "why" questions

# data[].attributes.subject
can be used to answer some "why" questions

# data[].attributes.headline
Strong ethical considerations in what is regarded as confidential information

# data[].attributes.subject
Strong ethical considerations in what is regarded as confidential information

# data[].attributes.body
Subjectivity is an integral part of qualitative data, therefore it becomes very difficult to provide objective validation of the results.

# data[].attributes.headline
Ethnographical approaches can allow someone to put themselves in the position of the group being researched

# data[].attributes.subject
Ethnographical approaches can allow someone to put themselves in the position of the group being researched

# data[].attributes.body
Unknowingly interpreting information the way they want it to be, due to existing beliefs etc