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WEEK 1: Record your initial thoughts and feelings about the course and this task.

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WEEK 1: Record your initial thoughts and feelings about the course and this task.

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Initially, before this course commenced, I roamed the campus in hope of finding the class before it began, this proved challenging. Despite all the building being labelled clearly to the eye, this mixture of nervousness and lack of direction cause me to become quite overwhelmed with this new chapter in my life. However, after seeing most students around me also standing with looks of confusion written on their face, it calmed me down enough for me to pursue and find my class. It took a few moments for me to allocate the correct classroom as all of the rooms look almost identical, it was comforting seeing faces within the same age range as me, and also similar aesthetics.

I never knew how well I would take onto this new chapter in my life with no familiar faces surrounding me, its forcing me outside my comfort zone and pushing me to achieve my personal best without the distractions of my friends presence around me. As I overlooked the assessment previously during orientation week, I knew somewhat what i was walking into. I’ve never done assignments this major before and have no idea where to even begin the process of completion. It’s comforting, however, knowing that their is such a strong support system from the teacher and tutors within this course. Giving a guiding push on how to approach the assessment, which is something I seeked out to find within the course.

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WEEK 1: come up with 80 possible things you could promote

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WEEK 1: come up with 80 possible things you could promote

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1. Equality amongst genders
2. Social work with young teens
3. How to be a good support network for those in need
4. How to therapise your heartbroken friend 101
5. How to admit you need help
6. Guide to sexuality + Equality
7. Why you should sleep
8. Effective ways to reduce fatigue
9. Exploration of incense
10. Why you should own crystals
11. Benefits of crystals - they work
12. Giving friends unpronounced hugs
13. How to dodge Covid
14. How to not get deployed in WW3
15. Mental health in young adults/ children
16. Avoiding trauma/ identifying
17. Different ways to comfort a friend
18. Conspiracy theories
19. Movies that are actually worth the exhaustingly long watch time
20. BLM
21. Womens march
22. Protesters don't belong in jail - unless proven harmful to others
23. What should actually be in the high school curriculum
24. Why minimum wage jobs shouldn't be a top priority
25. Why we shouldn't have a black history month
(they should be recognised all year round not one month)
26. Escape rooms
27. Profiling loved ones
28. Red flags
29. Tik tok superiority
30. Good alcoholic beverages
31. Preferences for ideal lunch/ drinking spots
32. Women superiority
33. Why we don't need men to exist
34. interactive shot glass
35. Supporting small businesses
36. investing in treating yourself
37. Tarot readings
38. Investing in a pregnancy pillow
39. Icks in people
40. online shopping guide for impulsive buyers
41. earring styling
42. how to dissapoint your parents more - tattoos + piercings
43. Dogs vs Cats, what it says about you
44. Do drugs not hugs (benefits for anxiety)
45. Identifying mental unstability
46. Crystal guide
47. How to not be the one to look after all the drunk people
48. Driving under the influence
49. Fatigue vs fatality
50. Psychologic principles used in daily life
51. getting out of the friendzone
52. Friend zone location (vacation)
53. aesthetic how to
54. Imaginary friends
55. How to not spend 2 hours scrolling through netflix and still finding nothing to watch
56. "you're not alone"
57. Charities
58. Safe driving
59. acknowledging preference as racism and sexism
60. inside out characters
61. how to get away with murder
62. WW3
63. free therapy
64. proof read/ grammar/ essay help program
65. regulated sleep patterns
66. How to balance school, work and social
67. prioritising self
68. heated and weighted blanket
69. plushy w/ loved ones voice
70. tik tok music app
71. free education system
72. housing for the homeless - charity

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15. Mental health in young adults/ children
'Young adults and child have an equal risk as adults for fatal mental state'

23. What should actually be in the high school curriculum
'the high school curriculum is lacking in producing education on the necessities for survival'

34. interactive shot glass
'a smart short glass which can recongise/ count each individual shot that gets taken. notifying a near by peer once it hits a max of 10'

44. Do drugs not hugs (benefits for anxiety)
'despite its stigma, specific drugs can influence the severity of anixety'

59. Acknowledging preference as racism and sexism
'that choosing to only be with a white women is considered racist. that enforcing rules onto females about what they should and shouldn't do is sexism'

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WEEK 2: Summarise the message you wish to promote

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WEEK 2: Summarise the message you wish to promote

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15. Mental health in young adults/ children
'Young adults and child have an equal risk as adults for fatal mental state'

It is a stigma in our society that children and young adults do not experience extensive stress or trauma that could lead to the development of mental illness within their prepubescent and pubescent years.

Key points:
- The brain does not reach full functionality until 25, until you reach the age of 25 the brain is fully susceptible to life alterating changes.
- Their are various leading facts that exasterbate the development of mental illness before the frontal lobe is fully developed.
- Generation z has some of the highest statics based on mental health severity compared to other studies formated.
- The level of anixety found in the younger generation is almost trippled what would've been found in a patient in a mental asylum

Which is why I want to promote the concept that despite age, mental illness lives in everyone and we shouldn't shut down the severity of it due to individuals age. By creating a promotional advertisement to highlight the need to recognise mental illness in all individuals and to act accordingly rather then ignoring the obvious.

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WEEK 2: Identify and profile the target audience

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WEEK 2: Identify and profile the target audience

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'Young adults and child have an equal risk as adults for fatal mental state'

Demographic being young adults, parents, guardians and any role models to the younger generation --> Ages from 10 - 50

Introducing 25 - 50 year olds so they can gain understanding of the issues at hand as they would have children or have young individuals in their lives

Introducing 10 - 25 year olds so they can gain the information to help themselves and feel heard

Generalising the target audience as someone who suffers from a form of mental illness or is close with someone who has been diagnosed. informing them of the risks and educating individuals on how to help/ cope with mental illness

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Mental Illness 2020, National Institute of Mental Health (NIMH), viewed 15 March 2022, <https://www.nimh.nih.gov/health/statistics/mental-illness>.

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National Institute of Mental Health (NIMH)

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Mental illnesses are common in the United States. It is estimated that more than one in five U.S. adults live with a mental illness (57.8 million in 2021). Mental illnesses include many different conditions that vary in degree of severity, ranging from mild to moderate to severe. Two broad categories can be used to describe these conditions: Any Mental Illness (AMI) and Serious Mental Illness (SMI). AMI encompasses all recognized mental illnesses. SMI is a smaller and more severe subset of AMI. Additional information on mental illnesses can be found on the NIMH Health Topics Pages.

Definitions

The data presented here are from the 2021 National Survey on Drug Use and Health (NSDUH) by the Substance Abuse and Mental Health Services Administration (SAMHSA). For inclusion in NSDUH prevalence estimates, mental illnesses include those that are diagnosable currently or within the past year; of sufficient duration to meet diagnostic criteria specified within the 4th edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV); and, exclude developmental and substance use disorders.

Any Mental Illness

Any mental illness (AMI) is defined as a mental, behavioral, or emotional disorder. AMI can vary in impact, ranging from no impairment to mild, moderate, and even severe impairment (e.g., individuals with serious mental illness as defined below).

Serious Mental Illness

Serious mental illness (SMI) is defined as a mental, behavioral, or emotional disorder resulting in serious functional impairment, which substantially interferes with or limits one or more major life activities. The burden of mental illnesses is particularly concentrated among those who experience disability due to SMI.

Prevalence of Any Mental Illness (AMI)

Figure 1 shows the past year prevalence of AMI among U.S. adults.

In 2021, there were an estimated 57.8 million adults aged 18 or older in the United States with AMI. This number represented 22.8% of all U.S. adults.

The prevalence of AMI was higher among females (27.2%) than males (18.1%).

Young adults aged 18-25 years had the highest prevalence of AMI (33.7%) compared to adults aged 26-49 years (28.1%) and aged 50 and older (15.0%).

The prevalence of AMI was highest among the adults reporting two or more races (34.9%), followed by American Indian / Alaskan Native (AI/AN) adults (26.6%). The prevalence of AMI was lowest among Asian adults (16.4%).

Figure 1

*Persons of Hispanic origin may be of any race; all other racial/ethnic groups are non-Hispanic. NH/OPI = Native Hawaiian / Other Pacific Islander | AI/AN = American Indian / Alaskan Native

Mental Health Services - AMI

Figure 2 presents data on mental health services (including virtual services) received within the past year by U.S. adults aged 18 or older with any mental illness (AMI). NSDUH defines mental health services as having received inpatient treatment/counseling or outpatient treatment/counseling, or having used prescription medication for problems with emotions, nerves, or mental health.

In 2021, among the 57.8 million adults with AMI, 26.5 million (47.2%) received mental health services in the past year.

More females with AMI (51.7%) received mental health services than males with AMI (40.0%).

The percentage of young adults aged 18-25 years with AMI who received mental health services (44.6%) was lower than adults with AMI aged 26-49 years (48.1%) and aged 50 and older (47.4%).

Figure 2

*Persons of Hispanic origin may be of any race; all other racial/ethnic groups are non-Hispanic. Note: Estimates for Native Hawaiian / Other Pacific Islander and, American Indian / Alaskan Native groups are not reported in the above figure due to low precision of data collection in 2021.

Prevalence of Serious Mental Illness (SMI)

Figure 3 shows the past year prevalence of SMI among U.S. adults.

In 2021, there were an estimated 14.1 million adults aged 18 or older in the United States with SMI. This number represented 5.5% of all U.S. adults.

The prevalence of SMI was higher among females (7.0%) than males (4.0%).

Young adults aged 18-25 years had the highest prevalence of SMI (11.4%) compared to adults aged 26-49 years (7.1%) and aged 50 and older (2.5%).

The prevalence of SMI was highest among AI/AN adults (9.3%), followed by adults reporting two or more races (8.2%). The prevalence of SMI was lowest among Asian adults (2.8%).

Figure 3

* Persons of Hispanic origin may be of any race; all other racial/ethnic groups are non-Hispanic. NH/OPI = Native Hawaiian / Other Pacific Islander | AI/AN = American Indian / Alaskan Native.

Mental Health Services - SMI

Figure 4 presents data on mental health services received within the past year by U.S. adults 18 or older with serious mental illness (SMI). The NSDUH defines mental health services as having received inpatient treatment/counseling or outpatient treatment/counseling or having used prescription medication for problems with emotions, nerves, or mental health.

In 2021, among the 14.1 million adults with SMI, 9.1 million (65.4%) received mental health treatment in the past year.

More females with SMI (67.6%) received mental health treatment than males with SMI (61.3%).

The percentage of young adults aged 18-25 years with SMI who received mental health treatment (57.9%) was lower than adults with SMI aged 26-49 years (67.0%) and aged 50 and older (71.0%).

Figure 4

*Persons of Hispanic origin may be of any race; all other racial/ethnic groups are non-Hispanic. Note: Estimates for Asian, Native Hawaiian / Other Pacific Islander, and American Indian / Alaskan Native groups are not reported in the above figure due to low precision.

Prevalence of Any Mental Disorder Among Adolescents

Based on diagnostic interview data from National Comorbidity Survey Adolescent Supplement (NCS-A), Figure 5 shows lifetime prevalence of any mental disorder among U.S. adolescents aged 13-18.¹

An estimated 49.5% of adolescents had any mental disorder.

Of adolescents with any mental disorder, an estimated 22.2% had severe impairment and/or distress. DSM-IV based criteria were used to determine severity level.

Figure 5

Data Sources

1. Merikangas KR, He JP, Burstein M, Swanson SA, Avenevoli S, Cui L, Benjet C, Georgiades K, Swendsen J. Lifetime prevalence of mental disorders in U.S. adolescents: results from the National Comorbidity Survey Replication--Adolescent Supplement (NCS-A). J Am Acad Child Adolesc Psychiatry. 2010 Oct;49(10):980-9. PMID: 20855043

2. Substance Abuse and Mental Health Services Administration. (2022). Key substance use and mental health indicators in the United States: Results from the 2021 National Survey on Drug Use and Health (HHS Publication No. PEP22-07-01-005, NSDUH Series H-57). Rockville, MD: Center for Behavioral Health Statistics and Quality, Substance Abuse and Mental Health Services Administration. Retrieved from https://www.samhsa.gov/data/report/2021-nsduh-annual-national-report .

Statistical Methods and Measurement Caveats

National Survey on Drug Use and Health (NSDUH)

Diagnostic Assessment:

The NSDUH AMI and SMI estimates were generated from a prediction model created from clinical interview data collected on a subset of adult NSDUH respondents who completed an adapted (past 12 month) version of the Structured Clinical Interview for DSM-IV-TR Axis I Disorders (Research Version, Non-patient Edition) (SCID-I/NP; First, Spitzer, Gibbon, & Williams, 2002), and was differentiated by level of functional impairment based on the Global Assessment of Functioning Scale (GAF; Endicott, Spitzer, Fleiss, & Cohen, 1976).

The assessment included diagnostic modules assessing the following: mood, anxiety, eating, impulse control, substance use, adjustment disorders, and a psychotic symptoms screen.

The assessment did not contain diagnostic modules assessing the following: adult attention deficit hyperactivity disorder (ADHD), autism spectrum disorders, schizophrenia or other psychotic disorders (although the assessment included a psychotic symptom screen).

People who only have disorders that are not included in these diagnostic modules may not be adequately detected. However, there are known patterns of high comorbidities among mental disorders; these patterns increase the likelihood that people who meet AMI and/or SMI criteria were detected by the study, as they may also have one or more of the disorders assessed in the SCID-I/NP.

Population:

The entirety of NSDUH respondents for the AMI and SMI estimates were the civilian, non-institutionalized population aged 18 years old or older residing within the United States.

The survey covered residents of households (persons living in houses/townhouses, apartments, condominiums; civilians living in housing on military bases, etc.) and persons in non-institutional group quarters (e.g., shelters, rooming/boarding houses, college dormitories, migratory workers' camps, and halfway houses).

The survey did not cover persons who, for the entire year, had no fixed address (e.g., homeless and/or transient persons not in shelters); were on active military duty; or who resided in institutional group quarters (e.g., correctional facilities, nursing homes, mental institutions, long-term hospitals).

Some people in these excluded categories had AMI and/or SMI, but were not accounted for in the NSDUH AMI and/or SMI estimates.

Data regarding sex of the respondent was assessed using male and female categories only. Gender identity information was not collected in the survey.

Survey Non-response:

In 2021, 53.0% of the selected NSDUH sample of people 18 or older did not complete the interview. This rate of non-response is higher than in previous years. Please see the Background on the 2021 NSDUH and the COVID-19 Pandemic section below for more information.

Reasons for non-response to interviewing include the following: refusal to participate (30.1%); respondent unavailable or never at home (18.8%); and other reasons such as physical/mental incompetence or language barriers (4.2%).

People with mental illness may disproportionately fall into these non-response categories. While NSDUH weighting includes non-response adjustments to reduce bias, these adjustments may not fully account for differential non-response by mental illness status.

Data Suppression:

For some groups, data are not reported due to low precision. Data may be suppressed in the above charts if the data do not meet acceptable ranges for prevalence estimates, standard error estimates, and sample size.

Background on the 2021 NSDUH and the COVID-19 Pandemic:

Data collection methods for the 2021 NSDUH changed in several ways because of the COVID-19 pandemic: the 2021 NSDUH continued the use of multimode data collection procedures (both in-person and virtual data collection) that were first implemented in the fourth quarter of the 2020 NSDUH. Overall, 54.6% of interviews were completed via the web, and 45.4% were completed in person. In 2021, the weighted response rates for household screening and for interviewing were 22.2% and 46.2%, respectively, for an overall response rate of 10.3% for people aged 12 or older.

Given the use of multimode data collection procedures throughout the entirety of the collection year and the rate of non-response, comparison of estimates from the 2021 NSDUH with those from prior years must be made with caution.

Please see the 2021 National Survey on Drug Use and Health Methodological Summary and Definitions report for further information on how these data were collected and calculated.

National Comorbidity Survey Adolescent Supplement (NCS-A)

Diagnostic Assessment and Population:

The NCS-A was carried out under a cooperative agreement sponsored by NIMH to meet a request from Congress to provide national data on the prevalence and correlates of mental disorders among U.S. youth. The NCS-A was a nationally representative, face-to-face survey of 10,123 adolescents aged 13 to 18 years in the continental United States. The survey was based on a dual-frame design that included 904 adolescent residents of the households that participated in the adult U.S. National Comorbidity Survey Replication and 9,244 adolescent students selected from a nationally representative sample of 320 schools. The survey was fielded between February 2001 and January 2004. DSM-IV mental disorders were assessed using a modified version of the fully structured World Health Organization Composite International Diagnostic Interview.

Survey Non-response:

The overall adolescent non-response rate was 24.4%. This is made up of non-response rates of 14.1% in the household sample, 18.2% in the un-blinded school sample, and 77.7% in the blinded school sample. Non-response was largely due to refusal (21.3%), which in the household and un-blinded school samples came largely from parents rather than adolescents (72.3% and 81.0%, respectively). The refusals in the blinded school sample, in comparison, came almost entirely (98.1%) from parents failing to return the signed consent postcard.

For more information, see PMID: 19507169 and the NIMH NCS-A study page.

Last Updated: March 2023

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An overview of statistics for mental illnesses. Mental illnesses are common in the United States. One in six U.S. adults lives with a mental illness (43.4 million in 2015). Mental illnesses include many different conditions that vary in degree of severity, ranging from mild to moderate to severe.

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TEDx Talks 2020, Youth Mental Health is not as complicated as we make it out to be | Dr. Hayley Watson | TEDxRAIUL, YouTube, viewed 15 March 2022, <https://www.youtube.com/watch?v=QVZdMXK4kvk>.

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Youth Mental Health is not as complicated as we make it out to be | Dr. Hayley Watson | TEDxRAIUL

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I N S P I R A T I O N - A D S
KrishNan, V 2014, Best Advertisement ever-Winner of Best Ad 2014, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=K9vFWA1rnWc>.

‌Lloyd Lee Choi 2014, 2014 Chevy Commercial - Maddie, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=3t6bLugtJkQ>.

US, D 2021, Dove | Reverse Selfie | Have #TheSelfieTalk, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=z2T-Rh838GA>.

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TEDx Talks 2018, Why We Need to Re-Brand Adolescent Mental Health | Amber Cowburn | TEDxCambridgeUniversity, YouTube, viewed 15 March 2022, <https://www.youtube.com/watch?v=7nfxdId5RwY>.

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Why We Need to Re-Brand Adolescent Mental Health | Amber Cowburn | TEDxCambridgeUniversity

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B I B L I O G R A P H Y
Solmi, M, Radua, J, Olivola, M, Croce, E, Soardo, L, Salazar de Pablo, G, Il Shin, J, Kirkbride, JB, Jones, P, Kim, JH, Kim, JY, Carvalho, AF, Seeman, MV, Correll, CU & Fusar-Poli, P 2021, ‘Age at onset of mental disorders worldwide: large-scale meta-analysis of 192 epidemiological studies’, Molecular Psychiatry, viewed 21 March 2022, <https://www.nature.com/articles/s41380-021-01161-7>.
(Gave brief idea of who is affected by the most common mental health --> not that creditable or valuable, but still helped start researching)

Lijster, JM de, Dierckx, B, Utens, EMWJ, Verhulst, FC, Zieldorff, C, Dieleman, GC & Legerstee, JS 2016, ‘The Age of Onset of Anxiety Disorders’, The Canadian Journal of Psychiatry, vol. 62, no. 4, pp. 237–246, viewed 21 March 2022, <https://pubmed.ncbi.nlm.nih.gov/27310233/#:~:text=Separation%20anxiety%20disorder%2C%20specific%20phobia,between%2021.1%20and%2034.9%20years.>.
(Insight to the different anxiety disorders and their development dates - considered useful information for future reference)

\Facts & Statistics | Anxiety and Depression Association of America, ADAA 2022, Adaa.org, viewed 21 March 2022, <https://adaa.org/understanding-anxiety/facts-statistics>.
(Considerate information about anxiety and mood disorders - the statistical rate of which people have them, when it is averaged that it is developed - considering the child perspective as well. Credible source - will come back)

Which age groups have the highest prevalence of anorexia nervosa? 2019, Medscape.com, viewed 21 March 2022, <https://www.medscape.com/answers/912187-165660/which-age-groups-have-the-highest-prevalence-of-anorexia-nervosa>.
(gave enough ethical information about eating disorders without causing harm - can be useful in the future but may not induldged in the topic due to ethical issues that can be aroused)

Monitoring mental health and suicide prevention reform n.d.
(A report using credible information from recent years about the affects on mental health not only in age groups but sex, allows clear distinction with how mental health attacks its victims)

Mental health, 2017-18 financial year 2018, Australian Bureau of Statistics, Australian Bureau of Statistics, viewed 4 April 2022, <https://www.abs.gov.au/statistics/health/mental-health/mental-health/latest-release>.
(government statistics of mental health in 2018 - extremely credible and reliable, however, may not be that useful)

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UnitingSA | Mental health services in Adelaide. How we can help you.

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UnitingSA offer support to individuals, families & young people living with a mental illness or mental health concern, across metropolitan Adelaide.

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One of the primary things taught in Stage 2 Psychology in Highschool is the application of Colour theory with emotions.
The basic comprehension of colour theory in advertisement:
Red - excitement, energy, passion, action, desire
Orange - Optimistic, Uplifting, rejuvenating, friendliness, fun
Yellow - Confidence, Optimism, Friendliness, Enthusiasm, happiness
Green - Reassurance, Balance, Refreshing, growth, hope
Blue - Intelligence, serenity, authority, honesty, trust
Purple - Creativity, spirituality, individuality, quality, royalty
white - cleanliness, purity, equality, peace

This is why a lot of fast food chains use red, such as McDonalds, KFC and Hungry Jacks and Red can initiate feelings of desire and excitement despite not truly knowing the product/ service.

In the scenario of creating a promotional video about mental health awareness, the colours white, blue, green and yellow should be most frequent. This will help create the emotional illusion of a safe and calm atmosphere, initiating in the feeling of trust and honesty in the factual contact and helps elevate an optimistic approach to the topic.

Yellow: To bring an optimistic/ enthusiastic element to engage the viewers into thinking about the positive consequences
Green: Initiating reassurance that everything will be ok once the topic is resolved
Blue: Assuring that all factual content is honest and truthful, keeping a calm and trusting atmosphere
White: To ensure that the message is conveyed as pure as possible and to conclude that the message trying to be conveyed in one that wants to help others

W H I T E
Website: minimalistic approach, white borders and background
Video: text/ typography

B L U E / G R E E N
Both website and video; imagery hues

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A brief description for how the promotional video will look

The ad starts with a 10-second video of parents and their teenage children sitting outside, the trees are swaying in the wind, it is a bright day outside - not a cloud in the sky. They all appear to be smiling and laughing with one another, but one of the teenagers turns around, the lighting darkens - so does their mood. Text floats around their head of harmful thoughts, thoughts such as ‘why can no one see i’m hurting’, they look into the camera with the word depression written behind them.

A second 10-second video plays of a student in uni with a bunch of friends at a party, despite the friends enjoying themselves, the uni student plays with the end of their jumper, continuously looking around. Common phrases said such as ‘come on, just be fun for once’ (peer pressure), the lights dull as the student looks towards the camera - the word anxiety appears behind the student

The photo capture of the last video - the student with anxiety behind them will escalate smaller - a collage will start to emerge of different people, varying ages, varying mental illness. More individuals will keep being added to the screen until it reaches 15x15 images. Resulting from this will be the facts appearing on the screen - the statistics of untreated mental health + severity in young adolescence.

Cutting to 1-second videos reflecting back on those scenarios but with the help of friends and family. At the end of the video will be a white screen, with the phrase ‘make the first step’ with a list of Australian helplines.

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Figure of commonly used fonts displayed to show the difference when itallics and boldness is applied

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"typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader" - Jaye Hannah (CareerFoundry.com Jan 5 2022)

In the brief test shown above, it is a clear indicator the level of emotion each box holds.
The far left box: does not hold any emotional indicators, doesn't overwhelm individuals as it is a normal font

Itallic box: usually indicates a quote or reference point

Bold box: indicates aggression and certainty, factual context that people need to see first - the average eye will naturally guide to what has been printed in bold

Both box: calmer approach to certainty, more approachable and isn't as intimidating.

All of these examples will be used throughout the promotional video and website for different purposes lists above. As for the type of font that will be used is unsure of, as no fonts have any ulterior motive apart from aesthetics. Whether it is just left up to the aesthetics of the video which leads to the desirable font, however, at this rate I will be focusing on the use of typography and how to put it in active use.

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Tone and Emotion are vital in advertising as it sets the mood for product and service. Tone can be used verbally and non-verbally such as written text
V E R B A L
how things are spoken
- raising in octave, speaking faster, stumbling words to indicate happiness/ excitement
- speaking slower, lower in octave indicating sadness

N O N - V E R B A L
how things are worded
- using strong statements such as 'you will do this' 'you will purchase that' indicating an aggressive method of persuasion
- using calmer statements such as 'you should look into' to guide someone towards the product/ service

In my promotional video I will be using a combination of both non-verbal and verbal tone to convey different emotions and messages. By using the combination, it will enhance and highlight the true intent of the video, pushing people to act on their instinct and help the ones around them rather then sitting back.

Using thoughtful/ empathetic and calming nature to verbally speak the dialogue, whilst using harsh and realistic factual content, such as written statistics to back up the severity of the situation.

Various advertising companies usually stick to making the viewer happy by connecting the product/ service to family, or sad due to global events. In my instance I am focusing more towards the sad, enhancing the harsh reality of mental illness in young adolescence in order to raise awareness for those who don't know how to ask for help as they're not adults

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How am I going to capture the viewers:
Attention: Using Imagery and Videos in correlation to the message at hand during the beginning of the video, this will grasp the attention of the viewer initially.

Interest: By utilising both text and dialogue to highlight the statistical values and factual content for the viewer.

Desire: to identify the significant grasp mental health has on the younger generation (10-25 year olds). encouraging the need and want to help our loved ones as a key motive in the video.

Action: persuade them to take precautionary measures for those that need help. to seek out the symptoms in loved one and to act accordingly to create a safe space.

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More naturistic approach, tonal values have been dulled down to not be so overhwelming but comforting.

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Most ideal colour palette due to it's complimentary tonal values and hues

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Contributing colours chosen out of the colour theory are present; yellow, green, blue and white
not ideally the most aesthetic palette though

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Brainstorming the target audience