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Maureen and Tony Wheeler both found each other in 1970 and they soon fell in love and got married. Once they got married they decided to buy a cheap car and start to travel to London and go as far east as possible. Their plan was to get to Australia and get regular jobs just to make enough money to fly back home. Tony had the idea to make a traveling guide, since most of their friends had always asked them questions anyways. This is where they got their starting inspiration from.

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The publication of Across Asia on the Cheap spawns Lonely Planet Publications. Lonely Planet published this book. Their business grew very slowly, and they lived in a small little apartment and Maureen had a full time job, while Tony was working on their business.

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Tony had to make each individual book and print them out and staple them. This is a crucial part of becoming an entrepreneur because he was doing all of the work himself just because he had a passion for it. Since the business grew slow, it took a long time before they gained a lot of traction, but Tony and Maureen kept on pursuing this idea and staying on track.

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During the 1980’s the success of a guidebook on India gave Lonely Planet financial security. This is a time when they decided to hire others to make copies and help them make these about already 100,000 books were sold over night just from this guidebook on India. They had a much higher demand so they needed to hire others to help them.

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In order to make so many of these copies and be able to publish these books, they needed machinery. They first used an old fashioned copy machine. This was very necessary to make the first copies. As time went by, they had a much larger demand so they used printers. They had to pay for these machines to be able to use them when they first began, and as the company grew larger.

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Throughout the whole time Lonely Planet was becoming a company, the natural resources that were used was forrests, due to paper that had to be used to make these traveling guiding books. They also moved to making magazines, and branched out a lot. Their company revolved around traveling obviously, so as they traveled the world they were able to write about it. Now Lonely Planet has gone almost all online so there are not many land resources being used at this time.

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During the 2000’s there was a time where both Maureen and Tony were very worried about their business. They started their business form a passion that they had which was to travel the world. Tony was the one to have a passion for this and Maureen organized it. As time went by things started to become more digital. Both Tony and Maureen were not too familiar with digital marketing and other things. They felt like the passion was slowly fading, so they decided to swell their business to NC2 Media for 80 million dollars in 2013. His was a huge decision that had to be made.