# data[].attributes.headline
how do give aways stimulate interaction with the target group?

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how do give aways stimulate interaction with the target group?

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Which influencers should be chosen for this type of campaign?

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Which influencers should be chosen for this type of campaign?

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To what extent does the TG value community engagement?

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To what extent does the TG value community engagement?

# data[].attributes.headline
To what extent do prizes make a campaign appealing?

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To what extent do prizes make a campaign appealing?

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How does the audience interact with the content? What factors motivate the audience to share the content?

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How does the audience interact with the content? What factors motivate the audience to share the content?

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What makes the content attractive to the TG?

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What makes the content attractive to the TG?

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What makes the target group share content on social media?

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What makes the target group share content on social media?

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How can the organisation maintain an ongoing communication strategy?

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How can the organisation maintain an ongoing communication strategy?

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what kind of interactive content would give a clear call to action

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what kind of interactive content would give a clear call to action

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What makes users feel included in the community?

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What makes users feel included in the community?

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What is the most used function of platform X?

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What is the most used function of platform X?

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Research question: How fast does the audience receive the message?

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Research question: How fast does the audience receive the message?

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What is the role of existing members in broadening the community?

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What is the role of existing members in broadening the community?

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What motivates existing members to make the community bigger?

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What motivates existing members to make the community bigger?

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Research question: How well does my audience understand the content message?

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Research question: How well does my audience understand the content message?

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Research question 1: How well does my audience share the content?

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Research question 1: How well does my audience share the content?

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Being accountable for government funding sources that require target audiences to be local citizens

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Being accountable for government funding sources that require target audiences to be local citizens

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ongoing content generation and interaction with users

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ongoing content generation and interaction with users

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Necessary diligent and timely moderation and monitoring of social media pages 

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Necessary diligent and timely moderation and monitoring of social media pages 

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 active, ongoing communications strategy

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 active, ongoing communications strategy

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help users to feel like members of a community

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help users to feel like members of a community

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taking calculated risks with campaign content that is suitable to the target audience

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taking calculated risks with campaign content that is suitable to the target audience

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ask all members and followers to help build the community

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ask all members and followers to help build the community

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Social media tools: use simple and familiar tools to encourage participation and collect data

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Social media tools: use simple and familiar tools to encourage participation and collect data

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Challenges and risks: be timely and responsive, and know your audience

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Challenges and risks: be timely and responsive, and know your audience

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Cost: social media can be low cost but time and human resource–intensive

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Cost: social media can be low cost but time and human resource–intensive

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Promotion: actively drive traffic through continuous promotion

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Promotion: actively drive traffic through continuous promotion

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Personal benefits: enhance appeal to participate in the campaign

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Personal benefits: enhance appeal to participate in the campaign

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Content: develop engaging content with a clear call to action 

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Content: develop engaging content with a clear call to action 

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Community: build online communities by tapping into existing networks.

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Community: build online communities by tapping into existing networks.

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Planning: consider the role of social marketing channels as part of your broader campaign preparation

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Planning: consider the role of social marketing channels as part of your broader campaign preparation