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How to Be On Top of Comparatively Insignificant but Frequent Google Updates - SEOValley

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How to Be On Top of Comparatively Insignificant but Frequent Google Updates - SEOValley

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Did you know that Google updates its #searchalgorithm not once, not twice, but thousands of times every year? The changes are sometimes well-publicized and change the web entirely (think Panda, Florida, Penguin, RankBrain). But most tweaks are very small and often go unnoticed. Google doesn’t always confirm these little updates, either, but they are marked by obvious volatilities in the #SERPs.

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Did you know that Google updates its search algorithm not once, not twice, but thousands of times every year? The changes are sometimes well-publicized and change the web entirely (think Panda, Florida, Penguin, RankBrain). But most tweaks are very small and often go unnoticed. Google doesn't always confirm these little updates, either, but they are marked by obvious volatilities in the SERPs.
Why it's important to track these changes

An algorithm change can either boost or damage your:

Search visibility and ranking

Conversions

Organic search traffic

Revenue

Return on investment (ROI)

Since you rely on your website for sales and leads, it's important to stay on top of any updates that can potentially affect your SEO strategy.

That said, it's virtually impossible to keep track of every little change that Google makes. Just think about it: If algorithms are updated thousands of times annually, that's at least three updates per day. It would be insane to try to keep up with all of them.

But you can certainly monitor bigger updates using certain resources on the web. These tools can help you stay in loop and sound the alarm if there's going to be a major change, so you can prepare your website and brace for impact.

Here are three of the best ones you can try:

1. Search Engine Roundtable

This blog has historical a list of all Google algorithm updates ever made since 2003 (confirmed and unconfirmed). Here you will see the name of every algorithm, its rollout date/period, and a summary of its impact on the SERPs. They also publish analyses from search engine professionals and other credible sources to help you make sense of the changes. Search Engine Roundtable even has a newsletter that you can sign up for to get SEO news right in your inbox. You can also follow them on Facebook and Twitter to get alerts on significant updates.

2. Google Webmaster Central Blog

If you want to go straight to the source, then be sure to bookmark the Google Webmaster Central Blog. They announce any major changes to their algorithms weeks (sometimes even months) in advance.

3. Twitter

It's a good idea to follow key Googlers who are very good at keeping the public informed of changes that can impact SEO rankings.

Danny Sullivan is Google's public search liaison and you can follow him at @searchliaison and @dannysullivan.

Google's Webmaster Trends Analyst John Mueller is helpful, too, and you can follow him at @JohnMu.

You can also follow journalists at bloggers who cover Google's algorithm changes. Three names come to mind:

Barry Schwartz @rustybrick

Marie Haynes @Marie_Haynes

Glenn Gabe @glenngabe

What to do after an update

Shakeups in the SERPs can certainly be panic-inducing. Many business owners get anxious whenever they get wind of some big change.

You don't have to do the same.

First of all, keep calm. You don't know yet if you were actually affected by the algorithm change, so don't overreact. The worst thing you can do is to make sudden changes to your website that might make the problem worse.

Next, collect data. Methodically review your metrics to determine how the update impacted your website. If you were spared from the wrath of Google, great. If you were negatively affected, then it's time to do some research. Read credible sources to gain expert insights about the recent update.

When you have all the information you need, adjust your SEO strategy as necessary.

As you do this, keep in mind that Google's algorithms change constantly. Your rankings may have gone down today, but it might climb back up again in a few days or weeks. Do don't chase every so-called solution. Stay calm and go slowly.

Working with SEO professionals

SEO is hairy business. Not every one is cut out for it. That's why many business owners choose to outsource SEO strategy to people who know better.

If your website is a serious part of your marketing strategy, it might be time to stop trying to manage it yourself-especially if you don't have a solid SEO background. Hand over the reins to optimization experts so you can sit back and relax.

Here at SEOValley, we don't just react to Google algorithm changes-we proactively track and prepare for them. When you hire us to handle your SEO, we will focus on building fundamentals that will make your website resilient against potentially disastrous updates. Contact us today to see how we can help you.

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How to Be On Top of Comparatively Insignificant but Frequent Google Updates

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Did you know that Google updates its search algorithm not once, not twice, but thousands of times every year? The changes are sometimes well-publicized and change the web entirely (think Panda, Florida, Penguin, RankBrain). But most tweaks are very small and often go unnoticed.

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4 Ways to Combine Organic & PPC for Better Marketing - SEOValley

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4 Ways to Combine Organic & PPC for Better Marketing - SEOValley

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Should you focus on organic SEO or put your money on PPC? This matter has long been a subject of debate in the marketing world. On one hand, paid search promises quick wins; on the other, SEO can bring long-term, large-scale returns.

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Should you focus on organic SEO or put your money on PPC? This matter has long been a subject of debate in the marketing world. On one hand, paid search promises quick wins; on the other, SEO can bring long-term, large-scale returns.

The lure of PPC is that it shows instant results that are easy to measure. But with the costs of Google Ads rising and click-through-rates declining as users become immune to ads, it's not the most efficient solution.

Meanwhile, SEO can bring lasting gains and brand credibility, but it's a long and complex process. It's also unpredictable because of Google's seemingly capricious algorithmic changes.

It's obvious that both SEO and PPC have their pros and cons. So, which one should you choose?

Luckily, it's not a matter of picking one and forgetting the other. You can consolidate PPC and organic SEO into one multichannel approach. For best results, both strategies have to be complementary, reinforcing each other's strengths and making up for each other's weaknesses. Here are four things you can do:

#1: Have one clear and consistent message.

Make the message in your PPC ads and your organic listings consistent. They don't have to be exactly the same, but they should be as similar as possible. Users should be getting the same story whether they are looking at a paid ad or an organic listing. This uniformity will reinforce your branding strategy and help people recall your name.
#2: Use more PPC to support organic traffic during algorithm updates.
Google always has updates up their sleeves. The good news is that bigger shakeups are often announced at least a few weeks in advance. You can prepare for the potential negative impact of these updates on your organic campaign by stepping up your PPC strategy to ensure a steady amount of traffic no matter what happens.

Paid search is a great way to recover any lost traffic while you adjust your organic SEO strategy to Google's new demands. Even though it's a short-term solution, it can save your business from the brunt of an algorithm update. When done right, PPC can give you high-intent users-people who are ready to make a purchase.
#3: Use PPC for mobile users.
Organic listings are being pushed further and further down as Google displays more ads and uses dynamic results formats. The effect is very obvious on mobile screens where results are stacked in narrow vertical columns. When they're on their smartphones, most users can only see the first PPC ad above the fold; they need to scroll past three more ads (and possibly the local pack and other search features) before they see an organic listing.

So how do you regain visibility? In this case, it makes practical sense to invest in a mobile PPC campaign that will put your link above the fold, where users can see it. This is a great strategy for recovering lost organic visibility and is certainly worth investing in.
#4: Use remarketing campaigns to capture low-intent leads.
Remarketing campaigns are extremely powerful in guiding low-intent users along the buying process. When you have a solid remarketing list, you can tailor your ads to users based on where the are along the buying journey. Use this together with event tracking and measurement in Google Analytics and you can automatically deliver the most relevant marketing messages to users at different stages. Truly effective stuff.

Best of all, remarketing campaigns can target organic traffic, too. The low-intent leads that you capture through your organic SEO campaign can be nurtured along the journey with automated remarketing messages. Think of it this way: Instead of just hoping that readers of your blog (organic traffic) will bookmark your page or see your brand again sometime in the future, you can actively keep your brand name in front of them, prompting them to take the next step until they eventually buy your products or services.

***
As you can see, organic SEO with paid advertising can be made to enhance each other, allowing you to reach your target customers at more touchpoints and to deliver relevant call-to-action messages at strategic moments. If you need help coming up with a holistic SEO + PPC strategy, contact our team at SEOValley. We can help you achieve greater heights in your online marketing efforts.

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4 Ways to Combine Organic & PPC for Better Marketing

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Should you focus on organic SEO or put your money on PPC? This matter has long been a subject of debate in the marketing world. On one hand, paid search promises quick wins; on the other, SEO can bring long-term, large-scale returns. The lure of PPC is that it shows instant results that are easy to measure.

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5 Biggest Mistakes to Avoid During SEO Keyword Research | SEOValley™

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5 Biggest Mistakes to Avoid During SEO Keyword Research | SEOValley™

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A solid keyword research strategy will help focus on creating content that will deliver the best bang for your marketing budget while delivering high-quality traffic and paying customers. Do this process correctly and you’ve struck gold. Do it wrong and you’ll be wasting time and resources with your online marketing!

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A solid keyword research strategy will help focus on creating content that will deliver the best bang for your marketing budget while delivering high-quality traffic and paying customers. Do this process correctly and you've struck gold. Do it wrong and you'll be wasting time and resources with your online marketing!

Biggest mistake #1:

Choosing 'vanity' keywords

Many business owners don't even bother to do proper keyword research -they just want to rank #1 for broad, high-competition phrases that don't really drive conversions or increase their sales.

For example, we had a client who ran a hotel in Bluff, Utah.

When they came to us, they wanted to rank high in Google for "Utah hotels"-a vanity term with a high monthly search volume but doesn't produce the best conversion results. We recommended against targeting this keyword because of the following reasons:

"Utah hotels" is searched by thousands of people per month, but the results are broad and bring in unqualified visitors who leave the website without looking around. This will increase their bounce rate and make their website look bad in the eyes of Google.

"Utah hotels" is also a highly competitive keyword, and the websites that rank for this are large and highly authoritative, like TripAdvisor. It's a waste of marketing time and money to go up against such giants.

"Utah hotels" has a lower conversion rate-it requires more money to optimize but doesn't bring in real customers.

After doing keyword research, we advised this client that they would be more successful targeting something more specific such as "Bluff Utah hotels," "luxury Bluff Utah hotels," or "hotels in Bluff, Utah."

The monthly search volume for these keywords may be lower, but they ultimately drive qualified traffic into the client's website-people who are interested booking a hotel in Bluff.

The campaign was a success and the client was extremely happy!

Biggest mistake #2:

Using an exact match

Google has made a lot of progress figuring out Natural Language Processing, so there's no need to stuff your content with exact matches of every keyword you want to target.

It's better to write naturally, like you would talk. It's also important to step back and look at the big picture instead of being obsessed with exact matches. Try to look at broader topics as you do your keyword research. This is a great way to get new ideas, plan the flow of a blog or article, and make your content more authoritative.

Biggest mistake #3:

Ignoring localization

Be careful: A keyword in one language might mean something else in a different one!

If you are trying to rank for a specific region or country, accurate keyword localization is absolutely critical. You'll rank much better if your keywords are what your potential customers actually use when they search online.

Biggest mistake #4:

Not knowing what the audience is using to search

Google is no longer the only player in the search game. These days, people use other platforms to look for the information they need-such as YouTube, Twitter, Reddit, and Facebook. So as you do your keyword research, don't forget to check where your audience is actually going for information.

For example, if you're targeting keywords related to DIY plumbing repair, you might find that most searchers actually use YouTube (not Google) to find the info they need. Many people rely on Twitter to find political news, on Reddit for advice on everything under the sun, and on Facebook marketplace to find products. Don't ignore these platforms.

Biggest mistake #5:

Inserting keywords as an afterthought

Don't just cram your keywords into a blog post that's been written for something else. It will sound awkward and won't help your rankings.

Do things in the right order. Perform keyword research first, and then write something around those words.

Keyword research is the foundation upon which all content strategy, SEO, and PPC is built. It's not a hasty add-on.

Tip: Leave keyword research to the experts

Keyword research is the basis of any SEO campaign, but it is often the hardest thing to do. In fact, studies show that it is among the top three "most difficult" tasks even for SEO professionals. This technical process involves many steps, and the only way to really master it is to fail along the way.

But if you're a small business that relies on your website for sales and leads, there is no room for errors. Even the smallest mistakes can potentially tank your rankings and even cause your website to get penalized by Google.

It's often better to simply outsource your SEO processes to experts.

Here at SEOValley, we have a dedicated team of keyword research specialists who can handle the work for you. You can also count on us for all matters SEO-from competition analysis to Google penalty recovery. Shoot us an email with details of what you need.

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5 Biggest Mistakes to Avoid During SEO Keyword Research

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A solid keyword research strategy will help focus on creating content that will deliver the best bang for your marketing budget while delivering high-quality traffic and paying customers. Do this process correctly and you've struck gold. Do it wrong and you'll be wasting time and resources with your online marketing!

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Why Blindly Following Big Sites for SEO Inspiration is Wrong | SEOValley™

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Why Blindly Following Big Sites for SEO Inspiration is Wrong | SEOValley™

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Bigger websites can often afford to make mistakes and still rank well on Google. It’s not fair, but that’s how it is. These brands can ride the waves of organic backlinks, mentions, and other such social signals to make their content rise to the top even if they make SEO slip-ups from time to time.

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For the uninitiated, John Mueller-Google's Webmaster Trends Analyst-has been running Hangouts every two weeks, answering burning questions from SEO professionals. He has provided the community hundreds of notable insights that help us navigate the changing face of SEO.

In a Reddit thread from a little over a week ago, he responded to a question that went something like this:
When it comes to canonical tags for pagination, should SEOs listen to Google's recommendations or simply do what big sites are doing-even if they're contrary to Google's advice?
The original poster pointed out that according to Google, canonical pages should point a canonical tag at themselves. But big sites like Pixabay and Goodreads don't seem to follow this; in fact, they point their canonical tags toward the first page.

Mueller's answer?

Don't thoughtlessly copy the SEO practices of big-brand websites.

You can see his entire response here but we have summarized his main points below.

1. It's never a good idea to imitate what big websites do SEO-wise because many of them are doing it wrong. Sometimes, these big brands rank high despite doing things wrong because of their sheer size and other factors, but smaller sites probably won't see the same success.

2. Mueller also noted that technical SEO follows a deterministic, logical process. There's a right and wrong way to do it.
"It is not a matter of blind trust or hope... You can logically find the answer, just as you can often test it out for your case."

3. The right use of canonical tags is contingent on which pages you want indexed.
A self-referencing canonical on every page is recommended if you want to ensure that every page of a series gets indexed on its own.

If the canonical tags of every page in a series points to the first page, Google will likely index only the first page in that series.
Mueller further explained that using a self-referencing canonical on each page has its pros and cons:
"The advantage of a per-page canonical is that you're sure all links to all items will be found. The disadvantage is that there's potentially a lot more to crawl, and it'll be a bit harder for us to understand how to rank the paginated pages (eg, if they're "running shoes" category pages, which page is the right one to show for a [running shoes] search?)."

Several other participants in the Reddit thread echoed Mueller's answer, recommending the use of self-referencing canonicals in paginated series. For a comprehensive guide to pagination SEO, you might want to check out Adam Gent's insights.

The bigger picture

Let's face it-bigger websites can often afford to make mistakes and still rank well on Google. It's not fair, but that's how it is.

These brands can ride the waves of organic backlinks, mentions, and other such social signals to make their content rise to the top even if they make SEO slip-ups from time to time.

This is a luxury that smaller websites don't have. A slight mistake can send an otherwise well-optimized but small site plummeting to the depths of the mythical 'sandbox.' It's therefore important to stay on top of the latest best practices to have a fighting chance at winning the game.

You can count on SEOValley for professional SEO help. Whether you're an SEO marketer looking for a dependable team to partner with or an online shop owner looking to optimize your website, we're here to assist you.

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Why Blindly Following Big Sites for SEO Inspiration is Wrong

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For the uninitiated, John Mueller-Google's Webmaster Trends Analyst-has been running Hangouts every two weeks, answering burning questions from SEO professionals. He has provided the community hundreds of notable insights that help us navigate the changing face of SEO.

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How Real-World SEO Practices Can Differ from Google's & Advice | SEOValley™

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How Real-World SEO Practices Can Differ from Google's & Advice | SEOValley™

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You’ve seen it happen before: An SEO strategy works flawlessly on Client A but fails completely on Client B. A formula that works for one client won’t necessarily work for another, even when they’re fundamentally the same. It’s annoying—even depressing. But you’re not alone. This is a problem for many SEOs. Here’s the reality:

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If you're a marketer, then you know what it's like to be frustrated by Google's seemingly whimsical rules and standards. The advice they give to the SEO community doesn't always translate to real life.

Getting mixed results for the same strategy

You've seen it happen before: An SEO strategy works flawlessly on Client A but fails completely on Client B. A formula that works for one client won't necessarily work for another, even when they're fundamentally the same. It's annoying-even depressing. But you're not alone. This is a problem for many SEOs.

Here's the reality: Because so many factors affect the overall ranking system, you can have a tactic that works for 10 clients but doesn't work for five. This seems to conflict with Google's promise of a democratic ranking system. But here's what's happening: The main idea behind the strategy may be right, but the rest of the story that's guiding how Google is interpreting the rankability and SEO value isn't lined up the same way for Client B as it was for Client A.

Does this mean that Google is misrepresenting their rules or is lying about how they rank websites? No. It's just a complex environment. As a marketer, you need to be able to keep your emotions in check and keep your mind open.

Google claims that the SEO industry is overcomplicating what they do, and that everything is really much simpler than we try to think it is. Perhaps they are right-perhaps SEOs are guilty of overanalyzing while neglecting the basics.

Real-world coping skills

Creativity and the ability to see the bigger picture goes a long way in real-world SEO. Don't be limited by conventional thinking such as "link building has this impact," or "publishing content at this volume has that impact." It's no longer that simple. It used to be in the old days, but algorithms have come a long way.

To rank in Google, you have to think like Google. Put yourself in their shoes. They are in the business of trying to serve the best results to get the best overall engagement from their users, which ultimately preserves their market share and drives the most ad clicks. Serving the best search results is good for their bottom line-so that's what they're trying to accomplish.

Given this, what can you do as an SEO? Three things:

Publish really good stuff,

Promote it really well (make sure people know about it), and

Care about user experience.

In other words, build a website so good that Google will be embarrassed not to rank it.

It's not enough to find 5 top-ranking keywords related to your market space, produce a piece of content for all of them, and then call it a day. This kind of linear strategy won't fly in real-world SEO.

Instead, think about the breadth and depth of your content in a way that's completely different from what you've been conditioned to think.

Ask yourself: How can I satisfy the maximum number of users visiting the site? A majority of them are likely looking for information that involves those 5 keywords you built pages for, but they might have 20 other questions that you haven't addressed. Be sure to satisfy those other questions to improve user experience and eventually boost your rankings.

Dealing with downturns

In the meantime, how to stay on top of a sudden downturn in rankings? This is another common SEO dilemma.

The key is to set the right expectations right from the start. Have a policy of transparency. From the very beginning, educate yourself and the stakeholders on what search really is. Make it clear that ups and downs are inevitable. Steer them to long term goals, not short-term gains.

Here are SEOValley, we specialize in creative SEO that truly works in the real world. Contact us today if you're interested in collaborating.

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How Real-World SEO Practices Can Differ from Google's Advice

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If you're a marketer, then you know what it's like to be frustrated by Google's seemingly whimsical rules and standards. The advice they give to the SEO community doesn't always translate to real life. You've seen it happen before: An SEO strategy works flawlessly on Client A but fails completely on Client B.

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Why the Length of On-Site Content is Not Everything: Here's All Else That Also Matters | SEOValley™

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Why the Length of On-Site Content is Not Everything: Here's All Else That Also Matters | SEOValley™

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You’ve probably heard about the mysterious Myth of the Word Count. Google supposedly sets a ‘minimum’ length for on-site content such as blog posts. That minimum is sketchy; some say it’s 300 words, and some say it’s as high as 1,600. But is there really a sweet spot that can make your blog post rank higher?

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You've probably heard about the mysterious Myth of the Word Count. Google supposedly sets a 'minimum' length for on-site content such as blog posts. That minimum is sketchy; some say it's 300 words, and some say it's as high as 1,600. But is there really a sweet spot that can make your blog post rank higher?

The answer is no. Such a standard does NOT actually exist.

It's easy to see why this myth has persisted despite all evidence to the contrary. SEO experts love measuring things, after all-and having that magic number somehow makes it easier to quantify an otherwise vague blog post. There's also the logic that more words = more opportunities to use keywords and rank for them.

But here lies the danger: When you obsess about meeting a certain word count, it becomes tempting to stuff your post with fluff just to satisfy search engines. You might end up with content that's long and keyword-optimized but says nothing of value.

So what can you do to avoid this? If there's no such thing as a magic number, how do you determine the best length for a particular topic?

1. It's all about fulfilling search intent.

As you plan your blog post, think about these questions:

Are users looking for long-form content to get an answer to their query? If yes, then write a longer post.

Is the intent better answered with less text and more pictures/drawings? If so, then it's wiser to optimize your post with related images while reducing its textual length.

The best way to understand the searcher's intent is to analyze the results page and see what blogs/content Google finds valuable for your target keywords. Do the highly-ranked pages tend to have longer content? Or are they short and sweet?

Of course, site authority and credibility can dramatically affect rankings, too-and often more dramatically than word count does. Still, a SERP analysis will give you an idea of what you're up against and what content length the audience prefers for that subject.

2. Substance beats length.

Blog posts that rank well are not necessarily the longest, but they certainly offer high-value content. An informative and engaging post that's only 200 words short can rank higher than an 1800-word long litany that says nothing useful.

This is why it's more important to focus on quality, not length. Your goal should be to create valuable and unique content that builds authority, trust, rapport, and brand awareness.

If you think you only need 300 words to fulfill your target reader's intent, then keep it short. If the subject requires 4,000 words to be of value, then go ahead and write that.

Your writing style will also dramatically affect the length of your post. Concise and to-the-point writing styles yield shorter posts. If you want to be more conversational, your blog will likely end up being longer.

3. Measure, measure, measure.

Monitor the performance of your content. Which posts are bringing in organic traffic or converting visitors into customers? There are many tools you can use for blog analytics. By measuring the success of your posts, you can make the necessary adjustments to give value to your readers and ultimately boost your rankings.

At the end of the day, there is no such thing as the perfect content length for search engine optimization. It all boils down to what the intention of the searcher is and how long/short they expect the answer to be. Long blog posts just tend to provide comprehensive answers. But they rank not because of their length-rather, they rank because they satisfy the question that was asked.

Don't let a minimum word count be your goal. Instead, aim to create valuable content for your audience on a consistent basis. Over time, Google will see your website as an authority in your niche, and you should rank higher even for competitive keywords.

Need advice on a content strategy for your website? Contact SEOValley today.

# data[].attributes.attachment_link.title
Why the Length of On-Site Content is Not Everything: Here's All Else That Also Matters

# data[].attributes.attachment_link.description
You've probably heard about the mysterious Myth of the Word Count. Google supposedly sets a 'minimum' length for on-site content such as blog posts. That minimum is sketchy; some say it's 300 words, and some say it's as high as 1,600. But is there really a sweet spot that can make your blog post rank higher?

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5 Common Technical Problems That Limit SEO Success | SEOValley™

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5 Common Technical Problems That Limit SEO Success | SEOValley™

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Technical SEO is often overlooked, but it critical to a website’s ranking success. You see, Googlebot is programmed to obey specific commands—it can only crawl links that are properly coded and ignores certain elements. Thus, technical oversights can negatively impact Google’s ability to crawl, index, and rank it a site. Here’s a list of five of the most common technical errors that might be causing your website to rank lower.

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Technical SEO is often overlooked, but it critical to a website's ranking success. You see, Googlebot is programmed to obey specific commands-it can only crawl links that are properly coded and ignores certain elements. Thus, technical oversights can negatively impact Google's ability to crawl, index, and rank it a site. Here's a list of five of the most common technical errors that might be causing your website to rank lower.

Cookie-based content

Do you put cookies on your visitors' web browsers to personalize their experience? This can be keeping you from attaining the rankings you want.

Let's say for example that you run an ecommerce website that uses cookies to serve content in different languages. When a visitor comes in and chooses to read in German, for instance, your site sets a cookie and the rest of that visit proceeds in German. The URL stays the same, but the content served is different.

Perhaps you are hoping that this strategy will help you rank in German organic search and bring Deutsch-speaking customers to your online store. But it won't. Why? Because content that your visitors access due solely to cookies (instead of clicking links) are not accessible to Googlebot. When the content changes but the URL remains the same, Google is unable to crawl the alternative versions.

Location-based pages

Do you have locale-adaptive pages that detect your visitors' IP addresses and displays content based on their locations? It might be time to rethink that approach. After all, IP detection is not foolproof. The IP address of a person who is actually in New York City might appear to be in Boston, for example. That visitor will therefore be served with content specifically for Boston, which is irrelevant and useless.

Think about it: The default IP address of Googlebot's is in San Jose in California. This means that your website will serve Googlebot content related to that area. This is an invisible impediment to SEO that's hard to detect.

So should you completely get rid of location-based content? They might be okay upon first entry into your website, but not for subsequent content. Look at the links clicked-not the IP address.

Uncrawlable JavaScript links

In the eyes of Google, a link should contain two elements: (1) an href to a particular URL and (2) an anchor tag. Google also likes anchor texts because they demonstrate the relevance of the linked pages.

The problem is that many ecommerce sites-perhaps yours included-use Javascript links instead of plain HTML links in anchor tags. These mouseover dropdowns might work well for human visitors, but Googlebot doesn't see them as 'crawlable' links. They cause indexation problems that ultimately hurt your SEO.

Robots.txt disallow

The robots.txt file is supposed to tell bots what pages to crawl via the disallow command. However, disallow commands don't really prevent indexation. Worse, they can render bots unable to determine a page's relevance, thereby preventing that page from ranking.

If you see a sudden drop in your organic search traffic after a redesign or a similar major change, be sure to check for disallow commands in the robots.txt file. They may have been put there on accident, blocking Googlebot from crawling your entire website.

Hashtag URLs

While most SEO technicians understand that hashtag URLs can cause indexation issues, a majority of online marketers don't. They are surprised to learn that this URL structure can cause low rankings. The problem is that hashtags often don't reproduce the intended content on succeeding visits. If Google indexed a hashtag URL, the content may be different from what searchers were looking for.

In the many years that we've been doing site audits, we've seen so many technical problems on the websites of new clients. Do you suspect you have the same issues? Contact us at SEOValley today so we can check your site and help you move forward.

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5 Common Technical Problems That Limit SEO Success

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Technical SEO is often overlooked, but it critical to a website's ranking success. You see, Googlebot is programmed to obey specific commands-it can only crawl links that are properly coded and ignores certain elements. Thus, technical oversights can negatively impact Google's ability to crawl, index, and rank it a site.

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What's Barnacle SEO & Why It Matters | SEOValley™

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What's Barnacle SEO & Why It Matters | SEOValley™

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Some keywords and phrases are just too difficult; they’re virtually impossible for small and medium e-commerce websites to rank for. But don’t give up on them. You can always try ‘barnacle’ strategies to ‘attach’ your brand to the established websites that dominate the search results for major keywords and drive traffic to your website.

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Some keywords and phrases are just too difficult; they're virtually impossible for small and medium e-commerce websites to rank for. But don't give up on them. You can always try 'barnacle' strategies to 'attach' your brand to the established websites that dominate the search results for major keywords and drive traffic to your website.

What is barnacle SEO and how does it work?

Barnacle SEO is nothing new; in fact, it is at least 11 years old now. The term was coined by Will Scott (from Search Influence) way back in 2008, and it's still one of the best ways to get traffic from a difficult keyword without actually ranking for it.

To understand what this SEO strategy is, it's important to see how it got its name.

As you might know, 'barnacles' refer to marine crustaceans that attaches themselves permanently to different surfaces like rocks or ships, then feed themselves by using their feathery legs to filter particles from the water. This is pretty much what you need to do to successfully implement barnacle SEO tactics-you need to 'latch' your brand on to the top-ranking websites for your targeted keyword and get traffic from them.

How do you latch on, exactly? The idea is to put your brand's content on large and established domains that rank high on the search engine results page for competitive keyword phrases that are impossible to rank for on your own.

Here are some examples of how to do it.

1. Imagine for a moment that you run a mom-and-pop plumbing company in Illinois. You are doing everything right&mdash;you&rsquo;ve got a website, you regularly buy ads on Facebook and Google, etc. But you still can&rsquo;t seem get organic rankings for high-competition keywords like &ldquo;plumber in Chicago.&rdquo; The results are mostly dominated by directories&mdash;one of which is Yelp.

Instead of wasting time and money competing with Yelp, why not latch on it? You can do this by claiming your Yelp business page and optimizing your profile. You can even link to your Yelp page from your website and your social media accounts.

2. Let's say that you have a small e-commerce website selling graphic t-shirts that you designed yourself. You just released a new line that is inspired by the movie, 'Harry Potter.' It would be great if your website ranks in the top 10 for "Happy Potter" on Google-but that's virtually impossible. You simply can't compete with Wikipedia, IMDb, or news websites that feature the film in terms of relevance, popularity, and authority.

So how do you apply the barnacle strategy to this situation? Your goal should be to get your site mentioned in those websites. Try buying an ad on IMDb if your budget allows, or contribute a valuable and interesting article to one of the news sources, mentioning your brand and linking to your site in the process.

The key to winning in barnacle SEO is patience. Unlike more aggressive SEO strategies, this won't drive traffic directly to you. You have to wait for potential customers to float past a major domain that mentions your business.

Steps to implement barnacle SEO

1. Keyword is the first step. Search for extremely competitive terms that you know you cannot possibly rank for. Focus on those that have high potential for profit. There is no sense chasing after low-profit keywords.

2. List the websites that rank highly for those keywords. Make a list of top-ranking websites for each phrase.

3. Identify barnacle opportunities. How can you get links from those websites? Can you perhaps contribute an article or a useful video? Is it possible to buy an ad on that page?

4. Execute-place your content. Whether you're answering a Quora question or paying for an advertorial on an online magazine, give it your best shot.

5. Help your barnacle content rank. Share it and build links to it.

6. Lastly, measure your progress and learn from the experience. What worked and what didn't?

Try to focus on two or three extremely competitive key phrases, initially. Before you know it, you have developed an ongoing barnacle SEO strategy. And if you need professional help with your barnacle campaign, contact us at SEOValley.

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Some keywords and phrases are just too difficult; they're virtually impossible for small and medium e-commerce websites to rank for. But don't give up on them. You can always try 'barnacle' strategies to 'attach' your brand to the established websites that dominate the search results for major keywords and drive traffic to your website.

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Why Comparing Your Site with Competitors Isn't Always Right—and How to Do It Correctly | SEOValley™

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Why Comparing Your Site with Competitors Isn't Always Right—and How to Do It Correctly | SEOValley™

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Knowing your competitors is an important step to building an effective marketing strategy for your website. However, it’s not enough to just constantly compare your own site with theirs—you need to check if you are doing it correctly.

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Knowing your competitors is an important step to building an effective marketing strategy for your website. However, it's not enough to just constantly compare your own site with theirs-you need to check if you are doing it correctly.

There is a right and wrong way to compare your site with your competitors' websites. It's 'wrong' to compare for reasons like measuring your progress and success against theirs. The 'right' way to go is to run a proper competitive analysis, which can be extremely helpful in understanding your site and how it fares against the competition.

A competitive analysis categorizes and evaluates your competitors, so you can identify and understand their weaknesses and strengths against your own. Only by understanding your competitors can you develop better ways of getting ahead of them. It may seem simple, but it can be complex when you start looking into various disciplines and metrics. Some criteria will even be dependent on your personal opinion and understanding of your business and industry.

So how do you start? We have put together this quick guide to help you compare your site correctly with your competitors:

When to compare

Website competitive analysis is typically done before building a new site, but it can also be performed if you want to redesign your website and improve its performance. You may also compare your site with your competitors' if you are considering additional benchmarking strategies. Regardless of your reason for making comparisons, remember that the goal is to obtain actionable insights so you can use them in your own marketing plans and strategies.

What to compare

In doing website competitive analysis, the factors that you need to compare might be different from what other businesses use. That said, there are certain universal factors that everyone should definitely look into:

Traffic and ranking - Identify the competitor's high-ranking keywords and their estimated traffic.

Marketing performance - Find out if they are using videos, blogs, and downloadable content. Take note of the conversion points they are using, such as email, phone, live chat, or messaging.

The search engine friendliness of the site - Determine how fast their website loads. Also, is it accessible and responsive on both desktop and mobile?

Social media presence and performance - Find out what social networks they are using and their reach within your industry. You may also want to consider their most shared content.

Call-to-action methods - Identify their critical call-to-action on their homepage and the calls-to-action throughout their website.

What sites to compare yours against

How do you pick websites to measure yours against? You can consider selecting competitors based on the following factors:

Your personal knowledge (the businesses you consider as your competition)

What your prospects and customers consider to be your competitors

Businesses you can find in paid and natural search results for the keywords you are using, or for the keywords you want to use.

When you base your selection on these criteria, you can achieve a more balanced perspective on who your business is competing against. This also lets you pick businesses that are more likely to be leading your industry or market.

How to compare

Keep it simple. Make a list of competitors you have chosen on a spreadsheet, and align the different measures with each of them. You may even write a narrative document for your analysis.

You can also look up tools that can help in your analysis, such as SEMRush for analyzing ranked keywords & traffic, and Google PageSpeed Insights, which lets you measure the loading speeds of websites.

Working with an SEO specialist can also simplify the process of doing a comprehensive website competitive analysis. You can't go wrong with SEOValley. Contact us today if you need help on this matter.

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Why Comparing Your Site with Competitors Isn't Always Right-and How to Do It Correctly

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Knowing your competitors is an important step to building an effective marketing strategy for your website. However, it's not enough to just constantly compare your own site with theirs-you need to check if you are doing it correctly. There is a right and wrong way to compare your site with your competitors' websites.

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Google has updated its image search interface one year ago to enhance visual content and ultimately made it easier for searchers to look up and discover products. If you do a quick search and go to 'Images,' you will see that 'View Image' has been changed to 'Visit.' This allows the user to immediately go to the page where the image is located.

As a result, analytics platforms have started recording more sessions that are driven by image search. Moreover, there's been an increase in content visibility for the pages where those images are found. Apart from enhancing user experience and supporting content, images are now major traffic contributors. This means that image optimization is an opportunity that should not be ignored if you want to boost traffic.

If your website is not optimized for Google Images, it could be missing out on opportunities to rake in organic traffic. A lot of people rely on image search to visually explore and discover web content. According to Moz, image search now represents about 27 percent of queries in the top 10 web search properties in the US.

Optimizing images is not a complex task. The easiest way to do it is by naming your image files properly-preferably with carefully picked keywords without the stop words and separating them with hyphens. For example, instead of naming an image something generic like 'IMG-198609,' rename it to something that best describes what it is.

There are other ways to properly describe and name images to optimize them. Here are some tips:

Image title and alt attributes

Look into the <img> HTML tag to build the relevancy of the page, enhance the user experience, and boost other factors that can help your page rank. When dealing with image links, the attributes must provide context to the search engines pertaining to the destination page, so it can rank further. Write attributes concisely, while making sure that they are grammatically correct. Keep in mind that alt attributes can be played out loud by an accessibility software, and title attributes appear as someone hovers over an image. Avoid stuffing them with keywords.

Product images and e-commerce

Consider adding model numbers, ISBNs, and SKUs to the alt attributes to cater to people who are looking up specific products. Take note that keywords in a surrounding text area and the on-page image caption also help search engines derive more context for the images to boost ranking.

HTML title tags

Image search results are already displaying these tags from the host page, so make sure that they are relevant to the image.

Image file format, size, and dimensions

The size of the image file can greatly affect the loading time of pages. JPEGs are typically more SEO-friendly (compared to PNGs) because they are better compressed, so choose this file type if you do not need a transparent background.

If you need to provide computer-generated, high-resolution graphics (like logos), consider using the SVG vector-based file format. Just make sure that the server minimizes, caches, and compresses it. Use the GIF format only for simple animations that can do without wide color scales. If you need to display lengthy and large animated images, consider using the true video format to enable schema and video sitemaps.

The actual file size, which, ideally, should be in Kb, matters in image optimization. Do your best to save image files under 100Kb. If you are using a bigger file size, save it as a progressive JPG so it can progressively display as loaded.

When dealing with the dimensions of the image, make sure that the width does not exceed that of the widely used desktop screen solution (i.e. 2,560 pixels), or the browser will scale it down. Moreover, make sure that the CSS can make the image responsive so that it automatically adjusts to the window or screen size. However, these will depend on your website's visual needs. There are cases when you may need to save different versions of an image in various dimensions to dynamically serve the highly optimized image according to the screen. This can be automated with plugins or by applying <srcset> and/or <picture> elements.

If you need help with image optimization, contact SEOValley. We'll audit your website and let you know what image optimization opportunities you can take advantage of.

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Image Optimization is Essential: Here's What to Focus On

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Google has updated its image search interface one year ago to enhance visual content and ultimately made it easier for searchers to look up and discover products. If you do a quick search and go to 'Images,' you will see that 'View Image' has been changed to 'Visit.'

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How to Use Seasonal Content for Your SEO Campaign | SEOValley™

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How to Use Seasonal Content for Your SEO Campaign | SEOValley™

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If you are in the SEO industry or doing any form of SEO campaign for your own business, it’s important to plan ahead so you can take advantage of the holiday season. This is especially true for ecommerce websites, as this time of the year has the potential to bring in huge sales. Using seasonal content is a great way to optimize your site for this yearly opportunity.

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The season for shopping has started. If you are in the SEO industry or doing any form of SEO campaign for your own business, it's important to plan ahead so you can take advantage of the holiday season. This is especially true for ecommerce websites, as this time of the year has the potential to bring in huge sales. Using seasonal content is a great way to optimize your site for this yearly opportunity.

But it's only September. You have plenty of time, right? WRONG. As you may already know, there is no magic spell to improve your rankings overnight. You need to start optimizing as early as now if you want your rankings to remain consistently high in the holiday season. Here's how to go about it.

Look at what you already have

Start with a review of your existing seasonal content. If you have articles, posts, or blogs for the holidays from the previous years, you may want to update and use them again to save time and money. Doing this can help you improve your rankings in the next few months. For instance, if you have a holiday gift guide for 2018, you may want to update that for this year to bring in organic traffic to your website.

Study the current rankings

It's important to examine the SERPs for the keywords/phrases that you want to target. This will let you assess the competition and difficulty of ranking for those terms. Is the first page showing well-known brands? Do they have high-ranking, good-looking pages with well-written content? If you answered 'yes' to both questions, it may be challenging to rank for the same keywords.

Click on the top-ranking pages. They can give you a clearer idea when it comes to the intent of your target customers-what they are looking for and why. Analyze the search results, which may include review pages and definitions, so you can understand what searchers are seeking.

You also need to look into how the top-ranked pages are formatted. Perhaps they share certain elements that make them rank well. For instance, if multiple results are accompanied by a video, you may want to consider applying a video to one or more of your pages, too.

Find opportunities

See how your previous seasonal content is currently performing by looking up relevant keywords attributed to it. Determine what search terms it currently ranks high for and focus on optimizing for those words. This can help your content climb much higher, possibly even reaching page one.

There's also an opportunity to rank higher based on the number of people searching for those keywords. Look at the search volume to determine potential traffic. But do keep in mind that 'more' isn't necessarily better. Some keywords bring in a low volume of monthly searches but are still worth optimizing for because they are targeted. Even these small amounts of traffic can rapidly add up and have a huge impact on your sales.

Once you have identified opportunities, proceed to analyze your page to determine what needs to be optimized and updated.

Optimize your content

Simple measures like updating the headings of your seasonal content to include relevant keywords and using bullet points can already make a big difference in allowing search engines to crawl your page easily.

You can also take advantage of the 'People Also Ask' section on the SERP. It can give you an idea about what potential customers want to know about your products or services. You can then write new content or sections that can give them the answers they need.

Get professional help

Want to optimize your website for the upcoming holiday season? SEOValley can create seasonal content based on trends and opportunities that can bring top-quality traffic to your website. Talk to us today.

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How to Use Seasonal Content for Your SEO Campaign

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The season for shopping has started. If you are in the SEO industry or doing any form of SEO campaign for your own business, it's important to plan ahead so you can take advantage of the holiday season. This is especially true for ecommerce websites, as this time of the year has the potential to bring in huge sales.

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Understand How Google Reads and Processes JavaScript and How You Can Benefit from It | SEOValley

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Understand How Google Reads and Processes JavaScript and How You Can Benefit from It | SEOValley

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In SEO, JavaScript can be used to further improve visitor/guest/shopper experience, bolster site performance, and encourage better interaction. This said, JavaScript requires additional care when used for optimization.

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JavaScript is the lifeblood of many websites and apps. It is a programming language specifically created for the web and is used to change and update both CSS and HTML data for calculation, manipulation, and validation. It uses variables such as numbers and strings, objects, functions, and arrays, which store data values. They serve as data containers and are assigned simple values to help applications decode programs and/or perform a specific task.

In SEO, JavaScript can be used to further improve visitor/guest/shopper experience, bolster site performance, and encourage better interaction. This said, JavaScript requires additional care when used for optimization.

How Google Reads and Processes JavaScript

Googlebot is one busy web spider that's responsible for crawling trillions of pages. Suppose each web page takes a second to load. It would therefore take Googlebot over 4 years to fetch and process each page once. The great thing about the web spider is that it can crawl multiple pages at once and even read JavaScript effectively.

JavaScript, however, requires an additional 'stage' in the crawling and indexing process. This is known as the rendering 'stage.' This rendering stage basically executes JavaScript as Googlebot reads a page. Because rendering JavaScript is time-consuming, it can't always be performed immediately-which is why the search engine separates indexing and rendering so that content can be indexed and made available as fast as possible with the addition of the JavaScript-based content later.

JavaScript SEO

Since JavaScript needs to be processed separately and a bit later than other types of content, ecommerce marketers need to pay special attention to why and how JavaScript is used.

For instance, while it is common knowledge that web crawlers can eventually recognize content added using JavaScript, they could take longer to get indexed and therefore appear on search results. While this may not be a major issue for product detail pages since they don't change much over time and are in place as is for a much longer period, sale pages (or perhaps seasonal buying guides and content) must be updated and indexed as soon as they are generated to ensure relevancy.

The Googlebot essentially reads and indexes conventional HTML content as they are found. Extra steps apply to content JavaScript adds to pages in browsers. URLs are set on a crawl queue and then crawled by a web spider for processing and indexing. For content added using JavaScript, the path redirects to a render queue before indexing can commence. This is an iterative process wherein the Googlebot adds an item to the crawl queue each time a new URL is introduced.

URLs and content go through various steps and processes before they get indexed. When Googlebot gets a page address from the crawl queue, it follows the URL and parses the page, provided that it isn't blocked by robots.txt. This page acquisition is known as the crawler stage, at which any new URL that the web spider discovers is sent to the crawl queue and HTML content on parsed pages is sent for indexing.

Processing or rendering is reserved for content added using JavaScript. The length of time that Google needs to render pages depends on various factors. In essence, a page is placed in a render queue much like a crawl queue to wait for its turn to be processed. Google then renders the content so it can move forward to the next step in the process, that is indexing.

The next and final step of the process is indexing, which adds content to the search engine's index so that when a user enters or searches for a relevant query on Google, the crawled and processed page may appear on the SERP.

Need help with JavaScript automation? The SEO experts of SEOValley can diagnose your website and recommend the best solutions. Contact us today.

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Understand How Google Reads and Processes JavaScript and How You Can Benefit from It

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JavaScript is the lifeblood of many websites and apps. It is a programming language specifically created for the web and is used to change and update both CSS and HTML data for calculation, manipulation, and validation. It uses variables such as numbers and strings, objects, functions, and arrays, which store data values.

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What Google Considers an Entity and How That Affects SEO | SEOValley

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What Google Considers an Entity and How That Affects SEO | SEOValley

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‘Entities’ are not new in SEO. They have been around for as long as search engines have been used and continue to be among the most important driving forces behind searches and search engines in general.

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'Entities' are not new in SEO. They have been around for as long as search engines have been used and continue to be among the most important driving forces behind searches and search engines in general.

Search engine optimizers and specialists should by now be well versed in the concept of entities, which, to many experts, are among the most powerful ideations when it comes to search. It will not be long before entities surpass content and links as a key area of importance and interest for optimization when it comes to pursuing high rankings. Just the same, entities rely on both content and links to carry such influence, which is why it is important to know how to use them in strengthening and connecting entities

What exactly are entities?

Google defines an entity as a singular, unique, distinguishable, and well-defined thing or concept. They are much like your basic nouns-people, places, and/or things. But you have to think beyond 'what' or 'who,' as entities can likewise refer to concepts, ideas, adjectives, etc.-essentially anything that can be defined in a unique manner. Entities can be a word, a letter in a word, or a pixel in that very letter-anything and everything on the web that is identifiable and can be connected, linked, and ranked based on certain factors.

How are entities ranked?

Entities are ranked depending on critical factors or metrics including relatedness, notability, contribution, and prize.

'Relatedness' refers to the frequency of co-occurrence of entities such as when two entities are frequently referenced on the web, such as the case with the search term 'US president' and 'Donald Trump.' When two entities exist together frequently enough, they produce authoritative and definitive results.
The same principle and process applies when establishing connections with pluralized entities and terms. A query for 'US presidents,' for instance, will yield results that include entities like Donald Trump, Barack Obama, George Bush, Bill Clinton, etc., as these people are entities associated with the pluralized form of the entity or word, 'President.'

'Notability' is another metric that Google uses to determine entity ranks. This basically breaks down the value of the entity into factors like links, mentions, reviews, and relevance. The more value an entity has, for instance, the more links, mentions, reviews, and relevance it possesses. The less competition there is in the topic or category that an entity is competing in, the more notable it becomes. Notability can be more clearly illustrated by being a big fish in a pond-which gives an entity higher notability than being the same fish in a much larger ocean.

'Contribution' refers to external signals like reviews and links, which are basically used as a measure of a particular entity's contribution to the topic. A review from established and respected critic, for instance, bears greater weight than a random rant on Yelp.

The fourth and final metric used to rank entities is 'prize,' which refers to the measure of various prizes and relevant recognitions that an entity has received. Examples of this include an Oscar, Nobel Prize, US Search Award, or a similar accolade. The larger the weight and relevance of the prize or recognition, the higher the value that is attached to the entity.

Google then goes to work, calculating these factors and bringing them together as users request information on a particular entity. When a user enters a query into the search engine, Google runs through the search process by first determining the relatedness of entities and assigning values, determining the notability of entities and assigning values to each of them, determining their contribution and assigning a value to every entity, identifying prizes awarded to entities and still assigning value, and determining applicable weights based on query type so that a final score can be reached for each possible entity until a relevant and accurate SERP is produced.

Need further help understanding entity search and how you can use it to boost your website's rankings? Contact SEOValley today. Our SEO technicians can give you a full audit of your website.

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What Google Considers an Entity and How That Affects SEO

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'Entities' are not new in SEO. They have been around for as long as search engines have been used and continue to be among the most important driving forces behind searches and search engines in general.

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A Guide to Creating Location Pages that Rank Well | SEOValley

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A Guide to Creating Location Pages that Rank Well | SEOValley

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| Location and “near me” searches have become popular search terms for people looking for products, experiences, and/or services they need at the moment. If you are a local business owner looking to make your site rank well in certain locations—then you need to know how to create location pages that rank well.

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Location and "near me" searches have become popular search terms for people looking for products, experiences, and/or services they need at the moment. If you are a local business owner looking to make your site rank well in certain locations-then you need to know how to create location pages that rank well.

And no-it's never a good idea to infuse as many location keywords and "near me" terms as possible in your content. This may have worked during the earlier times of search optimization when keyword stuffing was the name of the game. Today, however, search engines are more concerned about the accuracy of search results, which is why they put more value on content quality. Old and manipulative techniques like keyword stuffing are now obsolete in favor of better practices that help improve the quality, relevance, and accuracy of searches.

Search engines now rank map packs based on many different factors, among the most important of which is having one killer, well-designed, and super organized location landing page. But the question remains: What makes a location page that ranks well?

In SEO, one of the main goals should be satisfying search intent. Logically speaking, location page optimization should satisfy the searcher's need for location information. This means answering every possible question that a website visitor or user may have when it comes to the whereabouts of a business. A good rule of thumb to follow is to make a website's or a business' NAP (name, address, and phone number) details consistent across ALL channels, be it on its location page, website directory, Google My Business profile, or any other citation.

You are also missing out on important opportunities when you are not optimizing through photos and images. Location pages are critical real estate for photos as they help put a face on a business. A website's location landing page will benefit greatly from interior as well as exterior photos. In addition to including photos of the building, outdoor signage, logos, and other distinguishing exterior features, it also pays adding interior photos of the premises to give visitors and guests a realistic view of what to expect.

It goes without saying that the photos included in a location page should be of good quality. However, images taken from high-end cameras tend to come with large file sizes along with excessive meta data within the photos, with unnecessary information like what type of device took the image. Don't worry-there are various software applications designed to remove unnecessary metadata from images without losing image quality. Other applications can be used to add optimized metadata to images like descriptions, titles, as well as GPS coordinates. This is especially useful with images used on a Google My Business Profile.

When optimizing a business location landing page, adding an accurate description of the business location is also important. For businesses with multiple locations, it is unwise to use the same content over and over and simply swap out location names. Every location page must be unique, with unique descriptions that can help keep each page relevant. You can achieve this by providing a description of various services, products, and brands offered at each location, their unique selling proposition, nearby locations, and menu of products and/or services.

Finally, create a location landing page that has a clear call to action. A well stated call to action (CTA) is a basic marketing principle that all too many business and website owners tend to overlook. Some great examples of CTAs that work include getting directions, reserving tables, and requesting appointments as well as making a purchase. These factors should be kept in mind when creating location pages that rank well.

If you need help creating location pages that rank well, don't hesitate to contact SEOValley. We have local and multi-location SEO experts who can assist you.

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A Guide to Creating Location Pages that Rank Well

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Location and "near me" searches have become popular search terms for people looking for products, experiences, and/or services they need at the moment. If you are a local business owner looking to make your site rank well in certain locations-then you need to know how to create location pages that rank well.

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Crucial SEO Optimization Tips for Non-Responsive Sites | SEOValley™

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Crucial SEO Optimization Tips for Non-Responsive Sites | SEOValley™

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Do you still have a separate mobile website because your desktop site is non-responsive? Then you need to put extra effort into your SEO strategy; after all, you are optimizing two distinct URLs. Attaining traction online is harder if you don’t switch to a responsive format—but it’s not impossible.

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Do you still have a separate mobile website because your desktop site is non-responsive? Then you need to put extra effort into your SEO strategy; after all, you are optimizing two distinct URLs. Attaining traction online is harder if you don't switch to a responsive format-but it's not impossible.
Understanding Google's mobile-first index
Mobile internet usage overtook desktop usage in 2016 and forever changed how businesses need to operate. But it took some time for Google to catch up with this game-changing shift. Before 2018, the search engine primarily looked at a site's desktop version for crawling, indexing, and ranking signals. This is no longer the case.

Google recognized that they needed to help mobile users get results that did not only answer their queries but also displayed it properly in a readable small-screen format. Thus, it rolled out its 'mobile-first' policy last year. The search engine now indexes sites based on mobile usability first, desktop second. Because of this new protocol, Google will now use signals from your mobile website to rank both your desktop and mobile sites.
Making mobile a priority
What does this mean? If your mobile website isn't working perfectly, a direct competitor that has all its ducks in a row will probably outrank you. Optimizing for mobile search should therefore be top priority-especially now that 60% of traffic and 40% of the sales online come from mobile, according to a 2018 study by Adobe. Customers need to find your website when they search for your products or services using their smartphones.

Responsive websites are already mobile-search ready for the most part if they pass Google's mobile-friendly test and use the meta viewport tag. But what do you do when your website is non-responsive? Here are SEO tips to consider when your mobile URLs are different:
Implementing annotation metadata
Annotations refer to single lines of code that you can insert in both your desktop and mobile pages. The right annotations can help Google understand how two pages of the same (or similar) content are related.

Let's say that the URL for your desktop page is:

https://www.mywebsite.com/product-page-88/

Be sure to include a link alternate tag pointing to the same page on your mobile site version:

<link rel="alternate" href="https://m.mywebsite.com/product-page-88/">

On that mobile page, you can insert a link canonical tag pointing to the same page on your desktop site:

<link rel="canonical" href="https://www.mywebsite.com/product-page-88/">

Annotations are best used to establish the relationship of pages that have the same or very similar content. In the sample given, the mobile /product-page-88/ is paired with the desktop /product-page-88/ because they share the same content. Never use annotation metadata for /product-page-88/ and the home page on your desktop site (or any other unrelated page).
Implementing automatic redirection
This is a bit more complicated but worth doing. The goal is to enable your server to detect how the shopper is requesting the page. For example, is the shopper using a mobile Safari browser or a Chrome desktop browser? Use an "HTTP redirect" so that people who are using a mobile/smartphone browser are automatically redirected to your website's mobile version even if they click or type your desktop URL.

You can implement a unidirectional redirect that works in just one direction (desktop to mobile), but bidirectional redirects are often better. The latter ensures that desktop users who click on or type in a mobile URL are automatically redirected to your desktop site.

Be sure to redirect to the right page. If a person shopping on a mobile phone enters your desktop page at http://www.mywebsite.com/product-page-88/, the redirect should go to the mobile version http://m. mywebsite.com/product-page-88/, not to anywhere else.

It's also a good idea to include HTML links to the different versions of the same page in the footer. This way, you can let users choose what version (desktop or mobile) they want to see. After all, it can sometimes be useful to use the desktop page even if you're on mobile for additional content or functionality. This is why experts recommend redirecting based on the type of device used on entry. After the first page, you should let the visitor choose a page type even if it doesn't match his/her device.
Getting help from the pros
Need assistance on optimizing your non-responsive website? Or perhaps you want to finally upgrade to a responsive website? SEOValley is here to the rescue. Contact us today for a site audit.

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Crucial SEO Optimization Tips for Non-Responsive Sites

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Do you still have a separate mobile website because your desktop site is non-responsive? Then you need to put extra effort into your SEO strategy; after all, you are optimizing two distinct URLs. Attaining traction online is harder if you don't switch to a responsive format-but it's not impossible.

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Best SEO Practices to Follow While Changing the Domain Name | SEOValley™

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Best SEO Practices to Follow While Changing the Domain Name | SEOValley™

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Changing domains is a crucial decision—it’s not typically recommended unless absolutely necessary. When you change domains, you open your website up to the risk of losing the organic search rankings you’ve worked long and hard to build. Here are some SEO best practices to keep in mind when making the decision to do a domain name transfer or update.

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Changing domains is a crucial decision-it's not typically recommended unless absolutely necessary. When you change domains, you open your website up to the risk of losing the organic search rankings you've worked long and hard to build. This said, there are ways that you can combat the potentially negative impact of changing domain names for the purpose of rebranding or perhaps when seizing the opportunity to secure a better URL.

Here are some SEO best practices to keep in mind when making the decision to do a domain name transfer or update:

1. First things first: Do a site audit.

Conduct an audit of all-important statistics to help you get a good picture and understanding of what's going on with your current domain. This will give you a proper benchmark from which you can evaluate the progress of your site following a switch. Perhaps the most crucial aspect of a site audit for domain name change is generating a list of all inbound links that are coming into your site. This is crucial because links are among the most significant SEO ranking factors that could be directly impacted by your domain name change.

2. Keep your URL structure.

Don't make changes to it until it is absolutely necessary. This will help ensure a much smoother transition between your old and new domain.

3. Use the magic of 301 redirect.

A 301 redirect sends users to the (new) correct page and at the same time tells search engines that a particular page has been moved permanently, therefore transferring all link credits to the brand-new page. Wild card redirect is about the simplest way to transfer pages on the domain-name level. Setting up a wild card in your site's .htaccess file automatically adds a redirect command to all the old domain URLs, pushing them to the brand-new domain. Make sure that all pages have been redirected properly to their transfer location with the help of a 301 checker.

4. Inform Google of the move.

In your Google Webmaster Tools, use the Change of Address Link to tell Google about the domain name change. This will inform Google about the update so that the engine can keep your listings current within its system.

5. Do thorough checks.

After you've migrated, thoroughly check every link, 301 redirect, and all other changes you've made to facilitate the domain name change. Do a keyword audit and go through all search terms driving people to the site so you can search for them on Google and check whether pages are redirecting properly. Go through major inbound links to make sure they are redirecting properly as well.

6. Reach out to link partners.

Although time consuming, it pays to communicate with your old link partners to see if they'd be willing to update the link to your new domain manually.

7. Watch out for 404 Errors.

This error occurs when pages don't get properly redirected to the new address. Tools for monitoring 404 errors exist so you can pay attention and fix/update any pages triggering a 404 Error. Regularly check for the same errors for at least the first month after your domain name change to make sure that 404 Errors are addressed properly, especially since it takes several weeks for some errors to appear.

It is normal for your rankings to slip a few notches back after a domain name change, which is why it is crucial to plan a marketing push after launching your new address. Not only will this help inform Google and your visitors about the change-it will also help kick-start and recover your rankings.

Thinking of switching to a new domain name? Don't go at it blindly. It's best to seek the assistance of SEO experts especially if you don't have the technical skills to do the process properly. Contact SEOValley today.

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Best SEO Practices to Follow While Changing the Domain Name

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Changing domains is a crucial decision-it's not typically recommended unless absolutely necessary. When you change domains, you open your website up to the risk of losing the organic search rankings you've worked long and hard to build.

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How to Use Wayback Machine as an Indispensable SEO Tool | SEOValley

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How to Use Wayback Machine as an Indispensable SEO Tool | SEOValley

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Although not intended for search optimization, the Wayback Machine is an incredibly useful tool for reviewing your website and making improvements to boost rankings and improve your overall SEO strategy.

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Although not intended for search optimization, the Wayback Machine is an incredibly useful tool for reviewing your website and making improvements to boost rankings and improve your overall SEO strategy.
This tool is essentially an internet archive that allows you to view how websites looked 'way back' then.

Designed as a digital archive, the Wayback Machine doesn't only offer information about the World Wide Web-it also contains useful data about movies, books, music, and the like. It was created by a non-profit organization known as the Internet Archive and was originally intended to allow users to see archived versions of different web pages through the years. The Way Back Machine has been archiving websites' cached pages since 1996. A great window to the past, this tool can be an excellent SEO resource if you know how to use it. Here are some smart and creative ways to use the Way Back Machine for SEO:

1. Reviewing site changes

One of the more popular uses of the Wayback Machine for SEO is reviewing sites for changes that occurred over a range of time. This is a great way to determine what caused a drop in your page rankings, pinpointing exact changes that could have affected your search placement negatively. With this kind of intelligence, you can begin planning to remedy the problem.

2. Re-establishing old ties

The Wayback Machine is also a great resource for finding old link partnerships and redirect opportunities. It isn't uncommon for businesses that started building their brand early through the World Wide Web to lose touch of old link partnerships. In many cases, sites go through major relaunches without considering optimization, causing them to lose major link partnerships. Reclaiming these partnerships is possible with the help of the Wayback Machine, which allows you to rediscover old link partners to reestablish critical linking relationships with.

3. Gaining site familiarity

SEO professionals also use the Wayback Machine to familiarize themselves with new client sites, helping them get to know their brand better. Not only does the tool allow users to see how much a site has changed-it also enables SEO specialists to get a sense of the brand's voice as well as how much it has changed through the years. Search optimizers and marketers that are working on content initiatives and branding find the tool useful in keeping true to the brand's voice as well as in coping with the changes that the brand has gone through.

4. Examining robots.txt files

A great way to detect crawlability and similar technical issues, the Wayback machine offers an excellent resource because it indexes everything that it can find on a website, including its robots.txt files. Examining these resources and comparing data around the time the issue began surfacing will help you find changes that could have triggered the problem.

5. Validating analytics codes

The Wayback Machine likewise indexes page source codes. This enables users to retrieve old codes from pages, enabling the review of past code placements and whether or not tags were properly implemented. Depending on how a website was coded, analytics code review is also useful when it comes to event tracking.

6. Identifying site structure

Another great use for the Wayback Machine is rediscovering old site structure and past taxonomy or hierarchy of different site elements. By looking at the way that a website was organized, it is easier to identify which pages have been consolidated into particular categories and which have been expanded to form separate pages.

The Wayback Machine is an excellent tool for looking into and learning from a website's old structure, design, content, and overall appearance-elements that play critical roles in search optimization and marketing.Need more SEO tips like this? Consult with our optimization experts at SEOValley.

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How to Use Wayback Machine as an Indispensable SEO Tool

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Although not intended for search optimization, the Wayback Machine is an incredibly useful tool for reviewing your website and making improvements to boost rankings and improve your overall SEO strategy. This tool is essentially an internet archive that allows you to view how websites looked 'way back' then.

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3 Web Design Mistakes That Interfere with SEO Strategy | SEOValley

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3 Web Design Mistakes That Interfere with SEO Strategy | SEOValley

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It’s important to become aware of the web design mistakes that can mess up your SEO strategy so you can dodge them.

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Those who build or redesign their websites typically focus on functionality, aesthetics, and user experience. Their objective is to build a good-looking website that is easy to use and navigate-and they forget about SEO until much later in the process. By then it's almost too late, as the entire website is already finished. Don't make this mistake.

It's important to become aware of the web design mistakes that can mess up your SEO strategy so you can dodge them:

Mistake #1: Failing to optimize images

It's not enough that you put relevant images to your content-you need to make sure that they are optimized for search engines, too. After all, Google has yet to develop AI technology that can accurately infer what a picture is all about. Images can drive a considerable amount of traffic to your site especially if you sell products, so don't take them for granted. Optimizing images can mean dominating the image search results and crushing your competition.

Don't know how to begin? No worries-the process of optimizing images is easy. Start by renaming the image to describe what it actually is. Put an alt text and optimize the file size to boost loading times. Then, add images to the XML sitemap. You may also use Twitter Cards or OpenGraph to make it easier to share images in social media. The bottom line is that images must be relevant and descriptive. Avoid spamming the alt text and file names with keywords.

Mistake #2: Forgetting about mobile SEO

Mobile devices like smartphones and tablets have become a mainstay in the lives of typical consumers. In fact, most of your potential customers now use mobile phones (not desktops) to do internet searches and browse websites. It certainly makes sense to have a mobile version of your website built and designed to ensure that it will load and display properly on smaller screens.

However, it is not enough that you have a responsive mobile web design. You need to make sure that it is really mobile-friendly and capable of maximizing the results from mobile search engines. To do that, consider the wants and needs of your mobile users. Their mobile habits are much different from their regular habits on a desktop computer or laptop. Search engines also tend to rank mobile websites based on their mobile-friendliness, so if yours doesn't load properly on small screens, you will likely rank lower. Optimizing user experience for both desktop and mobile users will provide better SEO results. It also improves user engagement and traffic.

Mistake #3: Poor navigation design

If a user is unable to find their way easily around your website, they can get frustrated and leave. This is why it's best to avoid non-intuitive hamburger navigation menus and drop-down navigation that fail to link to your main category, forcing the user pick sub-categories. Consider exploring newer alternatives like tabbed menus. They are easier to reach, allow users to see what page they are on at a glance, allow for direct access, and signify the importance of other sections.

Remember:

Don't leave out SEO until your entire website is finished. Integrating sound optimization practices into your web design process can make a big difference in a search engine's ability to crawl and find your website.

Hiring a team of web designers that have SEO knowledge and experience is the best way to go. You can't go wrong with SEOValley. Talk to us today if you want to redesign your site for SEO or want to start an optimized website from scratch. From aesthetics to optimization, we've got everything covered.

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3 Web Design Mistakes That Interfere with SEO Strategy

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Those who build or redesign their websites typically focus on functionality, aesthetics, and user experience. Their objective is to build a good-looking website that is easy to use and navigate-and they forget about SEO until much later in the process. By then it's almost too late, as the entire website is already finished.

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How Bounce Rate and Dwell Time Affect SEO | SEOValley

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How Bounce Rate and Dwell Time Affect SEO | SEOValley

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To understand dwell time, bounce rate, and other related metrics at a deeper level, it is best to define what they are what they are not, and how exactly they affect optimization. Do you want to understand how it impacts search rankings? Here’s everything you need to know.

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Dwell time is one of those simple but often-confusing and widely misunderstood SEO metrics. As a matter of fact, people are so confused about it that they wonder whether or not it really matters as a ranking factor. Add to this the fact that dwell time can so easily be mixed up with other closely related but very different metrics like bounce rate and time on page, and it's not surprising why so many website owners are utterly baffled. Does this sound like you? Do you want to understand how it impacts search rankings? Here's everything you need to know.

To understand dwell time, bounce rate, and other related metrics at a deeper level, it is best to define what they are what they are not, and how exactly they affect optimization.

Dwell time is essentially the amount, length, or window of time that a user spends looking at your webpage after clicking on a link of the SERP page and before they click back to the SERP results. You've most likely experienced this in your own search journey. Dwell time is that brief moment you spend evaluating a webpage you clicked to visit-you either click immediately back the SERP page because you didn't find what you wanted or expected on the site, or you stick around to read content that you find useful or interesting.

A longer dwell time may indicate that you've found the site's content extremely useful and became heavily invested in what the page had to offer. The value of this particular metric, SEO-wise, is quite obvious: The longer a person spends consuming a page's content, the higher the chances that it satisfied their needs. While this isn't a perfect hypothesis, it applies in the broadest sense. And so does the opposite scenario, which suggests that the less time that users spend on a page they just clicked, the less satisfied they must be after seeing its content. There are some special cases, though. For example, someone searching for currency exchange rates or today's weather may be completely satisfied with a quick glance at a page. In this instance, search engines account for the fact that short dwell time could still mean satisfaction.

Dwell time is different from bounce rate and time on page. Whereas dwell time is the length of time that passes between the instance that a user clicks on a search result and then subsequently returns back to the SERP, bounce rate is the percentage of one-page sessions or visitors who only visit a single page on a website before they leave.

Time on page, on the other hand, refers to the length of time a visitor spends on a page before going elsewhere-be it the SERP or another page on your site, a bookmarked page, or anywhere on the web. Both bounce rate and time on page can be viewed in Google Analytics, but dwell time isn't. As of the moment, there isn't any third-party tool that can measure it.

Regardless, however, dwell time is a metric you should be aware of and try to positively impact as much as possible, especially since there are clear indications that search engines are using it as a ranking factor.

Need help improving your website's dwell time and reducing your bounce rate? Have it audited by our experts at SEOValley. We can give you an insightful snapshot of how much time visitors spend on your website and how many of them leave right away. Our SEO experts can also recommend strategies for engaging visitors so that they stay longer and do exactly what you want them to do-whether that means clicking the 'buy' button or calling you to book your services. Talk to us today.

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How Bounce Rate and Dwell Time Affect SEO

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Dwell time is one of those simple but often-confusing and widely misunderstood SEO metrics. As a matter of fact, people are so confused about it that they wonder whether or not it really matters as a ranking factor.

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Why the Do-it-Yourself Approach in SEO Doesn’t Work for SMBs

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Why the Do-it-Yourself Approach in SEO Doesn’t Work for SMBs

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If you are one of those who are still on the fence about spending money on professional SEO, it is high time to reconsider your convictions. It’s time to accept the fact that optimization is an important and worthwhile investment instead of an unneeded expense. Here’s the inconvenient truth: Trying to do search optimization yourself rarely works. You need ample knowledge and expertise to do SEO well.

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There is no denying the importance of proper search engine optimization in this digital business scene. Now that more and more businesses are turning to the web for a wider audience reach, the search landscape is increasingly becoming competitive-not to mention crowded. Sadly, a lot of business owners remain unwilling to pay money for professional optimization, insisting on managing their own SEO efforts to the detriment of their search rankings and website traffic. If you are one of those who are still on the fence about spending money on professional SEO, it is high time to reconsider your convictions. It's time to accept the fact that optimization is an important and worthwhile investment instead of an unneeded expense. Here's the inconvenient truth: Trying to do search optimization yourself rarely works. You need ample knowledge and expertise to do SEO well.

Search engine optimization, to say the least, is no simple feat. Committing to an optimization program means committing to a time-consuming and tedious process that requires constant work and monitoring-something that SMBs all too often cannot afford to maintain, especially with all the core business processes that require their attention. Unlike many people assume, SEO isn't something you can do once and then forget about, expecting that it would produce results you want. It requires consistent effort if you truly want to see constant improvement and real success in your optimization goals.

If you are keeping SEO in-house by assigning optimization tasks to team members who have to juggle SEO activities with their core function in the business-thinking that you are cutting costs by doing so-you may be doing more damage than good for your website. The truth of the matter is that your employees may not have the resources, knowledge, and expertise necessary for your optimization campaign to gain traction. While they may be able to boost your clicks per month, the results can never be as significant or monumental as when you hire a professional. Here are even more reasons why DIY SEO simply doesn't work for SMBs:

1. You are actually setting yourself up for even bigger expenses by insisting on keeping your search optimization in-house instead of hiring proper professionals and specialists. This is because DIY-ing your SEO efforts often means resorting to trial and error, which will not only cost you more in wasted resources but also prolong your downtime in terms of traffic and conversions. Getting it right the first time is a lot cheaper than having to start from scratch every time your efforts go down the drain.

2. You are actually setting yourself up for even bigger expenses by insisting on keeping your search optimization in-house instead of hiring proper professionals and specialists. This is because DIY-ing your SEO efforts often means resorting to trial and error, which will not only cost you more in wasted resources but also prolong your downtime in terms of traffic and conversions. Getting it right the first time is a lot cheaper than having to start from scratch every time your efforts go down the drain.

3. Because DIY SEO takes so much longer to bear fruit, you will have lost all your potential customers to your competitors by the time your efforts start to kick in. While you are trying your best to figure out what the best strategies would be to improve your search rankings, your competitors-who have professionals behind their SEO campaign-are reaping great returns on their investment, leaving you buried in the dust of their SEO success.

If you want to see improvement in your SEO efforts, it pays hiring a pro to handle your SEO management instead of enduring long downtimes and wasted efforts by trying to DIY optimization. You can't go wrong with SEOValley. Contact us today to get started.

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Why the Do-it-Yourself Approach in SEO Doesn't Work for SMBs

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There is no denying the importance of proper search engine optimization in this digital business scene. Now that more and more businesses are turning to the web for a wider audience reach, the search landscape is increasingly becoming competitive-not to mention crowded.

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How to Boost Organic Rankings of Product Pages on your Ecommerce Site | SEOValley

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How to Boost Organic Rankings of Product Pages on your Ecommerce Site | SEOValley

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With the number of online merchants that you have to compete with for attention, traffic, and conversions, attracting enough people to ensure a sustainable business can be especially challenging. One way to boost traffic and encourage sales on your website is to achieve higher positioning in SERPs (search engine result pages). Here are some surefire ways to optimize and increase the organic rankings of your product pages.

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How to Boost Organic Rankings of Product Pages on your Ecommerce Site - SEOValley

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Use Schema to Improve Local SEO | SEOValley

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Use Schema to Improve Local SEO | SEOValley

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Expanding online reach is more important than ever. It’s something that every business owner needs to do, especially in this day and age of technologically- and digitally-savvy consumers who use Google and Bing for everything. Schema markup is one of the new forms of optimization strategies that have great potential to boost website rankings in SERPs—and yet, it is very much underutilized because website owners don’t understand it fully well. Here, we take a closer look into what schema is all about and how it can be used to improve local SEO.

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A huge part of search engine optimization involves sending proper 'signals' to search engines and letting them know what your website, business, and content are all about. One of the most recent developments in SEO-known as the schema markup-caters to this particular aspect of optimization.

Expanding online reach is more important than ever. It's something that every business owner needs to do, especially in this day and age of technologically- and digitally-savvy consumers who use Google and Bing for everything. Schema markup is one of the new forms of optimization strategies that have great potential to boost website rankings in SERPs-and yet, it is very much underutilized because website owners don't understand it fully well. Here, we take a closer look into what schema is all about and how it can be used to improve local SEO.

'Schema markup' is a type of code that is designed to help search engines retrieve a more informative set of results for searchers. If you are familiar with the concept of rich snippets, you will pretty much have a good idea of what this new markup is all about. A local business website that uses markup on their events page, for instance, will be able to tell search engines to display the schedule of their upcoming events on their SERP. Details like these are extremely helpful for users who want to get a glimpse of what to expect on the page they are about to visit once they click through.

One of the best things about the schema markup is that it tells search engines what your inputs mean and not just what your data says. Schema.org defines itself as a collection of schemas webmasters can use in order to markup HTML pages in such a way that they can be recognized by major search engines (Google, Bing, Yandex, and Yahoo!). These schemas can likewise be used to enable interoperability of structured data. Large search providers rely on schema markup to enhance the way that search results are displayed so that people can more easily find the pages they are looking for.

Structured data stored in databases are usually the basis for many websites. When the same data is then formatted into HTML, recovering structured data in its original form becomes extremely difficult. Certain applications-particularly search engines-can greatly benefit from having direct access to such structured data. Schema markup allows them to better make sense of the information contained on web pages and in turn provide users with richer search results that make it a lot easier for them to find what they need online. Schema provides webmasters a shared library of markup vocabulary, which makes it easier to decide on the right markup schema. This ultimately results in maximum benefits for their optimization efforts.

It's not every day that competing entities-major search giants in this case-come and help each other out or come up with a system that enables the same kind and level of inter-industry collaboration that schema.org offers. All in all, schema provides webmasters a defined and agreed upon collection of code markers, instructing search engines what they should do or how they should use data on a website.

More than search engines, schema was invented with end users in mind. With the schema markup in place, users can instantly catch a glimpse of what a website or business is all about, where it is located, how much certain products or services cost, and many other important details about a business. This user-centric approach enables better quality search results that offer great relevance to searchers.

Ready to improve your local search visibility with the help of schema experts? Then talk to us at SEOValley.

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A huge part of search engine optimization involves sending proper 'signals' to search engines and letting them know what your website, business, and content are all about. One of the most recent developments in SEO-known as the schema markup-caters to this particular aspect of optimization. Expanding online reach is more important than ever.

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Don’t Skip These Critical Technical SEO Issues

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Don’t Skip These Critical Technical SEO Issues

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If you want to be more proactive instead of reactive about search engine algorithm updates and changes, it is important to keep watch of critical technical issues regarding search optimization and ensure a flexible but consistent maintenance and management plan that involves crucial tasks that you must accomplish on a daily, monthly, quarterly, or perhaps yearly basis.

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Anyone who has been doing search optimization long enough would know that SEO is an ongoing strategy-not a one-time project. It requires long-term commitment and a great deal of patience because of the tedious nature of the tasks and processes it entails, ranging from keyword research to content generation all the way to link building and overall analytics.

One-time optimizations may cause a spike in your traffic and organic positions for the time being, but it is often difficult to find substantial and sustainable growth in rankings and traffic-and more importantly in actual conversions-without a commitment to a long-term approach. This is especially true since search engines constantly change and adjust the variables and signals within their algorithms in an effort to provide better and more relevant search results for end users. It's therefore important for your search engine strategies to grow with your website and go with the times.

The tricky part about algorithmic changes and adjustments is that many of them come unannounced, leaving website owners and managers struggling to cope with the changes. This is where following the best practices come into play. If you want to be more proactive instead of reactive about search engine algorithm updates and changes, it is important to keep watch of critical technical issues regarding search optimization and ensure a flexible but consistent maintenance and management plan that involves crucial tasks that you must accomplish on a daily, monthly, quarterly, or perhaps yearly basis.

Daily Tasks

Staying current on industry advancements and innovations is a crucial aspect of search optimization-and one that you shouldn't take for granted. Because the SEO landscape changes by the minute, being informed and staying informed is critical.

Monitoring key metrics in real time is also an important aspect of optimization. It has to be done on the daily, especially for businesses relying on ecommerce transactions or perhaps those that rely on online leads for sales. Recognizing top-level metric movements such as organic traffic drops, an increase or decrease in lead volume/sales, and aggregate positioning drop is also crucial in order to apply remedies and diagnose key issues. Make it a point to set daily goals and specific tasks or actions that must be done to make SEO more manageable. Break tactics down into specific action items that will make your campaign easier to track and monitor.

Monthly Cycles

In addition to daily tasks, monthly cycles should likewise be monitored. It's important to keep track of your SEO performance beyond your usual daily/weekly KPI monitoring. By paying attention to your monthly cycles, you can distinguish more significant patterns in your performance and adjust strategies accordingly. This will likewise help you recognize deviations in your goals as well as celebrate successes in your performance.

Monthly monitoring will also help you prioritize tasks that need attention, such as those that are causing deviations in your monthly goals or perhaps some roadblocks that are hindering your progress. It is through these monthly monitoring activities that you can formulate strategies to drive your SEO performance. Monthly monitoring is also an excellent time to evaluate your current campaign and set more sensible plans for the future.

Quarterly/Annual Activities

Some SEO activities are best done on a quarterly basis to ensure impact. Search optimization is an ongoing process that requires a great deal of patience to ensure progress. As such, some milestones require some time to generate. It's important to fulfill quarterly actions including auditing on-page and technical issues, link profiles, and local listings. Annual activities, on the other hand, should include performance measurement and reevaluation of tactics and strategies.

On-going SEO monitoring and management is crucial in a working search optimization strategy, especially with the long-term nature of the practice. Without a concrete plan for action, it can be difficult to see progress in different aspects of your optimization design.

Do you need help designing and implementing ongoing SEO? You can count on SEOValley. Get a free website audit today!

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Don't Skip These Critical Technical SEO Issues

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Anyone who has been doing search optimization long enough would know that SEO is an ongoing strategy-not a one-time project. It requires long-term commitment and a great deal of patience because of the tedious nature of the tasks and processes it entails, ranging from keyword research to content generation all the way to link building and overall analytics.

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Whether you require SEO or PPC is a question of what your current online marketing goals are. However, one thing is for sure: Every website requires search engine optimization as an on-going web marketing strategy and every website will require pay-per-click optimization at least at one point in their online marketing timeline. A better question to ask is probably when you should implement PPC alongside search engine optimization.

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Online marketing is a major key to the long-term stability of a modern business. Now that markets are online, investing in ways to reach out to digital savvy consumers is crucial if you want to maximize web visibility and presence while increasing your returns.

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Online reviews are the easiest resource for what’s called ‘crowdsourced information,’ which refers to unbiased opinions and feedback coming straight from consumers and users. In particular, reviews from Google My Business (GMB) have direct effects on SEO ranking, which is why it is certainly worth your time and effort to ensure that local reviews about your brand are favorable. Now that Google puts much weight on these reviews when it comes to their SEO rankings, it becomes more important than ever to pay closer attention to them as part of your optimization strategy.

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"The customer is always right." This adage certainly takes on a new meaning in the context of search optimization. Now that life is practically online, people rely much on what they see and hear through their web-based network and what their Google searches tell them. This is why visibility in search engines-especially on Google-is such a crucial component in any modern marketing strategy. With increasingly tech savvy customers, local businesses cannot afford to take online reviews for granted. As a matter of fact, research shows that online reviews-both positive and negative-impact consumer behavior as well as their purchase decisions.

Online reviews are the easiest resource for what's called 'crowdsourced information,' which refers to unbiased opinions and feedback coming straight from consumers and users. In particular, reviews from Google My Business (GMB) have direct effects on SEO ranking, which is why it is certainly worth your time and effort to ensure that local reviews about your brand are favorable. Now that Google puts much weight on these reviews when it comes to their SEO rankings, it becomes more important than ever to pay closer attention to them as part of your optimization strategy. Think of these reviews along the same lines as backlinks you receive from other websites-the more relevant reviews your business gets, the higher Google your website will rank.

Understanding GMB (Google My Business)

Google My Business is a free, user-friendly tool that organizations and businesses can use to help manage their presence across the Google-verse-their existence and visibility not just in search engine results pages, but also in Maps and elsewhere in Google. Managing, editing, and verifying the validity and accuracy of your business information will help make sure that customers can find you and learn about your business.

With GMB, you can manage how information about your brand appears throughout Google. The same free tool enables you to interact with customers, both old and new, and let them know your story by responding to their reviews and posting photos showing off what it is that you do and what value you can offer to them. GMB likewise enables you to understand your business better in the Google milieu and expand your presence online.

While Google keeps the underlying principles behind their search algorithm under wraps, there are some things that can be inferred about the way that the search giant uses customer reviews in determining search results:

1. Review content is crucial. Reviews containing your targeted keywords have a lot of weight in SEO. They determine where your business shows up in what's known as the "local pack" or the top box of search result pages, right under the map, which showcases local businesses matching the searched term. This is significant because the local pack is what consumers see first when performing a search.

2. Reviews = Clicks = Visibility. Beyond their power to generate clicks and visibility, reviews and ratings also serve as a major factor in purchase decisions. It can dramatically affect whether or not consumers choose to use a service or business. According to research, more than 50% of web users tend not to do business with companies with low ratings (lower than 4 stars). Needless to say, the better your reviews and ratings, the more likely consumers will pick you out of a lineup.

3. Engagement matters. Actively responding to consumer feedback via your social accounts is important. Equally crucial is encouraging clients to leave reviews of your site or business on GMB and post questions about you on Google Q&A, so you can interact with them and respond to their queries and feedback under Google's surveillance.

Do you need help using local reviews to boost your search engine rankings? Talk to our SEO specialists at SEOValley.

# data[].attributes.attachment_link.description
"The customer is always right." This adage certainly takes on a new meaning in the context of search optimization. Now that life is practically online, people rely much on what they see and hear through their web-based network and what their Google searches tell them.

# data[].attributes.headline
How to Optimize Your Landing Page’s Content for SEO

# data[].attributes.subject
How to Optimize Your Landing Page’s Content for SEO

# data[].attributes.body
A perfectly optimized page content must include critical elements beginning with targeted keywords. If content is king, keyword is ‘high king’—one who rules over lesser kings (or in SEO terms, over all other website elements). Keywords pretty much dictate the direction toward which optimization campaigns go. When it comes to keyword targeting, ample keyword research is crucial in order to establish the right collection of keywords your business should be targeting.

# data[].attributes.attachment_link.readable_text
Landing page optimization is a crucial aspect of SEO. It can no doubt be intimidating to face content optimization head on because of all the confusing elements that go into page development, but don't worry. Content optimization is actually one of the simpler SEO features to understand. The problem is that many misguided advice columns teach erroneous optimization principles online, so newcomers are often left in utter confusion about how to design and implement their own optimization process. We will try to clear up in this 'best practice' guide on optimizing landing page content for search.

'Content is king' remains to be a fundamental rule in SEO. Textual content continues to be among the strongest ranking signals that Google looks into when crawling websites. But a lot of online marketers-including those who have been in the business for many years-still can't seem to get content right. This is largely because many of them are still stuck in the old ways of generating and publishing content. Nowadays, a keyword infused blog post no longer cuts it as 'relevant.' What search engines (and users) look for these days is quality content-something that adds value to their search and answers their queries in the best way possible.

If your current content strategy is geared towards merely pleasing the website owner who wants to see fresh new content and posts published on the daily-regardless of quality-it is high time to rethink your approach. More doesn't always mean better.

The key is to create content purposefully. When publishing any type of content, it is important to define its goal and purpose. Never publish anything for the sake of just generating content. Always seek to accomplish a big picture, be it ranking on SERPs, earning links, educating your audience, driving social engagement, or generating leads. Whatever you do, never launch content aimlessly. This will only make your site seem spammy-and you may even end up violating best practice guidelines and getting penalized for your actions.

A perfectly optimized page content must include critical elements beginning with targeted keywords. If content is king, keyword is 'high king'-one who rules over lesser kings (or in SEO terms, over all other website elements). Keywords pretty much dictate the direction toward which optimization campaigns go. When it comes to keyword targeting, ample keyword research is crucial in order to establish the right collection of keywords your business should be targeting.

A short URL is another important component to a well-optimized landing page. Shorter and more readable URLs are favored by search engines, so keep them snappy and include your targeted keyword (as much as possible) in the URL formula. Keywords are 'high kings' because optimization revolves around them. Not only should target keywords be present in page URLs-they should likewise be used in your title tags, meta descriptions, and header tags. Target keywords are also best included within the first paragraph or the first hundred words of your page content or copy. SEO experts also advice content creators to use variations of major keywords within the page content. This helps increase the page's relevance and value in the eyes of search engines.

Videos and images are also excellent ways to boost page rankings because visual elements like these help increase engagement and reduce bounce rates. This helps improve 'dwell time' on pages, which is a potential Google ranking factor. Other on-page elements that need your attention include outbound and internal links, semantic keywords, social sharing features, and a mobile-first design layout, all of which contribute to a faster-loading and more engaging page.

Nowadays, search engines favor unique, long-form, relevant, and informational content over merely keyword-stuffed content that don't mean much to readers. Need help optimizing your landing page with high-quality content? We can do that for you. Contact SEOValley for a consultation.

# data[].attributes.attachment_link.title
How to Optimize Your Landing Page's Content for SEO

# data[].attributes.attachment_link.description
Landing page optimization is a crucial aspect of SEO. It can no doubt be intimidating to face content optimization head on because of all the confusing elements that go into page development, but don't worry. Content optimization is actually one of the simpler SEO features to understand.

# data[].attributes.headline
How to Optimize Your Landing Page’s Content for SEO

# data[].attributes.subject
How to Optimize Your Landing Page’s Content for SEO

# data[].attributes.body
A perfectly optimized page content must include critical elements beginning with targeted keywords. If content is king, keyword is ‘high king’—one who rules over lesser kings (or in SEO terms, over all other website elements). Keywords pretty much dictate the direction toward which optimization campaigns go. When it comes to keyword targeting, ample keyword research is crucial in order to establish the right collection of keywords your business should be targeting.

# data[].attributes.attachment_link.readable_text
Landing page optimization is a crucial aspect of SEO. It can no doubt be intimidating to face content optimization head on because of all the confusing elements that go into page development, but don't worry. Content optimization is actually one of the simpler SEO features to understand. The problem is that many misguided advice columns teach erroneous optimization principles online, so newcomers are often left in utter confusion about how to design and implement their own optimization process. We will try to clear up in this 'best practice' guide on optimizing landing page content for search.

'Content is king' remains to be a fundamental rule in SEO. Textual content continues to be among the strongest ranking signals that Google looks into when crawling websites. But a lot of online marketers-including those who have been in the business for many years-still can't seem to get content right. This is largely because many of them are still stuck in the old ways of generating and publishing content. Nowadays, a keyword infused blog post no longer cuts it as 'relevant.' What search engines (and users) look for these days is quality content-something that adds value to their search and answers their queries in the best way possible.

If your current content strategy is geared towards merely pleasing the website owner who wants to see fresh new content and posts published on the daily-regardless of quality-it is high time to rethink your approach. More doesn't always mean better.

The key is to create content purposefully. When publishing any type of content, it is important to define its goal and purpose. Never publish anything for the sake of just generating content. Always seek to accomplish a big picture, be it ranking on SERPs, earning links, educating your audience, driving social engagement, or generating leads. Whatever you do, never launch content aimlessly. This will only make your site seem spammy-and you may even end up violating best practice guidelines and getting penalized for your actions.

A perfectly optimized page content must include critical elements beginning with targeted keywords. If content is king, keyword is 'high king'-one who rules over lesser kings (or in SEO terms, over all other website elements). Keywords pretty much dictate the direction toward which optimization campaigns go. When it comes to keyword targeting, ample keyword research is crucial in order to establish the right collection of keywords your business should be targeting.

A short URL is another important component to a well-optimized landing page. Shorter and more readable URLs are favored by search engines, so keep them snappy and include your targeted keyword (as much as possible) in the URL formula. Keywords are 'high kings' because optimization revolves around them. Not only should target keywords be present in page URLs-they should likewise be used in your title tags, meta descriptions, and header tags. Target keywords are also best included within the first paragraph or the first hundred words of your page content or copy. SEO experts also advice content creators to use variations of major keywords within the page content. This helps increase the page's relevance and value in the eyes of search engines.

Videos and images are also excellent ways to boost page rankings because visual elements like these help increase engagement and reduce bounce rates. This helps improve 'dwell time' on pages, which is a potential Google ranking factor. Other on-page elements that need your attention include outbound and internal links, semantic keywords, social sharing features, and a mobile-first design layout, all of which contribute to a faster-loading and more engaging page.

Nowadays, search engines favor unique, long-form, relevant, and informational content over merely keyword-stuffed content that don't mean much to readers. Need help optimizing your landing page with high-quality content? We can do that for you. Contact SEOValley for a consultation.

# data[].attributes.attachment_link.title
How to Optimize Your Landing Page's Content for SEO

# data[].attributes.attachment_link.description
Landing page optimization is a crucial aspect of SEO. It can no doubt be intimidating to face content optimization head on because of all the confusing elements that go into page development, but don't worry. Content optimization is actually one of the simpler SEO features to understand.

# data[].attributes.body
Online reviews are the easiest resource for what’s called ‘crowdsourced information,’ which refers to unbiased opinions and feedback coming straight from consumers and users. In particular, reviews from Google My Business (GMB) have direct effects on SEO ranking, which is why it is certainly worth your time and effort to ensure that local reviews about your brand are favorable. Now that Google puts much weight on these reviews when it comes to their SEO rankings, it becomes more important than ever to pay closer attention to them as part of your optimization strategy.

# data[].attributes.attachment_link.readable_text
"The customer is always right." This adage certainly takes on a new meaning in the context of search optimization. Now that life is practically online, people rely much on what they see and hear through their web-based network and what their Google searches tell them. This is why visibility in search engines-especially on Google-is such a crucial component in any modern marketing strategy. With increasingly tech savvy customers, local businesses cannot afford to take online reviews for granted. As a matter of fact, research shows that online reviews-both positive and negative-impact consumer behavior as well as their purchase decisions.

Online reviews are the easiest resource for what's called 'crowdsourced information,' which refers to unbiased opinions and feedback coming straight from consumers and users. In particular, reviews from Google My Business (GMB) have direct effects on SEO ranking, which is why it is certainly worth your time and effort to ensure that local reviews about your brand are favorable. Now that Google puts much weight on these reviews when it comes to their SEO rankings, it becomes more important than ever to pay closer attention to them as part of your optimization strategy. Think of these reviews along the same lines as backlinks you receive from other websites-the more relevant reviews your business gets, the higher Google your website will rank.

Understanding GMB (Google My Business)

Google My Business is a free, user-friendly tool that organizations and businesses can use to help manage their presence across the Google-verse-their existence and visibility not just in search engine results pages, but also in Maps and elsewhere in Google. Managing, editing, and verifying the validity and accuracy of your business information will help make sure that customers can find you and learn about your business.

With GMB, you can manage how information about your brand appears throughout Google. The same free tool enables you to interact with customers, both old and new, and let them know your story by responding to their reviews and posting photos showing off what it is that you do and what value you can offer to them. GMB likewise enables you to understand your business better in the Google milieu and expand your presence online.

While Google keeps the underlying principles behind their search algorithm under wraps, there are some things that can be inferred about the way that the search giant uses customer reviews in determining search results:

1. Review content is crucial. Reviews containing your targeted keywords have a lot of weight in SEO. They determine where your business shows up in what's known as the "local pack" or the top box of search result pages, right under the map, which showcases local businesses matching the searched term. This is significant because the local pack is what consumers see first when performing a search.

2. Reviews = Clicks = Visibility. Beyond their power to generate clicks and visibility, reviews and ratings also serve as a major factor in purchase decisions. It can dramatically affect whether or not consumers choose to use a service or business. According to research, more than 50% of web users tend not to do business with companies with low ratings (lower than 4 stars). Needless to say, the better your reviews and ratings, the more likely consumers will pick you out of a lineup.

3. Engagement matters. Actively responding to consumer feedback via your social accounts is important. Equally crucial is encouraging clients to leave reviews of your site or business on GMB and post questions about you on Google Q&A, so you can interact with them and respond to their queries and feedback under Google's surveillance.

Do you need help using local reviews to boost your search engine rankings? Talk to our SEO specialists at SEOValley.

# data[].attributes.attachment_link.description
"The customer is always right." This adage certainly takes on a new meaning in the context of search optimization. Now that life is practically online, people rely much on what they see and hear through their web-based network and what their Google searches tell them.

# data[].attributes.headline
Increase Site’s Credibility and Organic Traffic by Serving EAT Information

# data[].attributes.subject
Increase Site’s Credibility and Organic Traffic by Serving EAT Information

# data[].attributes.body
The question is this: Exactly what do search engines look for nowadays in websites and pages that deserve the highest rankings in SERPs? We dig deep into Google’s E-A-T principle, which experts say is what search engines (Google in particular) are placing great emphasis on in terms of their ranking algorithm. E-A-T stands for Expertise, Authority, Trust—major website and page attributes that Google’s search quality evaluators seek for when reviewing websites.

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The search landscape is an ever-changing environment and website owners and administrators simply cannot rest on what they currently know if they want to maintain dominance over their domain. Those who are new to search engine optimization need to understand that search engine algorithms constantly change and that their strategies should pretty much follow the direction of these changes; otherwise, they risk seeing their rankings as well as their site performance on a constant decline.

The question is this: Exactly what do search engines look for nowadays in websites and pages that deserve the highest rankings in SERPs? We dig deep into Google's E-A-T principle, which experts say is what search engines (Google in particular) are placing great emphasis on in terms of their ranking algorithm. E-A-T stands for Expertise, Authority, Trust-major website and page attributes that Google's search quality evaluators seek for when reviewing websites.

Search quality evaluators, unlike crawl bots, are real people reviewing your site and content. While their reviews don't necessarily alter Google search results in a direct manner, the data they do share plays an important role in improving the search engine's algorithms.

Because not all websites are the same, there are sites that are considered "High-EAT." Essentially, these websites require more expertise, authority, and trust than others. Google puts great emphasis on E-A-T when ranking sites in which content focuses on crucial information like medical advice, financial advice, scientific information, and news/current events. The critical nature of the content and information that these sites present requires greater accountability in terms of authority and credibility. Content on these sites must therefore come from professionals who demonstrate accreditation and credentials in the field or area they serve. A positive reputation in your niche is highly beneficial when it comes to fulfilling the E-A-T criteria.

In addition to strictly black and white content sites, E-A-T also impact more general advice websites like those that offer information and/or guidance and recommendations on parenting, home remodeling, and other such areas like fitness and hobbies. Website content published by or coming from people who have a good deal of practical, real-life experience on these areas are considered to be of high credibility and authority, therefore demonstrating expertise and trustworthiness. To meet Google's E-A-T requirements, you ought to think about the very topics that your site covers and what proof of credibility, authority, and expertise Google seeks for in your niche.

One way to "prove" your authority and expertise in your particular niche or industry is by displaying important company and/or credibility information on your site, such as your company's or your individual credentials and qualifications to provide the kind of information and advice that your site offers. In any case, search engines as well as web users (your very visitors) need to understand who is responsible for a particular website and to whom they are potentially handing over critical personal or perhaps even financial information to.

If you aren't sure whether or not your website is meeting Google's E-A-T requirements, consider important credibility-building aspects like your site's About and Contact Pages. The information that you provide in these portions of your website should reflect your qualifications, credibility, and authority. It also helps providing assurance on how you keep your visitors' information safe as well as how you protect their privacy and overall online safety.

Even your blog pages can be used to establish credibility and authority by providing bi-lines for authors and information about contributors. Your blog posts will give your site more credibility juice if they are written by real, credible, and authoritative authors rather than "Anonymous."

Ready to increase your website's credibility? Let SEOValley help. Contact us to discuss your goals so we can recommend the best route to improving your website's trustworthiness.

# data[].attributes.attachment_link.title
Increase Site's Credibility and Organic Traffic by Serving EAT Information

# data[].attributes.attachment_link.description
The search landscape is an ever-changing environment and website owners and administrators simply cannot rest on what they currently know if they want to maintain dominance over their domain.

# data[].attributes.headline
How Bringing an SEO Agency Can Make a Difference for Your Business?

# data[].attributes.subject
How Bringing an SEO Agency Can Make a Difference for Your Business?

# data[].attributes.body
Those who are new to conducting business online may have very little idea as to how SEO really ties into website development and just how crucial it is to maintaining relevance and visibility online. Search engine optimization is an important aspect of conducting an online business and developing a website in a way that will put your business on the top ranks in searches, therefore attracting organic traffic with the highest potential to convert.

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Search engine optimization is an involved process and one that requires constant updating and upgrading if you are to get on top of your search rankings and maintain a steady stream of traffic into your website. Those who are new to conducting business online may have very little idea as to how SEO really ties into website development and just how crucial it is to maintaining relevance and visibility online. Search engine optimization is an important aspect of conducting an online business and developing a website in a way that will put your business on the top ranks in searches, therefore attracting organic traffic with the highest potential to convert.

Just the same, search optimization is multifaceted and requires in-depth knowledge of the way that search engines and websites work in order to succeed. This is where an SEO agency proves most useful. Hiring a professional SEO company to handle web and search optimization for your website offers unrivaled benefits including but not limited to:

A Fresh Set of Eyes into Your Current Strategies

SEO agencies comprise of skilled and experienced professionals who are knowledgeable and are trained to provide a fresh perspective on the way that you approach web marketing and search optimization. Whether you have a strategy in place or are only beginning to establish an SEO and digital marketing program, SEO professionals can help you see your business in a new light-and in turn provide you with unique and insights into how you should approach search optimization or perhaps the things you should change or improve in your current strategy. They can look into your website and formulate the right techniques and strategies so that your business will appeal to the online market and secure its place in SERPs.

The Right Training and Expertise at No Extra Cost

While keeping SEO in-house is also an option, it is an expensive in terms of on-boarding your own experts and paying for training and tools required to ensure proper website optimization. SEO is a rapidly changing industry and trying to adhere to its developments can be quite challenging to an in-house team with limited resources.

An SEO agency doesn't only keep abreast of the current trends and the latest changes in the industry-it is also fully equipped with all the crucial tools that search engine optimization professionals need in order to perform their work skillfully and efficiently. By hiring an SEO agency, you get to take advantage of these resources without significantly affecting your search marketing budget. What's even more beneficial is that you get to focus on your core business and leave SEO work in the hands of expert professionals with diversified and specialized skills.

Overall Website Improvement

Search engine optimization drastically improves website design and performance because more than optimizing content so that your website can rank well in searches, SEO is also concerned with enhancing your website's architecture and overall user experience, which are also crucial factors that search engines look into when ranking sites. An SEO agency will help you implement the latest techniques and best practices that will improve your visibility in SERPs, bump up your rankings, and help you reach your prospective customers more effectively.

A Results-Oriented Approach to SEO

Finally, working with a professional agency will help you ensure a progressive approach to search optimization-one that doesn't stop once you have reached your desired results but keeps on improving so that you can stay on top of the game as search and market conditions evolve. SEO agencies perform regular evaluations and assessments of your optimization strategies and campaigns so that your approach can keep on improving as search climates and search engine algorithms change.

If you're searching for an SEO agency that delivers, then you need SEOValley. Our award-winning team is ready to help you achieve better search engine visibility. Contact us today.

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How Bringing an SEO Agency Can Make a Difference for Your Business?

# data[].attributes.attachment_link.description
Search engine optimization is an involved process and one that requires constant updating and upgrading if you are to get on top of your search rankings and maintain a steady stream of traffic into your website.

# data[].attributes.headline
Why SEO is an Ongoing Process and What You Need to Do Each Month?

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Why SEO is an Ongoing Process and What You Need to Do Each Month?

# data[].attributes.body
In a dream world, SEO would be a one-time event and website development would be a build-and-they will come proposition. But the reality is that real search engine optimization is an ongoing and continuous process that shouldn’t end when you reach the top ranks for your target key terms.

# data[].attributes.attachment_link.readable_text
In a dream world, SEO would be a one-time event and website development would be a build-and-they will come proposition. But the reality is that real search engine optimization is an ongoing and continuous process that shouldn't end when you reach the top ranks for your target key terms.

The inconvenient truth is that search rankings change constantly and ranking algorithms get revamped multiple times within any given period. As a matter of fact, Google is said to change its ranking and search algorithm between 500 and 600 times each year.

Although many of these changes can be considered minor or less significant, the search giant would occasionally roll out massive and major algorithmic updates. Case in point: The Penguin and Panda updates from years past, which quite considerably affect the way websites and pages are ranked in searches. This changing nature of search ranking algorithms is the very reason why website owners and search marketers must put in place an on-going SEO strategy that anticipates ranking variations to improve and maintain their organic website traffic.

Not only are search engines constantly changing their rules of play. The market also goes through continuous and rapid developments, particularly in the way that people consume information. The wants and needs of the market evolve on a continuous basis, giving birth to new business drivers. Search engine optimization is an on-going process simply because it isn't always possible to anticipate these changes and understanding the needs and demands of the market is crucial if you don't want your business to get left behind.

The question remains: What sorts of steps should a business make in order to stay abreast of the changes in search and ranking algorithms? Below is a checklist you can refer to as you monitor your search optimization process and strategy on a monthly basis:

Keyword Research

Expanding your keyword list is a critical aspect of search optimization. While you may find many resources floating around the web, claiming that keywords are no longer as relevant, the fact is that they still are the main driving force behind searches. Keywords are not dead. They are alive and they are more important than ever. Not only should you maintain optimization for your usual keywords-it is also important to expand your horizons by adding to your target keywords regularly as new keywords also mean new opportunities for your business to attract customer traffic.

Rank Monitoring

Another critical aspect of search optimization is monitoring both your benchmark and competitor rankings. As earlier mentioned rankings tend to fluctuate regularly, which is why knowing where you and your competitors stand in the running is crucial. This is so you can keep your strategies in proper order and prevent your standings from dipping. Not only will this allow you to monitor how your website is doing ranking-wise-it will also help you determine how competing websites are performing and whether or not you should increase your SEO activity in order to surpass them.

Other Crucial Steps You Should Take

It is also important to check and update backlinks and internal links to and throughout your website. Regularly checking your links will help you get rid of irrelevant ones that do nothing but risk penalty for your site. When it comes to internal linking, updating your internal links help make your site easier to navigate and at the same time improves the distribution of page authority as well as ranking power throughout your entire website. It is likewise crucial to frequently check on your meta titles and descriptions so they won't remain stagnant and to check for any crawl errors that might prevent search engine crawlers from properly indexing your website.

Don't have time to manage your own SEO efforts? Let the pros do it for you. Here at SEOValley, we live and breathe SEO. Talk to us about your goals!

# data[].attributes.attachment_link.title
Why SEO is an Ongoing Process and What You Need to Do Each Month?

# data[].attributes.attachment_link.description
In a dream world, SEO would be a one-time event and website development would be a build-and-they will come proposition. But the reality is that real search engine optimization is an ongoing and continuous process that shouldn't end when you reach the top ranks for your target key terms. The inconvenient truth is that search rankings change constantly and ranking algorithms get revamped multiple times within any given period.

# data[].attributes.headline
Everything You Need to Know About Google’s SEO Tool

# data[].attributes.subject
Everything You Need to Know About Google’s SEO Tool

# data[].attributes.body
| Google’s newest SEO tools form part of what has been dubbed as web.dev. Still in its beta phase, this portal is aimed at providing website developers, owners, and administrations useful and actionable guidance along with various analytical tools to help users learn about and apply the latest and most modern web capabilities to their own applications and sites.

# data[].attributes.attachment_link.readable_text
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

Google's newest SEO tools form part of what has been dubbed as web.dev. Still in its beta phase, this portal is aimed at providing website developers, owners, and administrations useful and actionable guidance along with various analytical tools to help users learn about and apply the latest and most modern web capabilities to their own applications and sites. The web.dev portal is an excellent platform for web developers to better understand, learn about, and master the most defining standards and principles of modern web development. In general, the platform includes tools for assessing website performance in terms of crucial factors like accessibility, best practices, SEO, progressive web applications, and overall performance.

In addition to assessment tools for testing your site performance, the web.dev platform also presents structured learning paths where users can discover all that there is to know about web development and website building for the modern times. You can get deep into discovering different ways to make your personal, industrial, commercial, or business site better through complete resources for promoting faster load times, network resilience, discoverability and accessibility, as well as safety and security.

With faster load times, you guarantee fast-loading pages and applications, which helps reduce (if not eliminate) user drop-off. Network resilience brings forth a more consistent and reliable website performance, notwithstanding network quality.

Web.dev will also teach you how to make your site more discoverable and accessible so users can have quick and easy access to your site through search and even as they navigate through your pages and content. The portal also has useful information on ensuring site safety and user data security, which are always hot topics when it comes to web development.

You can get started with Google's web.dev tool by testing your site and measuring and reviewing its performance. Sign it to take full advantage of its tools and get a detailed, step-by-step guidance on how you can improve your results as well as to monitor your efforts and progress over time.

Testing your website through web.dev is as easy as entering the URL of the website in question and waiting for the portal to return a report on the site's performance, accessibility, best, practices, and SEO. In addition to scores pertaining to these important development aspects, the portal will also provide you with suggestions and recommendations for improvement like adding alt attributes to image elements, eliminating render-blocking resources, and proper sizing of images, among many others. By taking a more in-depth look into these results, you can formulate better ways to improve development and enhance your optimization strategies.

Google's web.dev portal provides users with useful insights and suggestions that can be extremely helpful not only in solving many basic problems that web developers tend to encounter during the development and maintenance stages of their site, but also in uncovering issues that might be hindering your website's performance and its potential for greater growth. The web.dev portal can lead you to website bugs, errors, and other problems and issues that could be hindering effective optimization and development for your site. Just the same, such tools are best utilized in the hands of skilled and knowledgeable experts who can help you make the most out of the insights that Google freely offers.

Need help using Google's latest SEO tools? Get in touch with one of SEOValley's SEO experts.

# data[].attributes.attachment_link.title
Everything You Need to Know About Google's SEO Tool

# data[].attributes.attachment_link.description
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

# data[].attributes.headline
Everything You Need to Know About Google’s SEO Tool

# data[].attributes.subject
Everything You Need to Know About Google’s SEO Tool

# data[].attributes.body
Google’s newest SEO tools form part of what has been dubbed as web.dev. Still in its beta phase, this portal is aimed at providing website developers, owners, and administrations useful and actionable guidance along with various analytical tools to help users learn about and apply the latest and most modern web capabilities to their own applications and sites.

# data[].attributes.attachment_link.readable_text
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

Google's newest SEO tools form part of what has been dubbed as web.dev. Still in its beta phase, this portal is aimed at providing website developers, owners, and administrations useful and actionable guidance along with various analytical tools to help users learn about and apply the latest and most modern web capabilities to their own applications and sites. The web.dev portal is an excellent platform for web developers to better understand, learn about, and master the most defining standards and principles of modern web development. In general, the platform includes tools for assessing website performance in terms of crucial factors like accessibility, best practices, SEO, progressive web applications, and overall performance.

In addition to assessment tools for testing your site performance, the web.dev platform also presents structured learning paths where users can discover all that there is to know about web development and website building for the modern times. You can get deep into discovering different ways to make your personal, industrial, commercial, or business site better through complete resources for promoting faster load times, network resilience, discoverability and accessibility, as well as safety and security.

With faster load times, you guarantee fast-loading pages and applications, which helps reduce (if not eliminate) user drop-off. Network resilience brings forth a more consistent and reliable website performance, notwithstanding network quality.

Web.dev will also teach you how to make your site more discoverable and accessible so users can have quick and easy access to your site through search and even as they navigate through your pages and content. The portal also has useful information on ensuring site safety and user data security, which are always hot topics when it comes to web development.

You can get started with Google's web.dev tool by testing your site and measuring and reviewing its performance. Sign it to take full advantage of its tools and get a detailed, step-by-step guidance on how you can improve your results as well as to monitor your efforts and progress over time.

Testing your website through web.dev is as easy as entering the URL of the website in question and waiting for the portal to return a report on the site's performance, accessibility, best, practices, and SEO. In addition to scores pertaining to these important development aspects, the portal will also provide you with suggestions and recommendations for improvement like adding alt attributes to image elements, eliminating render-blocking resources, and proper sizing of images, among many others. By taking a more in-depth look into these results, you can formulate better ways to improve development and enhance your optimization strategies.

Google's web.dev portal provides users with useful insights and suggestions that can be extremely helpful not only in solving many basic problems that web developers tend to encounter during the development and maintenance stages of their site, but also in uncovering issues that might be hindering your website's performance and its potential for greater growth. The web.dev portal can lead you to website bugs, errors, and other problems and issues that could be hindering effective optimization and development for your site. Just the same, such tools are best utilized in the hands of skilled and knowledgeable experts who can help you make the most out of the insights that Google freely offers.

Need help using Google's latest SEO tools? Get in touch with one of SEOValley's SEO experts.

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Everything You Need to Know About Google's SEO Tool

# data[].attributes.attachment_link.description
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

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Everything You Need to Know About Google’s SEO Tool

# data[].attributes.subject
Everything You Need to Know About Google’s SEO Tool

# data[].attributes.attachment_link.readable_text
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

Google's newest SEO tools form part of what has been dubbed as web.dev. Still in its beta phase, this portal is aimed at providing website developers, owners, and administrations useful and actionable guidance along with various analytical tools to help users learn about and apply the latest and most modern web capabilities to their own applications and sites. The web.dev portal is an excellent platform for web developers to better understand, learn about, and master the most defining standards and principles of modern web development. In general, the platform includes tools for assessing website performance in terms of crucial factors like accessibility, best practices, SEO, progressive web applications, and overall performance.

In addition to assessment tools for testing your site performance, the web.dev platform also presents structured learning paths where users can discover all that there is to know about web development and website building for the modern times. You can get deep into discovering different ways to make your personal, industrial, commercial, or business site better through complete resources for promoting faster load times, network resilience, discoverability and accessibility, as well as safety and security.

With faster load times, you guarantee fast-loading pages and applications, which helps reduce (if not eliminate) user drop-off. Network resilience brings forth a more consistent and reliable website performance, notwithstanding network quality.

Web.dev will also teach you how to make your site more discoverable and accessible so users can have quick and easy access to your site through search and even as they navigate through your pages and content. The portal also has useful information on ensuring site safety and user data security, which are always hot topics when it comes to web development.

You can get started with Google's web.dev tool by testing your site and measuring and reviewing its performance. Sign it to take full advantage of its tools and get a detailed, step-by-step guidance on how you can improve your results as well as to monitor your efforts and progress over time.

Testing your website through web.dev is as easy as entering the URL of the website in question and waiting for the portal to return a report on the site's performance, accessibility, best, practices, and SEO. In addition to scores pertaining to these important development aspects, the portal will also provide you with suggestions and recommendations for improvement like adding alt attributes to image elements, eliminating render-blocking resources, and proper sizing of images, among many others. By taking a more in-depth look into these results, you can formulate better ways to improve development and enhance your optimization strategies.

Google's web.dev portal provides users with useful insights and suggestions that can be extremely helpful not only in solving many basic problems that web developers tend to encounter during the development and maintenance stages of their site, but also in uncovering issues that might be hindering your website's performance and its potential for greater growth. The web.dev portal can lead you to website bugs, errors, and other problems and issues that could be hindering effective optimization and development for your site. Just the same, such tools are best utilized in the hands of skilled and knowledgeable experts who can help you make the most out of the insights that Google freely offers.

Need help using Google's latest SEO tools? Get in touch with one of SEOValley's SEO experts.

# data[].attributes.attachment_link.title
Everything You Need to Know About Google's SEO Tool

# data[].attributes.attachment_link.description
Midway the fourth quarter of 2018, Google launched a brand-new set of SEO tools designed to help website administrators and online marketers make sense of the ever-changing SEO algorithm. It is the best gift to website owners looking for some guidance on how to approach their optimization strategies now that online competition is becoming fiercer and fiercer by the day.

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7 Completely Outdated SEO Practices You Should Avoid in 2019

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7 Completely Outdated SEO Practices You Should Avoid in 2019

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Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

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Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition. More than this, outdated tactics you may have been used to employing are not just irrelevant in the current SEO landscape-they could end up hurting your standing because of the many changes that search engines implement when it comes to ranking sites. These obsolete SEO practices may actually cause your website to be penalized under the new rules and standards that search engines implement. To avoid wasting your time and resources on ineffective tactics, keep away from these obsolete SEO tactics and practices:

1.Bulk Link buying

There used to be a time when link farms thrived and link-buying proved an effective and convenient way to earn backlinks that point to a website. Nowadays, however, quality over quantity is the name of the game as search engines look into the quality and relevance of links over the number of sites that do form links with your own. While link building remains a crucial part of optimization, websites nowadays must earn links to gain authority and visibility instead of simply subscribing to link farms or paying third parties to build them automatically.

2.Keyword abuse

Keyword abuse comes in many forms. It could mean irrelevant usage such as irrelevant keyword targeting that confuses the real message of the site and misaligns content. It could also mean bumping up keyword density (ratio of keyword usage to the page copy). Keyword abuse can likewise come in the form of keyword stuffing, which means loading webpages and content with keywords in an attempt to manipulate search results. Gaming the system with these old tricks simply won't work and could in fact pull your rankings down.

3.Outdated keyword research strategies

Keyword-level data used to be right at marketers' fingertips and many tend to use Google's Keyword Planner as a sole basis for keyword research, when the data it presents mostly refer to paid traffic and competition, which means they are not the best basis for building an organic search optimization strategy around.

4.Writing primarily for robots

Keyword abuse is usually aimed at tricking search bots into viewing websites as more relevant with the help of keyword repetition. Today, however, search engines value and favor natural writing over unnatural keyword use and repetition. To avoid sounding unnatural in your content, write more for humans instead of search bots, especially nowadays that AI is starting to behave more humanly than ever.

5.Article Spinning

Article spinning has been a long-frowned-upon black-hat tactic that attempts to recreate quality content with the help of a software that replicates content using different phrases, words, and organization-the end result being a jumbled mess of content that doesn't say anything new compared to the source material. The best way to protect yourself from this is to invest in content production that results in articles that are helpful, unique, and of substance.

6.Exact match search targeting

Other tactic marketers used to bank on is targeting exact match searches in order to rank for them and increase traffic numbers even though the search query is irrelevant to the website or the business being optimized. This click-through rate booster may have worked in the past, but the practice can very well pull your rankings down as new algorithms discover the exact match search queries' irrelevance to your website.

7.Thin content

Thin, stole, keyword-stuffed, duplicate, and irrelevant content will no longer cut it in today's SEO landscape. Gone are the days when bad content has all the potential in the world to rank well in searches because it successfully games the system. Nowadays, it all boils down to content quality and relevance, which also requires paying attention to user experience instead of merely focusing on basic SEO elements like keywords and links.

Ensure that your SEO strategies are timely and effective by hiring a dynamic SEO agency that invests in continuous research and training. You can't go wrong with SEOValley. We're committed to proactive SEO.

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7 Completely Outdated SEO Practices You Should Avoid in 2019

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Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes. Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition.

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7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.subject
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.body
| Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

# data[].attributes.attachment_link.readable_text
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition. More than this, outdated tactics you may have been used to employing are not just irrelevant in the current SEO landscape-they could end up hurting your standing because of the many changes that search engines implement when it comes to ranking sites. These obsolete SEO practices may actually cause your website to be penalized under the new rules and standards that search engines implement. To avoid wasting your time and resources on ineffective tactics, keep away from these obsolete SEO tactics and practices:

1.Bulk Link buying

There used to be a time when link farms thrived and link-buying proved an effective and convenient way to earn backlinks that point to a website. Nowadays, however, quality over quantity is the name of the game as search engines look into the quality and relevance of links over the number of sites that do form links with your own. While link building remains a crucial part of optimization, websites nowadays must earn links to gain authority and visibility instead of simply subscribing to link farms or paying third parties to build them automatically.

2.Keyword abuse

Keyword abuse comes in many forms. It could mean irrelevant usage such as irrelevant keyword targeting that confuses the real message of the site and misaligns content. It could also mean bumping up keyword density (ratio of keyword usage to the page copy). Keyword abuse can likewise come in the form of keyword stuffing, which means loading webpages and content with keywords in an attempt to manipulate search results. Gaming the system with these old tricks simply won't work and could in fact pull your rankings down.

3.Outdated keyword research strategies

Keyword-level data used to be right at marketers' fingertips and many tend to use Google's Keyword Planner as a sole basis for keyword research, when the data it presents mostly refer to paid traffic and competition, which means they are not the best basis for building an organic search optimization strategy around.

4.Writing primarily for robots

Keyword abuse is usually aimed at tricking search bots into viewing websites as more relevant with the help of keyword repetition. Today, however, search engines value and favor natural writing over unnatural keyword use and repetition. To avoid sounding unnatural in your content, write more for humans instead of search bots, especially nowadays that AI is starting to behave more humanly than ever.

5.Article Spinning

Article spinning has been a long-frowned-upon black-hat tactic that attempts to recreate quality content with the help of a software that replicates content using different phrases, words, and organization-the end result being a jumbled mess of content that doesn't say anything new compared to the source material. The best way to protect yourself from this is to invest in content production that results in articles that are helpful, unique, and of substance.

6.Exact match search targeting

Other tactic marketers used to bank on is targeting exact match searches in order to rank for them and increase traffic numbers even though the search query is irrelevant to the website or the business being optimized. This click-through rate booster may have worked in the past, but the practice can very well pull your rankings down as new algorithms discover the exact match search queries' irrelevance to your website.

7.Thin content

Thin, stole, keyword-stuffed, duplicate, and irrelevant content will no longer cut it in today's SEO landscape. Gone are the days when bad content has all the potential in the world to rank well in searches because it successfully games the system. Nowadays, it all boils down to content quality and relevance, which also requires paying attention to user experience instead of merely focusing on basic SEO elements like keywords and links.

Ensure that your SEO strategies are timely and effective by hiring a dynamic SEO agency that invests in continuous research and training. You can't go wrong with SEOValley. We're committed to proactive SEO.

# data[].attributes.attachment_link.title
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.attachment_link.description
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes. Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition.

# data[].attributes.headline
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.subject
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.attachment_link.readable_text
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition. More than this, outdated tactics you may have been used to employing are not just irrelevant in the current SEO landscape-they could end up hurting your standing because of the many changes that search engines implement when it comes to ranking sites. These obsolete SEO practices may actually cause your website to be penalized under the new rules and standards that search engines implement. To avoid wasting your time and resources on ineffective tactics, keep away from these obsolete SEO tactics and practices:

1.Bulk Link buying

There used to be a time when link farms thrived and link-buying proved an effective and convenient way to earn backlinks that point to a website. Nowadays, however, quality over quantity is the name of the game as search engines look into the quality and relevance of links over the number of sites that do form links with your own. While link building remains a crucial part of optimization, websites nowadays must earn links to gain authority and visibility instead of simply subscribing to link farms or paying third parties to build them automatically.

2.Keyword abuse

Keyword abuse comes in many forms. It could mean irrelevant usage such as irrelevant keyword targeting that confuses the real message of the site and misaligns content. It could also mean bumping up keyword density (ratio of keyword usage to the page copy). Keyword abuse can likewise come in the form of keyword stuffing, which means loading webpages and content with keywords in an attempt to manipulate search results. Gaming the system with these old tricks simply won't work and could in fact pull your rankings down.

3.Outdated keyword research strategies

Keyword-level data used to be right at marketers' fingertips and many tend to use Google's Keyword Planner as a sole basis for keyword research, when the data it presents mostly refer to paid traffic and competition, which means they are not the best basis for building an organic search optimization strategy around.

4.Writing primarily for robots

Keyword abuse is usually aimed at tricking search bots into viewing websites as more relevant with the help of keyword repetition. Today, however, search engines value and favor natural writing over unnatural keyword use and repetition. To avoid sounding unnatural in your content, write more for humans instead of search bots, especially nowadays that AI is starting to behave more humanly than ever.

5.Article Spinning

Article spinning has been a long-frowned-upon black-hat tactic that attempts to recreate quality content with the help of a software that replicates content using different phrases, words, and organization-the end result being a jumbled mess of content that doesn't say anything new compared to the source material. The best way to protect yourself from this is to invest in content production that results in articles that are helpful, unique, and of substance.

6.Exact match search targeting

Other tactic marketers used to bank on is targeting exact match searches in order to rank for them and increase traffic numbers even though the search query is irrelevant to the website or the business being optimized. This click-through rate booster may have worked in the past, but the practice can very well pull your rankings down as new algorithms discover the exact match search queries' irrelevance to your website.

7.Thin content

Thin, stole, keyword-stuffed, duplicate, and irrelevant content will no longer cut it in today's SEO landscape. Gone are the days when bad content has all the potential in the world to rank well in searches because it successfully games the system. Nowadays, it all boils down to content quality and relevance, which also requires paying attention to user experience instead of merely focusing on basic SEO elements like keywords and links.

Ensure that your SEO strategies are timely and effective by hiring a dynamic SEO agency that invests in continuous research and training. You can't go wrong with SEOValley. We're committed to proactive SEO.

# data[].attributes.attachment_link.title
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.attachment_link.description
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes. Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition.

# data[].attributes.attachment_link.readable_text
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes.

Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition. More than this, outdated tactics you may have been used to employing are not just irrelevant in the current SEO landscape-they could end up hurting your standing because of the many changes that search engines implement when it comes to ranking sites. These obsolete SEO practices may actually cause your website to be penalized under the new rules and standards that search engines implement. To avoid wasting your time and resources on ineffective tactics, keep away from these obsolete SEO tactics and practices:

1.Bulk Link buying

There used to be a time when link farms thrived and link-buying proved an effective and convenient way to earn backlinks that point to a website. Nowadays, however, quality over quantity is the name of the game as search engines look into the quality and relevance of links over the number of sites that do form links with your own. While link building remains a crucial part of optimization, websites nowadays must earn links to gain authority and visibility instead of simply subscribing to link farms or paying third parties to build them automatically.

2.Keyword abuse

Keyword abuse comes in many forms. It could mean irrelevant usage such as irrelevant keyword targeting that confuses the real message of the site and misaligns content. It could also mean bumping up keyword density (ratio of keyword usage to the page copy). Keyword abuse can likewise come in the form of keyword stuffing, which means loading webpages and content with keywords in an attempt to manipulate search results. Gaming the system with these old tricks simply won't work and could in fact pull your rankings down.

3.Outdated keyword research strategies

Keyword-level data used to be right at marketers' fingertips and many tend to use Google's Keyword Planner as a sole basis for keyword research, when the data it presents mostly refer to paid traffic and competition, which means they are not the best basis for building an organic search optimization strategy around.

4.Writing primarily for robots

Keyword abuse is usually aimed at tricking search bots into viewing websites as more relevant with the help of keyword repetition. Today, however, search engines value and favor natural writing over unnatural keyword use and repetition. To avoid sounding unnatural in your content, write more for humans instead of search bots, especially nowadays that AI is starting to behave more humanly than ever.

5.Article Spinning

Article spinning has been a long-frowned-upon black-hat tactic that attempts to recreate quality content with the help of a software that replicates content using different phrases, words, and organization-the end result being a jumbled mess of content that doesn't say anything new compared to the source material. The best way to protect yourself from this is to invest in content production that results in articles that are helpful, unique, and of substance.

6.Exact match search targeting

Other tactic marketers used to bank on is targeting exact match searches in order to rank for them and increase traffic numbers even though the search query is irrelevant to the website or the business being optimized. This click-through rate booster may have worked in the past, but the practice can very well pull your rankings down as new algorithms discover the exact match search queries' irrelevance to your website.

7.Thin content

Thin, stole, keyword-stuffed, duplicate, and irrelevant content will no longer cut it in today's SEO landscape. Gone are the days when bad content has all the potential in the world to rank well in searches because it successfully games the system. Nowadays, it all boils down to content quality and relevance, which also requires paying attention to user experience instead of merely focusing on basic SEO elements like keywords and links.

Ensure that your SEO strategies are timely and effective by hiring a dynamic SEO agency that invests in continuous research and training. You can't go wrong with SEOValley. We're committed to proactive SEO.

# data[].attributes.attachment_link.title
7 Completely Outdated SEO Practices You Should Avoid in 2019

# data[].attributes.attachment_link.description
Search engine ranking algorithms change and evolve constantly. As such, website owners and administrators must know how to adapt content accordingly and adjust strategies so as to cope up with the fast-paced nature of these evolutionary changes. Falling behind SEO can be detrimental to your website's ability to attract traffic and stay on top of the competition.

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Understanding Searcher Intent and Why Its Important in Keywords Research

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Understanding Searcher Intent and Why Its Important in Keywords Research

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When search engines are not entirely sure what users mean by their search query, they tend to generate SERPs that cater to the

best possible meanings of the said query. When examined carefully, these search results can give you a deeper insight into how Google and other search engines interpret 'intent'-and this insight can be extremely useful when evaluating keywords you should be targeting.

Understanding searcher intent is also key to determining your chances of ranking for particular queries.

Google's search results pages are chockful of insights about user intent. Through their search results, suggested searches, and related searches, you will see what type of information the majority of searchers are actually looking for when performing specific queries. Looking closely enough and studying these search pages will open up a whole new world of SEO opportunities for your own keywords research campaign, especially when it comes to deciding which queries will bring you the right audience.

For instance, typing in a query for " damaged furniture "-a slightly ambiguous term-will bring you quite a variety of search results serving a couple different user intentions. Scrolling through the organic results, you might see pages that sell cheap, damaged furniture, offer to repair your damaged furniture, or show you how to do the repair yourself-all of which satisfy varying possibilities of intent behind the search query.

Scrolling further down to Google's related searches, you can draw more conclusions about what people are actually searching for when making these types of queries. These insights will let you examine the 'intent to position' ratio of search results, which can help you optimize your content more effectively. By closely looking into which search intent (e.g., I want to purchase damaged furniture / I need a service to repair my damaged furniture/ I want to learn how to repair my damaged furniture) and which at positions they rank in SERPs, you can rethink your keyword targeting strategy to rank for searches on the basis of user intent.

Sometimes, Google returns results that are heavy on one particular intent. Searching for "e-commerce site design," for instance, will show you an ad for an e-commerce site design service (Intent A) right on top of the SERP, and then a bunch of "inspirations" for e-commerce site design, such as content about how e-commerce websites should look and which types of e-commerce site designs are most successful (Intent B). Related searches for this kind of query may also include e-commerce website examples and top e-commerce websites, both of which serve the latter intent, which is 'inspiration' rather than 'purchase.'

What does this tell you? It indicates that if you want to rank for the same query to sell your web design services, you will probably need to pay for ads that are designed for people whose intent is to 'purchase.' A well-written and optimized ad can put you on top of the search results, before the rest of the 'inspiration' content.

Specific dates and years in search results also bring a great deal of insight about the search popularity of certain queries. For instance, related searches for 'e-commerce site design' might return top e-commerce websites in 2016 or best e-commerce sites for a particular year or period. This will tell you a lot about the popularity of the search term at the time of your search.

Seeing results from 2016 this late in the year signifies that the volume of searches for top e-commerce websites in 2017 is significantly less than the volume in 2016. This could indicate that the query starting to lose its relevance and is on a downward trend-something you should take into consideration when deciding to target similar search queries.

If you need help understanding search intent and applying this type of intelligence into your search engine optimization campaign, talk to us at SEOValley. We're the leader in results-oriented SEO.

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Understanding Searcher Intent and Why Its Important in Keywords Research

# data[].attributes.attachment_link.description
When search engines are not entirely sure what users mean by their search query, they tend to generate SERPs that cater to the best possible meanings of the said query. When examined carefully, these search results can give you a deeper insight into how Google and other search engines interpret 'intent'-and this insight can be extremely useful when evaluating keywords you should be targeting.

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How to Find Competitors’ Keywords That You Should Target

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How to Find Competitors’ Keywords That You Should Target

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Reverse engineering your competitors’ strategies can be a good way to beat them at their game. This is especially true in search engine optimization, as this method give you actionable findings that can dramatically improve your own SEO campaign. Identifying your competitor’s keywords can let you identify opportunities and help you align your approach accordingly.

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Reverse engineering your competitors' strategies can be a good way to beat them at their game.This is especially true in search engine optimization , as this method give you actionable findings that can dramatically improve your own SEO campaign.Identifying your competitor's keywords can let you identify opportunities and help you align your approach accordingly.

However, just because your main competitor ranks for a certain keyword doesn't mean you should, too. You still need to be intentional and strategic so as not to waste time and resources. The key to good keyword targeting is (1) understanding your own funnel, (2) knowing which competitors you should track, and then (3) determining which of the keywords they rank for are worth pursuing.

There are all sorts of keyword research tools in your mission of identifying your competitor's search terms. Some of the most popular tools out there include KeywordSpy, Ahrefs, SEMrush, Moz Keyword Explorer, and Spyfu. All these are relatively easy to use and are effective in obtaining insight into the types of keywords your competitors are ranking for. However, this is just the first and easiest part of keyword targeting.

The bigger challenge lies in actually sifting through the list of keywords and figuring out which ones are worth targeting. It isn't enough to know what the most competitive keywords are in your niche-you also need to know which of them will help you reach your goal.

So, how do you discern which keywords to use?

First things first: Understand your own keyword to conversion funnel. Before looking outwardly, look into your own keyword trends. Understanding what people search for is just the first step. You also need to what keywords are used by people who actually complete the buying process, so you can prioritize those key terms according to their effectiveness.

Some keywords may bring you traffic but don't actually help you make conversions. This is why you need to regularly examine your goals so you can bring more focus on certain key terms, according to your SEO purposes for a particular campaign. If your goal is to increase raw traffic, then it makes sense to focus on high-traffic key terms. But if your goal is conversions, it's best to redesign your campaign for keywords that actually make you sales.

Next, make a list of competitors whose target audiences are the same as yours. Go after sites targeting the same type of visitors or buyers. Optimizing for the keywords that these sites are using can increase your chances of snatching their conversions and making them your own.

Just the same, your strategy should always be based on your campaign goals. If it is raw traffic you are after, then by all means go for the most popular keywords in your niche. However, if you want visits that convert into sales, target key terms that intentional buyers use. Discover audience overlaps and be smart in the key terms you target.

Finally, follow simple rules of keyword selection. SEO has changed a lot through the years, but one thing remains: keywords rule. Selecting the best keywords to target is matter of knowing your campaign goals. If you want to see results right away, go after low-difficulty key terms that offer high odds of success. Easy keywords (such as generic key terms) are great to target if you are trying to get the buy-in from your higher ups, as they can give you the fastest measurable results. These keywords will help you get your managers to see the value in targeting keywords that convert more than those that simply bring in traffic.

Need help in reverse-engineering your toughest competitor's search engine optimization campaign? SEOValley can help. Talk to one of our analysts today.

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How to Find Competitors' Keywords That You Should Target

# data[].attributes.attachment_link.description
Reverse engineering your competitors' strategies can be a good way to beat them at their game.This is especially true in search engine optimization , as this method give you actionable findings that can dramatically improve your own SEO campaign.Identifying your competitor's keywords can let you identify opportunities and help you align your approach accordingly.

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Beginner’s Guide to Structured Data and Rich Snippets

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Beginner’s Guide to Structured Data and Rich Snippets

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Structured data has been a hot topic in SEO circles for several years now, yet many marketers still don’t have a clear understanding of what it is and how it relates to optimization. We hope this newsletter helps shed some light on this topic.

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Structured data has been a hot topic in SEO circles for several years now, yet many marketers still don't have a clear understanding of what it is and how it relates to optimization. We hope this newsletter helps shed some light on this topic.

In its most basic sense, structured data refers to any set of organized data or data that has been given structure.

For instance, "John called to confirm your 3pm business meeting on Wednesday at the coffee shop" and "Don't forget to meet Mary at her office for brunch, 10am this Friday," are both examples of unstructured data. Labeling the details within these messages and arranging them according to categories such as date, time, people, and type of meeting translates to 'organizing' them into a more 'structured' presentation.

Structured data is useful in a lot of ways, such as in utilizing Open Graph markup for specifying Facebook titles and descriptions, or in using SQL or explore relational database.

In SEO, structured data refers to the implementation of a certain type of webpage markup so as to provide detail around the content of a page. This strategy can improve a search engine's understanding of that particular page's content, thus increasing relevancy signals and enabling your website to take advantage of enhanced results in the SERPs (such as carousels, rich cards, rich snippets, knowledge boxes, and similar types).

Structured data as a markup needs to be consistently parsed and understood by humans and search engines. This has led to standardized implementations or formats and syntaxes, as well as the classification of relationships, concepts, and terms, or vocabularies that must be used to ensure correctness.

The three syntaxes search engines typically support are Microdata, Microformats, and JSON-LD. These syntaxes are commonly used with vocabularies such as Schema.org and Microformats.org. In SEO, the most commonly used structured data markup (although not the only one) is Schema.org.
How is structured data used in SEO?
Search engines such as Google and Bing encourage sites to make use of structured data. They even incentivize its use by offering benefits to websites that correctly implement it. These benefits typically include search result advantages and enhancements, along with other content specific features like:

Rich search results or snippets, which can include images, styling, and similar visual enhancements to help you provide additional context for different types of content such as articles, products, videos, star ratings, product reviews, etc.

Rich cards, which are a variation on rich snippets, designed for mobile audiences

Enriched search results, which can include immersive or interactive features

Knowledge graphs, which contain information about brands or entities. Search engines like Google use structured data in order to populate their knowledge graph boxes with the appropriate information

Breadcrumbs in search results

Carousels, which are collections of several rich results, presented in carousel style

Rich results for accelerated mobile pages (AMP)

AdWords through structured snippet extensions, which allow you to add information in your ad copy so people can better understand your products and services.

All of these search result enhancements require the use of structured data as a markup approach. Not only can these search result enhancements help propel your pages to higher rankings-they can also help improve overall click through rates, thus attracting more traffic to your site. This is possible because enhanced search results are generally more visually appealing. They also provide more useful information to searchers. Not only can enhanced click through rates indirectly improve search rankings-they can likewise be considered as user behavior signals.

Implementing structured data is one way to future-proof your SEO, as search engines continue to improve in favor of hyper-personalization and move towards better problem solving by attempting to answer queries directly.

SEOValley can help you implement structured data. Get in touch today!

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Beginner's Guide to Structured Data and Rich Snippets

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Structured data has been a hot topic in SEO circles for several years now, yet many marketers still don't have a clear understanding of what it is and how it relates to optimization. We hope this newsletter helps shed some light on this topic.

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5 Reasons to Perform a Site Crawl Regularly

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5 Reasons to Perform a Site Crawl Regularly

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You think you know everything that goes on in your website, but in this ever-changing world called the internet, you can never be too sure. A crawler might suddenly do something completely new and perplexing to cause your rankings to tank. This is why you should do site crawls on your own site regularly, to check for any issues and nip problems in the bud.

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You think you know everything that goes on in your website, but in this ever-changing world called the internet, you can never be too sure. A crawler might suddenly do something completely new and perplexing to cause your rankings to tank. This is why you should do site crawls on your own site regularly, to check for any issues and nip problems in the bud.

The fact is that search engines don't care about you. They want to maintain their own authority by making sure that they return accurate and relevant results with every search. To do this, they use advanced and specially developed bots to crawl the entire web for content to index. Naturally, if these search engine crawlers cannot find the right content on your website, your pages won't rank well-and you can't receive the organic search traffic you need. It's not enough for your website to be findable, either. If your content isn't sending the right relevance signals, your rankings and search traffic are still likely to suffer.

How do you ensure that Google's crawlers and bots are happy with your website? You can use third party crawlers that are designed to mimic the actions of the sophisticated crawlers and bots search engines use. These services can help you uncover all kinds of technical as well as content issues to improve on so you can upgrade your natural search performance. Below are major reasons why you should consider regular site crawling as part of your search marketing strategy:

Site crawlers help you learn exactly what searchers see on your website. Search engines are capable of finding and remembering not only your fresh pages and content, but also the obsolete and forgotten areas of your website. Site crawlers can let you catalog these outdated pages so you can decide on the next steps to take concerning their existence on your site. In some cases, these pages may still be useful if content is refreshed. Others can be 301 redirected to strengthen related areas of the site, so as not to waste their link authority.

A site crawl helps you detect issues with disallows, redirects, and other errors. Crawlers can be used to identify areas of your website that may potentially be inaccessible to search engine bots. If your crawl report returns holes where specific sections of site should be, it may be that content is not accessible because of disallows, coding problems, or noindex commands that are keeping bots out. Knowing this will help you do something about problematic indexation.

A crawler can also help you identify existing metadata on pages, which you can later optimize on a larger scale. Site crawlers can be used to gather data on title tags, keywords, meta descriptions, language tags, H headings, and other things you can optimize to help your pages perform and rank better.

Doing a site crawl also helps you detect canonical tags and bot directives that may be sending search engine crawlers mixed signals. Individual page data can tie search bots into knots when they are not structured correctly. This can mess up indexation and affect a page's ability to perform in organic search.

Now that you know how regular site crawls can be useful in your overall search health, it is also important to remember that running one can put a heavy load on your servers. This can be problematic, especially when you are already experiencing substantial customer volume. This is why it is important to consult with a professional team on how to go about your regular site crawl and the best time to do it. SEO services will know the best time of day to do a site crawl as well as the frequency at which you should set them.

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5 Reasons to Perform a Site Crawl Regularly

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You think you know everything that goes on in your website, but in this ever-changing world called the internet, you can never be too sure. A crawler might suddenly do something completely new and perplexing to cause your rankings to tank.

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How to Improve SEO Through URL Optimization For WordPress Sites                                                                                                                                                                                                                                     Here’s a surefire tip to improve SEO on your WordPress Site: Optimize for SEO-friendly URLs. Get this right, and you’ll definitely see improvement in organic search visibility for your pages. This is especially true for those who struggle with low volume and long tail keywords.

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How to Improve SEO Through URL Optimization For WordPress Sites                                                                                                                                                                                                                                     Here’s a surefire tip to improve SEO on your WordPress Site: Optimize for SEO-friendly URLs. Get this right, and you’ll definitely see improvement in organic search visibility for your pages. This is especially true for those who struggle with low volume and long tail keywords.

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Here's a surefire tip to improve SEO on your WordPress Site: Optimize for SEO-friendly URLs. Get this right, and you'll definitely see improvement in organic search visibility for your pages. This is especially true for those who struggle with low volume and long tail keywords.

Below are useful tips on creating WordPress site URLs that are both user and search engine friendly:
Choose a permalink structure that is SEO-friendly.
You want search engines not only to recognize your page content but also importantly, to associate it with appropriate search phrases. To do this, you should make sure that the URL you pick contains keywords that are relevant to the topic.

Which of the following URLs do you think readers would rather click on?

www.yourwebsite.com/url-optimization or www.yourwebsite.com/?p=123

Naturally, they would pick the first one because it tells them exactly what they are getting. URLs tell search engines and in turn, the people who are scanning search results exactly what the content talks about. You'll want to create URLs that Google's bots, as well as your target audience can understand. This is what being SEO and user friendly is all about.

Changing your WordPress permalink structure is easy. Just go to Settings > Permalinks where you will find the following OPTIONS:

PLAIN: https://yourwebsite.com/?p=123 - This setting is not SEO-friendly because there is nothing in it that describes what's in your page or content.

DAY and NAME: https://yourwebsite.com/2017/09/08/sample-post/ - A more SEO-friendly option, this setting helps search engines know what the content is about as well as its exact publishing date-something that is often important for readers.

MONTH and NAME: https://yourwebsite.com/201/08/sample-post/ - Also an SEO-friendly option, this permalink setting still provides information on your content, while showing the month that the piece was published, which still speaks well of its relevance.

NUMERIC: https://yourwebsite.com/archives/123 - Like the plain setting, a URL that doesn't have anything to describe your content is not an SEO-friendly option.

POST NAME: https://yourwebsite.com/sample-post/ - this setting is by far the most popular choice when it comes to search optimization as it gives you the freedom to personalize URLs to match the content topic.

CUSTOM STRUCTURE: https://yourwebsite.com/%postname%/ - This structure allows you to use some WordPress-specific tags in order to customize your URL. Large website that have multiple categories use this to help readers navigate through certain topics that may be important to them. This is a good way to give search engines more information about a pages content, but it is also important to control how granular you want the URL to get.
Transitioning from your old permalink structure to another.
When optimizing an existing and already well-establish site, changing permalinks will unfortunately cause you to lose your social media share count, resetting whatever number you have to zero. Moreover, there is a risk of negatively impacting your existing search rankings when switching to a different URL structure. If however, your site has been implementing plain URLs for the longest time, it is strongly advised that you change it to a more SEO-friendly setting, no matter how old your website may be. The social share count you will lose across all your pages is a small price to pay for the great benefits you will reap for having a more relevant and SEO-friendly URL from hereon.

If URL optimization is too complex for your in-house developers to handle on their own-or if you simply have too many pages to fix-it is always a good investment to hire SEO specialists who can help you improve your onsite SEO. Ask the experts of SEOValley to turn your plain URLs into search and user-friendly addresses.

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How to Improve SEO Through URL Optimization for Wordpress Sites | SEOValley™ Solutions Private Limited

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Here's a surefire tip to improve SEO on your WordPress Site: Optimize for SEO-friendly URLs. Get this right, and you'll definitely see improvement in organic search visibility for your pages. This is especially true for those who struggle with low volume and long tail keywords.

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Why B2B SEO is Different and How to Succeed in It

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Why B2B SEO is Different and How to Succeed in It

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There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism.

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There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism.

Don't make the same mistake.

Whatever your industry and whether your company is big or small, you need to understand and accept that modern humanity now finds solutions to their problems using the web-more specifically, search engines. Your potential customers are no longer scouring the yellow pages to find products or services. They are online and using Google. If you want to be the solution to their problems, you need to show up where they are-which means that you need a strong online presence. And to have a strong online presence, you need strategic optimization.

The question remains. Why is B2B SEO different and how do you succeed in it? Below are useful insights to help you answer this big question.

First of all, keep in mind that an B2B SEO strategy is completely different from a B2C strategy because they target different audiences. While both approaches measure returns in the same terms (e.g. analytics, metrics, data, etc.), they differ greatly in the kind of audience where messages should be directed at.

As a B2C brand, you speak directly to consumers who have varying knowledge and expertise when it comes to the product or service you are selling. These people appreciate language that is softer, more generic, and less technical. A B2C strategy's goal is usually to make prospects feel welcome and compelled to make a purchase.

B2B audiences, on the other hand, are likely to be highly educated about the product or service that you provide. What they are looking for are technicalities and specific features and they care deeply about your expertise on the subject and who you have worked with in the past.

Your choice of language and keywords also makes a huge difference in B2B SEO. Using the appropriate language is critical in targeting exactly what people are typing in when searching for the type of service or product that you provide. Different tools exist that can help you find specific key terms that you can optimize for a more targeted B2B SEO approach.

While keywords and search phrases play an essential part in search optimization, SEO is so much more than just targeting the right key terms. Building a strong B2B SEO strategy requires a deep understanding of your audience and your brand's worth to them. To make your content more focused, you need to:

Define what you are selling in a concise way and a language that is simple enough for your target clients to understand your value proposition.

Make people understand how your product/service works and communicating its benefits to your audience.

Expound on your product/service's features, pros, and cons in a way that capitalizes on your strengths.

Positively differentiate yourself from your competitors and establishing what makes your business unique.

Strengthen our name and build your authority as a proven brand.

Provide social proof by including testimonies about people/businesses you have worked with before and providing references of your previous work.

Building a robust B2B SEO strategy is all about understanding your own brand, product, and service and knowing how to present it so that audiences will look at your business as the solution to their problem. SEOValley will point you to the best research tools and optimization strategies that will help you create the right content and engage in activities that ultimately help you build and grow your online presence, thus establishing your authority in the online marketplace.

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Why B2B SEO is Different and How to Succeed in It

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There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism.

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Why It’s Crucial To Do SEO Keyword Research at the Beginning of a Project

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Why It’s Crucial To Do SEO Keyword Research at the Beginning of a Project

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Here’s a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought—and that often means wasting time, money, and energy.

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Here's a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought-and that often means wasting time, money, and energy.

Keyword research should always be one of the first steps in planning a content calendar. Bringing SEO early on in the project allows you to figure out who your online audience is, what content format appeals to them, what information they want to see, and where they are in the buying cycle. When all these are clear, you can design a more effective content strategy.

Keywords are the foundation (not the 'decoration') of effective content.

You already know that most online experiences-most notably search- start with keywords. Effective content marketing therefore entails finding out what your target audience wants and needs. What questions are they asking online? Exactly what information are they seeking? The SEO keyword research process enables you to come up with ideas that answer those needs and ultimately create effective content. Keyword planning also lets you generate multiple content ideas for your editorial calendar.

Understanding user intent helps you sell more. Keyword research does not simply mean finding out what words or phrases your users are looking for online. It also means discovering their intent.

If their goal is general acquisition of knowledge, then how-to guides with subtle sales pitches in the end may appeal to them. If their intent is to compare prices or features to make a purchase decision, you should concentrate on improving your user reviews and landing pages. Understanding intent ensures that your editorial calendar truly caters to your target users. It allows you to address your marketing messages to the right audience based on their current position in the buying journey.

Early-stage keyword research ultimately improves ranking.

Keyword analysis can reveal Google's ranking priorities for your niche or your industry, so you can tailor your content to boost your position in the SERPs. By doing it early on, you don't waste time, effort, and money pursuing keywords that won't bring in your desired results.

The most straightforward way to decipher a search engine's algorithmic preferences is to look at the page-one top results and comparing consistencies such as page load speeds, publication dates, related topics covered, and visual media usage.

Are most of the top-rankers videos? That's because Google users who search for those particular keywords prefer video content. If first-page results are dominated by infographics, slideshows, and tables, users prefer these types of visual content. Do long-form pages of content exceeding 2,000 words rank highly for your target keywords? This indicates that searchers are looking for comprehensive information-and that's what you should give them.

By identifying top ranking factors, you can anticipate what your users prefer and create the right content format right away-on your first try. No effort is wasted.

Last-minute keyword research prevents you from fully exploiting the incredibly powerful insights it can provide. The earlier you bring SEO into the equation, the greater your chances of success. That said, you can still audit content that has already been published. Eleventh-hour SEO is better than no SEO. With a comprehensive audit, you can boost engagement in underperforming content.

Ready to make SEO a foundational part of all your content marketing projects? SEOValley can help set the direction. Contact us today.

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Why It's Crucial To Do SEO Keyword Research at the Beginning of a Project

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Here's a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought-and that often means wasting time, money, and energy.

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How to Target Low Hanging Keywords that Can Boost Your Traffic

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How to Target Low Hanging Keywords that Can Boost Your Traffic

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Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for—and have the potential to bring qualified traffic—but haven’t quite reached the coveted Google search top spot. Targeting these keywords is a good strategy as it often requires comparatively less work and a faster return on your investment.

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Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for-and have the potential to bring qualified traffic-but haven't quite reached the coveted Google search top spot. Targeting these keywords is a good strategy as it often requires comparatively less work and a faster return on your investment.

Focusing your optimization efforts on keywords that give you actual traffic and conversions is a much better use of your resources. Let's say, that you're ranking 70th for one keyword and 15th for another. Putting in a little more work into the 15th ranked keyword gives you a much better shot at reaching the top. But even if you spend countless hours on the 70th ranked keyword and get it to jump 40 places up, it will still pull less traffic than the other keyword (even if search volume is larger).

Knowing exactly which search terms your website is ranking for is an important step to identifying low-hanging keywords and refocusing your SEO efforts. Below are step-by-step instructions on checking your organic search traffic so you can pinpoint the exact keywords you are ranking for and discover key positions within your immediate reach.

Open your Google Search Console. Google Search Console & Google Analytics are exceptional tools for checking how well your website and web pages are performing online.

Select the site you want to check up on.

On the left menu bar, toggle "Search Traffic" and then select "Search Analytics". Doing this will instantly give you a list of keywords that are bringing in the most traffic for your site at the moment.
Note: Google Search Console can provide you with an expanded list should you wish to check for your top 20, 50, or even 100 to 500 keywords. This may be essential if you have a content-rich site. However, in most cases, knowing your top 10 keywords should be enough for what you want to accomplish-that is, boosting rankings for keywords that you are already ranking for. These are the keywords that are generating the most number of click-through to your website.

Download the list in a CSV file, which you can then copy and paste to another statistical program of your choice. You may also see your average keyword rankings, which is also useful to understand where such terms already rank.

Alternatively, you can use SEMRush which gives a list of all the keywords the site is ranked for. From this list, you can consider including the keywords that are ranked from Page2-Page5 into your optimization. Although, you need to have a paid SEMRush subscription to access this data.

You must also have a good rank tracking tool that can use to determine your site's exact position for the given keyword. This rank tracker module will help you pinpoint your current standing keywords in your list of traffic-generating terms. Rank tracker modules also allow you to track your progress as you continue to optimize.

Once you've finalized the low-hanging keywords to target and the rank tracking in place, making their landing pages a priority will help you build a stronger foundation for your link-building and content optimization efforts, enabling you to substantially increase position and traffic on the same pages-which also adds to their perceived authority.

Using rank tracking modules is also a great way to do market research and competitor analysis on rival pages that are ranking above you as well as for targeting and prioritizing keywords that are easier to rank for. Looking for your low hanging keywords is the first step to making your traffic boosting optimization efforts and strategies stronger than your competition's.

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How to Target Low Hanging Keywords that Can Boost Your Traffic

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Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for-and have the potential to bring qualified traffic-but haven't quite reached the coveted Google search top spot.

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How Bad Product Data Can Hurt Ecommerce SEO—and How to Recover From It

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How Bad Product Data Can Hurt Ecommerce SEO—and How to Recover From It

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If you’ve been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO, but also by factors that impact URLs, internal linking, and textual content—product data included.

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If you've been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO,but also by factors that impact URLs, internal linking, and textual content-product data included.

Product details such as category, group, and specific attributes are usually assigned to individual products when they are loaded up into the system. After this initial input, the data provided is usually managed by ticking the right boxes and editing fields set by the product management system. Each of these check boxes and fields naturally triggers how product data is expressed on the website, which in due course affects SEO one way or another.

Take a product detail page for a pair of wedge sneakers, for instance. Initially, the product might be assigned categories like 'sneakers,' 'wedges,' 'women's shoes,' and 'new arrivals.' Multiple instances can be considered beneficial in terms of product data expression and how the product is presented outwardly for actual user navigation. Equally important but harder to see, however, is how these kinds or product data are interlinked, classified, and labeled by search engines-and which links actually contribute to the product's contextual relevance. This can pose issues when dealing with products and services with ambiguous classifications and categories-products and services that can be classified as one or another.

It is a well-known fact that there is a common problem of duplicate content in ecommerce sites. Depending on how product data expressions are implemented, certain product details can create multiple duplicate URLs based on the various click paths and categories under which the automated product management system has assigned them.

The good news is that duplicate URL issues can be remedied and controlled using 301 redirects and canonical tags, which can help force one URL on a particular product page based on its default canonical order. This requires identifying all URLs of a product either by crawling the site or using the most recent crawl data and looking for multiple instances of product names and/or numbers.

After multiple instances have been determined, performing a site search query is in order. Navigate around your site and click on various combinations of categories and/or filter attributes that lead you to the same product. If URLs change, then you might have duplicate content issues.

Before completely getting rid of your duplicate content pages, take time to see whether your ecommerce site can benefit from such kind of product data expression (internal linking or product detail page labeling). Check whether an entirely new or more comprehensive tagging could lead to stronger SEO, despite the prospect of retagging a whole product mass. It also pays to know whether or not your product data expressions are actually contributing to your duplicate content issue.

Getting to the root of product data problems can be difficult, but it pays starting to investigate now rather than later if you want to save your site from the penalties and the wealth of other problems that duplicate content bring. If issues get too technical for you and your team, it is best to seek the help of experienced professionals who know how to get to the bottom of duplicate content issues. SEOValley can help.

Done properly, good SEO can turn your challenging dilemma around and make duplicate content work for instead of against your ecommerce business. If you've recently been flagged by Google because of duplicate content, consider seeking the help of SEOValley. Our search engine optimization specialists know how to tap into your website's potential.

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How Bad Product Data Can Hurt Ecommerce SEO-and How to Recover From It

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If you've been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO,but also by factors that impact URLs, internal linking, and textual content-product data included.

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How to Segment and Filter for Ecommerce SEO

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How to Segment and Filter for Ecommerce SEO

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SEO and e-commerce site specialists can help you make sure that your site is well segmented and filtered for both search engines and actual visitors. Proper navigation can provide your target users with a smoother customer experience as they search for specific products and services within your site, while keeping Google and search engine bots well guided as they index and crawl each category and product page you want to be crawled and indexed.

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All too often, segmenting and filtering website content becomes a footnote-something done after an ecommerce site is already fully set-up. Ideally, though, it should be one of the first things to consider if you want to provide a satisfying and user-friendly experience to your target customers. Failing to pay attention to how you segment and filter your content can hit you in the face sooner than you expect. It can also lead to bigger problems down the road. Don't wait until you start noticing low traffic, high bounce rates, and low rankings. Doing everything properly from the start means reaping the rewards down the line.
Understanding the Importance of Segmenting and Filtering
To fix this site structure issue, it's important to understand the concepts of categorization and filtering, plus what impact they have on ecommerce websites.

Categorization essentially involves looking at all the products and/or services you provide through your e-commerce site and breaking them up into smaller, more focused groups, each with its own web page. In the case of a shop selling household furniture, for instance, important categories may include kitchen fixtures, bathroom furniture, bedroom fixtures, and dining room items.

Filtering, on the other hand, involves a more in-depth segmentation of your products and services. Filters are discrete options that visitors use once they reach one of your category pages. They help users pinpoint the exact type of product or service they want or need based on the pre-set filters or subcategories you provide.

Because every website is different, categorization and filtering cannot be boxed in one cookie cutter model. Every business and vertical-no matter how similar they may seem to another-still has unique requirements when it comes to categorization.
Key First Steps
There are two things to keep in mind in categorization: One is making the classification simple enough for users to easily navigate, and the other is making sure that the structure is intuitive enough without requiring too much work.

Simplifying categories and URLs is important; after all, URLs typically reflect the categories that you use. From a technical standpoint, long and complex URLs are harder for search engine bots and crawlers to read and index-which can only mean bad news for your website's rankings. Keeping your categories and your URLs concise, simple, and limited to a few major tabs is something that you should consider if you want to engage your potential customers better, keep them on the site longer, and ultimately convert them into customers.

You want the experience to be as intuitive as possible for your visitors, but beware-there is such a thing as a category that is too specific. These types of categories may infringe on your products and services. This is where facet navigation is most useful. Faceted navigation makes use of indexed categories as well as pre-determined filters in the form of sidebar links that make it easier for consumers to narrow down their searches intuitively. Done properly, this can do wonders for user experience.
Get Professional Help
SEO and e-commerce site specialists can help you make sure that your site is well segmented and filtered for both search engines and actual visitors. Proper navigation can provide your target users with a smoother customer experience as they search for specific products and services within your site, while keeping Google and search engine bots well guided as they index and crawl each category and product page you want to be crawled and indexed.

Contact SEOValley today if you need help in segmenting and filtering your ecommerce website. We offer a range of ecommerce SEO services designed specifically for clients like yourself.

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How to Segment and Filter for Ecommerce SEO

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All too often, segmenting and filtering website content becomes a footnote-something done after an ecommerce site is already fully set-up. Ideally, though, it should be one of the first things to consider if you want to provide a satisfying and user-friendly experience to your target customers.

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Tip: Optimizing Navigation Can Boost Rankings

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Tip: Optimizing Navigation Can Boost Rankings

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If you have overlooked site navigation in your SEO strategy, don’t worry—it’s not too late to arm yourself with tried and tested techniques that can help you optimize navigation, boost user experience, and higher search rankings. Following best practices in site navigation design ensures a positive brand experience and enables search crawlers to properly index your content.

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How you design your site's architecture is critical not only to the way users experience your brand-it also affects how search engines discover and rank your content. Well-coded and search-friendly navigation results in a highly effective site menu structure, which ultimately enables your website to attract more leads, conversions, and higher search rankings. Ineffective and jumbled up structure, on the other hand, can lead to increased bounce rates, buyer frustration, and poor brand impression.

If you have overlooked site navigation in your SEO strategy, don't worry-it's not too late to arm yourself with tried and tested techniques that can help you optimize navigation, boost user experience, and higher search rankings. Following best practices in site navigation design ensures a positive brand experience and enables search crawlers to properly index your content.

Below are some of the site navigation design strategies that successful websites use. Use these ideas to create a pattern your own website structure or discover what works best for your brand and business:

Universal Navigation
The whole point of site architecture is to enable visitors to navigate quickly through your pages so they can get to what they came for-and fast. Having a 'universal navigation strip' that stays the same regardless of the page allows you to provide visitors with quick links to major sections of your site. For visitors, this serves as an easy map around your pages. For search engines, this signals that every page within your site is linked to the top level pages you have specified. This is critical to SEO because internal linking signifies the importance of certain pages. In general, pages included in your universal navigation are going to rank better than those further down the navigational structure.

Page Hierarchy
The best time to plan out page hierarchy is before you start developing your website, while you are in the best position to organize your information. That said, it is never too late to reorganize your site for the sake of an optimized navigation. The key to planning out page hierarchy is to make your categories logical. Each major category should be distinct and unique; this will make it easier to put subcategories in place. Unless you are a bigger production than giant ecommerce sites like Amazon.com, it's best to limit the number of your major categories. If you have a large number of major categories, try paring them down and rethinking your organization. Finally, try to even out the number of subcategories within each of your main categories. A good site hierarchy is one of the main building blocks of a great navigational structure.

Filters
Is your navigation page loaded with data or products? It will be difficult for users to find what they need without a filter. The tricky part about using filters is avoiding duplicate content. There is a solution to this, though-and that is to give your filters an order so that you don't have to worry about duplicates. Note that filtered pages are not indexed, meaning they can't rank. If you absolutely want these filtered pages to rank, give them their own sub-category page.

Vertical and Horizontal Links
Breadcrumbs can be used to help users and search engines know where content fits into your entire site architecture. Not only do they increase backlinks to your navigation pages-they also make your site hierarchy stronger. Horizontal links or related content suggestions (such as recommended products and related videos side bars) are also excellent tools for pointing internal links to your navigation products and increasing your ability to upsell at the same time.

There are many ways by which you can optimize site navigation, ranging from the simplest to the most technical. If this aspect of SEO is too confusing to grasp, hire an SEO company that can help you through the process. SEOValley is an expert in improving user experience and search rankings via navigation optimization. Contact us to explore your options.

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Tip: Optimizing Navigation Can Boost Rankings

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How you design your site's architecture is critical not only to the way users experience your brand-it also affects how search engines discover and rank your content. Well-coded and search-friendly navigation results in a highly effective site menu structure, which ultimately enables your website to attract more leads, conversions, and higher search rankings.

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Can You Really Dominate The SERPS With Multiple Domains?

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Can You Really Dominate The SERPS With Multiple Domains?

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Owning multiple domains is becoming common practice in SEO—and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results. Here, some of the questions you should ask before signing up for multiple domain ownership.

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Owning multiple domains is becoming common practice in SEO-and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results.

However, maintaining multiple websites can be a lot of work. It's hard enough to push your main website to the top-and it's even harder to do the same for a handful of different domains. This is why it is important to take a step back before applying this strategy. Evaluate whether it makes sense for you to take the multiple domain route. Is it the right direction for your website marketing campaign? Will you truly benefit from capturing two or more SERP spots consistently? These are some of the questions you should ask before signing up for multiple domain ownership.
The Zillow and Trulia Success Story
One of the best examples of multiple domain ownership success is that of Zillow and Trulia. Let's have a look at what they did right, and how you could apply the same principles to your own campaign.

When Zillow bought Trulia a couple of years back, both of their websites have been doing amazingly well in organic searches. Both come up in the top 5 of the SERPs for relevant key terms such as (city x) + (real estate) or (city x) + homes for sale.

Most SEOs would recommend doing a 301 redirect when buying a second domain or combining entities to bring up rankings, but Zillow decided to keep the Trulia domain-and that decision worked extremely well. For Zillow, it was better to own two independently-ranking websites to consolidate everything under one domain.

This case is the perfect example of two already well-ranked domains coming together to dominate even a larger portion of SERPs. Zillow was wise to keep the Zillow and Trulia domains ranking separately because they got more clicks this way while minimizing risks, plain and simple. It made more sense to maintain the two separate brands than to try to push Trulia's rankings into Zillow.
But Will It Work for You?
Like many SEOs who were inspired by the success of Zillow, you are probably starting to think about whether the same strategy can also benefit your website. The answer is, it depends.

Before making any commitment to purchase or start another domain, you need to ask yourself:

Can you afford a multi-domain strategy, which can potentially cost a lot of time and money? Would your resources be better spent on improving your primary website's marketing?

Do you want two or more of the top ranking results to be yours for a specific keyword, or would you prefer 10 keywords you are ranking for to go up in rankings more broadly?

Do you want to own multiple website and try to rank for as many different keyword phrases as possible? Or would you prefer owning one website and ranking for just a handful of keywords that you care deeply about?

You also have to consider your ability to get enough authority signals and link equity to rank all of your domains. Establishing link authority is difficult; in fact, it is the one of the hardest parts of the SEO process. This is why you have to think about whether it's better to combine your efforts on all your domains by linking them up via redirects, or to keep them separate if they are already doing well on their own. If you have existing domains that are ranking well, perhaps keeping them separate to capture greater SERP real estate is the smarter direction to take.

To improve your chances of success, work with a seasoned search engine optimization company that can help you figure out the best strategies in capturing the SERPs with multiple websites. SEOValley has years of experience helping clients dominate their niches using the multiple-domain strategy. Sit down with our consultants and let's discuss your options.

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Can You Really Dominate the SERPs with Multiple Domains?

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Owning multiple domains is becoming common practice in SEO-and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results. However, maintaining multiple websites can be a lot of work.

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How To Get Listed In Google Knowledge Graph

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How To Get Listed In Google Knowledge Graph

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Do you want your website to be prominently displayed on Google’s front page? Then it’s time to get on the Knowledge Graph. SEOValley can boost your chances of getting a Google Knowledge Graph entry. Talk to us today!

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Do you want your website to be prominently displayed on Google's front page? Then it's time to get on the Knowledge Graph-that box of information that appears above organic listings on mobile and to the right of the results on desktop.To improve your chances of getting listed, you first have to understand what the Knowledge Graph is and how it works.
Knowledge Graph 101
The Knowledge Graph was established to enhance search results using semantic search data and information gathered from different sources. This knowledge base provides detailed and structured information about certain topics and a list of links to related sites. The primary goal of the Knowledge Graph is to give users information that they can use to resolve basic queries, without the need to navigate to another site to procure and assemble the information on their own.

So where does Knowledge Graph content come from-and how do you leverage these sources to ensure a better representation of your company?

Before December 2014, Google used Freebase to power Knowledge Graph. This repository of well-structured data has since been shut down and all the information it contained was migrated to Wikidata, which marketers are now learning to leverage. This said, it is important to understand that information contained in the Knowledge Graph doesn't solely come from a single source. This technology uses many sources other than Wikidata to fuel its listing.

A Knowledge Graph result can be broken down into smaller, more digestible parts-and it's important to learn what these parts are and how they can be influenced. Below are the key elements found in a typical Knowledge Graph:

Logo

Company type (May be influenced by either Wikipedia or Wikidata)

Company details (May be influenced by Wikipedia, Wikidata, and local business/organization schema mark-up)

Social profiles (Can be influenced by specifying social links via the organization schema mark-up)

Google+ feed preview (Possible through rel=publisher linking)

Related companies or brands (Cannot be influenced in any way and is entirely controlled and managed by Google)

Getting a Knowledge Graph Listing

Unfortunately, there is no such thing as a magic formula to make the information about your company or brand appear on the Knowledge Graph every time a user searches for your business name. However, certain categories of businesses stand a fair chance of appearing there, provided that they have a strong online presence to begin with. Here are some steps you could take to maximize your odds of getting featured on the Knowledge Graph.

If your business does not already have a Wikipedia profile, create one. While it is not necessary for you to have a profile on Wikipedia in order to become an entity and get recognized by the Knowledge Graph, having one will definitely help you gain an entry.

Create a Wikidata.org profile and implement local business/organization schema mark-up on your site. Specify important identifiers like your logo, social profiles, and your Wikidata and Wikipedia profiles by using the mark-up's SameAs element.

To make sure that your Google Plus profile is linked, build a rel=publisher link. See to it that your profile is regularly updated with relevant information so you can get the most out of your Knowledge Graph listing.

While these steps don't necessarily guarantee a Knowledge Graph entry, they will definitely increase your chances of gaining one. Google makes use of a wide range of different criteria in order to determine if they should display a panel for a particular query. These criteria haven't been disclosed publicly yet. But even so, following the tips we enumerated can boost the chances of your business appearing in the coveted spot when a branded search is made.

Need help? SEOValley can boost your chances of getting a Google Knowledge Graph entry. Talk to us today!

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How to Get Listed in Google Knowledge Graph

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Do you want your website to be prominently displayed on Google's front page? Then it's time to get on the Knowledge Graph-that box of information that appears above organic listings on mobile and to the right of the results on desktop.To improve your chances of getting listed, you first have to understand what the Knowledge Graph is and how it works.

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5 Easy Fixes to Improve Load Time of Your Site

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5 Easy Fixes to Improve Load Time of Your Site

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A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user—it can even cause you to lose a sale and ruin your brand’s image. Once you have confirmed that your website is indeed slower compared to your counterparts, it’s time to make it load faster. Here are 5 useful remedies:

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A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user-it can even cause you to lose a sale and ruin your brand's image. What's more, it can wreak havoc in your search engine rankings. Google puts a lot of weight on user experience, so your rankings may slip if you fail to address your website's speed issues.
Fact: Sluggish Websites Lose Customers and Rankings
With internet speeds getting faster by the minute, users expect websites to be just as speedy. In fact, at least 47% of web user expect pages to load in less than two seconds. If your website is turtle-paced, then you are literally driving your visitors out of your door and into the arms of your competitors. They won't hesitate to switch to a faster-loading alternative that can instantly satisfy whatever it is that they are searching for.

A sluggish website can also cause you to slip down the SERPs. After all, speed is an important factor in SEO ranking. Faster websites have been found to extend browsing time and make users happier overall. Search engines are all about providing the best user experience and the most relevant information online-which is why page speed matters just as much as the quality of your content.

Making Your Website Load Faster
Checking your website's speed is the first step in improving its load time. When you know where you stand against your competitors, it is easier to create a target threshold to aim at.

Google's PageSpeed Insights is a good place to start if you want to determine your page speeds. Other similar tools include Pingdom, YSlow, and GTmetrix-all of which have the capability to analyze how well (or how poorly) your pages load while providing potential solutions on improving your load time.

Once you have confirmed that your website is indeed slower compared to your counterparts, it's time to make it load faster. Here are 5 useful remedies:

1. Use more internet-friendly images. The larger your images are, the slower your site will be. Shrinking the sizes of your images or reducing the number of image files that you use on your website can help improve your loading time.

2. Limit external scripts. Whenever you add a library or an extra feature to your website, external scripts linked to them create new HTTP requests each time your page loads. This increases load time significantly. Limiting your external scripts only to what's necessary is a great way to reduce downtime every time your pages load.

3. Make sure to use page caching. This is when a web page store static files (such as images and HTML documents), allowing users to access pages a lot quicker as the site's database doesn't need to retrieve individual files every time a request is made.

4. Throw out website baggage. Website baggage can be a lot of different things, including codes that accumulate on your site, excessive back-ups done at server level, massive databases (such as in the case of e-commerce sites), as well as excessive plugins.

5. Consider upgrading your server/hosting plan. When you have done everything you can to improve your website loading speeds internally and are still getting the same results, it may be time to contact your web host and ask for a plan upgrade. One of the easiest ways to boost your website speed is to ditch shared hosting and move up to a dedicated option. While shared hosting is perfectly acceptable for sites that don't expect thousands of daily traffic, it's simply not enough for a serious online business. Consider upgrading to VPS once you start attracting serious traffic.

You may need to implement all (or several) of these strategies to see results. You can also seek the help of website experts of SEOValley to improve your site's load time. We can do a complete audit of your website to determine what factors are causing sluggishness and then solve them one by one.

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5 Easy Fixes to Improve Load Time of Your Site

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A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user-it can even cause you to lose a sale and ruin your brand's image. What's more, it can wreak havoc in your search engine rankings.

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Preventing Duplicate Content on an E-commerce Site

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Preventing Duplicate Content on an E-commerce Site

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y addressing duplicate content and creating original and relevant pages that are valuable to Google and its readers, your ecommerce website can be rewarded with higher search rankings and greater visibility in the SERPs. But dealing with duplicate content can be a challenge—especially in the case of ecommerce websites, when the issue is technical in nature.

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In the world of E-Commerce SEO, using duplicate or thin, low-quality content can be disastrous-in fact, it can wipe out your rankings. Search engines are now implementing sophisticated systemsthat reward websites that follow best practices and instantly penalize those that offer subpar content. Search bots have gotten so much better at separating the wheat from the chaff, it's nearly impossible to rank well without high-quality and unique content.

Understanding What 'Duplicate' Means

The first step to preventing duplicate content on your e-commerce site is to know exactly what counts as 'duplicate.' As defined by Google, duplicate content may refer to blocks of information or content within and/or across domains that are appreciably similar or that completely match others. In many cases, duplicate content is not deceptive in origin-as in the case of discussion forums generating stripped down pages that target mobile devices, printer-only web page versions, and store items linked using distinct URLs. Still-no matter what the intent-having them can negatively impact rankings.

'Thin' content can also get your ecommerce site into trouble. Thin content refers to pages that do not actually provide value to web users-particularly when they were deliberately made as part of a program, distributing content to several more affiliates. Then there are cookie-cutter sites made using templates that don't offer original content. Google flags these kinds of sites because create a rather frustrating user experience for searchers. A common example of thin affiliate is a page containing product affiliate links featuring reviews and product descriptions that are directly copied from an original merchant, without any added value or additional original content.

Addressing Duplicate Issues in Ecommerce

Duplicating certain portions of content is an inevitable part of web development, and a few identical words here and there probably won't hurt. What you should really be worried about is having a significant number of pages that are, for the most part, duplicates.

These include product pages with very short product descriptions that may trigger thin content flags and lead search bots to tag your content as being of lesser value. Remember the infamous Panda Update? Many websites lost their rankings, having been discovered to contain exact-matching content either within their domains or across others.

A range of technical issues may lead to duplicate content situations that may cause Google to penalize your ecommerce site. Below are some of the common types of duplicate content caused by technical issues. Avoid them at all costs:

Internal duplicate content -Internal duplicate content can come in the form of a technical or editorial content. Internal technical duplicates may be non-canonical URLs, session IDs, shopping cart pages, internal search results, duplicate URL paths, product review pages, trailing slashes on URLs, and secure URLs or HTTPs. Internal editorial duplicate content may refer to instances of shared content between different products, category pages, and duplicate content-laden or low quality home page copy.

External duplicate content - Offsite duplicate content can be caused by copied manufacturer product descriptions, product feeds, the development and staging of Sandbox websites, and the use of syndicated and scraped content.

Thin content - In addition to duplicate content, website owners must also be careful with thin content (or content that offers little to no value to readers). Thin content takes away from good user experience and may get a website penalized when used to a certain extent.

By addressing duplicate content and creating original and relevant pages that are valuable to Google and its readers, your ecommerce website can be rewarded with higher search rankings and greater visibility in the SERPs. But dealing with duplicate content can be a challenge-especially in the case of ecommerce websites, when the issue is technical in nature. Fortunately, you can count on SEOValley. We have helped hundreds of ecommerce websites of all sizes solve their duplicate content issues-and we can help you, too. Contact us today.

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Preventing Duplicate Content on an E-Commerce Site

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In the world of E-Commerce SEO, using duplicate or thin, low-quality content can be disastrous-in fact, it can wipe out your rankings. Search engines are now implementing sophisticated systemsthat reward websites that follow best practices and instantly penalize those that offer subpar content.

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6 Critical SEO Mistakes You Shouldn’t Make In 2017

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6 Critical SEO Mistakes You Shouldn’t Make In 2017

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The verdict is in: Search engine optimization will be more important than ever in 2017, playing a huge role in comprehensive digital marketing. And with Google expected to shake up search algorithms even more this year, keeping up is going to be challenging.

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A Beginner’s Guide To Getting On-Page SEO Right

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A Beginner’s Guide To Getting On-Page SEO Right

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A successful SEO campaign begins at the grassroots level, starting with on-page SEO. In this post, we list the qualities that make up a well optimized page. If you want to be successful in on-page SEO, make it your goal to give your pages the following qualities..

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SEOValley Reviews/ Testimonials

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Client's Testimonial
Straight from the Horse's mouth, oops I meant client's mouth........

"SEOValley provide a very effective service through their proven SEO techniques that give concrete results and enabled Capital Visas to reach the desired results in a much shorter time span then we initially anticipated. They also have very professional accounts managers, SEO professionals and Projects managers which combined together provide a very effective management team that executes the project successfully."

"SEOValley has always been professional, responsive, and gets the job done. There are many other companies out there in which you will NOT find these very important qualities! We have used them for our organic SEO needs and can attest that they actually produce the results which they speak of.

We have dealt with a few SEO companies before and it has always been a nightmare just trying to reach someone. The team at SEOValley not only responds to emails, but takes the courtesy to remind you anything is outstanding. Anyone working with an SEO company knows how important communication is. From the Director, to the Project Managers and onwards, they are always willing to assist.
Shamal Samal,
CapitalVisas.com

"Thank you so much for you efforts. We see a lot of improvements in our website and we are happy with your service. We've just seen our PR went up to 2 from 0 and that's a good sign! We are looking forward to do more business with you."
Sincerely,
Paul ,
Smart-realestate.com

"We have our own SEO team working for since 3 years, but SEOValley provided us with fabulous results. They always keep me updated with the latest updates. We recommend them as they are the best seo team we have ever worked with. As they committed, they improved our PAGE RANK value from zero to 3 which make us really a happy customer. It is definitly worth the money spent."
Sincerely,
Mayuri Virani,
Marketing Head- TemplateMela.com

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SEOValley Review, Rating, Testimonials, Reviews, Complaints | SEOValley™ Solutions Private Limited

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Straight from the Horse's mouth, oops I meant client's mouth........ "SEOValley provide a very effective service through their proven SEO techniques that give concrete results and enabled Capital Visas to reach the desired results in a much shorter time span then we initially anticipated.

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Award Winning Best SEO Company

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When you work with SEOValley™, you are working with one of the world's most-awarded SEO agencies. We have consistently been honored with a number of major awards and accolades in the SEO industry over the years-a testament to our ability to deliver real results.

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Award Winning SEO Company, Agency, Best SEO Firm | SEOValley™ Solutions Private Limited

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When you work with SEOValley™, you are working with one of the world's most-awarded SEO agencies. We have consistently been honored with a number of major awards and accolades in the SEO industry over the years-a testament to our ability to deliver real results.

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Looking for Guaranteed SEO Results, ontact SEOValley!

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Search Engine Optimization Blog by SEOValley

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SEO Services, Website Rankings, Pay Per Client Marketing | SEOValley™ Solutions Private Limited

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Specializing in SEO, Local SEO, Paid Marketing, Link Acquisition, Online Reputation Management & Web Development Services.