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Especially  :

Perfectionist people (mostly the mother)

The children (6 y/o -> 12 y/o )

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-> Perhaps brings harmony and happiness to viewers’ family

=> Persuade them into purchasing the product

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Content:

Targeting the consumer psychology (a story about preparing for the Tet holiday)

The scene of family gathering on Tet holiday

-> touch viewers' feeling

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Background music:
suspenseful -> dramatic -> calming, emotional

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Characters’ vocal expressions: expressive->fitting with the scenes

The mother: scolding, serious -> pleased

The son: bored, disappointed, sad

-> Son + Other family members: laughing, cheery, joyous

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Characters’ facial expressions:

The mother: meticulous, choosy -> realized -> contented

The other family members: exhausted -> cheerful

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Image:

A cozy holiday with the family gathering -> emotional, familiar feeling

Soft and light color -> eye-catching

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A perfectionist mother initially thought that an ideal Tet needed to be perfect, even with the unnecessary things. However, she changed her mind after realizing that her family was happier when they were having trouble with their dirty clothes which is imperfection in her eyes.

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- Mothers (housewives from 30y/o - 60y/o)

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Extended family

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                                     OMO MATIC

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                                     OMO MATIC

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Slogan: “Chẳng cần thật hoàn hảo, vẫn trọn vẹn Tết vui”

Company: Unilever

Release date: 04-01-2018 (Lunar New Year)