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Highlighting the 4 Silhouettes in Social Media

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Highlighting the 4 Silhouettes in Social Media

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The brand has a unique approach to sizing – rather than using traditional numbers, GFW uses 'body types'. Each body type has different characteristics, recognizing that 'one size fits all' is an unrealistic approach, allowing the brand to celebrate diversity.

As a marketing strategy, I thought it would be a good idea to highlight the uniqueness of the sizing system while also enhancing the organizations social media. Each body type will be given a 'personality' and profile as a form of story telling.

Rough idea:

Alex:
- wider hips or bigger bottoms
- 'pear shape'
- Alex is a musician
- Plays open mics, writes their own songs and poetry

Billie:
- Larger bust and smaller waist
- An avid photographer
- Likes to go on camping trips and nature walks
- Always seeking to learn more about the environment around them

Charlie:
- Loose cut, loose fit
- Charlie is a theatre enthusiast
- Works in theatre production and set design

Drew:
- Traditional 'mens' shirt cut
-  Long body, broad shoulders
- Drew has a particular interest in history and documentaries
- Creates films in their free time with the hopes of directing their own documentary

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Highlighting the Colours, Fonts and Social Media Design

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https://artslondon.padlet.org/zzhang0120205/4f7gt3vdphjx66dp

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Unique

Androgynous

Neutral

Equality

Sustainable

Quality

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Information for the logo was given by Lisa.

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Template to base brand positioning map on

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https://www.ukft.org/about/

https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2022.pdf?int_campaign=sof22_02122021%E2%88%ABcontent=cta_1%E2%88%ABmedium=article_embed_asset%E2%88%ABsource=onsite_marketing

UKFT --> great organisation as a potential partnership for GFW

BoF State of Fashion 2022 --> highlights the move to local supply chains and how the fashion landscape is changing

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Find out more about how UKFT is supporting the growth of the UK fashion and textile industry

The UK Fashion & Textile Association (UKFT) is the largest network for fashion and textile companies in the UK. We bring together designers, manufacturers, suppliers, agents and retailers to promote their businesses and our industry, both in the UK and throughout the world.

We are in a unique position representing the entire UK fashion and textile supply chain, from spinning, weaving and knitting, right through to the catwalk.

We are headquartered in London and we have staff working in Scotland, the East Midlands, Lancashire, Merseyside and Yorkshire.

Our President is HRH The Princess Royal.
THIS IS UKFT 2020 UKFT Q2 2021 - REPORT UKFT Q1 2021 REPORT

UKFT's activity is focused on six key areas: lobbying, business support, UK manufacturing, skills & training, international business (exports) and innovation, R&D and sustainability.
Voice of the industry As the collective voice of UK fashion and textiles, UKFT is committed to creating the best environment for our industry.

We represent the entire fashion and textile supply chain

We promote the strategic and economic value of our vibrant industry to government and policymakers, ensuring the key issues are on the agenda

The key UK trade associations and organisations in fashion and textiles are Federated Members of UKFT. This strength and depth of contacts and experience gives us an unrivalled ability to comment on all issues relating to our industry

Business support Practical advice and technical support to help companies grow.

We provide one-to-one assistance with business plans and strategies, market trends, marketing and PR, logistics, IP protection, labelling, standards, range planning and pricing, employment and more

We can help facilitate new partnerships within the most inclusive network for UK fashion and textiles

Through our broad network, we provide a platform for companies to share best practices and forge relationships with potential clients or business partners

UK Manufacturing Supporting the growth of 'made in the UK'.

We work with government and industry to creating the right conditions for UK manufacturers to thrive

We help to foster successful relationships between UK manufacturers and brands

We operate letsmakeithere.org: a free sourcing platform connecting UK fashion and textile manufacturers with designers, brands and retailers around the world

We champion the individuals and businesses that are shaping the future of our industry, highlighting the exceptional skills, craftsmanship and talent within UK fashion and textile manufacturing

Skills & training Addressing critical skills gaps and developing industry-led solutions.
UKFT is the Sector Skills Body (SSB) for fashion and textiles in England, Scotland, Wales and Northern Ireland. We work with employers, training providers and other stakeholders to raise the skills and productivity of the people who work in our sector to the highest level, ensuring the UK fashion and textile industry remains competitive against global competition.

We promote the wide variety of careers in our industry and support the next generation of talented workers

We are developing new vocational and academic routes into industry that meet the needs of business

International Business Helping UK companies reach new markets overseas.

UKFT is dedicated to raising the profile of UK fashion and textiles around the world.

UKFT's international business support helps UK companies make sense of changing export markets, as well as to develop export strategies and new routes to market.

Innovation, R&D and Sustainability

UKFT works across a wide range of projects to help the UK industry take full advantage of these new technologies and markets and to help change the future landscape of the textile industry in the UK into one where circularity and environmentally sustainable supply chains are the new normal. Find out more here.
In addition, we also...
Run UKFT Rise, a supportive community for early-stage fashion and textile firms, uniting entrepreneurs with the passion, ambition and creativity to challenge the status quo.

Textile Scotland is now part of UKFT and promotes the unique strengths of the Scottish fashion and textile industry, with dedicated strategies for growth focused on skills and exports.

UKFT provides the secretariat for two textile trade associations, the Lancashire Textile Manufacturers' Association (LTMA) and the Silk Association of Great Britain (SAGB).
Become a member

The UKFT Board uses their skills and varied industry experience to support the organisation and ensure strategic direction, with regular meetings throughout the year.

Nigel Lugg OBE | Chairman

Nigel Lugg OBE is Chairman of UKFT. He was most recently Group Chairman of the Prominent Europe, which specialises in clothing supply. Prominent serves a broad client base offering men's shirts and suits, womenswear and casualwear to retailers across Europe; it has offices in Barcelona, Paris and Milan as well as London and Nottingham. It also owns the Chester Barrie brand and holds the menswear licence for Richard James Mayfair.

Originally a buyer at Liberty and then House of Fraser, Nigel moved onto the supply side of the industry in the mid-80s when he became European CEO of Warnaco. Then in 1992 he became a founding partner of Prominent Europe, setting up the business in conjunction with the Itochu Corporation.

Nigel became CEO in 2002; at the same time as Itochu took full control of the company. He has overseen the company's development from shirt specialist to the broader role it has now.

He also led Prominent into the branded market, buying Chester Barrie in 1997. From one store on Savile Row the brand has now grown to 13 shop-in-shops in the UK and Italy and has a healthy wholesale business. The Richard James Mayfair licence began at the start of 2012 and already there are seven shop-in-shops in the UK and France.

Ian Maclean MBE | Deputy Chairman

Having grown up with the John Smedley brand as an 8th generation family shareholder, Ian chose to begin his career within finance working for 3i plc, the UK's largest private equity provider. Following this, Ian began a 14 year advancement through niche multi-channel retailer Orvis, leading areas across buying and sales for both the US and UK. The brand saw rapid growth during the period, expanding from 4 to 27 shops, and Ian ultimately took charge of sales and marketing within the UK.

Moving into the family brand, Ian began his role at John Smedley as a Non-Executive Director in 2000, progressing to Chairman in 2008, and Managing Director in 2010. Under Ian's leadership the brand has consistently moved forward, not only developing its design aesthetic to attract new consumers, but also strengthening its core values as a contemporary luxury brand. Ian has led the company to increasingly profitable growth in the last few years.

Stewart McGuffie | Treasurer

Stewart joined Allied Textiles Ltd. as Chief Executive in September 2007 from Chisty Home Textiles, where he was the Director responsible for Sales & Marketing. Previously, he had performed various international roles in Courtaulds Textiles plc, including Regional Sales & Marketing Director of the Asia Pacific fabric business, based in Hong Kong.

Stewart gained his law degree at the University of Newcastle Upon Tyne, before qualifying as a Chartered Management Accountant.

Adam Mansell | CEO & Company Secretary

Adam is the CEO of UKFT.

Adam joined the industry 25 years ago and has worked across a wide number of trade bodies. Having represented all aspects of the fashion and textile supply chain, Adam has links to every part of the industry, from design, fabric and component suppliers, wholesalers, brands, manufacturers and retail.

Adam leads the team at UKFT and has overseen the expansion of UKFT's activity and membership. The organisation represents a wide range of UK fashion and textile businesses, helps hundreds of brands with their export strategy and is the government appointed Sector Skills Body for the industry. Adam has also led on the development of the manufacturing membership of the organisation. As well as running the organisation Adam focuses particularly on government relations, regularly briefing Minsters, MPs and civil servants.

Adam also represents the industry on a wide range of panels and groups. He is Chair of the Future Fashion Factory, a £5 million industry research project and a Board Member at the University of Leeds' School of Design Industrial Advisory Board. He is Vice President of Ginetex, the international care labelling organisation. Adam is also the project lead on a £1m project working with IBM and Tech Data looking at sustainable supply chain optimisation. Adam is on the board of trustees at CAPITB Trust, an independent charity providing support and funding for "people employed or about to be employed in the British clothing industry". He also sits on the advisory board of Textiles 2030 and the steering committee for the Institute for Positive Fashion.

Adam regularly comments on industry issues in the trade and national press.

Simon Carter | Board Member

The Simon Carter story began in 1985, Simon was studying and spent his free time pursuing his interest in vintage clothing and accessories in the stylish shops of Chelsea. His first business move came in the shape of a men's pewter brooch which he had manufacturedand sold successfully to one of Chelsea's most innovative jewellery stores. However, the company really found its niche when Simon developed the business to include cufflinks and watches, adding new product lines as the client list expanded.

The company continued to grow through the nineties adding in new products such as luggage and ties. Around this time Simon was crowned by the press as the 'King of Cufflinks' for his iconic designs such as the Aspirin cufflink. Early 2002 saw Simon Carter significantly expand the product offer to include a menswear line. PB Tailoring were granted the exclusive, worldwide rights to produce suits and shirts under the Simon Carter brand. From the start, the range proved popular with both buyers and customers alike and the collection is now stocked in leading department stores around the world.

Today, the accessories include watches, cufflinks, ties, luggage, small leather goods and men's jewellery. The collections are carried in some of the most exclusive department stores and independent retailers in 35 countries around the world including Selfridges, Fortnum and Mason, Harvey Nichols, House of Fraser, John Lewis, Takashimaya, Bloomingdales and David Jones, as well as online.

Belinda Dickson OBE | Board Member

Belinda gained a Bachelor of Education degree and began her career as a physical education teacher before going into marketing with a telecommunications company. It was whilst working in the Scottish Borders that she developed an interest in the cashmere knitwear industry, which at that time was still steeped in classic design and traditional production methods. Belinda recognised the potential of cashmere as a fashionable luxury item and, encouraged by a manufacturer Belinda designed her first collection.

Before starting her own label, Belinda worked with internationally famous labels including Nina Ricci, Michael Kors and Dior. Belinda Robertson Ltd. was established in 1992 and came to be defined by modern, flattering cashmere garments.

Over the years her efforts have been rewarded by a number of accolades including Scottish Business Woman of the Year (1999), Entrepreneur of the Year (2000), OBE for services to the textile industry (December 2001) and Designer of the Year (Scottish Style Awards 2002).

Professor Parikshit Goswami | Director of Technical Textiles Research Centre

Professor Parikshit Goswami is Director of Technical Textiles Research Centre and the Head of Department of Fashion and Textiles at the University of Huddersfield.

Professor Goswami's areas of research are product development using flexible materials and application of chemistry for functionalising textiles. Professor Goswami manages a large portfolio of research concerned with fibre/polymer science, nonwovens, medical textiles, sustainable materials, nano and submicron fibres, and plasma treatments for functionalising textiles. He is a member of Society of Dyers and Colourists (SDC), Education, Qualifications and Accreditation Board (EQAB), and is a Trustee of SDC.

Prior to joining the University of Huddersfield, Professor Goswami was the Director of Research and Innovation at the School of Design, University of Leeds and he led the Fibre and Fabric Functionalisation Research Group.

Patrick Dudley-Williams | Board Member

Patrick Dudley-Williams is the creative director and founder of UK menswear brand, Reef Knots. Patrick started the business in 2013 after a 13 year career in the stock market at Citigroup and Morgan Stanley. Reef Knots' core product are handmade printed silk ties inspired by the ocean and the summer. They are designed to remind the customer of life far away from the corporate grind. The brand has now spread into a wider range of menswear (most notably swim shorts and shirts) and has one store in the City of London, supporting the online business.

Patrick is also Chairman of UKFT Rise, supporting fashion startups with informational and networking events across the year.

Lorna Fitzsimons | Board member

Lorna was the founder and director of The Alliance Project, a £150m public-private partnership to bring back textile manufacturing to the UK. She is currently co-founder of The Pipeline and had become a trusted advisor to big cap companies and Whitehall on gender and developing executive female talent. She is also a board member of the Greater Manchester Local Enterprise Partnership and a trustee of the education charity, SHINE. Lorna is deeply committed to unlocking women's potential at the top of corporate Britain as well as realising growth in the Northern Powerhouse.

Previously, Lorna was CEO at the Britain Israel Communications and Research Centre (BICOM) and turned BICOM into an internationally renowned centre of excellence. She was also a visiting Fellow at the Defence Academy's Advanced Research and Assessment Group and former Member of Parliament for Rochdale.

Simon Cotton | Board member

Simon Cotton is the CEO of Johnstons of Elgin, Scotland's iconic makers of cashmere and fine woollen cloth, knitwear and accessories. The company partners with most of the world's top luxury fashion brands as well as producing under its own label. He is proud that the firm is truly a vertical producer taking raw fibre through to finished product, allowing Johnstons to achieve the very highest quality for the most discerning customers in the world.

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About UKFT: The UK Fashion and Textile Association

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Find out more about how UKFT is supporting the growth of the UK fashion and textile industry The UK Fashion & Textile Association (UKFT) is the largest network for fashion and textile companies in the UK. We bring together designers, manufacturers, suppliers, agents and retailers to promote their businesses and our industry, both in the UK and throughout the world.