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Do you know any social business from your home country that has successfully internationalized their companies?

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Do you know any social business from your home country that has successfully internationalized their companies?

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Share their stories!

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I came to this social enterprise recently. They also incorporated the circular economy principles in their business model. Have a look! https://plasticpreneur.com/

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Hi, another local social enterprise that went international and is worth checking out is 'Nasekomo' (this is Bulgarian for 'Insect'). As the name suggests, they produce sustainable insect products for the feed and agriculture industries, thus combating climate change and limiting deforestation by harnessing the power of insects. They rear the Black Soldier Fly, similarly to the start-up Prof. Dornberger has mentioned and export the product as well as long-term sustainable solutions to Greece, Turkey, Western Europe and beyond. Just this summer, 'Nasekomo' won a project in Norway worth 433k EUR to scale up the insect industry’s green impact through the deployment of their industrial insect multiplication technologies and create a circular ecosystem. Some ASTONISING figures: with the Norwegian project and over a 6 year time-horizon, they project to save 147,000 tonnes of wild fish, 105,000 tonnes of CO2 emissions and create 12 jobs. And this is just out of a single project... Resonating with the UN Sustainable Development Goals discussed over the weekend, Nasekomo works towards 4 of them - #2 (Zero Hunger), #12 (Responsible Consumption and Production), #13 (Climate Action) and #14 (Life Below Water). 

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Hi, another local social enterprise that went international and is worth checking out is 'Nasekomo' (this is Bulgarian for 'Insect'). As the name suggests, they produce sustainable insect products for the feed and agriculture industries, thus combating climate change and limiting deforestation by harnessing the power of insects. They rear the Black Soldier Fly, similarly to the start-up Prof. Dornberger has mentioned and export the product as well as long-term sustainable solutions to Greece, Turkey, Western Europe and beyond. Just this summer, 'Nasekomo' won a project in Norway worth 433k EUR to scale up the insect industry’s green impact through the deployment of their industrial insect multiplication technologies and create a circular ecosystem. Some ASTONISING figures: with the Norwegian project and over a 6 year time-horizon, they project to save 147,000 tonnes of wild fish, 105,000 tonnes of CO2 emissions and create 12 jobs. And this is just out of a single project... Resonating with the UN Sustainable Development Goals discussed over the weekend, Nasekomo works towards 4 of them - #2 (Zero Hunger), #12 (Responsible Consumption and Production), #13 (Climate Action) and #14 (Life Below Water). 

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We are entrepreneurs, scientists, and experts united in our belief that sustainability and profitability are not mutually exclusive. We are powered by our conviction that insects are a scalable and natural solution to humanity's feed dilemma. And we know that our team will create impactful change in the feed industry. Why? Because we dare to be unconventional, love a good challenge and are relentless in the pursuit of our dreams for a sustainable future.

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Nasekomo.life - Premium sustainable insect products for animal feed

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We are entrepreneurs, scientists, and experts united in our belief that sustainability and profitability are not mutually exclusive. We are powered by our conviction that insects are a scalable and natural solution to humanity's feed dilemma. And we know that our team will create impactful change in the feed industry.

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Another good example and interesting to check is GOJEK in Indonesia. This is the e-commerce business that was initially concerning on transportation, but now it is also focusing on SMEs empowerment by providing a platform for SMEs businesses to promote their products through it apps.  The company was operated in Jakarta only in 2010, but now it is also operating in whole Indonesia and in several neighboring countries (e.g. Vietnam, Thailand and Singapore). The company is growing fast.  And in 2020, it was  the winner of UN Women 2020 Asia Pacific Women Empowerment Principles awards due to their contribution on women empowerment through their business. you can check this website for more information: https://www.gojek.com/en-id/

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Another good example and interesting to check is GOJEK in Indonesia. This is the e-commerce business that was initially concerning on transportation, but now it is also focusing on SMEs empowerment by providing a platform for SMEs businesses to promote their products through it apps.  The company was operated in Jakarta only in 2010, but now it is also operating in whole Indonesia and in several neighboring countries (e.g. Vietnam, Thailand and Singapore). The company is growing fast.  And in 2020, it was  the winner of UN Women 2020 Asia Pacific Women Empowerment Principles awards due to their contribution on women empowerment through their business. you can check this website for more information: https://www.gojek.com/en-id/

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I would like to share with you a TED talk by Muhammad Yunus - the founder of the Grameen bank, dubbed by all as 'Father of Microfinance' and 'Father of Social Entrepreneurship' by some. The name of the TED talk is 'A history of microfinance' but Yunus goes well beyond this topic and in a very engaging and heartfelt manner talks about the intrinsic characteristics, mindset and drive of the social entrepreneur (something that the paper in review does not elaborate too much on). I especially like his approach towards the status-quo and contextual barriers, be it barriers to set-up, scale up or internationalise a business. It is not mentioned in the video, but the Grameen bank model is now replicated in 43 countries and Grameen America has 19 branches in 11 US cities. Yunus also argues and proves (!) that everyone is an entrepreneur, even beggers, and that our creativity is boundless and if channeled properly, all problems in society will disappear globally. A must-see talk in my opinion.. 

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I would like to share with you a TED talk by Muhammad Yunus - the founder of the Grameen bank, dubbed by all as 'Father of Microfinance' and 'Father of Social Entrepreneurship' by some. The name of the TED talk is 'A history of microfinance' but Yunus goes well beyond this topic and in a very engaging and heartfelt manner talks about the intrinsic characteristics, mindset and drive of the social entrepreneur (something that the paper in review does not elaborate too much on). I especially like his approach towards the status-quo and contextual barriers, be it barriers to set-up, scale up or internationalise a business. It is not mentioned in the video, but the Grameen bank model is now replicated in 43 countries and Grameen America has 19 branches in 11 US cities. Yunus also argues and proves (!) that everyone is an entrepreneur, even beggers, and that our creativity is boundless and if channeled properly, all problems in society will disappear globally. A must-see talk in my opinion.. 

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A history of microfinance | Muhammad Yunus | TEDxVienna

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To start with, in Uganda, social entrepreneurs remain largely neglected. Social entrepreneurship is a relatively alien business model in Uganda. We typically operate in two extreme business realms namely: classic business model- which is concerned with economic value or NGOs- often mainly geared towards contributing to the social value outcomes.

That said, our priority at the moment in regard to social entrepreneurship is how to popularize the topic as well obtain the buy-in and acceptance for it from different institutions especially economic and political institutions.  These strategies will facilitate social enterprises to gain more ground and environment for growth locally. Only after this, can we come to the conversation of social entrepreneurship internationalization in Uganda.

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I recently landed on Organization called Capital Solutions ( https://capitalsolutionsug.com)  which is committed to amplify and elevate social entrepreneurship in Uganda through capacity building, advocacy and increasing financial accessibility.  In November, they hosted quite a remarkable advocacy event called Social entrepreneurship symposium in Uganda. This is the first of its kind- really cool!

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I recently landed on Organization called Capital Solutions ( https://capitalsolutionsug.com)  which is committed to amplify and elevate social entrepreneurship in Uganda through capacity building, advocacy and increasing financial accessibility.  In November, they hosted quite a remarkable advocacy event called Social entrepreneurship symposium in Uganda. This is the first of its kind- really cool!

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Sneak peak of the social entrepreneurship situation in Uganda. The same reason why internationalization of social enterprises is still complex.

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A new report entitled 'The Status of Social entrepreneurship in Uganda' said social enterprises suffer from lack of access to cheap credit; they do not have the space and environment for growth.

A social enterprise is an organisation that applies commercial strategies to maximise improvements in financial, social and environmental well-being-this may include maximising social impact alongside profits for co-owners. The report, the first of its kind called for government policy for social enterprises to enable them is recognised.

The head of Budget Monitoring and Accountability Unit at the Ministry of Finance Margaret Kakande while launching the report said the emergence of many social enterprises was a sign that Ugandans were actively solving their community problems. The function took place in Kampala on Thursday.

The report was produced by Capital Solutions Ltd, a social enterprise incorporated in Uganda and Civsource Africa, an independent non-profit advisory organisation that seeks to refine the practice and footprint of philanthropy in Africa.

Kakande said the social enterprise model promotes inclusive growth, which is a policy government was pursuing. Inclusive growth is a concept that advances equitable opportunities for economic participants during economic growth with benefits incurred by every section of society.

"Social enterprises will help reduce unemployment, poverty, improve livelihood. It will promote women employment because many social enterprises are operated by women," she explained.

She supported calls for a government policy for social enterprises. She appealed to banks to find suitable financial services for social enterprises.

Joyce Tamale, CEO Capital Solutions Ltd said there was a need for a repository or registry for social enterprises.

Tamale who presented the report said social enterprises will help overcome reliance on aid and help Uganda achieve the middle-income status.

The report highlighted challenges facing social entrepreneurs notably; inadequate finances, lack of awareness on where to access cheap sources of finance and high bank interest rates, limited skilled employees to work for the enterprises, lack of specific policy in government for social entrepreneurs.

Other problems are limited networking space for social entrepreneurs to learn and grow their businesses.

Several recommendations were proposed in order to improve the status of social entrepreneurs in Uganda: These include; push for a policy that will be specifically focused on social enterprises through the relevant ministries, create initiatives that will improve access to finances such as social investments, favorable commercial bank terms. Others were increase networking platforms to enhance business growth among social enterprises.

Jacqueline Asiimwe, chief executive officer Civsource Africa said many systems make people in communities poor. She added that some managers manage and create workspaces that are toxic. She asked that systems that keep people poor or keep destroying the environment should be a challenge.

She noted that there was a false narrative that Africans do not give. She said social enterprises are a sign that Africans give and the correct stories told about social enterprises can demonstrate that Africans give and are philanthropic. "Social enterprise is business doing good for the community and for the love of humanity," she said.

During the discussion of the report Irfan Hejee, managing director Graphic Systems said when their employees were provided financial literacy skills; they became more stable financially and became more productive. Hejee said education needs to be improved to provide people with the right skills.

Arthur Isiko, managing director Bank of Africa said when the bank lends money it does not look at collateral as the main point in giving loans. Isiko said the education sector presents a rich value chain where social entrepreneurs can thrive. He explained that the demand for education services was high and providers of various services such as health, food, construction materials were needed.

He said banks do not lend money for businesses at the testing stage but to those who are scaling up. "The pilot stage is venture capital, we look at cash flows you intend to generate because the money we lend is for someone else and they need it back," Isiko said.

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budget monitoring and accountability unitsocial enterprises neglected in ugandaa new report entitled ‘the status of social entrepreneurship in uganda’ said social enterprises suffer from lack of access to cheap credit; they do not have the space and environment for growth.

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A new report entitled 'The Status of Social entrepreneurship in Uganda' said social enterprises suffer from lack of access to cheap credit; they do not have the space and environment for growth. A social enterprise is an organisation that applies commercial strategies to maximise improvements in financial, social and environmental well-being-this may include maximising social impact alongside profits for co-owners.

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Some of the Advocacy efforts in Uganda to amplify and elevate social entrepreneurship in Uganda ahead of Internationalization

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The Social Entrepreneurship Symposium November 3, 2021 - Capital Solutions

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The Social Entrepreneurship Symposium November 3, 2021

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The Internationalization of Social Enterprises by Kristina Färdig & Maria Håkansson

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The Internationalization of Social Enterprises by Kristina Färdig & Maria Håkansson

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Undoubtedly, this material or resource is important as it clearly explains social businesses or social entrepreneurship as business activities with a focus on creating social value in the community which is in line with some literature reviewed by S. M. Misbauddin and Md. Noor Un Nabi in their research on “internationalization of social businesses: towards a comprehensive conceptual understanding”. The resource explains why social businesses are gaining roots globally and the need for social entrepreneurs to internationalize. The study revealed that the main reason behind the internationalization of social enterprises is to reduce global social problems thus social entrepreneurs endeavour to internationalize their businesses to help people of other nations have some benefits of their social businesses. Another interesting finding of this study was the fact that social businesses that internationalize are able to form international alliances with foreigners thereby broadening their market.

Scott Edward Agyemang

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The internationalization of social enterprises_Fardig and Hakanson

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The Internationalization of Social Enterprises by Kristina Färdig & Maria Håkansson

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The Internationalization of Social Enterprises by Kristina Färdig & Maria Håkansson

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Undoubtedly, this material or resource is important as it clearly explains social businesses or social entrepreneurship as business activities with a focus on creating social value in the community which is in line with some literature reviewed by S. M. Misbauddin and Md. Noor Un Nabi in their research on “internationalization of social businesses: towards a comprehensive conceptual understanding”. The resource explains why social businesses are gaining roots globally and the need for social entrepreneurs to internationalize. The study revealed that the main reason behind the internationalization of social enterprises is to reduce global social problems thus social entrepreneurs endeavour to internationalize their businesses to help people of other nations have some benefits of their social businesses. Another interesting finding of this study was the fact that social businesses that internationalize are able to form international alliances with foreigners thereby broadening their market.

Submitted by Scott Edward Agyemang

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The internationalization of social enterprises_Fardig and Hakanson

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China Social Enterprise and Social Investment Landscape Report 2019

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China Social Enterprise and Social Investment Landscape Report 2019

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50 Social Entrepreneurs Changing the World Through Business (2020)

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50 Social Entrepreneurs Changing the World Through Business (2020)

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Dive into the world of social entrepreneurship with lessons & advice from 50 of the world’s most successful and inspiring entrepreneurs.

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Case Study: How TOMS Shoes made a cause the centre of its activities

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US-based TOMS Shoes created an out-of-the-box solution to its objective of helping people even while running a for-profit business. The company founded on the principle that it would give away one shoe to a poor child for free, for every shoe it sold. This case study looks at how TOMS Shoes made a cause the centre of its activities, even as the cause itself contributed to its revenues and profitability. And how it used social media for marketing.

Blake Mycoskie created what can arguably be called a unique business model that combines both for-profit and not-for-profit philosophies. A native of Texas in the US and a serial entrepreneur, Mycoskie was travelling in Argentina in 2006, when he noticed poor children having to grow up without shoes, and facing a lot of hardship in the process. Deeply moved, Mycoskie returned home and founded TOMS Shoes, a company that made and sold, um, shoes of course. But with a twist.

For every pair of TOMS shoes sold, the company would donate one pair to a child in need. This revolutionary concept was called "One for One", and Mycoskie ensured poor children in different parts of the world got the benefit of its business. What made it work even better is the fact that a buyer, typically a young adult looking for an affordable yet cool pair of shoes, would feel good in the knowledge that his purchase has actually helped a poor child get a much-needed shoe for free. The business model worked perfectly, because the cost of the free shoe was built into the price of the one that is sold, making a seemingly charitable effort also contribute to its profitability.

So far, the company's website states that it has provided more than 35 million pairs of shoes to children in 70 countries across the world, and this includes India as well. As long as people continue to purchase TOMS shoes, children in need will receive a pair in return. The shoes that the company designs and sells are based on the Argentine alpargata design.

In later years, Mycoskie expanded the One for One model to other products as well. In 2011, the company introduced eyewear. It followed a similar principle for eyewear as its shoes, but again with a twist. Instead of donating a pair of glasses for every pair sold, TOMS would use part of the profit from that sale to save or restore the eyesight of a person in developing countries. So far, the company website states, TOMS Eyewear has helped restore sight to more than 275,000 people. Further on, the concept was extended to other product categories as well.

Mycoskie followed the same principle for his book as well - Start Something That Matters. The cover of the book states: "With every book you purchase, a new book will be provided to a child in need."
Using Social Media to Tell the Story of TOMS
While cause-related marketing is followed by many companies, at TOMS the philanthropic component is critical to the success of the for-profit business. The TOMS business model and its heavy focus on marketing and use of social media is innovative and unique.

TOMS offers more than a comfortable and trendy pair of shoes. It is about status and a story to tell. Mycoskie realised the power of the TOMS story since the early days of the company and has focused on it ever since.

Mycoskie wrote in his book, acknowledging Kendall Haven, who authored Super Simple Storytelling: "Human minds rely on stories and story architecture as the primary road map for understanding, making sense of, remembering, and planning our lives - as well as the countless experiences and narratives we encounter along the way." He added that smart, future-oriented companies use this ancient impulse in new ways, by telling stories that people can watch on YouTube and share on Facebook.

He quickly realised the strength of social and digital media to convey his story by saying: "People are no longer all listening to or watching the same few radio or TV stations each week - they're following their own carefully curated Twitter feeds, commenting on and creating blogs, channel surfing among more than 500 TV stations, watching Hulu on laptops, clicking on YouTube, reading Kindles and Nooks, and surfing on iPads."

In 2009, Mycoskie partnered with AT&T by filming a commercial, which ran throughout 2009 and was an enormous success. The commercial profiled TOMS as a for-profit company that donates one pair of shoes to a child in need for every pair purchased, and founder Blake who uses his AT&T BlackBerry to conduct business from around the world. Lots of people tweeted about the commercial creating awareness about TOMS and AT&T, and support for the TOMS business model.
TOMS's Storytellers: Celebrities
TOMS didn't pay celebrities to advertise its products. However, due to the prevalence of photographs in social media of celebrities wearing the company's shoes, it received a great deal of "free" publicity and perceived celebrity endorsements. Many celebrities such as Keira Knightley, Scarlett Johansson, Liv Tyler, Anne Hathaway, Tom Felton, and Julia Roberts became TOMS storytellers by adopting the brand and spreading the story.

Celebrities having a penchant for charitable causes, TOMS Shoes allowed them to help others and look trendy. The photos of these celebrities wearing TOMS Shoes spread on social media sites, which created huge awareness for TOMS.

Tom Felton tweeted "the @toms shoes come with a bag that says TOMS. that is me all over. and a sticker that says TOMS. I stuck it to my head."
TOMS's Social Media Marketing Excellence
TOMS has certainly benefited from these celebrity endorsements, perhaps more so because of their unofficial nature (which fits well with their brand image), and social media has made the wide reach of this possible.

In an interview in July 2013, Mycoskie had said: "Our community could be 20 million people on Facebook, if we employed the tactics that a lot of companies do - add mass followers, bribe them with raffles, contests and gifts. But instead, we purposefully kept our community kind of small, around two million, because that allows us to have a more intimate connection."

It's very clear when you go to the TOMS website, that there is a strong presence of social media links, such as Facebook, Twitter, YouTube, Pinterest, Instagram and Google Plus. Also, it has created a blog to share stories and educate others about TOMS's activities. Mycoskie realised the power of social media, which is less costly in comparison to the traditional advertising and fits better with his business model.
Content Creation and Audience Engagement
On top of that, many TOMS fans and consumers create their own digital content about their experiences with TOMS products and TOMS initiatives, allowing them to do much of the marketing for the company and spread the story.

TOMS's "One day without shoes" campaign creates awareness on global children's health and education issues. Participants can share experiences and upload images on Flickr and Facebook. Also, TOMS partnered with major companies such as Google and AOL, and created a separate website for it.

One participant uploaded images on Flickr and commented, "I'm going most of the day without shoes since about 740 million people fight hookworm, can't go to school, etc., since they don't have shoes."
The Future of TOMS
A student at Columbia University uploaded her image on Flickr and commented: "It gets people thinking about children in the world, and may be leads someone into a career of helping children. That's the event; it's a simple gesture of wearing no shoes and communicating to people the situations and leading to changing a child's life."

TOMS is no longer just a shoe company, it has expanded into other areas using its "One for One" business model. A for-profit business with a philanthropic component. The company is also actively looking for people to help them do this by offering grants to people with like-minded ideas.

It is expanding into many categories, including apparels, accessories and tech as well as expanding geographically. To keep the business model sustainable, it is of paramount importance to keep innovating and designing new products that appeal to worldwide consumers. On top of that, TOMS should closely monitor compliance of its activities and keep the promise of One for One.
Key Learnings and Conclusion

What Made TOMS a Success?
TOMS's success in using social media in spreading its story and reaching a vast audience could be equally risky to its reputation and the whole business model in case of compliance and ethical issues as well as improper management of social media.

>> Fit between the valued customer and marketing mix (social media). The group that TOMS targets is very active on social media.
What Could Have Been Done Better?
>> Fit between social cause marketing and using social media; active and socially aware consumers.

>> Having an active community that acted as brand storytellers - utilising peoples' people networks on social media.
What Can Other Firms Learn from It?
>> Creating awareness, reaching to large audience and geographical coverage through social media with minimal marketing cost.

>> Global expansion, better retail coverage and partnerships - they could do more in each of these areas and expand the business whilst remaining consistent with the 3Vs (valued customer, value proposition, and value network) that have made it successful.

>> Risk of competition - competitors such as Skechers are attempting to move in and replicate the One for One business model. Although TOMS is the first mover, it will need to be careful of other companies aggressively moving in on its key differentiator.
EXPERT SPEAK TOMS Must Press Its First-mover Advantage

Jason Goldberg
Group Vice President of Commerce Strategy, Razorfish
>> Using social media more effectively by having an interactive and evangelistic community rather than having a large indiscriminate user base.

>> The power of the social cause and CSR activities being directly linked to the purchase of company products in the for-profit business. Customers feel they are directly driving higher investment in the CSR activities and this is key to the success of this model, and that aspect of it (the direct link from purchase to CSR) could be mirrored in many other business areas.

>> Making use of social testimonials, not as a sideline to traditional media but as a more effective way of growing and expanding brand presence through people's social network relationships.

Toms, fuelled by the One for One programme, is a very successful brand that gets a lot right. But there are always opportunities for improvement.

One for One Programme: The programme is the unique selling proposition for TOMS products and is a core part of the TOMS brand promise. Unfortunately, there is nothing proprietary about the programme to offer TOMS a sustainable competitive advantage. Arguably, it would be unethical, or at the very least poor optics, for TOMS to try and prevent competitors from instituting a One for One programme.

As a result, TOMS must continuously press its first-mover advantage to stay ahead of potential competition. There are a number of opportunities to make the One for One programme work harder for TOMS.

Specifically, TOMS has a lot of great content about the people who have been helped by the programme and people that need help, photos of children happily wearing shoes, getting glasses, etc. But this impactful content is effectively segregated from the shopping experience. When you visit the TOMS website, the taxonomy of the site forces you to either "Shop" or learn "How We Give", but the two paths are essentially siloed from each other. If a visitor is reading about how much good the programme does under the "How We Give" link, there is no call to action to take you directly to a product you can buy. Instead, you have to leave this section and visit the "Shop" section. Conversely, if a visitor is shopping for a particular pair of shoes on the site, there are no images or story telling about the benefits of the programme.

A live ticker with "35M pairs of new shoes donated to children in need" in the header of the site, including the shopping pages, could serve as a powerful form of social proof to help undecided buyers, who don't happen to drill down into the "How We Give" pages. Similarly, the programme could be much more prominently and consistently promoted in the visual merchandising provided to third-party retailers. Some partners, such as Nordstrom Rack, have no point-of-purchase information about the programme. Even when the store does have One for One signage, it's a simple statement with no imagery or social proof. It is especially important that the programme be emphasised on the TOMS brand pages and on their retail partners' sites, and not solely on product detail pages (as is the case now).
EXPERT SPEAK TOMS Shouldn't Ignore the Lifecycle Aspect

Anaggh Desai
Cofounder, 1+99, a customer experience design consultancy
TOMS is very dependent on consumers already being familiar with and trusting in the One for One programme in most of their shopping experiences.

Social Marketing: TOMS was a clever user of social media to cost effectively get its message out. But the content marketing approach that TOMS depended upon to build its audience has been substantially depreciated. When social networks like Facebook were building their audience, they were happy to allow brands to publish great content and then have users organically spread that content on their own news feeds. But in recent months Facebook has dramatically curtailed the organic reach of a brand's content. In fact, less than six per cent of the three million users who have liked TOMS brand on Facebook will organically see TOMS content in their news feeds. Facebook now requires sponsored posts in order to reach a meaningful audience.

When consumers are exposed to a TOMS message via social media, there are not strong calls to actions to actually purchase products. Even when you click "Shop Now" from TOMS Facebook page, you are taken to TOMS website homepage rather than an actual shopping page on TOMS, so users will have to do at least three more clicks before they can add a product to their bag. This is simply too much friction.

TOMS has used the 3Vs effectively with little competition. Its Value Customer was relevant in the past, where uniqueness of approach via social media worked well. But there has been enough growth and awareness among brands that want to experiment with social media to reach out to socially aware people. The challenge now is to expand the base of the target group.

TOMS's Value Proposition of functional and emotional again works well, but people grow - the functional need becomes aspirational and emotions change when calamities strike. Take the recent Nepal earthquake that had brands coming out on social media asking customers to buy or contribute and promising to match that contribution. This led to a fair bit of questioning from the younger generation - "If the brand wants to contribute, it should do so, why ask for our help?" So, there is a need to revisit this proposition again.

Its Value Network is strong and there is no reason for it not to continue. However, why restrict it to donating shoes? Isn't it possible to create value in those South American countries by getting things made there, which can then become a self-sustaining for-profit/not-for-profit and help progression of and lend pride to the people who contribute and are a part of it? The strong family culture is good, the values are fine. But families grow, have different thoughts and the parent has to look at how they are allowed to spread their wings.

While TOMS has been successful in product additions - sunglasses, bags - its consideration of the lifecycle aspect of the customer seems to have been low. Ideally, a teen to 40+ should be covered via different approaches and content. A teen or collegegoer would be more prone to share content on a variety of platforms in an innovative manner. However, as you grow older, your offline reach becomes stronger and you create content that extends to disproportionate reach. Say, for example, a teen begins with buying a shoe twice a year, shares, engages, encourages five of his peer group to purchase shoes. As she/he grows, the possibility of drifting away remains (say half of the six) and this has to be brought back in via different platforms, products, engagement and sharing. A local offline ambassador programme could help generate content and awareness, in addition to the celebrity endorsements. Remember, on social media everybody is a celebrity in her own right and the influence extends in different directions.

TOMS's work on non-competing alliances also seems to have been slow. Here one does not mean selling of the product but more in terms of reach, engaging socially aware or, more importantly, aware but too-lazy-to-dosomething-about-it target groups. Similarly, with a substantial online reach and base, it becomes relevant to focus on offline, low-cost or zero-cost activities that translate into reach, engagement, creation of fresh relevant content from additional target group.

The use of social media for marketing is nice. However, from a like/love status the brand needs to move towards achieving cult status, thereby ensuring competition does not catch up. The cult status is a difficult proposition when only online space is used, given the fickle nature of the beast. The time has come when social media needs to become supportive, unique, testimonial with offline doing its aggressive bit. Competition may move in fast if there is a single differentiator - socially aware target group - but the need is to splice this group into regular, innovative engaging aspects, maybe even flip it around. For example, contribute monthly or weekly for a shoe donation and get your shoe when it is completed. And many more.

(This case study is from the Aditya Birla India Centre of London Business School)

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Case Study: How TOMS Shoes made a cause the centre of its activities

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US-based TOMS Shoes gives away one shoe to a poor child for free, for every shoe it sells. This case study looks at how TOMS Shoes made a cause the centre of its activities, even as the cause itself contributed to its revenues and profitability.

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After reading the  paper and get to know the opportunity that exist in social business, i decided that i have to document myself about different ideas that exist in social business. Here is what i found https://youtu.be/F6_dxU0XUKU

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19 Social Enterprise Business Ideas | Sameer Gudhate

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In Ethiopia, my favorite social business that has internationalized successfully is STEMpower (stempower.org). I had the opportunity of working with them this year as a member of the consulting team as they developed a new corporate strategy. What they do is basically empower and equip students with interest in STEM (Science, Technology, Engineering, Maths). They give scholarships, they establish fabrication laboratories and STEM centers in schools and universities, they organize competitions and they train and educate using different platforms such as YouTube (https://www.youtube.com/channel/UCuzT9QGaRilgE2JKbU9cUOA/featured) and their weekly TV programs. They have internationalized by opening STEM centers in other African countries including South Sudan, Rwanda, Uganda and more.

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Share your videos with friends, family, and the world

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In the Central American region, first comes to mind Nutrivida. They produce low-cost fortified food products and distribute them, through creative channels to reach Central America and Haiti's poorest households.

The key social issue that Nutrivida aims to combat is malnutrition and undernutrition, particularly among infants. At the same time, they are tackling female unemployment by involving, in their distribution channels, households who are economically dependent on women.

The company has branded itself as Central America’s first social company and has important partners such as Florida Farm & Ice Company and the Yunus Social Business Global Initiatives.

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As it was stated in the article, the main framework to understand the internationalization for SB, is by understanding the difference between a non-profit organization and SB, is that the last one has both Social Mission and profit making motive.
That makes me think about the modification of the Generic Canvas model that is taken into consideration to understand also de Social Mission.

Do you know any other tool adaptation among the others we've learned?

Abraham Calle

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Legal and economical advantages of a Social Business 

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Legal and economical advantages of a Social Business 

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I would like to share with you this example of a Mexican social Company that has grown so much (more than 60 branches in 2018) that has surpassed other enterprises in the market.
This company started completely as a social business which allowed it to have all legal and economical benefits. However, those "governmental aids' have allowed them to grow bigger than any other company in the field leading to an unfair competence. At which point do you think social businesses can take advantage of government benefits and thus play an unfair game in the business field?
Alejandra Bustamante

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Un creciente descontento entre la industria de laboratorios de análisis y diagnóstico ha detonado el agresivo crecimiento de la marca Salud Digna con sus servicios de diagnóstico e imagenología, salud visual y asesoría nutritiva aprovechando las ventajas fiscales que le da su posición como asociación supuestamente sin fines de lucro cuando en los hechos se está convirtiendo en un emporio con gran impulso comercial.

Esta empresa fundada hace 14 años por el empresario y político sinaloense Jesús Vizcarra, lleva un increíble ritmo de expansión que muchos quisieran. Empezó como una iniciativa del que fue alcalde y luego excandidato a la gubernatura de Sinaloa la cual al final no ganó, pero su proyecto de Salud Digna nacido con un objetivo meramente social, sí le redituó al grado de que hoy tiene 60 sucursales en 19 estados del país.

Opera como Institución de Asistencia Privada (IAP) y ello le permite gozar de facilidades fiscales y algunos otros beneficios debido a que se entiende que su principal objetivo sería la asistencia social atendiendo a población de bajos recursos económicos.

La situación es que la expansión de sucursales de Salud Digna en los últimos años ya no está necesariamente en zonas marginadas, sino en grandes ciudades y en colonias que no son de alta marginación.

De ahí que el Consejo Mexicano de Empresas de Diagnóstico (Comed), presidido por José Carlos Pérez, ya pidió la intervención de la Comisión Federal de Competencia (Cofece) que lleva Alejandra Palacios para que verifique la posición de Salud Digna, pues considera que está compitiendo en forma desleal con el resto de los participantes, pues juega con su rol social aprovechando su capacidad de dar precios bajos ejecutando estrategias comerciales totalmente lucrativas hacia segmentos socioeconómicamente medios o altos.

Lo que está sucediendo es que en algunas ciudades en el norte del país donde Salud Digna tiene mucha fuerza están quebrando laboratorios que al no tener las ventajas fiscales no están en capacidad de competir con los bajos precios que sí puede dar Salud Digna.

Otro punto adicional es que Salud Digna no sólo se está enfocando a segmentos de alto ingreso sino también está dirigiendo su estrategia de ventas hacia empresas privadas ofreciendo paquetes con checkups y otros productos para la planta laboral.

Jesús Vizcarra es también dueño de Su Carne, la principal procesadora de carne en México y una de las principales empacadoras de Norteamérica. No hay duda que es uno de los empresarios más exitosos del país, pero con Salud Digna está jugando en la línea de lo permitido aprovechando el respaldo que le da en cada ciudad ser integrante de las Juntas de Asistencia Privada y el trato preferencial recibido del Sistema de Administración Tributaria (SAT).

José Carlos Pérez, quien es también director general corporativo de Grupo Proa -líder en el mercado con Laboratorios El Chopo- nos comparte que con la experiencia en su empresa que lleva 66 años en el mercado y conociendo la estructura de costos de este negocio, es evidente que hay subsidios cruzados y otras alternativas a las que recurre Salud Digna de tal forma que queda un suelo disparejo para los demás jugadores.

No se trata de que desaparezca Salud Digna, pero lo que sí pide la Comed es que el regulador entre a verificar y garantizar que haya una sana competencia.

Sanofi anunciará nueva planta de vacunas

En la Hannover Messe, la feria industrial más importante de Europa, donde México juega de protagonista como país invitado, la industria de la salud tiene un espacio privilegiado dentro del pabellón de ProMéxico. Aparte de Siemens, gran anfitrión, con su digitalización para la industria farmacéutica y su Healthineers, están grandes empresas de dispositivos médicos como B.Braun y laboratorios como Sanofi que, adelantamos, anunciará una importante inversión para una nueva planta de vacunas en el estado de México.

Twitter.com/MaribelRCoronel

Salud y Negocios

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Un creciente descontento entre la industria de laboratorios de análisis y diagnóstico ha detonado el agresivo crecimiento de la marca Salud Digna con sus servicios de diagnóstico e imagenología, salud visual y asesoría nutritiva aprovechando las ventajas fiscales que le da su posición como asociación supuestamente sin fines de lucro cuando en los hechos se está convirtiendo en un emporio con gran impulso comercial.

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Ghana has a draft policy to support social entreprenuers

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Ghana has a draft policy to support social entreprenuers

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The research frontier on internationalization of social enterprises

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The research frontier on internationalization of social enterprises

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Interesting article try to distinguish between CSR, NGOs and SEs and internationalization and also talking more about driver for internationalization,  trying to  compare the process and challenges of SMEs and SEs crossing boarders.

Salih Mahmod

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Abstract

Social enterprises (SEs) are hybrid organizations that simultaneously pursue financial and social goals, while addressing institutional voids. Despite the extensive cross-border activities of SEs, the state of research addressing such flows of funds, technology and personnel is undeveloped. In this introductory article, we discuss the unique aspects of SEs and explore how the international business literature can inform our understanding of their internationalization. We outline promising areas for future research related to the drivers of and the processes underlying SE internationalization as well as its consequences. With this as a background, we introduce the five articles in this Special Issue.

View full text

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The research frontier on internationalization of social enterprises

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Social enterprises (SEs) are hybrid organizations that simultaneously pursue financial and social goals, while addressing institutional voids. Despite the extensive cross-border activities of SEs, the state of research addressing such flows of funds, technology and personnel is undeveloped.

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An interesting and well prepared paper (with some examples of social enterprises) for understanding the situation with social entrepreurship in Kyrgyzstan.

Askat Tashmatov

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This is a digital agency in Uganda training young people (who would otherwise probably not be getting the opportunity) in digital skills so that they can benefit their community. The story of the founder is also very inspiring. A good listen

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If you enjoy this podcast, please rate and review the show. It's a huge help. Thanks!

In this classic episode of the Disruptors for GOOD podcast, I speak with Trinity Heavenz, Founder and CEO of era92 on growing up in the slums of Uganda and escaping extreme poverty and violence through the love of technology.

Trinity is a social entrepreneur from Kampala, Uganda with an incredible an inspiring story. He grew up in the extreme poverty, lived on the streets, and eventually landed a one year internship with Coca Cola that changed his life and eventually led him to start is own tech firm provided tech services to businesses and in turn helps train and employ the youth of Uganda.

He has a passion for up-skilling the next generation of digital talent in preparation for jobs and entrepreneurial opportunities in Uganda. He is the founder of era92, a youth creative agency, training and employing Uganda's young adults in DESIGN, ARTS & TECHNOLOGY.

era92 is a social enterprise that partners with businesses to amplify their message & increase sales or donations to have a greater impact on the world while helping them train and employ young adults in Uganda.

Trinity believes we can end youth unemployment in his lifetime, together. That's why they commit their skills, resources and profits from their services to helping young people in need. 3 in 5 youth in Africa are unemployed and lack skills, Trinity's mission is to make this statistic irrelevant by implementing technology training pathways for individuals living in extreme poverty in Uganda.

Trinity also believes that the youth of Africa has amazing potential to bring creativity and talent to businesses around the world and plans on making Uganda the next global tech hub for young skilled tech workers.

He is also the co-founder of 92hands a movement that mobilizes young adults across Africa to carry out intensive community services, becoming agents of change in the communities they come from, through educating and empowering the vulnerable people of Uganda.

"As an entrepreneur, I am particularly passionate about sustainable wages for up-and-coming African creatives. I believe the best ideas come from win-win collaborations. Talent is equally distributed but the opportunity is not. I am an opportunity creator, committed to releasing the brilliance of unemployed young people in Africa" Trinity Heavenz

Listen to more Causeartist podcasts here.

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Disruptors for GOOD | Social Entrepreneurs and Sustainability News - Escaping Extreme Poverty via Technology - Trinity Heavenz // Founder of era92

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If you enjoy this podcast, please rate and review the show. It's a huge help. Thanks! In this classic episode of the Disruptors for GOOD podcast, I speak with Trinity Heavenz, Founder and CEO of era92 on growing up in the slums of Uganda and escaping extreme poverty and violence through the love of technology.

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There is an Association of Social Entrepreneurs of Kyrgyzstan (ASE) which is established in 2012. The association supports (young) social entrepreneurs to built social enterprises through capacity development activities (trainings, mentoring, help in applying for funds etc.) in rural areas of the Kyrgyz Republic. ASE developed an advanced modular training on social entrepreneurship that is annually organized and participants not only from Kyrgystan, but also from other Central Asian countries take part.

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АСП – Ассоциация Социальных Предпринимателей

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“A small piece of good can turn into a great blessing when a social entrepreneur takes over.”

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Hello SEPTies,

I want to share this successful example of

internationalized social business:

Un Techo Para Mi País (UTPMP) is a Latin American organization. Nowadays, it has presence in more than 15 countries in Latin America.

They improve the quality of life of impoverished families through transitional houses and social inclusion programs.

Most of their funding comes through partnerships with businesses and international nonprofit organizations. Furthermore, the beneficiary family also contributes with ten percent of the total value of the house.

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Hey, everybody! I want to share this Q&A about social business made by our colleagues in HEC Paris University.

It clearly agrees with some of the points present in the paper such as 1. a SB should be financially self-sufficient and 2. a SB has to adress a social problem.

It also talks about one of the best examples of a SB in the world, Grameen Bank which was already commented by Mladen.

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what is social business-executive factsheet final