# data[].attributes.body
Using the the visual and sounds to take the customer into the brand dna. Trasforming the scopping into an experience it feels like beign part of a club.
There's a chill and cool atmosphere that reflect the clothes they are selling

# data[].attributes.body
the space is occupied by a small office for Depop staff, a couple of seating areas and even a seamless which local users can book for free on the app to do shoots for their Depop stores — trained employees will even take the photos for them. In addition, it will host free workshops on learning how to style fashion and lifestyle photoshoots, source vintage, build a brand and other skills to help them grow into creative entrepreneurs

The items tha have been selected are part of the permanent collection, from headquarter they buy off what they thought were the most iconic pieces from sellers on the app and then they resold it at the store, not making any profit from it

The company also invite top sellers their own pop-ups lasting anywhere between one day to a week.

Depop confirmed it didn't  make a profit directly from these locations. In addition to being a gathering space and resource for the app's social and creative community of users, the stores will also act as Depop's main form of marketing

# data[].attributes.attachment_link.readable_text
As online shopping gets easier and shoppers become savvier, the retail landscape is evolving so fast it can make your head spin, and driving revolutionary change throughout the industry. In our "State of Shopping" series, we're breaking down these changes with in-depth stories about what brands and retailers new and old are doing to adapt, both in stores and online.
Retail isn't dead, but it's continuously evolving into new formats, like pop-ups; tech-enabled spaces with photo booths and VR; customer service hubs with no inventory; and community gathering spots. We've followed along as companies like Warby Parker, Everlane, Reformation, Outdoor Voices and even Nordstrom have stationed themselves at the forefront of retail's evolution over the past couple of years, and now there's another one worth looking at: Depop.

The European mobile marketplace, where youths can sell their stuff in their own little Instagram-like shops, is the latest digital-first retailer to use a major funding round - $20 million, to be exact - to get into brick and mortar. After London, Los Angeles is home to Depop's largest user base, which is why its first physical location, set to open Saturday, made a home in the city's hip Silverlake neighborhood. (Stores like A.P.C., Clare V., Creatures of Comfort and Mohawk General Store are within walking distance.) Locations in New York and London will follow later this year.

When I entered the space on Wednesday, I was surprised by how little inventory there was on display: just three small racks with cool vintage finds from brands like Fila and Tommy Hilfiger, some adorably ironic In-N-Out and La Croix merch, a collection of hip tiny sunglasses and vintage cameras. I assumed they just hadn't finished merchandizing the place, but in fact, while they may have been waiting on the arrival of a few pieces, Depop isn't what we've come to think of as a store, where every square inch must be optimized to sell product.

Related articles

The rest of the space is occupied by a small office for Depop staff, a couple of seating areas and even a seamless which local users can book for free on the app to do shoots for their Depop stores - trained employees will even take the photos for them. In addition, it will host free workshops on "learning how to style fashion and lifestyle photoshoots, source vintage, build a brand and other skills to help them grow into creative entrepreneurs," according to a press release.

The items I saw are part of what Depop Founder Simon Beckerman calls a permanent collection. "They are things that we select - we think they are the most iconic from our marketplace," he explains. "We buy them ourselves and basically resell them here; we don't make money on them." All the items are thus priced very affordably - especially as compared to many of LA's frequented vintage shops, where a well-worn concert T-shirt could cost upwards of $100. Most T-shirts and jackets here fall within the $20-$50 range.

While Depop the company won't be making much money, some of its users are making a lot. "There are people on Depop who make more money than most of the people that work at Depop, including me," says Beckerman. Depop will also invite top users to essentially host their own pop-ups, lasting anywhere from a day to a week.

Depop makes a 10 percent commission on items sold (and not until they're sold), but with the overhead of having a physical storefront with employees - and the fact that selling items is merely one of the things people can do there - Depop confirms it won't be making a profit directly from these locations. In addition to being a gathering space and resource for the app's social and creative community of users, the stores will also act as Depop's main form of marketing: So far its growth has been largely organic, and in addition to the stores, Depop will hire PRs in each city that will act more as Depop "evangelists" or "community managers," Beckerman says.

It all may sound odd, but Depop has its finger on the pulse of a demographic that most traditional retailers are struggling to reach: millennials and Gen Z. Seventy-five percent of its user base is under the age of 24, many of them teenagers. Given that the app looks almost identical to Instagram and encourages selfies, it's easy to see why; but if Depop can get these people into stores, too, it's easy to wonder if this is what the future of brick-and-mortar retail looks like.
Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.

# data[].attributes.attachment_link.title
Go Inside Depop's First Brick-and-Mortar Store, Which Won't Make Any Money

# data[].attributes.attachment_link.description
As online shopping gets easier and shoppers become savvier, the retail landscape is evolving so fast it can make your head spin, and driving revolutionary change throughout the industry. In our "State of Shopping" series, we're breaking down these changes with in-depth stories about what brands and retailers new and old are doing to adapt, both in stores and online.

# data[].attributes.body
changed the "new arrivals" to "the edit" on the final presentation

# data[].attributes.body
Creating my  own hero image
Newspaper to cover the front of the store to create excitment

# data[].attributes.headline
Teaching myself how to create a cylinder on Photoshop

# data[].attributes.subject
Teaching myself how to create a cylinder on Photoshop

# data[].attributes.body
worked on few details like the base the the poles

# data[].attributes.body
in my final products adjacencies layout I have eliminate the separation between Men and Womenswear creating a more fluid space

# data[].attributes.body
The shop floor is lift up from the street level, the front is completly visible thanks to a long and continuous window.

# data[].attributes.body
more versatile store space for merch, no distinctions between the various areas (a part from the studio space), more in line with my store concept

# data[].attributes.body
Looking at magazine to understand how to layout a magazine.
SSENSE focus most of its brand image on its editorial look and I want to traslate this aspect through my Professional Final Document as well..

# data[].attributes.headline
Writing Executive Summary and Conclusions

# data[].attributes.subject
Writing Executive Summary and Conclusions

# data[].attributes.headline
Series of Articles I have used to build my final idea for my Business Plan

# data[].attributes.subject
Series of Articles I have used to build my final idea for my Business Plan

# data[].attributes.body
Announcing a new designer instore

# data[].attributes.body
SSENSE keep its window very minimal and coherent with its brand image.
The usually use their window as a desktop to let the customers know what it is happening at the store in that moment. or like in this case they recreate their website layout and drop down menu in a decal that goes all over the window facade.

# data[].attributes.body
For brands, it will be key to align product and packaging priorities holistically. This will involve rethinking packaging materials and formats, and also partnering with external parties to implement efficient supply chain systems and delivery methods, along with reuse, recycling and disposal methods

26% of all plastic made is used for packaging, 72% of which is thrown away, according to the Ellen MacArthur Foundation's estimation.

Recycled Plastic Packaging
As much of the fashion industry's shipping and in-store packaging is plastic, switching from virgin to recycled content will lower its impact.
pros and cons: compared with virgin, recycled plastic saves petrol and reduces landfill. It's reusable, it can be onwardly recycled several times, and it's relatively inexpensive. However, it doesn't degrade in landfill, can get contaminated in recycling, and the recycling process does require energy and creates emissions in processing

Bioplastic
Bioplastics, made of plant and agricultural feedstocks, are being piloted in packaging to reduce the industry's over-reliance on petrol. Often assumed to be biodegradable, this is not always the case.
pros and cons: it has a lower carbon footprint than standard plastic, but commonly comes from energy- and water-intensive agricultural food crops such as corn and sugarcane, competing with food grown to eat. Opt for bioplastics from non-edible cellulose, such as tree sources or crops grown on non-arable land.

Made from diverse sources, bioplastic can be both compostable and biodegradable – or neither – depending on chemistry, which can create confusion, especially around end-of-life recycling and disposal

Compostable and biodegradable plastics
All materials will biodegrade in time (plastic taking centuries), but compostable plastic is verified for industrial biodegrading within 12 weeks. Neither biodegradable or compostable plastic is recyclable.
Biodegradable pros and cons: more durable than compostable plastic, it biodegrades with bacteria or degrades with moisture, heat and UV exposure in landfill over a few months, but without these conditions it can emit toxic methane in landfill.
Compostable pros and cons: although verified safe for composting, many households can't home compost, and industrial facilities are limited. Its thinness also makes it liable to rip in transit.

# data[].attributes.headline
Acropolis Museum Window Inspiration -  The Concept

# data[].attributes.subject
Acropolis Museum Window Inspiration -  The Concept

# data[].attributes.body
I was inspired by a digital tour I took during lockdow with Google Arts and Culture.
I wanted to Recreate the interconnection of online and offline, which in some way it can be the oldschool and the new school which is translate with the digitals screen surronded by the greek/roman style  columns. I wanted to trasportate the instore concrete (the new) vs marble (the classic) in my window.

image via : https://focusgreece.com/the-most-significant-exhibits-at-the-acropolis-museum/

# data[].attributes.body
Exciting technology and the drama aesthetic capture the customer.
The garments interact with the outer space atmosphere and it seems they are also fluctuating in space, good use of repetitions on eyesight.
Even if a small window there is a great sense of deepness thanks to the positions of the screen, displays and prints.
It brings the customer in a journey that feel in a parallel universe

image via : http://thebwd.com/ermenegildo-zegna-hi-tech-fall-window-displays-at-harrods/

# data[].attributes.body
Feels exclusive, it recreates a runway atmosphere, looks ethereal, makes you want to have that garment. The signage let the passers-by becoming acquainted with the appeal all you have to do is enter the store and buy it.

image via: https://news.infurma.es/fashion/ura-window-display-at-loreak-a-design-by-ja-studio-winner-to-best-window-display-of-the-year-at-frame-awards-2019/20599

# data[].attributes.body
The shape of the mannequins at the front reflect the geometry of the window composition.
Pyramid and repetition

image via: https://ielfs.com/news/how-to-dress-mannequins-in-a-shopping-store-merchandising-lessons/

# data[].attributes.body
Video
The products merge into the scheme,  at first you can't separate the products from the scene but then with a deeper look you can see how the procuts interact with the theme (the dream) and the procuts became part of the story itself.
It clear how Hermes wants to display and merchandise the products but also wants to sell a story, those items are part of a story and you can be part of the story too
lots of layers, discover the products
eye catching
the theme felt more important than the procuts

# data[].attributes.attachment_link.title
Window Display | Spring Windows of Hermès Maison in Shanghai 2019

# data[].attributes.body
Video
Merging the Phisycal and digital world via screens.
Uses of 3D Effects that are made more realistic by the phisycal promts that seem to exit the digital screen.
In the video the products are part of this dystopian landscape that with its brith and saturated colour make the products pop out.
The products are only displayed digitally.
Captivative scenes, new fashion digital forms replaced the traditional mannequins and prompts

# data[].attributes.attachment_link.readable_text
The windows go into production between eight and 10 weeks prior to launch. This starts with material research and sourcing, briefing craftsmen and prop specialists, site and build visits, and finally the install.

"We commissioned Charlie Whinney - an Eco-Artist specialising in wood steam bending - to create a bespoke sculpture. The wood comes from an ash tree that has been bent into a beautiful curved installation, using the ancient woodworking technique," says Amy Fox, Production Manager.

"London Mouldmakers created casts of real rocks for our dystopian crash-landing scenes. Even though they are produced using bright-coloured pigments, it's still important that they look like real rocks - it's all about the attention to detail," adds Amy.

"We are continually seeking out more sustainable materials to use in the windows. We've worked with recently graduated Artist Charlotte Kidger, who develops new materials and furniture from industrial waste, giving it a new life."

"The installation of the windows happens over six to eight nights, with 20 to 30 people working each night to complete the build. When the display comes to an end, we work with charities such as New Life to re-use and recycle everything so little is sent to landfill," explains Amy.

# data[].attributes.attachment_link.title
The windows of the future | The New Order | Selfridges

# data[].attributes.attachment_link.description
The windows go into production between eight and 10 weeks prior to launch. This starts with material research and sourcing, briefing craftsmen and prop specialists, site and build visits, and finally the install. "We commissioned Charlie Whinney - an Eco-Artist specialising in wood steam bending - to create a bespoke sculpture.

# data[].attributes.body
Exhibition layout, there is no noise.
All at the same eyesight a part from cubes displaying accessories
The prompts in the middle divide the space in two distinctive part even more, the two opposite walls follow two differnt colour palette

image via: https://www.wallpaper.com/fashion/stella-mccartney-opens-sustainable-london-flagship-2018

# data[].attributes.headline
SSENSE Monretal Flagship / Accessories, Shoes and "EveryThing Else"

# data[].attributes.subject
SSENSE Monretal Flagship / Accessories, Shoes and "EveryThing Else"

# data[].attributes.body
Accessories and Shoes are displaed either on tables or shelves but they are placed next to what ssense called "everything else" such as candles and vases, making these different product interact they create a 360 lifestyle appeal for the shopper

# data[].attributes.body
Most of ssense.com traffic come from USA 39%, follow by Canada with just the 18%, South Korea, UK and Japan that all account for the 4% each
https://www.similarweb.com/website/ssense.com/

# data[].attributes.body
9.17 M registered  in April 2021, there is been a significant drop of views of 6M compared to December 2020

https://www.similarweb.com/website/ssense.com/

# data[].attributes.body
Editorial contents drive more sales and bring in more audience

# data[].attributes.body
Consumers will be expecting companies to build back better from the crisis, with more sustainable and equitable systems that are building towards a positive future.
Businesses need to invest in longer-term, sustainable and fair solutions.

Redevelop flagship propositions: Traditionally, brands have used flagship stores in major cities to elevate their brand propositions. As people move into more suburban locations, ensure that ranging, experiential and convenience elements are built into these stores. Consumers in these areas have fewer entertainment options and, when circumstances improve are more likely to want to return to stores.

Facilitate omnichannel behaviours: Start to ensure stores are set up for in-store fulfilment, create click-and-collect or curbside collection strategies.

Create social confidence: Work to make sure that stores are visible on social media platforms so that people can decide whether the visit is worth the journey.

Focus on pop-up or flexible leasing strategies

Embrace the secondhand luxury consumer through own resale platforms and create opportunities to encourage consumers

New brand values: Consumers buying into new luxury codes are seeking values that best represent the emerging cultural shifts around inclusivity and ethics

Support local operators: As consumers focus their energies on bolstering their own local communities, businesses will need to show that they care and are supporting those areas through supplier inclusion

Hire and develop locally: Build programmes that hire talent locally, create pathways for these staff upward through the business and work with local talent to create in-store experiential elements.

# data[].attributes.body
Among all shoppers, luxury consumers had to adapt their shopping habits the most at the onset of the pandemic. While the traditional luxury experience has long been characterised by what goes on in-store, customers looked to new ways of connecting with their favourite labels online. Brands responded with livestreams, masterclasses, and AR-led experiences. The question lies in how brands can create digital touchpoints that reflect the timeless nature of luxury rather than feel ephemeral or gimmicky.

To keep up, luxury brands must develop cutting-edge online experiences that combine the quality they are known for with avant-garde technologies.

brands must reduce potential operational hiccups on their e-commerce sites. While many luxury brands have relied heavily on their in-store staff to ensure a topnotch customer experience, the shift to e-commerce necessitates an emphasis on making online shopping comparable. Actively building seamless experiences will comfortably usher luxury customers into online spaces that encourage purchase completion.

Action Points:

Multi-brand retailers must stand out through a differentiated product offering, authentic content, or exceptional service.

From Twitch to AR try-on and WhatsApp styling sessions, luxury players can ensure that they are captivating Gen Z and converting digital visibility and interactivity into order placement

Simplify the online customer journey : facilitating seamless, one-step checkout systems will reduce cart abandonment.

# data[].attributes.headline
To consider in my business plan proposal

# data[].attributes.subject
To consider in my business plan proposal

# data[].attributes.body
Incentives to drag more people in

Let customers try your products in person (ssense is predominantly an online platform)

Events and workshop

Give a chance to emerging designers/ indie designers to expand their brand awareness and grow their customers base

Partner with other brands

How to increase brand awareness?

two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something, and 92% of customers have a more positive image of a company when the company supports a social or environmental issue, https://www.canadianbusiness.com/companies-and-industries/profit-with-a-purpose-vs-the-purpose-of-more-profits/

Showcase and allow customers to interact with one facet of your business that might not be as well known

Central Saint Marten student collaboration

# data[].attributes.body
I send out this questionaire to a group of young professionals living in the London Area (77% urban area), between 18 and 35 years old (ssense target market) . 60% of the partecipants having an income between 18k and 40k, which is the average uk income.

When I asked the partecipants if after the ease of the lockdown restrictions they would back to physical store a quarter said they would shop even more than before but most of the partecipants stated that they would shop in store same as before, and only 25% said they would shop less, meaning that even if shoppers have been shopping mostly online for the past year they still value the physical experience.

What are you looking for when you come to a store? even if it was for a very small margin when shopping participants mostly look for the brand experience itself more than new trends or staple pieces.

83% of partecipants shops at high-street fashion brands, that offers a wider price range and this was stated also when I asked what they look for when shopping (72%), same as fit and followed by quality (63%)
half of the partecipants look for fashionable pieces and comfort.

Only a quarter of the partecipants uses luxury fashion platform such as Farfetch

67% stated that they would definetely go to a pop-up shop that offers a range of new quirky designers and events, which is in line with the majority looking for brand experience when shopping.

https://docs.google.com/forms/d/e/1FAIpQLSffsZnkUn7RPavdEdWyDCmQsD5rsRxT_oXp3a2VTSPsNUnHOw/viewform?usp=sf_link

# data[].attributes.body
£20

# data[].attributes.attachment_link.readable_text
Skip to content

This website requires JavaScript to be enabled if you wish to place an order online. Please enable JavaScript or upgrade your browser.

0105560

Rollover to Zoom

Touch to Zoom

0105560

or 6 interest-free payments from £3.33 with

Polycell Crack Free Ceilings is a great way to restore cracked ceilings to a smooth 'good as new' finish. It's flexible paint formulation uses Polyfilla technology to not only cover cracks but prevent them from reappearing. Water based product. Low VOC content. Keep out of reach of children. Always read instructions. Coverage up to 17 square metre.

or 6 interest-free payments from £3.33 with

Frequently Bought Together

Product Information

Polycell Crack Free Ceilings is a great way to restore cracked ceilings to a smooth 'good as new' finish. It's flexible paint formulation uses Polyfilla technology to not only cover cracks but prevent them from reappearing. Water based product. Low VOC content. Keep out of reach of children. Always read instructions. Coverage up to 17 square metre.

Suitability: Living Room, Bedroom

Special Features: Covers Cracks, Crack Free

Free Returns

If something's not right, you can return the product to us within 28 days of purchase and we will gladly refund or exchange. Unfortunately, we're unable to provide a refund or exchange without a valid proof of purchase.

View Terms & Conditions "

Frequently Bought Together

Product Information

Polycell Crack Free Ceilings is a great way to restore cracked ceilings to a smooth 'good as new' finish. It's flexible paint formulation uses Polyfilla technology to not only cover cracks but prevent them from reappearing. Water based product. Low VOC content. Keep out of reach of children. Always read instructions. Coverage up to 17 square metre.

Suitability: Living Room, Bedroom

Special Features: Covers Cracks, Crack Free

What are Add-on items?

Add-on items can only be purchased when your basket total is £20.00 or more (excluding delivery). This helps us to maintain our high standards of delivery and care without having to increase our prices. It's good news for customers as it means you can buy low-value items online which we would otherwise only be able to offer you in-store. Add-on items can be identified and are displayed with a grey 'Add-on item' label.

This is an Add-on item. This item can be dispatched with any qualifying order over £20.00.

Item removed from saved for later

We use cookies to provide you with the best possible experience. By continuing to browse this site, please give consent for cookies to be used.
Alternatively, you can manage your cookie preferences through your browser at any time. For more details, please read our Cookie Policy.

# data[].attributes.attachment_link.keywords[]
polycell pure brilliant white crack free ceiling matt emulsion paint 2.5l

# data[].attributes.attachment_link.title
Polycell Pure Brilliant White Crack Free Ceiling Matt Emulsion Paint 2.5L

# data[].attributes.attachment_link.description
Skip to content This website requires JavaScript to be enabled if you wish to place an order online. Please enable JavaScript or upgrade your browser. 0105560 Rollover to Zoom Touch to Zoom 0105560 or 6 interest-free payments from £3.33 with Polycell Crack Free Ceilings is a great way to restore cracked ceilings to a smooth 'good as new' finish.

# data[].attributes.body
£157
0 shipping cost

# data[].attributes.attachment_link.readable_text
Lighting Solutions

We provide LED lighting solutions for a wide range of settings, including commercial and retail spaces, industrial warehouses and factories, architectural structures and buildings, restaurants, pubs and clubs, sports arenas and stadiums.

# data[].attributes.attachment_link.description
We provide LED lighting solutions for a wide range of settings, including commercial and retail spaces, industrial warehouses and factories, architectural structures and buildings, restaurants, pubs and clubs, sports arenas and stadiums.

# data[].attributes.body
£1,799.00
no shipping cost

# data[].attributes.attachment_link.readable_text
Description

Digital Hanging Double Sided Window Display

Grab the attention of onlookers with the outward facing, sunlight readable Hanging Double Sided Window Display.

Once your customers are inside the building you can then use the inward facing display to reinforce your message further.

All of the Professional Monitor products come with a 3 year warranty as standard.

Double Sided Window Display

Grab the attention of onlookers with the outward facing, sunlight readable screen. Once your customers are inside the building you can then use the inward facing display to reinforce your message further.

Plug and Play

The Double Sided Hanging Displays come with a built in HD Android media player, allowing you to update them using a USB memory stick. Load your pictures and videos onto a USB memory stick then insert it into the display, which will copy the files into its internal flash memory. Once you remove the memory stick the screen will then start playing the pictures and videos in a continuous loop.

Window Displays (700cd/m²)

Brightness is paramount when using outward facing screens, these displays use commercial grade high brightness panels (700cd/m²); more than twice the brightness of a standard home TV to allow easy readability in window displays.

Optional Network Upgrade

For a small charge you can also upgrade your screen to be networked, allowing you to remotely update your screen via LAN, WiFi or 4G.

Ultra Resistant to Blackening

When dealing with direct sunlight most LCD panels will overheat and the blackening on the panel will occur, we use a special ultra-high brightness panel that can withstand surface temperatures up to 110˚C with no blackening defect occurring making this the number one choice for Digital Signage in window displays.

Integrated Ceiling Mount

The screen comes with an integrated wire hanging mounting solution so no additional ceiling mount is required. You can even hide unsightly power and data cables in the cover tubes provided.

Super Slim Design

Even though these displays feature two separate screens they have a profile thinner than most single-sided displays. They have a remarkable depth of just 23mm, allowing for stylish and modern window displays.

Commercial Grade Panel and Components

Fitted with a commercial grade panel, with a lifespan of 70,000 hours, and using high quality components ensures that the high brightness monitor displays can be in constant use 24/7.

Built-in Speakers

The Hanging Double-Sided Window Displays displays have two integrated slimline speakers for applications that involve an audio element.

Power Timer

The eco-friendly power timer allows you to assign daily or weekly on and off times for your screen. The ability to power on and off automatically means that the screen is only in use when it needs to be; improving your environmental efficiency.

# data[].attributes.attachment_link.title
Digital Double Sided Window Display | Hanging Digital Display

# data[].attributes.attachment_link.description
Description Grab the attention of onlookers with the outward facing, sunlight readable Hanging Double Sided Window Display. Once your customers are inside the building you can then use the inward facing display to reinforce your message further. All of the Professional Monitor products come with a 3 year warranty as standard.

# data[].attributes.body
£424.33
£32 shipping cost

# data[].attributes.attachment_link.readable_text
These beautifully moulded columns with a fluted design, are lightweight and easy to handle.

They can be used in many building projects, including porches, and porticos. Further strength for load-bearing properties can be added by filling the centre of the columns with steel rods and concrete, creating a real-feel concrete column that will retain its good looks with no maintenance.

Columns can be used with our canopies, or as part of your own design. Fluted columns are supplied at 2495mm high. Height can be reduced using a fine toothed handsaw.

Available in White, Brown, and Light Oak.

Columns are also available as Half Round profile for use against a wall (see half columns for further details).

Next working day delivery is available if ordered before 1pm prior working day, on stock items only.

We use a carrier to deliver most of our products (excluding Large & Extra Large Cheltenhams) - we will always contact you to arrange the delivery prior to shipping as the carrier's terms and conditions must be adhered to. Please find a copy of these below.

Deliveries Monday to Friday
All Day Delivery

This is between the hours of 8.00am until 5.30pm.

Please note the chosen service as above is a scheduled delivery slot. Our carrier can not provide a timed delivery service.

Please be advised delivery vehicles are 7.5ton so therefore if access is an issue, we MUST be informed prior to delivery date being arranged otherwise if delivery fails due to access issues you will be charged for re-delivery.

If no-one is at the delivery address to accept the goods and a re-delivery needs to be arranged you will be charged for the re-delivery.

All boxes must be opened and checked for any damage before being signed for. If the delivery is after 5pm then damage needs to be reported to APC Ltd before 10.00am on the next working day.

Goods must be opened and checked for any damage whilst the driver is present - if damage is found the goods MUST be refused with the driver.

Please note: NO CLAIM FOR DAMAGES CAN BE MADE IF GOODS ARE SIGNED FOR AND ARE LATER FOUND TO BE DAMAGED.
Also please note, on the day of delivery it is not possible to call prior to the delivery.
If you wish to upgrade your delivery to a morning (pre-12pm) delivery, this is a possibility however it would be an additional charge of £10.00 + VAT per box sent.

--
Returns Policy
We accept returns on standard products only within 30 days of receipt providing the goods are in their original unfitted good condition, there would be a 20% restocking fee of the product incurred and you would be required to return the goods to our premises yourself. Goods must be found to be in their good original unfitted condition in order to credit the full item amount and the restocking fee must be paid prior to return. Original carriage and returns fees will NOT be refunded. Returns apply to standard products only - please contact us prior to arranging a return to confirm.

No reviews yet! Be the first to review this product.

# data[].attributes.attachment_link.title
Freestanding Rounded Fluted Column Gloss Finish

# data[].attributes.attachment_link.description
These beautifully moulded columns with a fluted design, are lightweight and easy to handle. They can be used in many building projects, including porches, and porticos. Further strength for load-bearing properties can be added by filling the centre of the columns with steel rods and concrete, c

# data[].attributes.body
I still need to work more on my Presenting and Communication Skills. I feel way more confident with my Visual Communication skills that I was at the beginning of this course, I also noticed I feel more confident about my written skills, even if I still find that one of the hardest part I am working on.
Managing my time: planning to finish all digital content by the end of w-c 10th May to give myself enough time to work on the introduction and evaluation before the hand-in

# data[].attributes.body
The Customer is the sales channel, for example pay-over-time financing options are an extension of a customer-centric strategy, enabling retailers and brands to access new demographics.
By analysing the customer journey, retailers can assess what their customer base expects of them, and their competitive market, meeting their needs, doing something memorable that will make you win over competitions, not always is about the price but about make that customer coming back.
Covid-19 made brands realise that the focus should be on the shopper  and not on the store network. It is important to develop personalisation that offers entry point and make reccomendations.

“Bridging the gap between physical space and e-commerce is going to increasingly be about repurposing and re-evaluating square footage, remodelling physical stores as distribution centres or fulfilment hubs for online orders,” says Saunter.

There is the urge for higher adoption from brand to use live video and live streaming in the future as well as an evolution of online discovery through virtual boutique  and the use of AR try-on tools, making the online and offline two complementary channels rather than two separates ones.

Mobile commerce is fast emerging as the most compelling vehicle for reimagined omnichannel strategies due to its ability to meet the customer wherever they are in the journey to purchase. Companies must create engaging customer journeys that benefit from the opportunity of an interconnected experience across platforms, leveraging the distinctive strengths each represents.

# data[].attributes.attachment_link.readable_text
Affirm was first to enter the pay-over-time space in the US and remains the category leader with a network of more than 5.6m customers and 6,000+ retailers. Affirm enables retailers to grow sales, providing flexible and transparent financing - including a commitment to no late or hidden fees. Affirm merchants typically see an 85 percent increase in average order value.
LONDON, United Kingdom - The events that have transformed the world in 2020 are transforming the relationship between retailers and consumers. As a result of increased health and safety concerns, and technological innovations shaping the experiential nature of digitally enabled commerce, customers' relationships to both physical retail environments and digital portals continue to be redefined.

Today, retailers are seeking to build consumer-centric strategies, which make their products available anywhere and anytime, in the channels where their customers seek them. Best-in-class operators maintain a cohesive brand experience across platforms while tapping into the positioning and preferences of different sales channels to better engage with consumers and drive conversion.

Below, BoF investigates the evolution of omnichannel retail as the second part of its retail thought leadership series, created in partnership with Affirm.
The Customer Is the Sales Channel Affirm Insight: Increasingly, pay-over-time financing options are an extension of a customer-centric strategy, enabling retailers and brands to access new demographics and begin an on-going relationship with an eye toward growing LTV (Life-Time Value) earlier. Affirm takes a customer-first approach by allowing customers the option to pay how they want while ensuring 100 percent transparency. No late fees. No deferred interest. No surprises.
In retail, omnipresence is not always interchangeable with omnipotence. "There's this notion that we've got to be everywhere. As a practical matter, to try to be everywhere and be good everywhere, is a Herculean task," says Steven Dennis, the author of Remarkable Retail and founder of Sage Berry consulting, who was SVP of strategy and multichannel marketing at Neiman Marcus from 2004 to 2008.

"The customer is the channel. You have to think about what it is you're trying to do for them in a unique way. You've got physical assets, digital assets and you need to make them work together beautifully. The more you dissect your key customer segments and customer journeys, the more you can see where the greatest leverage is."

By analysing the customer journey, retailers can assess what their customer base expects of them, and their competitive market, at each step of their journey to purchase. "That's kind of your baseline: 'We want to at least see if we're a good brand for these customers in this occasion. Are we meeting their basic needs?' Then, you try to find those places to really do something memorable, that either gives you better odds of winning the sale over the competition or doesn't make it all about price, encouraging that customer to come back again [and] maybe write a good review about you," he continues.

"The [market-incumbent] retailers have big store networks, and they have begrudgingly entered the digital era - putting e-commerce together has never really been more than an afterthought," believes Conor McGrath, the UK managing director of ParcelLab. "Covid-19 has turned that on its head. Retailers are realising the focus should be on the shopper, not on the store network. New digital retailers use great customer experience as their starting point. Then, you can basically merge a store network into that - perhaps via third-party return stations."

Develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests.

WGSN Insight's Senior Retail Strategist Laura Saunter agrees, believing retailers should "develop personalisation that offers entry points and [ensure] recommendations reflect current consumer interests. For instance, accelerate the implementation of buy now, pay later programmes." This allows customers the ability to tailor their payment plans to their specific needs.

In addition to creating a more personalised experience for consumers, retailers must also reflect how well their business model reflects the preferences of Gen-Z and Millennial consumers, notably more eco-conscious operations and a growing interest in second-hand clothes. Gucci became a pioneer in the luxury market by entering into a major partnership with The RealReal.

"We have a shared primary goal to shine a spotlight on the sustainability benefits of recirculating fashion and supporting a circular economy," explains Allison Sommer, senior director of strategic initiatives at The RealReal, an Affirm merchant partner.
Reimagining Retail Touchpoints Affirm Insight: Retailers should evolve their distribution models from siloed sales channels to a connected eco-system of on- and offline retail touchpoints, which enables product and service discovery, while recognising that contactless payment is a business imperative. Affirm's payment solution is live in over 7,800 physical stores, and it supports BOPIS (buy online, pick up in store), telesales and online.
"By encouraging their community to shop resale, Gucci is helping us bring more people into the circular economy and show that resale is complementary to brands. Gucci is also able to introduce new buyers to their brand with our 17 million members around the world. By making luxury more accessible, we are serving as a gateway and building earlier affinity for luxury brands, like Gucci, that ultimately expands their audience," she continues.

"If the customer really is the channel, you have to figure out the different and best ways to help them through the customer journey. Be where the customer is relevant," stresses Dennis. Indeed, as stores reopen, brands are realising they may be able to serve certain customer segments more profitably via e-commerce, allowing them to address their retail networks by closing underperforming stores and focusing on locations and formats that are more productive.

"Bridging the gap between physical space and e-commerce is going to increasingly be about repurposing and re-evaluating square footage, remodelling physical stores as distribution centres or fulfilment hubs for online orders," says Saunter.

Existing and new technologies are being baked into the customer journey at an accelerated rate, designed to ease friction around the path-to-purchase, share impactful storytelling and emulate the level of in-person interaction and experience that shoppers expect in-store, through education and entertainment.

BOPIS and BORIS were important initiatives that all retailers should have been prioritising, and with the pandemic, that need has only been exacerbated.

"I expect we will see much higher adoption rates of brands using live video/live streaming in the future, as well as an evolution of online discovery through virtual boutiques and the use of AR-powered try-on tools, such as Christian Dior's virtual beauty boutique, especially for service-led, high-touch categories like luxury," continues Saunter.

"Texting also offers a powerful way for store associates to connect with growing online traffic and also demonstrate expertise, particularly as consumers become increasingly demanding around service and convenience," says Saunter. "It facilitates a new approach to clienteling [and] opens up a one-on-one conversation that feels friendly and human, building trust and driving loyalty." In the first week of Nike's store opening in Melrose, Los Angeles, the unique store number received more than 1,000 texts via its Swoosh in-store messaging functionality.

But brands will need to go further than evolving physical connection points for safety and convenience. To attract increasingly grounded, anxious shoppers, they must offer unique experiences that go beyond mere transaction. This was already the case pre-pandemic, but the crisis has sharpened the issue.

In-store innovation is critical. Customers who are now more familiar with shopping online and wary of Covid-19 infection risk are unlikely to visit physical shops without a compelling reason even with social distancing and other safety measures in place.

For luxury, both personal and intimate shopping appointments create a compelling way to emulate traditional service within the parameters of Covid-secure shopping. By Appointment is a new app being trialled by Selfridges. "It overcomes the need to stand in queues via store appointment bookings, facilitating fast store entry. Meanwhile, OpenTable has begun offering grocery shopping reservations, partnering with retailers to offer a way to reserve a time to shop just like they would reserve a table at a restaurant," says Saunter.

The RealReal conducted approximately 25,000 virtual appointments in their second quarter, which delivered comparable per-consignment results versus in-home appointments. The luxury consignment business launched self-scheduling appointments in May and rolled out contactless roadside pick-up by luxury managers and a van service, "to continue delivering an elevated remote consignment experience," explains the company's stakeholder letter. The business found that self-scheduling and roadside pick-ups together removed friction from the consignment process and drove higher shipped conversion rates for consignors.

Indeed, as the pandemic has taken away some of the more spontaneous elements of shopping in-store, new localisation technologies are giving customers the means to plan their visit to the store and allows retailers the ability to anticipate and manage footfall.

"Best-in-class brands and retailers will place renewed emphasis on services, convenience and speedy product discovery, while those failing to modernise in terms of contactless payments and touchless tech may face challenges," says Saunter.

Stores will transform from experiential, socially interactive gathering centres to places of commerce and cleanliness.

"The evolution of BOPIS and BORIS were important initiatives that all retailers should have been prioritising, and with the pandemic, that need has only been exacerbated. Now, what is most important is that a brand is truly channel-agnostic. They need to be able to offer their products wherever the customer wants to purchase them, whether online, in their own stores, or through a multi-brand retailer. The brands that can do this quickly will benefit from a first-mover advantage," adds Donny Salazar, the founder and chief executive of MasonHub, a fulfilment solutions specialist.

Earlier this year, Inditex announced it is investing €2.7 billion ($2.9 billion) in its network overhaul, which includes a €1 billion IT upgrade as well as the opening of 450 new stores. But rethinking the role of the physical store in retailers' digitally connected networks of complimentary channels is imperative.

Ensuring that customers in a physical store feel safe requires highly engaged and newly trained staff, clear protocols and delineated use-case scenarios for shoppers to adopt.
Driving Growth Across Platforms
"Physical stores will transform from experiential, socially interactive gathering centres to places of commerce and cleanliness. Spaces need to be flexible and agile to be ready for future changes, and design will have to make people feel safe and secure - with a forensic focus on transparency and cleanliness. Shrinking square footage and creating a more streamlined shopping experience with less SKUs on the shop floor is going to be really important too," says Saunter.

Brands should again consider other potential avenues to communities of consumers. "We're seeing a strong appetite for retailers and brands to join our B2B programme - they're looking to our e-commerce infrastructure as an additional sales channel to reach our global audience of over 17 million. With Covid-19, we have seen so many retailers and brands significantly impacted by brick-and-mortar closures. Stores are an important touchpoint between customer and brand and, without them, there's a need to bridge that connection digitally," says Karin Dilie, director of B2B at The RealReal.

Affirm Insight: Creating a holistic brand experience across multiple channels and social media platforms that reflect the idiosyncratic preferences of distinct communities and generational cohorts is critical to success. Affirm increases ADT (Average Dollars Per Transaction) or AOV (Average Order Value) by 250 percent in-store and 85 percent across all channels.

Mobile commerce is fast emerging as the most compelling vehicle for reimagined omnichannel strategies due to its ability to meet the customer wherever they are in the journey to purchase. "The most basic part of that is the immediacy, right? But some retailers have gone beyond that to say, 'How is this going to help your shopping experience before you come in, while you're here, maybe after checking out?'" explains Dennis.

"I think it's rooted in the intersection between understanding customer journeys deeply. Understanding what is truly possible through smartphone technology and then creating a trusted relationship with the consumer. There's a lot of concerns, as there should be, about privacy, but plenty of consumers will give you information and access to [data points about them] if there's a good value exchange," he continues.

Indeed, to gain a competitive advantage, companies must create engaging customer journeys that benefit from the opportunity of an interconnected experience across platforms, leveraging the idiosyncratic strengths each represents.

"Invest in social commerce strategies that allow people to transact as closely to the social network as possible through partnerships with platforms," stresses Saunter.

"It's just in the last year that we've seen some of these major [social] platforms... actually able to take the consumer, or the customer in this case, from the point of discovery and research all the way through the point of transaction without ever leaving the platform," shared Carter Jensen, the global e-commerce strategy manager at General Mills.

Indeed, social commerce is a significant new growth driver for retailers impacted by vacillating footfall statistics. However, social media platforms are not immune from similar shocks to the retail market, through evolving algorithms and shifting business models.

There's a lot of concerns about privacy, but plenty of consumers will give you information and access to [data points about them] if there's a good value exchange.

"The way consumers connect with brands on Instagram is much more personal and much more successful than any other platform. Shoppable posts are one of the most apparent and logical ways that they have incorporated commerce. Pinterest is now allowing brands to incorporate a buy-it button, which allows individual pins to actually be shoppable," he continued.

Despite the oversaturation of digital advertising impacting potential reach, which in turn requires brands to rely even more upon the ever-sharper tools deployed by Facebook to connect consumer preferences with relevant products, retailers are under pressure from consumers to be present - and visible in their feed - wherever they are.
This is a sponsored feature paid for by Affirm as part of a BoF partnership.
Since the coronavirus outbreak, over 60 percent of global consumers have changed their shopping behaviour to align with convenience and value, according to McKinsey & Co. Indeed, if consumers cannot shop via their preferred channel, they will go to a different retailer. Competition is now one click away.

"Help them accomplish whatever it is they're trying to do, however they try to do it, to create a remarkable, harmonised experience," says Dennis.

# data[].attributes.attachment_link.description
Today, retailers are connecting online and offline touchpoints to create more effective purchase journeys. Here's how they're doing it.

# data[].attributes.body
The goal when building a brand image is also to  create a consistent brand experience across all brand touchpoint: a plaftorm where you can reach the customers (website, emails,social media, stores,packaging

# data[].attributes.body
-How they appear across platforms
-How they use branding
-What is the first impression you get when entering the site?
-Are there clear differences between luxury and fast fashion sites?
https://www.vergegirl.com/
-Easy to shop both on laptop and mobile
-Selling a story, you want to be part of the #vergegirl communty
-Very girly focused, for young users, feels like a social media platform
https://www.harveynichols.com/
-Quite boring, not appealing, they are just showing products
-They appear online as in store, you'll probably browse their website because you already know what your buying. It doesn't try to keep you browising
-Boring and simple

-Fast fashions site are trying to built a loyal relationship with their customers, they want you to make you feel part of the brand, of their inspiration. With luxury brand it seems they don't feel the necessity of building that relationship online

# data[].attributes.headline
Promoting a pop-up store on social media

# data[].attributes.subject
Promoting a pop-up store on social media

# data[].attributes.body
- developed a stronger preview of what products were going to be sold at the pop-up shop and perhaps highlighted gift package options

- give your audience a sneak preview

- branding every post with a hashtag

-engage influencer

# data[].attributes.attachment_link.readable_text
According to Pew Research Center, more than 90% of retailers are on at least two social media channels. And as competition in the retail landscape grows, so does the noise on social media.

The attitudes towards using social media varies - some brands are on there because they think they have to be, whereas others are using smart strategies and tactics to reach the right audiences at the right time and place. It's becoming increasingly important, too. About one-third of consumers prefer to connect with brands on social media versus the phone.
Whether you've already established a social media strategy or not, it can be an extremely effective approach to marketing your pop-up shop.
1. Choose the Right Channels

Choosing the right channels is essential to the effectiveness of your social media campaign. It comes down to understanding who your target audience, which channels they use and how they use them.

Here's how it breaks down, according to Pew:

Facebook: Most widely used network; 88% of users 18-29 years old use Facebook; not many 65+ years; about three-quarters of users log in daily; brands can post videos, pictures, text-only posts and comments, as well as create Facebook events

Twitter: Younger than Facebook users (more than half the user base is under 49 years old); 42% of users log in daily; brands can post videos, pictures and text-only posts; the character count limit was recently increased from 140 to 280 characters

Instagram: Nearly one-third of all Internet users are on Instagram; more than half of the users are younger, aged 18-29 years; brands can post videos and images to the highly visual platform

Pinterest: Pinterest users skew heavily female; most users do not log in daily; brands can post photos and images to the highly visual platform

Snapchat: The newest to join the list (and not included in Pew's research), Snapchat users are mostly 13-34 years old, though their most active age group is 18-24; this platform is also highly visual, though the nature of sharing doesn't require as high-quality of visuals as Instagram and Pinterest

2. Post the Right Content

Once you've determined where you'll post, it's time to figure out what to post on social media to promote your pop-up event. This is one of the biggest challenges for brands. To approach this obstacle, it's helpful to think about planning your social media content in three main phases: pre-pop-up, during pop-up and post-pop-up.
https://www.instagram.com/p/bjmSo4yLFx/
Teasing the products is an approach that experiential agency TO THE MARKET explores. If they would've changed one thing about their recent pop-up shop at the National Geographic Museum, "we would have developed a stronger preview of what products were going to be sold at the pop-up shop and perhaps highlighted gift package options," says Charlotte Florence Day, chief strategy officer. Consider creating something like a Pinterest board with categorized products that will be for sale at your pop-up event.

Behind-the-scenes content is always a hit, too. This builds excitement about the pop-up event, and also gives your audience a sneak preview - an "in" - to your upcoming event.

A Facebook event page is also essential as a pre-pop-up tactic. This allows you to remind potential attendees about the event, and it also means they'll receive notifications directly from Facebook when the event is approaching. Staying top-of-mind can help you increase awareness of your pop-up event - and also increase attendance. Plus, having a Facebook event can help you anticipate how many customers will attend - and you can use attendance rates to make that estimate more accurate for future events.

Regardless of which content you share pre-pop-up, Stephanie Cartin, co-CEO of social media marketing agency Socialfly, recommends branding every post with a hashtag. "Create a hashtag and include it in all of your promotions," she says. "This way, you can track who's talking about your event and see how many people post about their experience."

When the pop-up event is finally happening, maintain an active presence on social media to drive even more interest and engage your customers. Remember to always provide all of the necessary event details - location, dates, hours, etc. - so the information is handy. Whatever you can do to make your pop-up event easily discoverable will make your audience more likely to come.

Real-time content of your pop-up shop in progress will show users what they're missing. TO THE MARKET found success in this. "We shared videos and images the day of at the Museum Store with Instagram Stories," says Day.

Remind your audience that if they don't act soon, they risk missing out on the experience altogether, especially given the temporary nature of pop-ups. Beauty brand Revolve did exactly that with their Los Angeles pop-up shop during the 2017 holiday season. A little sense of urgency can go a long way.

Just because the pop-up event is over doesn't mean your work is done. Although you can't drive customers to your pop-up event anymore, you can build more brand awareness and excitement for potential future pop-up events or campaigns.

Cartin also recommends leveraging user-generated content - content created by your customers and brand advocates - on your own social channels. "Guests will share their content for the next few days or weeks after the event, and you can repost it," she says. "You can also find interesting content to repurpose."

She recommends creating a campaign about the pop-up event, sharing memories you shared with your customers throughout the event. This can strengthen relationships with your customers, as well as broadcast how you value customers.

3. Expand Your Reach

An organic-only approach to social media is no longer effective for most brands. Changes to algorithms have made social media channels a "pay-to-play" gig - if you can't invest in building a following and increasing your reach, you risk your posts ever being seen.

Even a budget as small as $50 to allocate to promoting your social media posts about your pop-up event can increase the effectiveness of your efforts. Whether it's a boosted post or a paid ad, there are multiple ways you can pay to target the customers you want to come to your event.

Influencer marketing is a form of word-of-mouth marketing that can help you expand your reach on social media. By partnering with influencers, you can leverage the access they have to their established following.

" To generate buzz before a pop-up event, partner with influencers that will promote the event on their social channels," Cartin says. "When selecting the right influencer to promote your pop-up shop, be sure the influencers followers are the demographic you are looking to reach. Get creative with your invitation so influencers will want to share it with their followers."

If you're partnering with other brands for your pop-up event, you can also use social media to cross-promote to their audiences.

TO THE MARKET recognized this opportunity and leveraged its relationship with high-profile National Geographic to reach massive social media audiences. "The National Geographic Museum promoted the pop-up shop via their own social media channels, including Facebook and Twitter," Day says.

Recognizing the visibility of a partner like National Geographic, TO THE MARKET took a creative approach to the visual treatment of their social media content. "We imitated National Geographic's iconic yellow and serif script in some of the promotions and Instagram Stories," Day says.

"Using these graphics connected the Museum Store and TO THE MARKET through recognizable branding for National Geographic employees, Museum visitors, TO THE MARKET DC-based customers, and walk-in Museum store customers."

4. Encourage Social Sharing Among Your Customers

Social sharing from your customers will ideally occur before, during and after your pop-up shop. More than half consumers share positive experiences and request advice from their networks when they talk about brands on social media. It always helps to remind customers to share, and to give them a good reason to do so.

Cartin suggests making your pop-up event "Instagrammable." "Hire people who will transform your event space into an interactive and experiential setting where guests want to take photos, videos and Stories," she says. "Design a space that's made for social media, and guests will want to document and share their experience at your event on social media."

But simply creating the space and experience isn't enough - your tactics are strengthened if you directly ask customers to share. "Offer incentives or giveaways for posting at the pop-up," Cartin says, pointing to Revolve as an excellent example to follow. "[The beauty brand] does an amazing job of curating experiences and pop-ups at trending events. They partner with their team of influencers to spread the word and always design beautiful spaces that are Instagram-worthy from every angle."

Brands can also look to create an emotional connection with their customers. Bloom Bras has done this exceptionally well. The brand has hosted two pop-ups (one in Detroit and one in San Francisco) - and they sold out of several products in under two hours. Because they've solved a very specific and personal pain point (ill-fitting bras), their customer base has reached out and promoted the brand on social media organically.

Regardless of how you use social media, there's no denying that it can be a viable tool for brands looking to promote their pop-up shops.
Ready to launch a buzzy pop-up event of your own? Browse +10,000 spaces available worldwide and find the perfect one for your project!

# data[].attributes.attachment_link.title
How to Promote A Pop-Up Event on Social Media | Storefront

# data[].attributes.attachment_link.description
According to Pew Research Center, more than 90% of retailers are on at least two social media channels. And as competition in the retail landscape grows, so does the noise on social media.

# data[].attributes.body
Podcast
Losing the human side of retail
How make online shopping more exciting ? what we get offer now is pretty basic, it just need to be easy to navigate and to access

Obsess founded by Neha Singh, allow brand to create a more visual, fun and engaging shopping experience using virtual and augmented reality--->creating online habitats, ones those "worlds" are created consumers can navigate around and it also offeres interactive media on the way (building a real store for example, with walls, and rails etc)
---> creating texture, it needs to look realistic
-->shopping with your friends is a big lack in online shopping, the social part is a an important part in the Obsess software and they are working on this aspect

Virtual stores will replace real stores?

# data[].attributes.body
Every brand has its own tag, Selfridges doesn't display any branded tags

# data[].attributes.body
A wider Range of customers but thta goes from 20 to late 40s.
Project Earth with its services that include rental, upcycled and refill stations is bringing in younger and enviromental conscious customers.
I noticed that the shoes department was the busiest one probably due to its wider price range that is accessible to different target audience.

# data[].attributes.body
spinning window / lab

# data[].attributes.headline
Comp Shop Selfridges + Dover Street Market

# data[].attributes.subject
Comp Shop Selfridges + Dover Street Market

# data[].attributes.body
Overview
Selfridges: Large price and products range //  strong history and brand identity // less choices online // worldwide famous
Dover Street Market: High fashion brands for men and women (small range) // store experience mixed with fashion and art // unique offering (Comme de Garcons collaborations with different brands) // retail experience always different due to continuous changes of fixtures // more quirky and less marketing

Locations:
Selfridges UK Based
DSM 7 London Ginza New York Singapore Beijing Los Angeles Paris
Window Display:
S  creative, artsy, design trends focus. Most of the times they include a message written on decal.
DSM  conceptual, quirky, pop culture focus.
VM
S a variety of racks and installations depending on the brand, mannequins are mostly white and used in different poses for centre displays. One unit per items
DSM installations used to hang clothes, conceptual racks and plinth, non conventional mannequins usually in different poses, different levels and focus points. One unit per items
Branding
S Black logo on yellow background, recognisable bags. The is no use of a general swing tag around the store
DSM: white logo on black house shape. Double tags - dsm above own brand's tag. shopping bags change often, no consistency

# data[].attributes.body
Bold outfits, the mannequins around the shop are set in unusual poses, and made of different materials, sometimes mixed together, they are never used in repetitions of more than two.

# data[].attributes.body
This month pop-up shop at Selfridges was Pangaia an emerging and young brand borned as a sustainable label, which is the main focus for the theme around the shop. Every items has a clear and detailed description of how the material was sourced and produced. The colour palette follows the rainbow spec creating a joyful and eyecatching experience.
The main attraction was "the Lab" which was a spinned platform that worked both as a window display and as a experiental space making the customer the protagonist as well, perhaps stating the fact that the customer is an important foucs for the brand.

# data[].attributes.body
The spaces between brands are more defined and every brand is expressed through their own signature fixtures and aesthetic.

In this case LV concession reproduced their latest Pool Shop  in a smaller space but still very recognisible. Compared to the original New York shop the warm yellow lights brought down the theme and kind of ruined the whole pool theme

# data[].attributes.body
DSM tag placed above brand's tag.
some designers (like in this case) show a QR code that link to their website landing page

# data[].attributes.body
this pop-up experientaln zones can be found around selfridges all year around, offering a wide range of services that drags more people in.

# data[].attributes.body
A dedicated zone where customer can book an appointment to have a private personal shopping experience

# data[].attributes.body
an unique charateristic of DSM is the wide range of fixtures that are more close to pieces of art than classic clothing racks. Although in every floor can be found a variety of different themes and aesthetic what struck with me was the fact that they never clash with each other instead they create a what i would call beautiful caos. The outcome sensation is that the instore vm wants to bring the customer in a journey where the installations have the same importance as the clothes, like one can't exist without the other

# data[].attributes.body
Synonymous with London’s thriving theatre district, bustling Soho is situated in central London within the prestigious borough of Westminster

the area is well served by a network of buses and underground stations including: Leicester Square, Covent Garden, Holborn, Charing Cross, Piccadilly Circus, Oxford Circus and Tottenham Court Road.

Soho West End is the home of a variety independent and quirky shops and a hub for creativity for fashion, media and tech. At night-time is one of London number one destinations for tourists as well as for West End's large working population.

Demographics:there are currently 3,054 people resident in Soho https://www.cbreresidential.com/uk/sites/uk-residential/files/Soho%20Local%20Market%20Review.pdf

Soho is diverse and it is London's beating pulse

Surronded by Covent Garden, Picadilly Circus, Chinatown, Oxford Street

Streets of Soho: Berwick Street - house of the famous world known market; Carnaby Street; Dean Street; Frifth Street; Old Compton Street

https://www.shaftesbury.co.uk/en/portfolio/soho.html

# data[].attributes.headline
Canadian Brick-and-Mortar Main Competitor: Holt Renfrew

# data[].attributes.subject
Canadian Brick-and-Mortar Main Competitor: Holt Renfrew

# data[].attributes.body
Holt Renfrew is a luxury department store own by Selfridges Group that carries the latest fashion trends in designer clothes and accessories.

# data[].attributes.attachment_link.readable_text
Skip to content

This website uses cookies for web analytics, to properly service our customers and for marketing purposes. The cookies may be set by us or by a third party provider whose services we have retained. You can block cookies at any time by changing the settings of your web browser. By continuing to use this website, you consent to our use of cookies on this website. Holt Renfrew's Privacy Policy

# data[].attributes.attachment_link.description
Skip to content This website uses cookies for web analytics, to properly service our customers and for marketing purposes. The cookies may be set by us or by a third party provider whose services we have retained. You can block cookies at any time by changing the settings of your web browser.

# data[].attributes.body
Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in-person. The immersive digital showrooms can be designed to look identical to a brand’s physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters.

# data[].attributes.attachment_link.readable_text
Trade shows and runway presentations may be staging a comeback, but with many, if not all, industry professionals unable to travel due to the pandemic companies must continue to rely on technology to showcase new seasons.

Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in-person. The immersive digital showrooms can be designed to look identical to a brand's physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters.

A report by WWD, early in the pandemic said the "implementation of virtual showrooms and livestreaming, which are already defining the shopping experience in China, will become the new standard." These tools will enhance the proactive approach for digital sales and even keep customers updated with a brand's latest news.

Concurrently, a statement made by PVH said, "COVID-19 brought a new urgency to the need to go to market with a digital showroom experience for the customer that's viable in the current sales environment and also addresses ongoing efforts to improve our environmental footprint. Similar to consumers at retail, our wholesale customers are seeking and more cost and time-efficient selling tool solutions that meet their evolving needs."

As the pandemic continues and new challenges are brought to light, PVH is just one company that is "actively using the power of virtual showrooms to create a more customized and interactive experience" with products.
Hatch
Hatch, part of PVH brands, was created at Tommy Hilfiger in 2015 and quickly "brought immense value to the company" in its ability to reduce samples, speed up time-to-market and ensure global brand alignment across the company's wholesale selling. The success of Hatch eventually led to scaling the digital showroom across PVH brands and locations with an emphasis on Tommy Hilfiger and Calvin Klein. And more recently, the company has signed clients outside of the PVH umbrella.

"Digitization of wholesale selling is a key step toward a more sustainable and efficient future for fashion," said Anne-Christine Polet, senior vice president, digital business ventures, Hatch and Stitch, PVH Europe. "And it can be done without losing the experience that brands still want to offer their customers. We see so many opportunities to enhance digital selling even more and convince more brands to join in this movement. Digital showrooms are a key element for brands to adapt to this ever-changing world. The flexibility the software offers while maintaining a great experience and connection with the buyer is what makes this so compelling, even beyond COVID-19."
Joor
Joor established itself as one of the leaders in the digital wholesale space and offers a host of tools to support b-t-b selling, including its virtual showroom technology. In addition to 3-D imaging and video, features like The Edit let brands present style boards to buyers that allow for greater collaboration and customization. The company also offers Joor Passport, which scales the virtual showroom experience and re-creates trade show events for many global organizers.

"Ten years of integrated brand partnerships serve as the core of our industry-leading platform," said Kristin Savilia, chief executive officer of Joor. "Other solutions are dependent on manual uploads thus limiting the ability and opportunity to participate in collaborative commerce. Joor's fully digital ecosystem is the best solution for the advancement of both brands and retailers."

Since launching in 2010, Joor has established an expansive network of more than 8,600 brands and 200,000 fashion retailers. The platform is particularly focused on the luxury segment, claiming to represent 75 percent of luxury brands on the market, and also offers a specific retail product that complements the brand product. With 24/7, 365-day accessibility, Joor's platform aims to free the buying process from the traditional fashion calendar.
ByondXR
Industry veterans, Noam Levavi and Eran Galil launched ByondXR in 2016 with the goal of helping brands, wholesalers and retailers "go through the critical digital transformation that will let them lead and excel in an ever-changing environment."

The platform's interactive platform digitizes the E2E retail fashion process from design to sales and ordering. A virtual store simulation allows users to display merchandise in a real store-like environment, display outfits and assortments on store fixtures, use intuitive UI to drag and drop and reorganize the store and display performance data with real-time integration to ERP/PLM. At the same time, the platform's 3-D e-commerce aims to enhance e-commerce experiences with immersive user journeys using 3-D, 360 environments that increase engagement and conversion.

"We have reached a technological maturity level which really pioneers the retail industry," said Noam Levavi, cofounder and ceo at ByondXR. "Closed showrooms can now be open again via the ByondXR platform and become a thriving, sustainable business which provides real experiences in virtual environments."
Ordre
Having first entered the virtual showroom space in 2014, Ordre is well-versed in the needs of buyers - and the opportunities presented by a virtual format. The original Ordre.com platform has turned its focus to emerging designers, providing access to a retail network of more than 9,000 buyers across 93 countries, while its Ordre Virtual function is specifically for established luxury designers.

"Emerging designers often rely exclusively on the development of a wholesale network for their initial growth and development," said Simon Lock, founder and ceo of Ordre. "Ordre.com is a unique open network, allowing designers to search and reach out to leading retailers globally to develop relationships."

Ordre.com utilizes the company's own ORB360 imaging, video and virtual reality to create a comprehensive collection-viewing experience. The Virtual program lets designers host fully customizable virtual experiences on stand-alone web sites, with tours, appointments and order-taking built-in.
NuOrder
At NuOrder, the emphasis is on transforming the static digital line sheet into a dynamic online showroom and shopping experience. "What sets us apart from our competitors is scale," said Heath Wells, cofounder and co-ceo of NuOrder. "We have seen our virtual showroom technology change the apparel industry on a global level and we are proud that our platform is being used by hundreds of thousands of top fashion brands and retailers around the world to power and enhance their wholesale buying."

In addition to 360-degree imagery and shoppable videos, NuOrder's platform deploys interactive shoppable hot spots. Brands can tag any image or video with a product "hot spot," which is shoppable. The virtual showroom is also supported by a drag-and-drop function that lets users build their digital showroom exactly as they want, to best tell their brand and collection story. For purchasing, the EZ Orders tool lets users submit their orders from directly within their inbox.
Le New Black
With a lot of big names in the space, Le New Black has taken a different approach. The platform is focused on letting its users steal the show, with minimal branding of its own.

"Our white-label option is receiving a lot of attention as it allows users to create digital showrooms with a strong brand image, with no mention of Le New Black," said Romain Blanco, managing director at Le New Black. "Customization is indeed the key to engage and immerse buyers remotely. Le New Black is part of a fashion tech ecosystem built on an exclusive partnership with the Fédération de la Haute Couture et de la Mode."

Le New Black offers multiple customization options, from homepage and collection pages to invitations and news displays, so that the brand's DNA is evident throughout the wholesale experience. Product pages showcase up to eight images, support video and include supporting product recommendations.
TradeGala
Meanwhile, fast fashion and short order fashion is the focus of TradeGala's platform, which aims to help brands expand their international reach. The company pitches itself as the "simplest and most cost-effective way to expand into the international sector" and also offers a range of readily available products for those buyers who desire - or need - instant purchase.

"TradeGala has created a one-stop-shop for fashion purchasing online," said Amber Domenech Patey, e-commerce project manager at TradeGala. "Hundreds of new products are added each week, from the constantly evolving brands portfolio exclusive to TradeGala. Retailers can find exactly what they're looking for among the thousands of products available, with cutting-edge search technology, detailed filter options and personalized product recommendations specifically tailored to each buyer's needs."

Available categories include women's wear, men's wear, children's fashion, accessories, shoes and gifts. The company also provides support for smaller or newer designers by sharing fashion news and insights, as well as helping them plan their buying schedule.
BrandLab Fashion
BrandLab Fashion was founded in 2016 by Jennifer Drury and Dan O'Connell, out of frustrations for the inefficiencies they were personally experiencing in the wholesale buying process.

The company's 3-D digital format also enables brands to create a fully customizable landscape providing elements in the space that serve to highlight a brand's DNA. Unlike other virtual showrooms, BrandLab Fashion 's fully integrated virtual reality showroom provides integrated voice or video communication linked to live ordering facilities, prioritizing communication and maintaining personal relationships. Between May and September 2020, BrandLab Fashion has hosted more than 2,000 live face to face sales appointments.

"We started 2020 seeing strong growth, mainly with brands seeking to improve their sustainability credentials and reduce the significant costs in wholesale buying," said O'Connell, cofounder of BrandLab Fashion. "Then this accelerated massively due to COVID-19 and we saw a massive increase in inquiries and brands including HULA and Barbour adapting their showrooms to become virtual. The positive of COVID-19 is that it has given the industry time to reset and re-evaluate how we operate and look at new ways of doing things."
Zedonk
Zedonk, which was acquired earlier this year by Dedagroup Stealth, focuses on helping small to medium-sized brands run production, wholesale and logistics processes. Not a virtual showroom option itself, Zedonk is integrated with Joor, Le New Black, Ordre and NuOrder. Orders taken on these platforms are synced across to Zedonk, allowing the brands to collate all orders and launch their products.

Zedonk's ERP system allows users to cost their products accurately and when added to sales orders, forecast the exact amount of fabric or components needed to fulfill their production run. Notably, Zedonk has an off-line b-t-b sales app that allows users to send curated selections to existing customers. The app was created to streamline the order taking process while selling face-to-face or remotely.

"Many brands, who heavily rely on wholesaling, have had no other choice but to look into new ways of selling," said Andrea Menè, director at Zedonk. "With international fashion weeks and tradeshows shifting to be digital, selling their collections virtually is the only way these brands are able to continue, for now."
For More WWD Business News: EXCLUSIVE: Olivier Rousteing's Avatar Greets Buyers at Balmain's Virtual Showroom Fashion's Rebound: Moving at the Speed of the Consumer Mobile Devices Seen as Essential in Reaching Holiday Shoppers

# data[].attributes.attachment_link.title
Are Virtual Showrooms the New Standard in Wholesale?

# data[].attributes.attachment_link.description
Trade shows and runway presentations may be staging a comeback, but with many, if not all, industry professionals unable to travel due to the pandemic companies must continue to rely on technology to showcase new seasons.

# data[].attributes.body
Covid had a significant impact especially on employment, mental health and education, uncertainties will persist because of the pandemic and the implication of the crisis will continue even after the virus will be gone. Politicians and businesses need to come together to lay a new stronger and more resilient economy. Companies need to work for a business that ensure progression opportunities and by providing diversity initiatives to educate and encourage collaboration across different demographics. Businesses need to rethink how they can support more social mobility within society, thinking long-term and implementing changes through upskilling, employee engagement, transformation, and talent retention.

Social Mobility Barometer 2021 Document
https://www.gov.uk/government/publications/social-mobility-barometer-2021

# data[].attributes.body
18.05.2021

# data[].attributes.body
To achive anything outstanding in your project plan
S - Specific (what do you want to do?)
M - Measurable (how will you know when you achive that)
A - Attainable (what to do to achive the goal)
R - Relevant (why are you doing this?)
T - Time Based (how long will it takes)