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Think of occasions when you have used persuasive communication.
When having a debate in InS class we had a debate in which they were two groups each of the groups had different opinions and had to present their thoughts and the teacher would decide which group was more persuasive.

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Which of these forms of communication uses persuasion –

We think a toothpaste ad would be the

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We chose a advertisement on Trident. We think it is persuasive because a lot of people want a breath freshener and on top it is written 'A smile in every piece' which catch peoples eyes, and since people have teeth problems would want to read about the product. The deal of getting a $1 off coupon would give them another reason to buy Trident.

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Which of these forms of communication uses persuasion –

>You are writing a recipe for your mother

>You are writing a speech for your peers on the demerits of junk food

> You are giving directions to your neighbour on how to reach the Bannerghata Zoo

> An advertisement of a toothpaste

Persuasive Text found online:
https://www.youtube.com/watch?v=eRLJscAlk1M

We think that this speech persuaded us because:

1. It was delivered with passion.
2. It was talking about a real situation that the world can relate to.
3. It was giving us a reason to care (that this problem will be hurting us too.
4. There was a lot of evidence to support the issue and the right amount of facts and statistics.
5. It grasped our attention with the poetic language and music too.
6. Poetic devices like metaphors made it stronger.

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Think of occasions when you have used persuasive communication:

Last year on my 11th birthday, I convinced my mom to buy me a video game called Minecraft. I started asking her to buy the game for me after we visited a friend of mine, he introduced me to Minecraft and got my attention. We played a lot of it during the trip and after I started asking my mom to buy it she was afraid I would get addicted to the game. To convince her I promised her to only play the game after I was done with my school work and only play for an hour, she agreed to buy it, and I kept my promise.

Which of these forms of communication uses persuasion:

You are writing a recipe for your mother

You are writing a speech for your peers on the demerits of junk food

You are giving directions to your neighbor on how to reach the Bannerghatta Zoo

An advertisement of a toothpaste

Reasoning: We think that a toothpaste advertisement would be the most persuasive out of the 4 options. This is because you can give some facts and statistics of the toothpaste brand and that you can ask people to share their experiences of the brand. This can connect to Ethos and Logos because people can share real-life experiences and the brand could give out statistical data.

Work in your Learning pairs and identify one persuasive text-Explain why you feel it is persuasive in nature.

Our chosen persuasive text is an Hand-sanitiser from the Lifebouy brand. The packaging has Superheroes which younger generations can relate to. Many of the young kids like different superheroes and thus by marketing this product with superheroes Lifebouy can make a lot of income.

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We chose an advertisement on toothpaste.
We think that an toothpaste advertisement is persuasive because a lot of people have tooth problems, and they need toothpaste that suits them. Toothpaste advertisements also tell you what the toothpaste is good for and what is in the toothpaste that helps. They are trying to persuade them to buy their brand of toothpaste. We found this ad persuasive because the toothpaste had all the properties for helping you teeth and gums, and is cheap.

Personal experience:
My mother saw an toothpaste ad on TV. At this point my mother really needed a good toothpaste to help her teeth because her old toothpaste was not very effective. In the ad she saw a good toothpaste brand and bought it. The reason she bought this toothpaste was because it was sensitive and  it helped her gums.

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Vihaan :
I was going to have dinner, but my mom did not cook my food yet, and my dad told my mom to cook it. However, it was getting late. I persuaded my dad to order food online because I had to sleep early for cricket the next day.
Arvaan :
One day, when I came home from school in grade 6, my mom would not let me go out to play before I finish my homework. I had to use my persuasive skills to convince them to let me go out and finish my hw later.

Which of these is persuasive?

- An advertisement for toothpaste is persuading because you are persuading the viewers to buy your product. Therefore, you have to use more persuasion.

Our chosen advertisment :

Our advertisement is persuasive because there is food displayed that most people would feel the urge to eat. The text is also big to make it stand out, there is a variety of food, showing different available options. Also, McDonald's is a well-known company that most everyone trusts and has good reviews of its food, hence more people might visit or order their food.

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Communication that requires persuasion answer -

This ad on a toothpaste is persuasive because it is trying to convince you to buy the toothpaste using bright, clear visuals like the teeth and mint leaves and texts that catch the eye. The tooth pictures shows half a tooth being dirty and pale while the other side is bright, white and clean. The dirty half represents most peoples teeth while the right side shows how your tooth would look like overall if you used the product to clean your teeth. The less important texts have been labeled using smaller sizes as you can see. The main texts were shown in large sizes. The main toothpaste ingredients are in circular bubbles to catch the eye if a person. Lastly, the colour selection is sensible as uses the colours white (teeth), blue (water. Also indicates freshness) and green (mint leaves colour - toothpaste flavour is mint). These are the ways the creators of the ad have used to persuate people to purchase their product.

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The following use persuasion

1. An advertisement of a toothpaste because it is trying to get you to buy the product by using different elements like over here when they say whiter than white. It makes me want to buy the product to really get white teeth. It really persuades me

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In India people believe about ayurveda and about its natural elements to cure illnesses. The Dabur ad's target audience are these kind of people who believe in ayurveda and the benefits of clove which is an important ingredient in all ayurvedic medicines and is on the cover of this add

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We think that Advertisement of toothpaste is persuasive.
- Advertisement can attracts people like the bright colors and that catch phrase and picture.
- It gives very positive facts.
- It is realistic in many ways, like the 12 hour protect (not 24 hour because you brush twice a day.)
- It has enough information that can help a person buy the product.
- Written with confidence and positivity.

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antibacterial toothpaste ad, contained in blue tube, with a tooth...

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antibacterial toothpaste ad, contained in blue tube, with a tooth coated in a transparent light ball

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https://www.youtube.com/watch?v=aqHtLlF4pQI

This ad is made by a kid and when there is any content about kids everybody likes it. The ad starts off in a place that has many trees and at the start of the add there is a lot of catchy content like a kid pushing a tree. The ad is also kind of humorous and that makes a little more catchy and persuasive. The color of the bag-round is also calming that makes it a little more persuasive.

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Colgate Strong Teeth | Daant Strong Toh Main Strong | Hindi