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1950's Automotive, Industrial, Interior and Architectural Design -

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1950's Automotive, Industrial, Interior and Architectural Design - "The American Look" - Ella73TV

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A General Motors / Chevrolet sponsored film that shows automotive, industrial, interior and architectural design from the late 1950's. Towards the end of the film you'll see the 1959 Chevrolet Impala being designed, and you'll also catch a few glimpses of futuristic cars at the General Motors Tech Center. .

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Local Industrialisation and mechanical progression 

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Local Industrialisation and mechanical progression 

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In 1950, it was released that the trams in Sheffield were to be scrapped in 1960. The system had be running for a relatively lengthy amount of time - but they were due to be replaced with a better more effective - somewhat futuristic design.

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The thalidomide disaster is one of the darkest episodes in pharmaceutical research history. The drug was marketed as a mild sleeping pill safe even for pregnant women. However, it caused thousands of babies worldwide to be born with malformed limbs. The damage was revealed in 1962. Before then, every new drug was seen as beneficial. Now there was suspicion and rigorous testing. Thalidomide was developed in the 1950s by the West German pharmaceutical company .The best-known example of birth defects being caused by hazardous substances in the UK remains the babies born in the late 1950s and early 1960s with deformities caused by their mothers taking the drug thalidomide.

It was hailed as a "wonder drug" to treat conditions such as insomnia, morning sickness and depression and licensed in the UK in 1958.

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In 1955 May; The Conservative Party ran the vast majority of the country. May was the election in which the Conservative's gained parliament authority over 49.7% of the country and the 46.4% was run by Labour.

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In the early days of television, women were portrayed as the perfect housewife.  Characters such as Donna Stone in “The Donna Reed Show”(1958-1966) and June Cleaver in “Leave it to Beaver" (1957-1963) epitomized the American housewife as the “supermom” who participated in community events as well as doing household chores, such as vacuuming and making her husband and family dinner, all while wearing heels, chic frocks and a set of pearls.

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Charles and Ray Eames - A husband and wife team producing sleek, leather, plywood and plastic furniture.
Robin Day - Furniture an ingenious concept for a range of multi-purpose units made from moulded plywood.
Lucien Day - A renowned textiles designer who's fabrics were originally sold in Heal's
Arne Jacobsen - Furniture such as Egg, Swan and Ant chairs. The iconic tongue chair!

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Popular in 1957 (and still today) The Everly Brothers produced and put out their first debut record self titled 'The Every Brothers'. This record included the (potentially) one of their most famous of their songs "bye bye love" which many still have a jig to today. Part of the Rock and Roll Rockabily movement in America - The Everly Brothers was a huge influence on modern day two pieces today and were a big part of the music industry for 1958 UK.

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Elvis Presley achieved a rapid rise to fame during the 1950's he appeared on TV, radio - he died on August 16th 1977 by heart failure due to drug addiction and to this day is still one of the most popular rock 'n' roll icons

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Dior launched his very first collection in 1947, the 'New Look'.It featured rounded shoulders, a cinched waist and very full skirt. The New Look celebrated ultra-femininity and opulence in women's fashion. After years of military and civilian uniforms, sartorial restrictions and shortages, Dior offered not merely a new look but a new outlook.

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Princess Elizabeth Becomes Queen at Age 25 (1952): After suffering from lung cancer for several years, King George VI died in his sleep on February 6, 1952 at age 56. Upon his death, his oldest daughter, Princess Elizabeth, became queen. Elizabeth was 25 years old.

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Buddy Holly is one of the most notorious musical influce of 1950's in which he also died in 1959 aged 22 in a plane crash. Holly was known for his solos, rythem and blues procussions and classed as one of John Lennon and Paul Mccartneys biggest influences after they saw him at  Sunday Night at the London Palladium.

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Make your house as open plan as possible. Knock through walls, keep it wide open. Lay a chequerboard vinyl floor down, black and white or add a little colour with reds and yellows. Keep it up with a diner theme in the kitchen, use chrome and vinyl chairs in vibrant colours. A giant fridge is essential, especially in a bright colour. Add bright and abstract patterns as often as you can.

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Charles Eames photographing an architect's modernist retreat in New Mexico.

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Design influences within the home included, american diners, 1930s modernism, surrealism (a main example being Salvador Dali 'lips' sofa) and scientific research.
Style was mainly open planned, fitted kitchens, primary colours, stacked furniture (for ease), abstract/geometric patterns, animal prints and finally new materials - PVC, formica, fibreglass, rubber, melamine, aluminium, vinyl and plastics.

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In the 1950's a gender neutral subcluture arose to break free from general perception of 'looking prim and proper'. Females stemmed away from the "housewife" outlook and created a somewhat punk ethic before punk had even generally arose. The photo below show's the general fashion for part of the 1950's "girl gang" Teddy Girl movement. Also known as Cosh Boys; The name 'Teddy Boys' became apparent after the Daily Express made an article in 1953 about the 'edwardian teddy boy'.

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Through the eyes of newsreel cameras and advertising of the time, we present an affectionate look at the way we were in the 1950's: the way we dressed, the way we laughed (and cried) - even the way we holidayed. In 1950, Britain was working hard to recover from the Second World War.

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in colour

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The post-war boom brought massive changes in the home - out with the old in with the new. Homes were now smaller than pre-war homes so furniture had to be stacked or light enough to be moved easily. For example, the sofa bed and ironing boards were a invented in the 1950s.
With new confidence paired with a rise of living standards the new 'contemporary' style was born. The trend was aimed to reflect all the current liberating ideas in the most hopeful and cheerful way.

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Part 2

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The Festival of Britain - London 1951 - Part 2

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The Festival of Britain - London 1951 - Part 2

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Part 1

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The Festival of Britain - London 1951 - Part 1

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Atomic particles themselves were reproduced in visual design, in areas ranging from architecture to patterns.