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a) Pathos is the main rhetorical approach used.
b) When presenting the problem, specific names of allergens (house dust, pollen), followed by the phrase 'we all know' reminds viewers of their previous encounters with these allergens, resulting in a strong sense of displeasure towards these allergens.

As the target audience are countries with different seasons, dry air is also pointed out, hoping to achieve a similar effect.

Subsequently, benzene and carbon dioxide were pointed out to be unseen but can till lower air quality, making the viewer feel worried about their air quality.

This is when the fan is introduced as a solution to all the above mentioned problems, with emphasis on the word 'all'.

After explaining the technologies (ethos by the way, but not relevant), it proceeds to mention its capability of cooling the air in summer, tying up the problem of dehydration.

Finally, the ad ends of with 'all year', giving the viewer a vision of a pleasant breathing experience all year round and not only during the summer.

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The main rhetorical appeal of this advert is LOGOS, and a bit of ETHOS. This advert is promoting a certain brand of toothpaste, and involves several dentists carrying out a survey - whether they would recommend this brand to their patients. To which, 4 out of 5 say yes. This encourages viewers to purchase this brand as data shows that this brand is recommended by most dentists.

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a) The main rhetorical appeal used is ethos.
b) The whole commercial is about how four out of five dentists recommend the brand of gum. The commercial shows that the fifth dentist did not recommend the brand of gum as he was attacked by a squirrel. They are insinuating that the dentist would have recommended the brand as well, if he was not assassinated by the squirrel. Ethos was used as this shows the credibility of the brand of gum bring promoted.

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Ethos: This product is made by Dyson which is known for making fans that can filter air.
Logos: They mentioned all the particles and gasses in the air such as pollen which can be harmful to ones body.
Pathos: The ad mentions the effects of what some particles and gasses in ones home, which can give the viewer a sense of not wanting these in their home. The ad also had more tense music when talking about these particles, reassuring the viewer that those particles are bad. But when talking about how their fan fixes these, the music becomes more upbeat, giving the viewer a sense of awe at what the fan can do.

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The main rhetorical appeal is ethos as the company advertising is America's largest and most reliable 4G LTE network.
The company in the advertisement kept on implying about the America's largest and most reliable 4G LTE network and even gave data to support their argument.
The tone is professional, formal.

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a) The main rhetorical appeal used is Pathos.
b) From a happy wedding turned quickly into a dark sinister tone, and the words "it's a shame I'm going to miss it" makes the viewer wonder that is going to happen next, and why does the woman say that. Only later do we realise that the video is about how sudden death can come, due to heart disease. The title "when you least expect it" further proves this. The viewer will be shocked by the quick turn of the events and wonder whether the turn was too abrupt. However, they will later realise that was part of the plan all along, that the message was that heart disease could abruptly stop a joyous moment. This would raise a lot more awareness and concern for heart disease.

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The main rhetorical appeal is ethos as the company is advertising its 4G network. The company says that their 4G network is the largest most reliable network in America. This makes people think that their company is credible and reliable to convince people to subscribe to their network. The advertisement also gives statistics to convince people that it is worth it to subscribe to their 4g LTE network because of its reliability and cheap cost. The tone of the advertiser is formal and professional, further convincing people to subscribe to the 4G LTE network .

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a) The main appeal is ethos.
b) The ad uses words such as largest and most reliable to appeal to their viewers. They use appropriate, clear and direct words, which are 'decent' and show the ethics of the product. It does not use facts so its appeal is not logos, and it does not invoke feelings thus is not pathos. Therefore The main appeal of the advertisement is ethos. The music is also fast paced and formal.

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a)The main rhetorical appeal used is ethos
b)The advertisement shows the face of satisfied customers of the product to strengthen its credibility, and uses words such as growing together, journeying with us in a friendly tone to build trust with the customers.

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a) The main rhetorical appeal used in the advertisement is logos and ethos.
b) It is used to promote the product and when 5 dentists were asked if they would recommend this brand to customers, 4 out of 5 of them said 'yes', encouraging many patients to buy it as it increases the credibility of the brand.

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a) The main rhetorical appeal used is Pathos.
b) The visual of the sudden cut from a happy wedding to the bridesmaid on the ground shocks viewers by the speed of the incident. The words, "It's a shame I'm going to miss it" add to the abrupt cut and makes the viewer wonder what incident is about to unfold. The audio becomes more silent, creating suspense.

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cant edit the note i created before i logged in oh well

a) The main rhetorical appeal used in the advertisement is Logos.
b) Throughout the video, the key information received by the audience is that 4 out of 5 dentists recommend the product to their patients. The video showed the 5th dentist who screamed out of pain from being attacked by a squirrel when asked if he would recommend the product to his patient, in order to support the reliability of the product. However, the main rhetorical appeal bases on the recommendation from 4/5 dentists.

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a) The main rhetorical appeal is pathos, which persuades the audiences through emotional  appeal
b)(i) Quotes used by the gambler in the advertisement are: "I promise I will give it all back to you", "One more try", "Imagine what we could do"

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c)
His tone was imploring as the narrator was pleading for his young daughter (about 5,6 years old) to loan him some of her savings.

It was also urgent as he hopes to return to the gambling den quicker.

His tone was somewhat apologetic and regretful he had run out of money due to his addiction and has to rely on his daughter.

Finally, it was insistent and desperate as he was confident that he would win a lot of money from gambling

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a) The main rhetorical appeal used is Ethos.
b) The advertisement used words such as "What is trust? It goes the distance with us", "Its journeying with us through life's little moments" and the slogan says "Trusted by Generations". These words convinces us that the company is credible as well as reliable in their selling of milk powder cans. The words also make the audience think the company as trustworthy. The tone of the narrator's voice is gentle and light-hearted as she wants to convince the audience that buying the milk powder cans would bring happiness.

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a) The main rhetorical appeal is ethos.

b) The advertisement displayed its milk powder can from the very beginning of its production It showed its consumers, ranging from those who used to drink the milk in their childhood and those who are drinking it now. This appeals to the user that the milk powder brand has been trusted by many people for many years. The narrator of the advertisement also used a very soothing and tone of voice as well as words like "generations" "trust" "through the ages"

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The main rhetorical appeal is ethos.
The advertisement was about their 4G network and they used words like "largest", "most reliable" to describe their product, implying that they are a credible company.
The tone of the advertisers voice is professional, yet formal, further improving the credibility of the company

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a) Pathos is the main rhetorical appeal used.
b) The video includes a woman at her wedding when one of her loved ones suddenly got a heart attack and died. Before she died she said, "It's a shame I'm going to miss it." This appeals to the viewer that if they do not support this organisation they may too, one day, have a relative or themselves get a heart attack when they least expect it, causing them to miss something that is very important to them.

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a) The main rhetorical appeal used is pathos
b) The cut from a happy wedding to a dying bride grabs viewer's attention. The bride says, "Shame I'm gonna miss it" and this line reaches out to the watcher and makes them realise that heart attack can be sudden and happen to anyone.

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a) The main rhetorical appeal used is ethos.
b) 1. Some words the advertiser used are "trust", "celebration", "journeying", which all invoke a strong emotion in the viewer, encouraging them to buy the milk powder. The tone of the narrator is very passive and gentle, to be friendly and inviting to the potential customers.

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3a. The main rhetorical appeal used is Pathos by evoking pity.
3b. He used the terms: "Imagine what we can do", "This will be my last", "I promise I will give it back to you", "I can win it all back", "You know me, I know what I'm doing".
3c. The tone of the gambler was patient as he was trying to convince the girl to give him money.

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The main rhetorical appeal used is Ethos.

The advertisement shows people of different ages who all used the milk powder when they were young. It shows them being very happy, probably from drinking the milk powder. They also mentioned about trust, which shows how the adult who drank the milk last time liked it so much they want their children to drink it and so on. This mentions about the phrase "For generations to come".

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a) The main rhetorical appeal in this advertisement is pathos.
b) When the advertisement is trying to convince the audience to buy its product, it had to prove its product's usefulness.

The words, "allergens we all know about", triggers the audience to recall unpleasant experiences they had either experienced or heard of to stimulate a strong dislike to these allergens, such as house dust and pollen.

Next, the advertisement pointed out a few other factors that decreases the air quality, such as dry air, benzene and nitrogen dioxide and linked them to mundane daily activities that generates such gases. Audiences that carry out such activities would become concerned as the advertisement points out that those substances are harmful.

When the advertisement brings up its product, it used words such as "dealing with all these problems" making the audience feel comfortable with this product. To further enhance this effect, the advertisement emphasises on the advanced protection the user would  benefit from this device, including its long-term support as interpreted from the words "all-year".

The tone of the narrator is professional and calming, giving the audience a sense of comfort. The background music of the advertisement is also synchronised with the content of the advertisement, enhancing the audience's feelings.

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a) The main rhetorical appeal used in the advertisement is Pathos.
b) It is used through the gambler's speech, when he was trying to get money from his daughter to use for gambling, he used phrases such as "Imagine what we could do" ... "One more try" to appeal to the girl's emotions. The expression on the girl's face at the end is what shows how problem gambling affects families, as she held onto her piggy bank, it shows the lengths gambling addicts go to feed their addiction.
c) The tone of the man was apologetic and imploring as he wanted to convince his daughter to give him some money.

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A) The main rhetorical appeal is ethos.

B)

The rhetorical appeal is used by showing people of different ages who all drank the milk powder when they were young which convinces us that the company is credible as well as reliable because it has been patronised for many years.

The advertisement used words like "trusted by generations", "journeying with us" and "growing together" to convince readers that their product is trusted by people from all generations. Since the product has lasted so long, it gives users a feeling that the brand is legitimate and that they should buy it too.

The narrator used a gentle, soothing voice in order to appeal to consumers that they are trustworthy.