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Follow our journey as a start-up sustainable fashion brand ❤

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I am accepting the challenge to create a clothing line which ticks all boxes of sustainable and circular. A clothing line which is created with respect for people ánd planet.

Strength: Pioneer in creating sustainable+ circular.
Weakness: high costs of production compared to fastfashion

Opportunities: international market
Threats: competition with fastfashion

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We applaude knowledge sharing, but at the right time. For us, it is too early to share our businesscase on Padlet. However, the brand is feasible without external funding and the businesscase looks solid.

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The longterm effects of the business are:
We add value to the life of the makers, they have a job and in the meanwhile slowly return to a job
We close the loop of fashion: our garments are designed for recycling. And we will create a returnpolicy after the garments in worn out.
We show the world that ‘it can be done differently’ and will share our knowledge.

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Feedback acquired thisfar:

Sales: use influencers
Sales: visit the retailstores yourself
Recycle: how will you do this internationally? Maybe first start in The Netherlands. Gain some market, and then make the step towards international markets.
(I am still in the process of feedback and testing, so this is just the start)

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I want a fashionlabel that rethinks every aspect of fastfashion. 
As core-values Who cares? has defined: 
•	Take the ego out of fashion by stopping the hunger to creating new
•	Connecting production process with the endproduct.
•	Keeper of whole lifecycle of the garments (like a mother waiting for her children to come home) 
•	Sustainability is the norm, not the exception.
•	Circularity is the norm, not the exception.
•	The production process and added value creates the right to exist, not the marketing.
Create as much value as possible for every stakeholder.

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Design for multifunctional and modular design. Let fabrics be leading in design.
Marketing and promotion of garments
All stakeholders on same page.
Create a buzz for the label
Maintain webshop
Expand market
Create lifecyclesupport of garment.

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Design for lifecycle expansion and recycling. Designs are one material only and easy to disassemble.

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Sourcing fabrics: delivering recycled fabrics and materials
Producer: creating zero-waste, made-to-order
Recycling-company: creating a way to recycle used garments
Design: multifunctional and timeless
Customer: receive added value for higher price
Retailers:
it would be great if retailers are enthusiastic about our brand and reserve a small stock.

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Circular businessmodel. Who cares will take care of het garments as a ‘good mother’. We will use ‘statiegeld’ to make sure the customers return their garment.

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MAIN VALUEGOAL: the production process in itself should create the right of existence of the brand. Not marketing. My plan creates the following values:
Social + Economical value for workers
Economical value for social entrepreneur
esthetic value for customer
ecological value as designs are made of recycled materials and a designed timeless and multifunctional