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Below is an example of some historical background which could be included in our exhibition. Just a draft obviously, however depending on the layout of the exhibition and what is included we could write more in depth pieces scattered around. CB

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Visiting places such as this would be a great way to reach different cultures in person to gauge interest and reach artists from these communties. CB

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Multicultural Centre - Community Services

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I have recently changed the brochure to be an exhibition catalogue. It looks a bit more professional and the spatial areas are a little less constricted. Here is the final copy of the catalogue. :)

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CB

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National Australia Day website. Australia Day is for all Australians, no matter where our personal stories began. Reflect on being Australian, celebrate contemporary Australia and recognise our history.

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CB

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CB

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The exhbition will be held in an art gallery setting. This is because a lot of high quality works need to be kept at specific tempretures and can not allow too much moisture in the air.

The empty space project will then be located in empty shops located in walking distance to the gallery. These empty shops will showcase unknown & emerging artists.

Themes for both the exhibtion and the empty space project will focus on the Australian Culture and how we all came to be in this great land!

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Events to run along with the exhibitions include:

- Gallery Tours - That go around the

- Art workshops: for adults, teens and children. The theme could come from any area in the gallery and workshops could be run artists participating in the exhibition or the empty space project.

- Official Opening: Where all artists are invited and a great media event to promote the opening. And introduce our themes and how the exhibition works for example let people know about the social media campaign.

- Lunch Time Talk: Every Thursday a talk that goes for 40min over the lunch time hours happens. People can bring their lunch in and listen to an interesting talk either by the artists or on the themes represented in the exhibition

- Artist Q&A's

- Mentorship - Empty Space Artists will have the opportunity to learn from the professional artists featured in the gallery.

- Artists party - where all of the artists involved can network

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Here is an example of an application form. We could use something like this for the empty space project, so unknown artists can apply to have their works shown. But not focus too much on previous experience and instead make it a requirement of a portfolio.

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Here are some types of work for the exhibition. I have given an example from each of the times in history to include. But the exhibition would not be limited to just this, this is just an overview. It is a mixture of contemporary and traditional forms of art.

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CB

Below there is an example of the format of the video installation I had in mind(in the film section). I imagine people fading in and out whilst telling a short bit about themselves with questions I provide, different generations one after another. At some points four different people answering four different questions one after another.obviously minus the funny faces seen here!

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Peek Art is run by the Sydney born, here-and-there based artist Nara Peek-Silva.

Nara graduated in 2011 from the University of New South Wales with Distinctions in a Bachelor of Art, majoring in Film and Theatre and Performance.

Nara's creative practice began at a young age (having sold her first piece of art at 15years old) and spans across numerous forms - from traditional mediums such as paint and pencil to street, film and performance art and craft.

About Me...

In short, I am just a lost girl trying to find my way in this strange and beautiful world - playing with pens and paint has always helped me do so.

The process of creation is something that fascinates me... the phenomena of immersion, absorption and grace.

Obeying instinct over reason, and self trust are ideals I aim to explore and achieve through the destruction of the "inauthentic self" (or ego) in both life and art.

The aim of such practice is to inspire nakedness, fearlessness, lucidity, contentment and love within myself and others.

Nara Peek-Silva ©
Peekart.com

click to see entire image

click to see entire image

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Peek Art is run by the Sydney born, here-and-there based artist Nara Peek-Silva. Nara graduated in 2011 from the University of New South Wales with Distinctions in a Bachelor of Art, majoring in Film and Theatre and Performance.

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I've been working on the website, so far I have a good basic layout.

I pinched some of Cyra's words from the press release for the about page. This should create a consistent message.

I've published it, so you can take a look here:

http://josmc82.wix.com/southerncrossart

I have put up a little sample of some work, but most of the website would be completed later in the project when we had a little more concrete dates and ideas.

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The Minister of the Arts in NSW is a person of interest that we would like to present the concept of our event too, in order to gain his support and hopefully quotes that can be used in the media.

The website for Arts NSW was very user friendly and I was able to find his name and learn more about him easily.

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Minister for the Arts Archives - Create NSW

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Research: Numbers & facts about Australia's multiculturism

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Research: Numbers & facts about Australia's multiculturism

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Interesting numbers and facts about the cultural makeup of Australia. I came across this information while researching facts for our press release.

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Arts NSW is the local government body that supports arts and has funding schemes and programs. This is something that we could look into when thinking about funding the event.

We could even just present our ideas for them to seek their general support, as this would be a great talking point when writing about the project and involving the media.

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Create NSW is the NSW Government's arts policy and funding body who provides advice to the Minister for the Arts on how to sustain and develop arts and culture in the State and contribute to broader government policy objectives.

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I found this guide to writing press releases and thought it might be useful to refer to while writing ours.

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Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.

Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.

Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.

1. Grab attention with a good headline.

The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.

2. Get right to the point in the first paragraph.

Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.

3. Include hard numbers.

It's easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.

4. Make it grammatically flawless.

Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously.

5. Include quotes whenever possible.

There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.

6. Include your contact information.

A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release (preferably at the top of the page).

7. One page is best -- and two is the maximum.

As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.

8. Provide access to more information.

You must limit your press release to one page (or two, if you must), but that doesn't mean you can't show people how to learn more. Providing relevant links to your company's website, where prospective writers can learn more about your mission and what you've already accomplished, is a crucial element to the release. Don't make writers search on their own for more information -- guide them as quickly as possible to your website, and keep their interest piqued.

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8 Tips for Writing a Great Press Release

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Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.

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If the following roles aren't already being occupied, I'd love to:

+ Formulate the mission statement

+ Formulate an information brochure given to all exhibition visitors, listing the reasons behind the showing, the art on display, and what we would be aiming to achieve by holding the event

Please chime in with anything else that needs to be done. If you guys are happy for me to go ahead with the brochure, I'll converse with each of you to get your opinion on what needs to be further included and whether you have an objections to the structure.

I'll be posting my updates on here!

:)

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Worth having a look at some Australian contemporary artists such as http://daniemellor.com to feature in the exhibition.

We would probably be looking at some political art as well to show our perspective on things like Refugees, etc.

As suggested on the Facebook page, a mission statement would be a good way to capture public attention and hopefully clarify what Australia Day means to all Australians.

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Professional Writing and Publishing

Background in sociology, policy and environmental sustainability.

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CB

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CB

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Portrait with historical background notes, also in brochure.CB

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Also I thought I would include the gallery brochure for reference when it comes to our own .CB

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CB

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CB

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CB

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CB

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As I do not have the artistic background some of you guys have I thought I would take a wee field trip for inspiration and research. I took a few pictures just to get a feel for the layout of a professional gallery as a layman. Also included is a picture of the sort of video set up I pictured. I am currently thinking of a set of questions people could answer, a type of interview video of different cultures' ideas of Australia day and being Australian. examples to follow.

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Social Media campaign to promote the project for the duration of the event

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Social Media campaign to promote the project for the duration of the event

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To link in with the social media campaign to gain interest within the community,the campaign can extend to involve the media and visitors to the event too. This would still be using a hashtag related to the event.

Vistors and media present at the event would be encouraged to use to hashtag #oursoutherncross when uploading photos to Instagram or updates to Facebook and Twitter from the event. On all leaflets and advertising material the events hashtag, as well as social media handles for Facebook, Twitter and Instagram would be included, and a message to the reader to share their experiences via social media. We would also place posters around the event with the same message.

The benefit of this it is a form of advertising the event through one of the most popular channels of communication these days - social media - and would hopefully draw attention to the event.

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Social Media campaign involving the community

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Social Media campaign involving the community

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As we want the project to have a wide reach in the community because the concept of equality, acceptance, and cultural awareness, a social media campaign that involves the community is a great idea.

We would implement a strategy that involves locals getting involved with the project via a social media hashtag.

Locals would update statuses and images from their hometown where the event is being held in the lead up to the event, and use the hashtag #beneathourcross to promote their hometown.

This would be especially popular with the younger generation and a fantastic way to involve people of different ages in the community who might not have been interested otherwise.

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Attached is a press release that we can distribute across all channels as per research.

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- Curating the Exhibition
- List of Programs of events for the duration of the exhibition

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I have always had an interest in

communications via the web. I'm

studying Internet Communications,

and as part of my discipline I am

contributing the development of a

website.

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- history research

-surveying

http://aboriginal-arts.com.au/

I think reaching out to the local community leaders is a key way to gain interest

in our project, and possibly forming links with groups such as the one above

especially as they have an art gallery and links with artists. Also we should look

into sponsorship for our event. http://www.ehow.com/how_12026588_sponsors-producing-art-exhibition-show.html

This could give us some guidance and direction.

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My discipline is Professional Writing & Publishing,
and I have had lots of experience working on social
media strategies and campaigns. With this in mind
my contribution is the following:

- A social media campaign to involve the local community pre-event
- A social media campaign to engage visitors and media during the event
- Advertising via a press release to reach the media

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We felt that with the timing of Australia Day at the time of creating this project, this would be a great place to start thinking about our event. We had the idea of showing the different cultures that make up
modern Australia through art. As our chosen event can cover lots of different ideas and aspects, we felt it was a great way to make use of everyone's different disciplines, skills and interests.
As this is a community minded event that we want to reach right into all different demographics within the community, we brainstormed some ways that we can make this happen.
In the lead up to the event we would initate a social media campaign to generate interest and get ideas from the local community, which would be of most interest to the younger generation. We would get
the older generation and other demographics involved and gauge their interest via a traditional survey.
- The art exhibition would be a multi day event, with the opening day being on Australia day.
- The types of art and artists involved would be varied.
- A social media campaign will run during the event to involve not only the community, but the visitors and media too, in order to promote the event.

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Research: Social Media campaign to promote the event

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Research: Social Media campaign to promote the event

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An example of an event that has used this method is the recent Crush Festival in
the Adelaide Hills. On all promotional material the Adelaide Hills social media
handles and the hashtag #crush15 were advertised, and the result was that many
people uploaded their experiences via photos and updates on social media.

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It is important to have a range of channels for the press release to reach. Online distribution channels are a quick and easy way to reach a wide audience.

These are specifically Australian based online press release distribution providers that we can join and pay a small fee in order to distribute the press release.

* Media Net : www,medianet.com.au
* PR wire : www.prwire.com.au
* Newsmaker: www.newsmaker.com.au

The other option is to contact specific publications or journalists directly. These publications I found to be art related or have a large art section. I have listed the name and the contact for press releases.

* The Australian: arts@theaustralian.com.au
* The Age: newsdesk@theage.com.au
* SMH: newsdesk@smh.com.au
* The Guardian: nancy.groves@theguardian.com (culture editor)
* Art Life Magazine: www.theartlife.com.au (contact form on website)
* Art News: www.artnews.com.au (contact form on website)
* Arts Hub: info@artshub.com.au

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Discipline: None as yet.

Other skills or interests: History and journalism.

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Discipline:

Fine Art & Visual Culture

Other skills or interests:

Graphic Design

Introducing people to the arts community

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Discipline: Internet Communications

Other skills or interests:

Writing (blogging and content creation)

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Discipline:
Professional Writing & Publishing

Other skills or interests:
Social Media strategist

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Research: Social Media campaign involving the community

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Research: Social Media campaign involving the community

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A wonderful model for this is a campaign that was run
in a small region in Spain, La Rioja. The La Rioja Tourist
Board created the campaign "Viajar a la Riojana" (Travel
like a Riojan {person}) to involve the locals in sharing
their insider knowledge with tourists. La Rioja is a region
that was previously unknown to tourists, but over the
last few years has become more popular, especially for
wine tourism. The campaign was a great success thanks
to the hashtag #viajaralariojana which was used by locals
to upload pictures and information about their favourite
places in the La Rioja region to Instagram and Twitter.

English translation of the below video:
Ask a person from La Rioja where you can buy a glass of good wine and eight of them will answer you.
Ask them what they know and they will tell you where to go that no tourists arrive to.
Travel from recommendation to recommendation,
to return at home understanding La Rioja.
This is travelling like a Riojan {person}.

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Descubre qué es #viajaralariojana, viajar como se hacía antes, saltando de recomendación en recomendación hasta descubrir lo mejor de La Rioja, los lugares preferidos de los riojanos.

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Empty Spaces Project at the University of Technology, Sydney, promotes the short-term, low cost 'meanwhile' use of empty sites for creative and community development. Here you'll find: to help you start-up an empty space project; on what others have done; tips on looking for a space ; and information for and local government to get engaged.

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An ever-changing mix of creative minds in unconventional places and unique spaces.