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Burberry: brand value worldwide 2010-2022 | Statista

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This statistic presents the brand value of Burberry worldwide from 2010 to 2022.

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https://www.harrods.com/en-gb/style-notes/fashion/the-details/the-history-of-the-burberry-trench-coathttps://www.harrods.com/en-gb/style-notes/fashion/the-details/the-history-of-the-burberry-trench-coat

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We are committed to making Burberry the best place to work for our 10,000 colleagues across 33 countries. We have designed an ambitious Inspired People agenda to deliver this goal, with work focused on leadership; culture and engagement; talent and capabilities; ways of working; and responsibility. 87% of our people are proud to work at Burberry.

At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. We value and respect people of all cultures, nationalities, races, religions and ethnicities, regardless of characteristics such as gender, gender identity and/or expression, age, disability or sexual orientation. We are passionate about attracting, developing and rewarding the most talented and skilled individuals and ensuring they feel a sense of belonging. At our London headquarters, 60 different nationalities are represented.

We continue to focus on evolving strategies for recruiting and developing key talent within the business in a way which promotes our cultural values. We are committed to delivering training for all managers on how to build an inclusive environment, as well as unconscious bias training for all employees. We are also expanding our scholarship programme, which supports students who would not otherwise have the financial resources to attend top fashion schools, and offer one-year placements post- graduation to provide valuable work experience.

With respect to our senior women, we are proud to have the highest representation of women in Executive Committee and direct report positions (58.5%) in the FTSE 100. This was recognised in the 2018 Hampton Alexander Review where Burberry was named the top performer.

We offer continued support for the LGBTQ+ community through our ongoing membership of LGBTQ+ group INvolve. As part of this membership, we have nominated senior LGBTQ+ leaders onto a board-readiness programme and senior Burberry leaders have mentored LGBTQ+ employees from other organisations.

Broadening and deepening our Diversity and Inclusion agenda is a key priority for the business in FY 2019/20. The strategy will be supported by both an employee council focused on raising awareness globally and fostering a culture of belonging, as well as an external advisory board.

We are focused on building capability and driving engagement. We prioritise deepening capability in the areas most critical to delivering our strategy. The Burberry Leaders group, made up of our most senior employees globally, is responsible for galvanising the organisation and delivering our strategic goals.

To further strengthen the capability of our leadership population and accelerate delivery of our strategy, we have launched our new Leadership Development Programme, delivered over nine months and including 360 feedback, tailored coaching and support, and an intensive three-day gathering of global leaders. Over 80 of our most senior leaders have completed the programme with all other leaders to be enrolled by the end of FY 2019/20. The programme is grounded in the Burberry Behaviours, which were launched in 2018 and underpin the way we work. Our annual Global Icon Awards celebrate the employees who best bring to life these behaviours day to day. The Behaviours are:

Putting Customers First

Being Bold And Open to New Ideas

Being One Team

Being Accountable And Responsive

If you are interested in a career at Burberry, please see www.burberrycareers.com

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We are committed to making Burberry the best place to work for our 10,000 colleagues across 33 countries. We have designed an ambitious Inspired People agenda to deliver this goal, with work focused on leadership; culture and engagement; talent and capabilities; ways of working; and responsibility.

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Elias is one of the PAQ founders and was part of the panel talk at the Bread && Butter preview event. A fashion festival Zalando started 3 years ago, aiming to fuse fashion, music and culture in an entertaining and authentic way. Think of it as a jam-packed "see now, buy now" party with the best DJ's and artists. The panel was also very special, it was a mix of 5 creative geniuses with different backgrounds and a story to tell. You had Jazzelle Zanaughtti also known as Uglyworldwide on Instagram, hip-hop artist Kodie Shane, Marc Goehring from 032c and our guy Elias Riadi from PAQ.
Tell us about your beginnings?
Basically, when I was a young guy I used to watch TV-shows about cars like Top Gear. However, you didn't have something that was entertaining fashion. While growing up, looking up these things was kind of uncomfortable because there was none. I remember wondering why isn't there nothing for young people revolving around fashion to kick back and relax. There was always a lack.

First of all, Dexter Black and Shaquille Keith used to street dance together back in the days. I met Danny Lomas, who was living up north, in London. Shaq and I actually met at an event and where he introduced me to Dexter. From there on we started chilling and then one day all of us boys got in a room together to come up with new ideas about what young people really want to see. Or what do we want to see that's not offered to us. Our research always led us to fashion. Because when you look at the long queues and streets being shut down for a sneaker release, you realize there's such a demand. But no one ever offered something of that scale so we thought let's do something fashion related. We went on and filmed our first episode and the second one outdoors. Showed it to people, magazines, editors, etc. We released it and the rest of it is history.
Besides fashion what inspired you guys? Was personal growth also a key element?
All of them points actually. The personal stuff, as well as fashion, inspired us to start PAQ.

The most amazing thing about what we're doing is that when I was growing up I needed someone like myself and the other guys. I needed someone I could relate to, feel comfortable with that wouldn't look down on me because I wear nice clothes. Another reason why we created PAQ was to take a light-hearted approach into fashion and make young people realize that you don't need to petty someone about what they're wearing. At the end of the day it's just clothing (a piece of fabric), don't take it so seriously. You really don't need to disregard someone because of their appearance.

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Elias Riadi from PAQ Talks Diversity and Authenticity

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Elias is one of the PAQ founders and was part of the panel talk at the Bread && Butter preview event. A fashion festival Zalando started 3 years ago, aiming to fuse fashion, music and culture in an entertaining and authentic way.

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Elias Riadi Donates Clothing to Charity Shop

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Elias Riadi Donates Clothing to Charity Shop

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An Instagram and Youtube star from Watford with hundreds of thousands of followers raised more than £1,500 for a charity after clearing out his wardrobe.

Elias Riadi, who runs a Youtube channel dedicated to fashion and street wear, donated some of his old clothes to Home-Start Watford charity shop over the weekend. His donations sold out "in minutes", according to the charity shop, and fans came from as far as Ascot to meet him.

He commented on how therapeutic it was clearing out his cupboards to donate to the family support charity.

He was interviewed by students from West College and he was joined by Watford's up and coming music artist Connie Constance, who donates to the shop on a regular basis.

Emma Power Home-Starts CEO said: "We are so grateful for Elias' support, he is very keen to help local children and his donations have raised enough for us to provide over 60 home visits to families, we are hoping more young people will donate and visit our shop because of his promotion and support."

Home-Start Watford and Three Rivers is a charity that provides support for families in times of need and crisis.

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Instagram and Youtube star's donations to charity shop 'sold out in minutes'

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An Instagram and Youtube star from Watford with hundreds of thousands of followers raised more than £1,500 for a charity after clearing out his wardrobe. Elias Riadi, who runs a Youtube channel dedicated to fashion and street wear, donated some of his old clothes to Home-Start Watford charity shop over the weekend.

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Introducing the members of YouTube collective, PAQ.

When it came to starting PAQ, Elias Riadi saw a gap in the streetwear scene and filled it with a channel that is run by a group of men who are a mouthpiece for their generation just as much as they are style mavericks.

"PAQ was built on positivity and change within a younger generation," the 21-year-old explains. "We always continue to try to push boundaries and break stigmas and stereotypes to be positive role models for our audience. Anyone that has a platform and an audience is technically a role model because people look up to them."

After meeting each other at various different events, Riadi brought the group together to find Generation Z's answer to Top Gear. "We started talking about what our generation would want to see on YouTube and around fashion," Riadi recalls of PAQ's beginnings. "We brainstormed some ideas for the first episode and then everything seemed to fall into place from there."

But PAQ isn't just for hypebeasts. Riadi is determined to change the conversation around youth culture in general, and in turn he wants to give his audience the representation that he feels was lacking when he was younger.

"I feel like men are becoming more confident in fashion and are playing around more with silhouettes that are experimental," he resolves. "Because of this, fashion brands and houses are now offering more variety that represents this. Gender fluidity is also getting bigger and the lines between menswear and womenswear are blurring - I love women's trousers and wear them all the time!"

"We try to tackle issues and empower people," he continues, highlighting the group's recent collaboration with Lynx and anti-bullying charity Ditch the Label. "We want to use our platform to change and improve people's lives."

It goes without saying that Riadi's style is anything but understated - his futuristic ensembles have even led him to coin the alias Astroboy. "My personal style is varied. I love flamboyant, loud prints, colours and crazy silhouettes," he says, explaining the nickname. "I take inspiration from different eras and merge them together."

Right now Rialdi is focused on making PAQ the best it can possibly be. "I want it to be a show that anyone can sit down, watch and enjoy whether they like fashion or not. I want to continue lifting people as much as we do," he says. But, as is the case with all members of the group, life doesn't just revolve around PAQ. "I'm also in early stages of working on an exciting project of my own and looking to launch my own brand," he closes with. Something tells me that this is just the tip of the iceberg.

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Introducing the members of YouTube collective, PAQ. When it came to starting PAQ, Elias Riadi saw a gap in the streetwear scene and filled it with a channel that is run by a group of men who are a mouthpiece for their generation just as much as they are style mavericks.

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Millennials have often led older Americans in their adoption and use of technology, and this largely holds true today. But there has been significant growth in tech adoption since 2012 among older generations - particularly Gen Xers and Baby Boomers.

More than nine-in-ten Millennials (93% of those who turn ages 23 to 38 this year) own smartphones, compared with 90% of Gen Xers (those ages 39 to 54 this year), 68% of Baby Boomers (ages 55 to 73) and 40% of the Silent Generation (74 to 91), according to a new analysis of a Pew Research Center survey of U.S. adults conducted in early 2019.

Similarly, the vast majority of Millennials (86%) say they use social media, compared with smaller shares among older generations. While the share of Millennials who say they use social media has remained largely unchanged since 2012, the shares of Gen Xers, Boomers and Silents who use social media all have increased by at least 10 percentage points during this period.

Unlike with smartphones and social media, tablet ownership is now comparable across most generations. Today, 55% of Gen Xers, 53% of Millennials and 52% of Boomers say they own tablets. A smaller share of Silents (33%) report owning tablets.

Those in the Silent Generation also lag when it comes to having broadband service at home. Whereas most Millennials (78%), Gen Xers (78%) and Boomers (74%) say they subscribe to home broadband, fewer than half of Silents (45%) say this.

In terms of specific platforms, around three-fourths or more of both Millennials and Gen Xers now report using Facebook (84% vs. 74%, respectively). Boomers and Silents have both increased their Facebook use by double digits since 2015. In fact, the share of Silents using Facebook has nearly doubled in the past four years, from 22% to 37%.

Almost all Millennials (nearly 100%) now say they use the internet, and 19% of them are smartphone-only internet users - that is, they own a smartphone but do not have broadband internet service at home. Large shares of Gen Xers (91%) and Boomers (85%) use the internet, compared with just 62% of Silents. When it comes to smartphone-only internet users, 17% of Gen Xers go online primarily via a smartphone, as do 11% of Boomers and 15% of Silents.

Baby Boomers continue to trail both Gen Xers and Millennials on most measures of technology adoption, but adoption rates for this group have been growing rapidly in recent years. For example, Boomers are now far more likely to own a smartphone than they were in 2011 (68% now vs. 25% then).

Although Boomers have been adopting a range of technologies in recent years, members of the Silent Generation are less likely to have done so. Four-in-ten Silents (40%) report owning a smartphone, and fewer (33%) indicate that they have a tablet computer or use social media (28%). Previous Pew Research Center surveys have found that the oldest adults face some unique barriers to adopting new technologies - from a lack of confidence in using new technologies to physical challenges manipulating various devices.

While generations differ in their use of various technologies, a 2018 Center survey found that younger internet users also were more likely than older Americans who use the internet to say the internet has had a positive impact on society: 73% of online Millennials said the internet has been mostly a good thing for society, compared with 63% of users in the Silent Generation.

Americans were also less positive about the societal impact of the internet last year than four years earlier. Gen Xers' views of the internet's impact on society declined the most in that time. In 2014, 80% of Gen X internet users believed the internet had been mostly a positive thing for society, a number that dropped to 69% in 2018. Millennial and Silent internet users were also somewhat less optimistic last year than in 2014.

Note: This is an update of a post originally published May 2, 2018, and written by Jingjing Jiang, a former research analyst focusing on internet and technology. See full topline results and methodology here.

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Millennials stand out for their technology use, but older generations also embrace digital life

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Millennials have often led older Americans in their adoption and use of technology. But there has been significant growth in tech adoption among older generations.

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Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic "Millennial Online Shopping Habits" for latest millennial online spending habits and trends.
Infographic by- Invesp Conversion Rate and Landing Page Optimization Services To Publish this Image on your Blog or Website. Copy this code
67% of Millennials prefer to shop online rather than in-store

81.3% of millennials said they shop online at least once a month

45% of millennials admitted they prefer buying online because they can run comparisons on products and prices

Eight out of 10 millennials never buy anything without first reading a review

95.1% of millennials admit to impulse shopping

83% of Millennials are not concerned about security while online shopping

40% of millennials have used voice search before making a purchase online

More than 53% of millennials prefer to seek out details online rather than talk to store staff when they are in a shop

79% of millennials said they had purchased something from Amazon.com within the past month

61% of the millennial find it easier to chat to a retailer via digital communication channels such as text, online chat or messaging applications as opposed to visiting a physical location
The estimated frequency with which US millennial users use coupons when shopping online

Frequency

%age

Always

12%

Very Often

21%

Often

19%

Sometimes

32%

Never

16%

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Millennial Online Shopping Habits - Statistics and Trends...

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Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic "Millennial Online Shopping Habits" for latest millennial online spending...

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Do you know which generation is the largest today? Millennials, or people born between 1981 and 1996, make up the largest portion of the world population and have different traits than other generational cohorts. Millennials are committed to implementing Sustainable Development Goals (SDGs), including equality, climate change, peace, justice, poverty, and prosperity. They have unique consumption trends that make SDGs goals more attainable. Their tastes and preferences support creating sustainability and equality for all.

Sustainable and ethical business practices are forcing most organizations to conform to environmental, social, and governance tenets such as diversity & inclusion and transparency. Millennials are investing in and working for companies that have embraced visible sustainable practices.
8 Characteristics of the Millennial Generation That Promote Sustainability
1.Socially Conscious.- Millennial social awareness is part of their work life because they have grown up with the internet and social media. 79% of millennial employees are loyal to companies that care about their effect on society. They believe that corporate social responsibility is key to alleviating poverty and improving life outcomes. They have encouraged their employees to donate their time, and several companies to donate 1% of their profits, to charity.

They express their sociability online through social media apps such as Facebook, Twitter, and Instagram, among others, and this enables them to share and receive information, making millennials the most connected generation.

2.Technology-based.- Three years ago, millennials overtook Gen Xers and became the largest cohort in the workplace in the United States. The generation has unique attributes such as being web-savvy, curious, independent, and tolerant. The millennials grew up in an electronic and online environment that created their eagerness to acquire new skills. They are adept at using their smartphones, laptops, and other technological gadgets to help to better perform their jobs. This generation has placed such a priority on the internet and cell phone that they can't imagine a world without these devices.

3. Ethnically Diverse and Optimistic.- Millennials comprises the most ethnically diverse generation. This cohort is open-minded since they were raised in a networked world. They are connected through the use of mobile apps and social media websites. They are optimistic about a sustainable future because they are a digital generation that believes in technology. They develop friendships with people across all races, ethnicities, and genders. They are not shy about supporting diversity and inclusion at all levels of life.

4.Embrace Experiences and Ethical Spending.- Millennials value experiences. Their digital personalities and traits showcase their experiences, such as traveling, working as digital nomads, participating in university exchange programs, and working in foreign countries, among other ventures. They spend their money on ethical and sustainable experiences such as eco-lodges. Ecotourism options appeal to them because they believe in reducing their carbon footprint.

5.Educated and Knowledgeable.- Millennials have been described as the most educated and knowledgeable generation in history. They have access to higher education, and they are motivated to learn. Student loans have played a role in increasing the level of education in this cohort.

According to the Pew Research Center, 63% of millennials value a college education and are preparing to acquire one. A total of 19% are already college graduates, and the remaining 44% are still in college working toward graduation

The emergence of social media has allowed millennials to increase their knowledge by sharing information. Since they were exposed to computing devices at an early age, they know how to use them to increase their knowledge. Some take online courses and learn skills that help them participate in the gig economy.

6.Health Conscious.- Millennials prefer healthy food to fast food. A total of 8 out of every 10 millennials believe that eating healthily is key to longevity and wellness. Millennials use technologies developed to diminish the risks of disease and other health problems related to aging. The use of artificial intelligence programs is transforming health care across the world into quantifiable services. Millennials have been referred to as the most health-conscious generation ever because of their access to online health information. Health information empowers them with ideas about good foods such as chia seeds, avocado, and cayenne pepper, among others. They are enrolling in apps such as Peloton that enable them to work out in the natural environment. Online information has helped them understand negative health effects such as night walking and sleep anxiety, among others.

Millennials are dedicated to having a work-life balance. They are investing in their health while making lifestyle choices that prioritize mental and physical health.

7.Financially Conscious. Millennials earn 20% less income than their parents. Their rate of property ownership is lower than that of baby boomers, and their low income forces them to rent property instead of owning it. They prefer the "sharing economy" services such as hiring cars instead of buying them. To compensate for their low income, a good number of millennials focus on building their savings. According to a recent Bank of America survey, 16% of millennials aged between 23 and 37 have already saved $100,000 in their accounts for retirement. They are keen on saving for the future.

Millennials are also putting their monies into socially responsible investments (SRIs), or "impact investing." Impact investing, also known as "green investing," involves putting money into organizations that have a positive impact on the world. Adam Connaker, an associate at The Rockefeller, discovered that millennials are investing in systems that have an impact on the world. They want to have a positive effect on their communities' future, and they want to improve people's happiness and longevity.

Millennial interest in SRIs is having a notable effect. In 2017, 234 mutual funds and exchange-traded funds (ETF) that invested in SRIs were tracked for social, environmental, and governance factors by Morningstar, a fund tracker. The assets in these funds had risen by 142% since 2012 because of an increase in the demand for socially responsible investing.

8.Spiritually Conscious.- The spirit of equality and reconnecting with goals aimed at saving the planet stem from the spiritual consciousness of millennials. Matthew Hedstrom, an associate religious studies professor at the University of Virginia, points out that millennials are more spiritually conscious than previous generations.

They are less attached to organized religion but identify more with spirituality. In 2015, Pew Research Center findings showed that 34% of millennials don't identify with a religion. Millennials believe in human rights more than religion. In connecting with spirituality, they believe in the concept that all human beings are equal. They feel a deep sense of connection in helping each other regardless of gender, race, religion, or political affiliation.

They are moving away from mass consumer capitalism toward religious-product consumerism. They want to connect spiritually through yoga, meditation, prayer, going to concerts, a belief in heaven, and karmic forces.

Millennials often travel around the world experiencing many religions. In a bid to let every individual uphold their own beliefs, they have opted for spirituality. Instead of worshipping at different altars, they have reawakened spirituality. Religious products and anything that connects them with nature appeal to them. They want to defend their future and the planet, which is leading them to choose firms that embrace sustainability.

The millennial generation is conscious at all levels. They want to save their money and invest in a socially responsible manner because they believe in changing communities. They are more racially and ethnically diverse, which has helped them support and fight for equality and human rights. Social and spiritual consciousness encourage them to conserve the environment for future generations. Millennials will certainly use technology in all aspects of their lives to support diversity and inclusion. They are trying to make the world a better place by pushing for the implementation of SDGs.

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8 Characteristics Of Millennials That Support Sustainable Development Goals (SDGs)

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Do you know which generation is the largest today? Millennials, or people born between 1981 and 1996, make up the largest portion of the world population and have different traits than other generational cohorts. Millennials are committed to implementing Sustainable Development Goals (SDGs), including equality, climate change, peace, justice, poverty, and prosperity.

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10 Social Media Statistics You Need to Know in 2025 [Infographic]

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Discover 10 important social media marketing statistics that can help you improve your brand’s reach and engagement on social media.

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Last updated: February 7, 2020

As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

Video Marketing Volume Statistics

72 Hours of video are uploaded to YouTube every 60 seconds. Looking for keywords to implement in your TrueView strategy? Try our Free Keyword Tool.

One-third of online activity is spent watching video.

Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).

85% of the US internet audience watches videos online.

Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes ).

The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

51% of marketing professionals worldwide name video as the type of content with the best ROI.

Marketers who use video grow revenue 49% faster than non-video users.

Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Social video generates 12 times more shares than text and images combined.

Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).

[NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

( Sprout Social's Video Engagement)

The average CVR for websites using video is 4.8%, compared to 2.9% for those that don't use video.

Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.

46% of users act after viewing an ad.

An initial email with a video receives an increase click-through rate by 96%.

Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).

Video attracts two to three times as many monthly visitors.

Blog posts incorporating video attract 3x as many inbound links as blog posts without video.

Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

Want more statistics to assist with your 2018 strategy? Check out our social media marketing statistics and more digital marketing stats to inform your strategy!

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37 Staggering Video Marketing Statistics for 2018

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As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit this year.

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In 2006, Burberry's former CEO Angela Ahrendts and chief creative officer Christopher Bailey declared that they wanted the brand to become the first fully digital luxury company. Today, digital has become a core component of how Burberry runs its business, and it's reaping the rewards in a category that has notoriously lagged in digital savviness.

Burberry was early to turn user-generated content into its own social media platform (the Art of the Trench), which it launched in 2009. After that, it has been among the first to test new social media channels and developments: it jumped on Snapchat and Periscope, and tested Instagram's video ads and Twitter's buy buttons as they rolled out. At the end of 2014, Burberry upgraded its mobile site, which resulted in its mobile revenue tripling.

Bailey, now CEO as well as chief creative officer (Ahrendts departed in 2014 for a position at Apple), cited digital technology as central to the brand's way of thinking. For customers, that means they have access to the brand in a way that was previously unheard of in the luxury world. For Burberry, that means treating customers the same way no matter whether they are online, in-store or on mobile.

This focus on digital has landed Burberry at the top of digital think tank L2's 2015 Fashion Digital report, released this week. The report is an annual index that ranks top fashion brands on their successes and failures in digital commerce and marketing, and Burberry outdid 82 other brands in digital, for its mobile platform improvements, a digital microsite, social engagement and brand visibility.

After that initial "fully digital" announcement in 2006, the first act in going fully digital came in 2009 with the launch of " Art of the Trench," a microsite that runs user-generated content of people wearing Burberry's signature trench coat. That year, during the Spring/Summer 2010 fashion show, Burberry chose to live stream the event, giving anyone access to the traditionally exclusive runway action.

L2 pointed to the continued investments in both of these displays as reasons why Burberry has forged ahead in digital. That's noteworthy in the luxury world, which often sees digital as a mass-market that can dilute a prestigious brand, but as L2's report mentions, the "stark reality for luxury brands is the brand equity that took decades to build does not translate properly online." (According to Reuters, the whole of the luxury goods market grew only 1-2 percent in September, while Burberry's revenue was up 11 percent.)

"Pulling digital all the way through a strategy for luxury retailers is a rarity and needs top-down vision," said Amy Gale, associate planning director at Isobar US. "It's sad that Burberry is one of the few that come to mind here."

In 2014, Burberry expanded Art of the Trench to have a much bigger reach. Art of the Trench now taps into all of Burberry's global markets, as 1.4 million people have watched the reintroduction video and the site has received 24.8 million pageviews to date. During the Spring/Summer 2016 fashion show, Burberry also went beyond live streaming, and shared shots of the entire collection on Snapchat before it premiered on the runway, to the tune of 100 million impressions.

"It's a rare ability to revitalize legacy investments," said L2's report. Another continuing investment for Burberry is its annual Christmastime video, this year titled "The Burberry Festive Film" starring Romeo Beckham. Last year's video, "From London with Love," garnered 9.5 million views and is the fourth-most-watched brand video.

Burberry has also figured out a way to capitalize on those watching its every move on the runway - something other designers have failed to do even as the social mentions roll in during fashion week. In 2013, it offered a made-to-order catwalk service, which sold runway pieces from the Spring/Summer 2014 collection online and on mobile immediately after the show ended, for a two-week period. In China, Burberry tested instant orders via text message on WeChat.

The goal is to bring the customers closer to the brand.

Burberry has a robust digital team, and that the content shared on platforms and on mobile is all created internally. That includes October's advertising campaign on Snapchat, with photos of each item in the ad's collection shot by Mario Testino, Periscope footage of a Live in London event and the men's fashion week runway, and curated playlists for Apple Music, where Burberry created the first brand channel for the platform.

On digital channels, Burberry's goal is to be consistent. Shoppers can now buy online and pick up in-store, have a sales associate order for them from Burberry.com while in-store, and access a unified shopping cart on mobile and desktop. Synchronizing channels has made it easier for Burberry to expand into new markets, like Japan and Korea, and enable shopping through social platforms. Burberry also ran Twitter's buy button in conjunction with a 2014 fashion show shortly after Twitter introduced the feature, making mobile purchases instant.

Burberry's digital strategy, which the brand plans to continue to evolve into 2016, has so far not only put it at the top of the fashion luxury category but among top players across industries.

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How Burberry became the top digital luxury brand

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Burberry is the top-ranked digital fashion brand, something the company has been building toward since 2006.

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Burberry has launched its first online game called B Bounce, bringing the gaming experience to customers globally on Burberry.com for the first time.

In this engaging and playful game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry's gold TB logos and drones along the way.

Players will compete for special B Bounce prizes, with winners awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. The first prize is a real jacket from the new Burberry puffer collection, available to players in UK, US, Canada, China, Japan and Korea.

B Bounce will also be available to play on the super-size screen inside Burberry's flagship store on Regent Street in London.

Mark Morris, Senior Vice President of Digital Commerce at Burberry said: "We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community - and explore our new puffer collection - in this way"

B Bounce launches together with Burberry's new puffer jacket collection and will be available to play on Burberry.com from Monday 21 October.

Link to game: www.burberry.com/B-Bounce

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Race to the moon with Burberry's first online game B Bounce

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Burberry has launched its first online game called B Bounce, bringing the gaming experience to customers globally on Burberry.com for the first time. In this engaging and playful game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets.

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USER EXPERIENCE:
- User persona
- Empathy Map
- Journey Map
- Behaviour Model
- Lean Cycle
- Competitor Analysis
- Competitor Rubrix

PROJECT MANAGEMENT:
- RACI Matrix

MOBILE MARKETING:
- Website Wireframe
- 2 Mobile wireframes
- A/B Testing
- SMS/MMS Marketing
- Social media strategy
- KPIs
- Social media mockups
- Social media scheduling

OTHER:
- Paid ads campaign strategy
- Paid ads
- Sustainable Development Goals
- Circular Economy

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By Black Bear Design

There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today's market.

From a marketing standpoint, it's vital to understand what influences Millennials. What are they attracted to, and how does that impact their purchasing power? The answer almost seems obvious; look at them and see what they all have in common-their Wi-Fi device of choice is never far from reach.

Today's Millennials are sharing more content, opinions, reviews, and feedback than ever before. Instagram alone has grown to over 500 million monthly users, and for marketers and merchants alike, this is treasure trove of useful information.

How can businesses use Instagram marketing to increase revenue?

Millennials are a powerful force when it comes to sales and promotion. A study by the McCarthy Group reported that Millennials are more likely to trust the opinions of their friends when purchasing a product than sources only interested in selling something.

Instagram comes in as the platform most used by people ages 18-34. With over 80 million photos being uploaded daily, in such a concentrated pool of Millennials, it's important to understand that those shared opinions make a stronger impact in one's buying decisions than any amount of standard marketing could.

Let's take fashion Instagrams for instance. Valfre, a chic independent clothing designer, is considered Instagram royalty for her superb marketing skills. Valfre connects with her buyers and earns their trust as if she's a personal friend. She regularly switches between "relatable" posts, such as sketches and ideas, to selling her product. Her brand is edgy-chic, and she has nailed how to get on the same level as her audience. It never comes off like she's only trying to make a profit, which only adds to her success.

Remind Your Audience That's There's a Human on the Other Side of the Screen

Just like Valfre, marketers will find success on Instagram by reaching their audience authentically and openly. Millennials put a premium on the type of company they support and from which they buy; the more trustworthy the brand, the more they will buy. Transparency, or at least a feeling of humanity in their marketing, goes a long way when it reaches a Millennial's phone screen.

Another success story comes from a Japanese leather goods manufacturer, Tsuchiya Kaban, who took to Instagram to drive awareness to their brand. They began advertising their product using images that supported human emotion, and used captions like "I adore her," about their product. This campaign ended up reaching over 508,000 Instagram users, created a 6-point lift in brand awareness, and gave a 29-point lift in ad recall. The power of Instagram and the return of investment it has for a company is exponential when performed correctly.

What You Can Do Today

The world of social media marketing is here to stay, and the faster a business jumps on the new movement, the sooner they can begin driving up their numbers. It's not hard to start. Begin by posting stunning photos with an added touch of human warmth that compels people to "like" them. An image with simple text and your company's logo won't be enough to make you the next Valfre or Tsuchiya Kaban. There needs to be a human element that will make people want to hit the follow button. Take a look at Black Bear Design's Instagram for more ideas on how to incorporate a sense of spunkiness and fun taking place behind the screen!

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How To Grow Your Business Through Online #Marketing

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By Black Bear Design There has never been a generation raised to be more technologically savvy than the Millennials. A group that now makes up the largest living generation in the U.S., is coming of age to be the newest wave of buyers, thinkers, and influencers in today's market.

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There is one generation that dominates the most popular social network in the US: millennials. Their older siblings or parents, Generation X, follows, and their parents or grandparents, Baby Boomers, come in third. In fact, according to new data from research firm eMarketer, there are twice as many millennials on Facebook as there are Boomers. Teenagers, as we all know, are the least populous group on Facebook.

New research from marketing analytics firm eMarketer shows how popular some of the major social networks are in 2018. (It defined teens as those 12-17 years old; millennials as born between 1981 and 1986; Generation X as between 1965 and 1980; and Baby Boomers from 1946 to 1964).

Boomers are the largest living US generation, but they are about to be surpassed in size by millennials, who also grew up with the platform. Facebook first launched in 2004, so it makes sense that millennials would dominate the social network.

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There are twice as many US millennials on Facebook as there are Baby Boomers

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There is one generation that dominates the most popular social network in the US: millennials. Their older siblings or parents, Generation X, follows, and their parents or grandparents, Baby Boomers, come in third. In fact, according to new data from research firm eMarketer, there are twice as many millennials on Facebook as there are Boomers.

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Social Media Marketing & Management Dashboard

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33 Twitter Statistics That Matter to Marketers in 2023

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Get familiar with all the most important and up-to-date Twitter statistics, so you can plan Twitter strategy that works for your brand.

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Why not share:

SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.

These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.

In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that...

SMS marketing is the perfect modern way to communicate with your customers.

In this modern fast paced world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.

Positives for customers
We all love our mobile phones. They never leave our side, they are our new trusty best friend that we take everywhere with us. They not only capture our everyday life, but they also help us through it. Our mobile phones is the Swiss army knives of human life, they let us take photos, set alarms, check our bank balance, make payments, listen to music, read books, watch films, turn our heating on... This list could go on and on. But basically, SMS marketing is the perfect way for us to communicate, it's instant, quick and convenient.

Positives for businesses
It's quick, easy and convenient for businesses too. They can send out large bulk SMS messages all at once in the click of a button. They can then track who clicked their links and see who has unsubscribed from their messages.

- 98% of all text messages get read (Source: Gartner)
- 95% of all texts are read within 3 minutes (Source: Forbes)

Which means businesses love SMS marketing because they can virtually guarantee that their messages will get read instantly!

What businesses use SMS marketing for
There are lots of ways businesses are using SMS marketing, whether that be through an SMS API or an online SMS Web Platform.

- A new product or service
- Sale or offers
- Notifications
- Delivery updates
- Appointment reminders
- Important news
- Customer Service
- Support

Basically SMS marketing can help businesses with anything and everything!

Now you know what SMS marketing is, have a read about how effective it is here.

So if you want to give SMS marketing a try with your business, then sign up here for free, no contracts to sign or minimum terms. Just simple low-cost SMS marketing.

Please do your good deed for the day and share this post...

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Why not share: SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging. These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.

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Having managed and rescued dozens of projects, and helped others do so, I've noted that there is always one critical success factor (CSF) that has either been effectively addressed or missed/messed up: clarity around the roles and responsibilities for each project participant and key stakeholder. No matter how detailed and complete a project plan may be for any project, confusion or omission of participant roles and responsibilities will cause major problems.

Enter the RACI matrix. The simplest and most effective approach I've seen and used to define and document project roles and responsibilities is the RACI model. Integrating the RACI model into an organization's project life cycle (PLC) creates a powerful synergy that enhances and improves project outcomes.

What is a RACI matrix?

The RACI matrix is a responsiblity assignment chart that maps out every task, milestone or key decision involved in completing a project and assigns which roles are Responsible for each action item, which personnel are Accountable, and, where appropriate, who needs to be Consulted or Informed. The acronym RACI stands for the four roles that stakeholders might play in any project.

In almost 100 percent of these rescue efforts, I have found that there is no shared understanding of participant roles and responsibilities, nor is there explicit documentation to support it. Establishing such a consensus by employing the RACI model almost always gets a stuck project moving again, and enables the key stakeholders to readily deal with the other issues that require resolution.

RACI matrix roles and responsibilities

The RACI model brings structure and clarity to describing the roles that stakeholders play within a project. The RACI matrix clarifies responsibilities and ensures that everything the project needs done is assigned someone to do it.

The four roles that stakeholders might play in any project include the following:

Responsible: People or stakeholders who do the work. They must complete the task or objective or make the decision. Several people can be jointly Responsible.

Accountable: Person or stakeholder who is the "owner" of the work. He or she must sign off or approve when the task, objective or decision is complete. This person must make sure that responsibilities are assigned in the matrix for all related activities. Success requires that there is only one person Accountable, which means that "the buck stops there."

Consulted: People or stakeholders who need to give input before the work can be done and signed-off on. These people are "in the loop" and active participants.

Informed: People or stakeholders who need to be kept "in the picture." They need updates on progress or decisions, but they do not need to be formally consulted, nor do they contribute directly to the task or decision.

How to create a RACI matrix

The simple process for creating a RACI model includes the following six steps:

1. Identify all the tasks involved in delivering the project and list them on the left-hand side of the chart in completion order. For IT projects, this is most effectively addressed by incorporating the PLC steps and deliverables. (This is illustrated in the detailed example below, after the simplified version immediately below.)

2. Identify all the project stakeholders and list them along the top of the chart.

3. Complete the cells of the model identifying who has responsibility, accountability and who will be consulted and informed for each task.

4. Ensure every task has at least one stakeholder Responsible for it.

5. No tasks should have more than one stakeholder Accountable. Resolve any conflicts where there is more than one for a particular task.

6. Share, discuss and agree the RACI model with your stakeholders at the start of the project. This includes resolving any conflicts or ambiguities.

Here is an illustration of such a simplified RACI model:

RACI matrix best practices

Simply creating a RACI matrix is not enough. You must ensure that the matrix maps to a successful strategy. Here, conflicts and ambiguities in the plan must be hammered out.

Resolving conflicts and ambiguities in a RACI matrix involves looking across each row and up and down each column for the following:
Analysis for each stakeholder:

Are there too many R's: Does one stakeholder have too much of the project assigned to them?

No empty cells: Does the stakeholder need to be involved in so many of the activities? Can Responsible be changed to Consulted, or Consulted changed to Informed? I.e., are there too many "cooks in this kitchen" to keep things moving? (And if so, what does that say about the culture within which this project is being managed?)

Buy-in: Does each stakeholder totally agree with the role that they are specified to play in this version of the model? When such agreement is achieved, that should be included in the project's charter and documentation.

Analysis for each PLC step or deliverable:
No R's: Who is doing the work in this step and getting things done? Whose role is it to take the initiative?

Too many R's: Is this another sign of too many "cooks in this kitchen" to keep things moving?

No A's: Who is Accountable? There must be one 'A' for every step of the PLC. One stakeholder must be Accountable for the thing happening -- "the buck stops" with this person.

More than one A: Is there confusion on decision rights? Stakeholders with accountability have the final say on how the work should be done and how conflicts are resolved. Multiple A's invite slow and contentious decision-making.

Every box filled in: Do all the stakeholders really need to be involved? Are there justifiable benefits in involving all the stakeholders, or is this just covering all the bases?

A lot of C's: Do all the stakeholders need to be routinely Consulted, or can they be kept Informed and raise exceptional circumstances if they feel they need to be Consulted? Too many C's in the loop really slows down the project.

Are all true stakeholders included in this model: Sometimes this is more of a challenge to ensure, as it's an error of omission. This is often best addressed by a steering committee or management team.

RACI matrix in project management

It is the above analyses, which are readily enabled by the use of a RACI matrix, that deliver the real benefit of the model. It is the integration of the model with a specific PLC that ensures that the project is structured for success. Without either component, problems with the structure of the project management process may remain hidden until (or even while...) they cause the project to bog down. Making the time and effort to create a customized PLC/RACI for each significant project is an opportunity to design your project management process for project success.

Copyright © 2018 IDG Communications, Inc.

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The RACI matrix: Your blueprint for project success

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A RACI matrix is the simplest, most effective means for defining and documenting project roles and responsibilities. Knowing exactly who is responsible, who is accountable, who needs to be consulted, and who must be kept informed at every step will significantly improve your chances of project success.

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Updated on February 12, 2020.
As a marketer, chances are you know ways to segment your target audience according to age, gender, education, household income, and home ownership demographics. These demographics can tell you the "who" about your target audience, but they fall short in giving insight to "what, how, and why" audiences react the way they do. Exploring the world of marketing psychographics will open you up to a deeper level of market analysis.

To keep up with a constantly changing society full of competitive marketers, the field of psychographics offers more valuable insights about interests, opinions, and activities of defined segments of people. Let's get started with one of the easiest ways to gain these insights: . Right now, the majority of your target audience will fall into one of the five active generations: Silent, Baby Boomers, Generation X, Millennials or generational profiling Generation Z. We have mapped out a fast reference on how to market to each generation:

Silent Generation

This generation was born from 1925 to 1946. Their psychographics indicate that they are cautious, conservative, and highly aware of others. They were children during America's worst economic conditions: the Great Depression and the Dust Bowl. This upbringing taught them the value of hard work and diligent saving. The silent generation is not known to change the system, but to work within the system.

This generation had children younger than any other generation in American history. By the time the people of this generation finished their education, a booming economy was ready and waiting. The silent generation is small due to low birthrates during the war period. It is not recognized as a powerful, dominant generation, but one to go with the flow and follow the rules.

This generation is the only American generation to not occupy the White House. Some say the silent generation had it easy from the start: wars ended at a convenient time, bringing forth a high economy, making it easy to find a job and a good time to retire.

This generation is the healthiest, most educated and wealthiest generation of elders yet. The silents have become economic stabilizers for new generations, often having money saved in trust funds for their grandchildren or will typically fund family vacations.

What does this mean for marketers?

When marketing to the silent generation, you should work to earn their trust and to prove your value, which could take time. If you want to reach this generation, one way is through email and informative websites with more text than images. This generation may have social media, but that is a risky assumption. Most use a computer rather than a smartphone, according to PEW .

The silent generation is the most likely to consume print media. They also appreciate customer loyalty plans and coupons. They grew up on newspapers and are still likely to read them each week. When targeting to the silent generation through print media, it is important to be trustworthy, straightforward and use large, easy to read type.

The third option when targeting the silent generation is television. Statistics show that seniors are the most active TV watchers. This generation is most likely to see the commercials that younger generations skip over. There is a possibility that you can effectively reach this generation through the use of television ads.

Baby Boomers

Baby boomers, born between 1946-1960's, make up a big portion of the North American population. As the largest generation that has an enormous impact on the economy, baby boomers are often highly targeted through ads and marketing campaigns.

The boomer era led families from large cities to the suburbs, purchasing more affordable homes in quieter areas. Psychographics tell us that the boomer generation is associated with the rejection or redefinition of traditional family values. Not only did this generation redefine city living, but also began to use new forms of currency to make transactions.

In Europe and North America boomers are widely associated with privilege, as many grew up in a time of widespread government subsidies in post-war housing. This generation is among the wealthiest, most active, and most physically fit. They are also the generation to receive high levels of income, allowing them to make use of the benefits of abundant levels of food, apparel and leisure activities. This generation was viewed excessive by previous generations.

Marketing to a Baby Boomer

Baby boomers have caught on quickly to new technology. They consume large amounts of television and are active internet users. If you want to successfully target the baby boomer generation, focus on optimizing television ads, social media, and email marketing. In fact, ¾ of boomers use social media, six out of 10 read articles and blog posts, and 7 out of 10 watch online videos, according to DMN3.

When marketing to baby boomers, you want your content to be interesting, relevant and timely. Being such a large generation of various age groups, segmentation is key. Everyone has different ways to gather information so be sure to cater to your audience as specifically as possible.

Generation X

This generation includes individuals born between the 1960's-1980's. There are around 50 million Gen Xers who are referred to as "baby busters" as they follow baby boomers. Generation X was born during the single lowest birthrate period in American history. In the early 1960s, the birth control pill became widely available and in 1973 abortion was legalized. These factors have contributed to the generation's low numbers.

Most Gen Xers are currently within the ages 50-30 and are referred to as the "sandwich generation," as they are simultaneously caring for their aging parents and raising adolescents. In regards to X's generational characteristics, they are known to be the most cynical and easily swayed generation, as they have adapted to the introduction of video games and social media.

This generation is less likely to put their trust in a large corporation or institution, due to events that took place during their up-bringing including the Watergate scandal and the layoffs of the 80's. During Gen X's time of college graduation, many struggled to find jobs.

Despite these hardships, Generation Xers are known to be the most hardworking generation. As referred to the "middle generation," they bring to the table leadership, and an understanding of the multi-generational society. Generation X members have founded major corporations, including Google and Amazon. Generation X is typically educated, ethnically diverse, and unique.

The Breakdown

There are two types of Generation Xers. There are the people who were born earlier and hold true to characteristics of the baby boomer generation, and there are the others who were born on the later end of the Gen X spectrum. The latter group tends to side more closely to the millennial generation.

This split in the marketing psychographics of Gen X means that marketers need to be fairly neutral in tone if they want to grab the interest of this entire generation. To market this generation, you need to be authentic. These people look for safety and security, so be honest and upfront.

Many Generation Xers still have a knack for traditional mail. It is likely that these people still send handwritten notes, and receive direct mail. A paper or digital mailing list is a great tactic to reach the Xers.

This generation is thought as the first to take full advantage of available technology. Gen Xers appreciate a quality video marketing tactic or video company overview. Whether they have social media to monitor their children or for their own personal use, most gen Xers are media active by now. If you want a sure shot, Facebook is the number one social media platform among Gen X. Getting your true, authentic content out there is the most important when it comes to Generation X. Do not be bossy, but be informative and true.

Oh Millennials...

Millennials have become a catch-all for all young professionals and students. If you were born in the 80's to 90's, you are indeed a millennial! This generation believes in self expression and uniqueness more than any previous generation. This brings many new ideas and various types of personalities to the workforce. Social media is a big part of that self expression, with millennials around the world trying to stand out or prove themselves.

Millennials make up the most diverse generation yet, making them accepting of others. According to their psychographics, they are impatient and will usually take the easier alternative. This generation is full of creatives and multi-taskers. Getting to know millennials and how to make your brand millennial-friendly is very important. They account for a large majority of purchases made, and when they have families of their own, they will have the control over what their young children want and get.

Marketing to a Millennial

This generation is constantly coming up with new ideas and making them happen. Millennials are used to taking in large amounts of information at a time, so make sure your content is important enough to stand out and be remembered!

If your website or brand is not up to sync with the latest social media trends and platforms, you are less likely to interest a millennial. Millennials tend to be the least patient generation. They want their information quick.

As a peer-oriented generation, Millennials constantly seek advice from those they admire. If their peers have something cool, they will probably end up wanting it as well. A lot of the time, those in their 30's and 20's will get other's advice and opinions before making a purchase. This generation is full of go-getters that are not easily swayed.

Constantly bombarded with information, millennials are in a world with limitless options. They like a good sale, and will most likely compare prices in order to get the most bang for their buck. Millennials appreciate when someone is passionate or feels strongly about a topic. Whatever you are pushing, be confident, and be bold.

Generation Z

Generation Z is our most recent generation accounting for the people born from 1996 to the present day. Most Gen Zers are still children or adolescents, therefore their characteristics and habits are still forming. Some predict that they will be self-reliant, innovative and goal-oriented.

The main difference between Millennials and Generation Z is that Gen Z did not exist before smart phones and the mobile world existed. Generation Z is and will be highly educated due to abundant resources. As the world continues to change, each generation will bring a greater pool of diversity than the next. That makes Generation Z the most unique and diverse yet.

Marketing to Generation Z

Generation Z will be just as social media driven as most Millennials. However, the best way to reach Gen Z isn't through Facebook. Studies show that middle aged Gen Zers are leaving Facebook because it is too "old school." To reach Gen Z, try using Snapchat or Instagram instead.

Being so young, the best tactic is to target their older family members since parents still make financial decisions for Gen Z children and teens. Members of Gen Z are surrounded by social media and the digital world from birth, yet they seek the authenticity of trusted, personal interactions. They have little patience for things that do not grab their attention immediately. The best way to reach Generation Z is not only through the brand, but through a great product.

Market yourself in unique ways through multiple platforms. Generation Z is huge on multi-tasking, and seeing your information multiple times in various ways can't hurt. "Behind the scenes" video clips or articles are a great, fun way to involve Generation Z as they enjoy forming relationships. If you have a website and it is not linked to a social media account, it is very likely Gen Z will never see your content.

Psychographic studies show that Gen Z is more likely than any previous generation to jump from brand to brand. This keeps marketers on their toes knowing they can have someone hooked, but can just as easily lose them to another brand in a short amount of time. The most important thing to know for marketing to Generation Z is to stay current on social media platforms and trends. You can never be too "social media" for generation Z!

Why All of This Matters

Generational marketing psychographics are very important in today's world. We live in a world that is constantly innovating, growing and changing. People are slammed with countless ads and choices throughout the day. Knowing your brand or product is the most important thing when it comes to marketing to any generation. However, it is vital to be familiar with each generation and how they are changing not only the workforce, but the world. When you build this understanding, you can better market your brand to each generation through their preferred method of gathering information.
Madison Edwards, Marketing and Communication at Green Buzz Agency. Emily Herman contributed to this post.

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The 5 Active Generations and How to Market to Them - Green Buzz Agency

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Updated on February 12, 2020. As a marketer, chances are you know ways to segment your target audience according to age, gender, education, household income, and home ownership demographics. These demographics can tell you the "who" about your target audience, but they fall short in giving insight to "what, how, and why" audiences react the way they do.

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Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 - and with good reason.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option - it's a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

Marketing videos can take many forms, such as:

To showcase just how important video content is in the digital world, we've compiled a list of the latest social media video marketing statistics from around the web. Video marketers, take note.

Video trends

Savvy marketers, take note: video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.

81% of businesses use video as a marketing tool - up from 63% over the last year. ( Hubspot)

6 out of 10 people would rather watch online videos than television. ( Google)

Mobile video consumption rises by 100% every year. ( Insivia)

By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than it was in 2017. ( Cisco)

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

A Facebook executive predicted that their platform will be all video and no text by 2021. ( Quartz)

YouTube is the second most popular website after Google. ( Alexa)

Users view more than 1 billion hours of video each day on YouTube. ( YouTube)

59% of executives say they would rather watch a video than read text. ( Wordstream)

75% of all video plays are on mobile devices. ( eMarketer)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. ( Insivia)

72% of customers would rather learn about a product or service by way of video. ( HubSpot)

People are 1.5 times more likely to watch video on their mobile phones. ( Facebook)

92% of users watching video on mobile will share it with others. ( Wordstream)

By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

Social video statistics

As more social networks follow Facebook's lead and prioritize video content, the importance of video messaging across all channels has increased.

65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. ( Google)

Social media posts with video have 48% more views. ( HubSpot)

45% of Twitter users want to see more videos from celebrities. ( Twitter)

90% of Twitter video views happen on a mobile device. ( Twitter)

Over 1.9 billion people use YouTube. That's about one-third of the internet. ( YouTube)

The highest earner on YouTube made $22 million last year. He's 7 years old.

YouTube has 23,946,561 subscribers (and counting!) ( SocialBlade)

62% of people said they were more interested in a product after seeing it in a Facebook Story. ( Marketing Land)

Facebook has over 8 billion video views per day. ( TechCrunch)

75 million people visit Facebook's video platform every day. ( Adweek)

Social video generates 1200% more shares than text and image content combined. ( G2 Crowd)

Video promotions are now equally as popular as photo promotions on Facebook. ( Socialbakers)

Snapchat users watch 10 billion videos each day. ( Mashable)

Video campaigns on LinkedIn have 50% view rates. ( LinkedIn)

Social video gets shared 1200% more than text and images combined. ( Wordstream)

Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. ( eMarketer)

81% of businesses prefer to use Facebook for their video marketing. (Buffer)

Video marketing statistics

Don't just take our word for it - check out these mind-boggling stats showing the proven power of using video to increase brand awareness and kick your marketing efforts into overdrive.

Videos attach 300% more traffic and help to nurture leads. ( MarketingSherpa)

A website is 53 times more likely to reach the front page of Google if it includes video. ( Insivia)

Including a video on your landing page can boost your conversion rate by up to 80%. ( Unbounce)

Nearly 50% of internet users look for videos related to a product or service before visiting a store. ( Hubspot)

Video increases organic search traffic on a website by 157%. ( Conversion XL)

25% of companies publish videos every week. ( Buffer)

85% of consumers want to see more video content from brands. ( HubSpot)

65% of executives have gone to the marketer's site and 39% have called them on the phone after watching a marketing video. ( Forbes)

97% of marketers say video has helped users gain a better understanding of their products and services. ( Hubspot)

52% of marketers say video is the type of content with the best ROI. ( HubSpot)

Adding video to your emails can increase click rates by 300%. ( HubSpot)

50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. ( Google)

On average, people spend 2.6x more time on pages with video than without. ( Wistia)

64% of consumers will make a purchase after watching branded videos on social platforms. ( Tubular Insights)

Video is expected to make up 82% of internet traffic by 2021. ( Cisco)

YouTube video kills it with over five billion views every day VideoNitch

Video marketing best practices

While video marketing is a powerful tool, there are a few things you should keep in mind before launching your video campaigns.

Videos under two minutes long get the most engagement. ( Wistia)

85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. ( Instagram)

Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. ( Marketing Land)

33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. ( Ad Age)

65% of viewers skip online video ads as soon as possible. ( CNBC)

93% of marketers use video. ( SingleGrain)

73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

The takeaway

Still with us? Cool. We've got two final key statistics for you:

As the above stats show, while there are a few caveats (keep it trimmed short, and no autoplay please) most users are more than happy to be marketed to using video. However, many marketers don't feel they have the time, ability, or budget to create the multimedia content that their audience craves.

That's where Biteable can help. It's fast, simple, and free to try out (the free version has watermarked videos, upgrade to Premium to get rid of it). Biteable allows you to create and edit studio-quality videos for all your content marketing needs - from ads to explainer videos and more. Get started here!

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55 Video Marketing Statistics For 2020 | Biteable

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Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 - and with good reason. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.

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The luxury fashion brand has announced that by 2022 it will reduce its scope one and two greenhouse gas emissions by 95%, and by 2030 its scope three greenhouse gas emissions by 30%. Both targets will be measured against 2016.

During 2018/19 Burberry achieved a 43% reduction on market-based emissions compared to 2016/17.

The first target focuses on emissions from Burberry's direct operations including electricity and gas consumption and stores, offices and manufacturing sites. The latter concerns indirect emissions from the brand's supply chain. They both further Burberry's existing goal to become carbon neutral in its operational energy use by 2022.

Director of private sector climate mitigation at World Resources Institute (WRI), one of the Science-Based Targets initiative partners, Cynthia Cummis, said: "The fashion industry's environmental impact is significant and growing. To prevent catastrophic climate change, it's important that all major apparel and footwear brands set science-based targets and pursue comprehensive strategies to decarbonize their businesses."

Burberry's vice-president of corporate responsibility, Pam Batty, added: "For the first time, we are setting targets for greenhouse gas emissions that apply to our extended supply chain, which is a significant addition to our already ambitious target of becoming carbon neutral in our own operational energy use by 2022. Changing the system requires collaboration, and we will be working closely with our supply chain partners to take the action needed to stay on track and achieve our goals."

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Burberry introduces new sustainability targets

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The luxury fashion brand has announced that by 2022 it will reduce its scope one and two greenhouse gas emissions by 95%, and by 2030 its scope three greenhouse gas emissions by 30%. Both targets will be measured against 2016. During 2018/19 Burberry achieved a 43% reduction on market-based emissions compared to 2016/17.

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Elias Talks About Authenticity and Diversity

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Elias Talks About Authenticity and Diversity

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Elias is one of the PAQ founders and was part of the panel talk at the Bread && Butter preview event. A fashion festival Zalando started 3 years ago, aiming to fuse fashion, music and culture in an entertaining and authentic way. Think of it as a jam-packed "see now, buy now" party with the best DJ's and artists. The panel was also very special, it was a mix of 5 creative geniuses with different backgrounds and a story to tell. You had Jazzelle Zanaughtti also known as Uglyworldwide on Instagram, hip-hop artist Kodie Shane, Marc Goehring from 032c and our guy Elias Riadi from PAQ.
Tell us about your beginnings?
Basically, when I was a young guy I used to watch TV-shows about cars like Top Gear. However, you didn't have something that was entertaining fashion. While growing up, looking up these things was kind of uncomfortable because there was none. I remember wondering why isn't there nothing for young people revolving around fashion to kick back and relax. There was always a lack.

First of all, Dexter Black and Shaquille Keith used to street dance together back in the days. I met Danny Lomas, who was living up north, in London. Shaq and I actually met at an event and where he introduced me to Dexter. From there on we started chilling and then one day all of us boys got in a room together to come up with new ideas about what young people really want to see. Or what do we want to see that's not offered to us. Our research always led us to fashion. Because when you look at the long queues and streets being shut down for a sneaker release, you realize there's such a demand. But no one ever offered something of that scale so we thought let's do something fashion related. We went on and filmed our first episode and the second one outdoors. Showed it to people, magazines, editors, etc. We released it and the rest of it is history.
Besides fashion what inspired you guys? Was personal growth also a key element?
All of them points actually. The personal stuff, as well as fashion, inspired us to start PAQ.

The most amazing thing about what we're doing is that when I was growing up I needed someone like myself and the other guys. I needed someone I could relate to, feel comfortable with that wouldn't look down on me because I wear nice clothes. Another reason why we created PAQ was to take a light-hearted approach into fashion and make young people realize that you don't need to petty someone about what they're wearing. At the end of the day it's just clothing (a piece of fabric), don't take it so seriously. You really don't need to disregard someone because of their appearance.

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Elias Riadi from PAQ Talks Diversity and Authenticity

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Elias is one of the PAQ founders and was part of the panel talk at the Bread && Butter preview event. A fashion festival Zalando started 3 years ago, aiming to fuse fashion, music and culture in an entertaining and authentic way.