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The majority of his films are 'pop flicks' where he plays the role of the muscular, manly protagonist who saves those around him. However, some of his films are more comedic and family-friendly like You Again (2010) or animated like Moana (2016) through which he expands his image through the roles he takes.

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The Rock hosting SNL for 5 times now (joining the famous 5-timers club), showed his true comedic abilities and the extent of it in his star image. He also notes that hosting for the first time was the reason he was given so many opportunities in the entertainment industry as he claims in an video

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Beside his relatively short career in Hollywood he received his star in Hollywood's Walk of Fame in 2017. This tells more about his dedication towards acting, and him earning recognition because of his hard work.

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In an interview with his ex-wife who is also his manager, she says about his ethos "he’s always had this level of excitement to do more. Like, ‘What else can we bring?" "

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This attribute of his persona perhaps has been watered-down and channelled towards those who are close to him, mostly his appearances with Kevin Hart, where they constantly roast each others.

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The Rock is the busiest man in show business

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Beside being the busiest in entertainment, Forbes  named him the highest paid actor in 2016 proving that versatility is not only one of the essential components of his star-image, but that he also is good at the varying projects he takes.

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In 2016 he was named The Sexiest Man Alive by People magazine. This expanded his star image and charm more than it used to be because he is not only a wrestler and actor, but also good looking which makes him stands out than others competing in the same category.

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Attending a match of his dad, Rocky Johnson

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Attending a match of his dad, Rocky Johnson

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Coming from a family of proffesional wrestlers (his dad & grand dad) has influenced The Rock as he learned how important it is to engage with audiences.

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On his very active Instagram, which is ranked 4th in most followed accounts, he uses it mostly to promote his films and show BTS which adds up to the genuine part of his persona. He also writes his own, long captions which shows the people he cares about them and is directly connected to them instead of it being run by a team which would make it seem more formal and fixed.

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The Rock loves to show his hardworking ethos through taking multiple projects at the same time (11 named by Insider). As a result, it is an attribute associated with his image, especially

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He is also very honest acknowledging his problematic past and how he managed to move himself out of that, which also adds to the motivational aspect of his persona.

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According to Dan Ward (2019) The Rock learned the importance to engage with audiences in shaping one's persona from WWE. As result of this, The Rock is very active on social media and has a series on Youtube where he reflects on his past. this leads to show authenticity and sincerity of his persona.

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The Rock Reacts to His First WWE Match: 20 YEARS OF THE ROCK

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In his promo back in 2000, The Rock does several impressions of his fellow wrestlers Triple H, Undertaker, Steve Austin and other whic showed his hidden performing capability and managed to get the crowd laughing.

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The Rock was his stage name back in 1995 when he started his career in WWE and what he was famous for. Notably, Dwayne Johnson still refers to himself occasionally as The Rock regardless of the shift of his star image, and is used as his username in Twitter which signifies to his audience that he hasn't changed much.

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In his 2001 promo, The Rock made several sarcastically aggressive jokes about how Lillian, the presenter, wanted to have sex with him which is problematic. One of the fans noted in the comments that this was an integral part of his persona back then.

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A very iconic picture of The Rock has been circulated for a few years now where thousands of people cosplay as him for Halloween. To be 'memeable' today is important and could be an indicator for likeability, and relatability of a star image to to the public.